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Ayesha Omar is many things: an actress, a style icon, an activist and an artist. This fortnight she speaks to Mehek Raza Rizvi about fame, fortune and family

It wouldn’t be wrong to say you’re one of Pakistan’s most coveted style stars. Do you feel that’s helped you in your profession? Or on the contrary, have you ever feared that might take away from people taking you seriously as an actress?  

Thank you so much for your kind words. I was always a tomboy growing up and not really concerned about what I was wearing. My wardrobe was simple and functional; I never followed fashion icons or magazines. In fact, even when I first joined the industry, I wasn’t too fussed about my style statement. It’s only in the last six to seven years that I’ve started to have fun with fashion, by figuring out what my preferences are.

I’m an artist; I’ve studied painting, so I use my outfits as a sense of creative expression. Keeping that in mind, yes, I’d say fashion does give me a medium to translate my artistic sensibilities into a tangible form. It allows me to express what I’m trying to say without actually having to say it. It also helps me bring the characters I portray to life, because I style them myself.

“I’m an artist; I’ve studied painting, so I use my outfits as a sense of creative expression”
—on her style

On the other hand, though, it’s true that sometimes when a lot of stress is put on how an actor is dressing, it can take away from them being taken seriously for their craft. I wouldn’t say this is a fear of mine, but I want to be remembered as a hardworking actor, host and activist, not just a style icon. There’s way too much focus on external appearances, which also becomes a point of comparison between contemporaries. An actor’s sense of style does matter to some extent as it’s part of one’s image, but it should be a secondary concern.

You mentioned in one of your interviews that your accident was a defining moment in your life. How did it change your perspective? 

Sometimes in life you experience something that alters your perspective on things completely—my accident did that for me. When you witness death so closely and see your whole life flash in front of you, it makes you rethink a lot of things and reassess your priorities. I’ve definitely started valuing life more, particularly the little things in life, like small acts of kindness. I feel I’ve now become a lot more empathetic to the struggles of other people and have realised the importance of being there for people in their time of need. More importantly, I’ve understood how to be there and when to give space to someone coping with pain.

This experience also gave me a lot of clarity regarding who my real friends are. It was a real eye opener in that sense. Above all, I felt a deep sense of gratitude as my connection with my creator and my belief in His divine plan became much stronger.

“I’m very fortunate to have grown up with my friends who’re my sisters and have really compensated for the lack of support from relatives”
—on friends like family

The fame and influence celebrities enjoy puts immense responsibility on them to use it wisely. Do you ever feel burdened by the constant spotlight?

Yes, of course I do, as do all other public figures. There’s this constant pressure of behaving the way people want you to. The criticism we receive isn’t limited to just our work, but extends to personal preferences as well: from what we eat, to our relationships, our choice of clothing, etc. One’s life does change once you’re in the public eye; anonymity allows you to live your life the way you want, but you don’t have that privilege as a public figure.

Despite being human, there’s very less room to make mistakes, because people are extremely unforgiving and sometimes it can take a toll on you. Having said that, I also enjoy the responsibility and feel very thankful that I have a voice that enables me to talk about issues that concern me. There are so many people, young people in particular, that look up to us for direction and also various occasions where we get to be representatives of our country. It’s a duty I take seriously and feel immense gratitude for.

One of the reasons we love you the most is for being outspoken and never being afraid to stand up for issues close to your heart. How do you deal with the inevitable backlash though? Especially on social media. 

You’re very kind. It does take a lot to be that way because many things aren’t received well. In the end, you just have to stay true to yourself regardless of any backlash. As long as your intentions are right and you aren’t hurting anyone, you should stand by what you believe in. Eventually people understand your point of view as well.

It’s true that you do need thick skin to survive the negativity. Social media in particular can be such a dark place, but then there’s also light and love. Where there are haters, there are also people who show support and faith in you.

Have you experienced any prejudice as a woman in your line of work?

When I first joined the industry, I was fresh out of college—very young, trusting and friendly. I dressed a certain way, because I grew up in a progressive household. I studied with boys in college and went to a school where there was freedom of decision-making and confidence building, so I was forward-thinking as well I guess. All of this led to a lot of preconceived notions and prejudice against me.

People thought that because I was new so they could say and do whatever they wanted. I feel I was judged for my pleasant nature and the way I dressed; I was stereotyped. I’ve faced both, sexual and verbal harassment. Nothing has come easy to me and I’ve had to learn things the hard way. I’ve had to build a hard exterior and keep people at a distance to be able to be taken seriously.

Also, because I moved away from Lahore and didn’t have family in Karachi, I didn’t have any backing or anyone to protect me. Knowing this, multiple people have been unfair and unprofessional with me—with full knowledge of me being the sole breadwinner for my family. I’ve had to face delayed payments many times; many of them still owe me money.

People who’re close to me know that things haven’t been so smooth for me and I’ve worked very hard to get where I am. I’m extremely committed and professional and have developed strong a work ethic. Despite that, people have so many assumptions about me and there’ve definitely been times when I had to prove them wrong.

With the conversation on gender equality and feminism on the rise, how important is it for female actors to choose their roles carefully and avoid playing the damsel in distress?

I find conversations about gender equality and feminism heartening. In an environment where so much is being said and done to protect and empower women, it’s extremely important for female actors to choose their projects wisely. The stereotypes created by society are validated by our content, so we must make sure we aren’t responsible for carrying such ideas forward, as this affects the women in our society on a daily basis.

The media plays a very crucial role in influencing people’s minds. Female actors should avoid opting for characters that’re detrimental to the role of women in society and that glorify injustices against them, whether it’s enabling domestic abuse, rape culture or victim shaming. This is the reason why you see me in such limited projects; I don’t agree with plots where you see women surrendering to their circumstances.

“When you witness death so closely and see your whole life flash in front of you, it makes you rethink a lot of things and reassess your priorities. I’ve definitely started valuing life more, particularly the little things in life, like small acts of kindness”
—on her brush with death

Out of all the characters you’ve portrayed, which one do you relate to most and why?

It’s always tough to choose, as there’re lots of them with different shades to their personalities. But if I had to pick, it would be my character in the serial “Kaisa Yeh Junoon.” I played the lead role, who was a very strong and principled girl who grew up to be a determined, solid individual with a lot of integrity and self-respect. She was also studying to be an artist, so I really related to her. We shot this project in London, Mumbai and Karachi, so we travelled to three different cities and I worked really hard on it.

What is Ayesha Omar like at home? Tell us about your childhood and family?

I was born in Karachi, but after my father passed away when I was only a year and a half old, my mother, brother and I moved to Lahore. My mother was a young widow, who’d only been married a few years. She had no emotional or financial support from the rest of our family, so she raised us singlehandedly. I saw her working very hard to provide us with an education; she started teaching at a school, gave tuitions and also drove a school van that she bought with the help of a friend.  My mother did everything she could to make ends meet; she’s sacrificed her life for us, but of course there was a lot of financial insecurity and anxiety related to that. It was very hard for me, as a child, to see my mother going through this. But, today I feel that I get my sense of independence and strength from her. I’m very self-sufficient, just like her.

My brother and I went to an expensive school that we may never have been able to afford without our merit scholarships. But this also meant that we had to work very hard on our grades. We were studying with rich kids but couldn’t afford to be spoilt the way they were. My mother also encouraged us to participate in extra-curricular activities, so I was very active in the school choir, theatre group and art workshops. Growing up surrounded with such cultural experiences makes me who I am today.

Despite the difficulties, I feel my childhood was full of love and warmth from my six best friends and their families. Of course, sometimes I did complain to God when I saw all other kids had two parents, but I’m very fortunate to have grown up with my friends who’re my sisters and have really compensated for the lack of support from relatives.

After graduating from college, I started supporting my family and became the sole breadwinner and have been since then. My brother is doing his PHD in Denmark right now, so he still has a few years to go. It makes me really happy to see him doing what he’s doing and also to see my mother enjoying retired life and taking care of herself. The three of us have always been very very close. I hope my mother is proud of me today.

“Female actors should avoid opting for characters that’re detrimental to the role of women in society and that glorify injustices against them, whether it’s enabling domestic abuse, rape culture or victim shaming”  —on choosing roles wisely

At home, I’m very domesticated. When I moved to Karachi, I shared an apartment with flat mates and continued doing so for thirteen years. It’s only been a year and a half since I started renting my own apartment. I never thought I’d be able to live alone, but I’m honestly loving it! I love doing up my space and creating this zen haven for myself that I love coming back to. I enjoy hosting and feeding people as well. I’ve surrounded myself with a lot of plants, since nature calms me and I try to stay clean as much as I can with my eating habits. I’m gearing towards a more holistic lifestyle and staying away from artificial and synthetic products—that applies to people as well. I’m beginning to realise that more and more every day and try to be around wholesome, positive energy only.

SHORT & SWEET

Pakistani actresses whose style you admire? 

Meesha Shafi, Kiran Malik and Mahira Khan

Favourite co-stars?

Hina Dilpazeer, Sanam Saeed, Saba Hameed, Sawera Nadeem, Azfar Rahman, Adnan Siddiqui, Ali Rahman, Mikaal, Ahsan Khan—there are so many!                            

Theater, film or TV? 

Film, theatre and TV—in that order

Your biggest strength? 

My resilience, self-sufficiency and ability to balance things

And weakness?

Being unable to say no

Favorite ‘90s jam?

Michael Jackson and The Cranberries all the way!

What was the last lie you told?

I lied to someone about working today when I actually just wanted to be by myself

Last impulsive buy?

A pair of shoes

One habit of yours that annoys your family?

My sleeping pattern

Do you have a nickname?

Some of my friends call me Jacks, while others call me AO

A decision you really regret?

There’re quite a few work decisions I regret, along with some personal decisions

Favourite movie quote?

“May the force be with you”
—Star Wars

“After all, tomorrow is another day”

—Gone with the Wind

“You make me want to be a better man”

—As Good as it Gets

Photography:  Najam Mahmood
Wardrobe: Saira Shakira
Coordination: Centaur One
Jewellery: The Jewel Company
Styling: Arbaqan Changezi
Hair & Makeup: Sonia Nazir

Sarah Anjum launched the biggest art house of Pakistan, Revivers Galleria, on Main Boulevard Gulberg. The event was attended by art enthusiasts and social personalites alike.

 

 

 

 

A new year means time for a wardrobe update. Who cares if we’re still stuck at home for most of this winter? A good outfit needs to excuse. Captured by one of our favourites, Rehan Khan, this fortnight’s editorial brings you the choiciest selection from Forecasts latest drop

Photography: R e h a n K h a n
Models: F a r e e h a S h e i k h & S a c h a l A f z a l
Wardrobe: F o r e c a s t
Hair & Makeup: A z e e
Styling & Art Direction: M a h a R e h a n

 

Everything you need to know about the show

Mira Sethi is enjoying the success of her recently launched talk show “Hello! Mira Sethi” on the entertainment YouTube channel, “WatchNa.”

The country’s top celebrities including prominent actresses Maya Ali and Mawra Hocane opened up about their struggles and personal life on the show.

Hocane, who served up a critically acclaimed performance in the Hum TV drama serial “Sabaat,” talked about the 2015 controversy involving veteran actor Shaan, who called for her industry boycott after her tweets in support of the Indian film Phantom’s release in Pakistan.

She reflected on that time in her life. “I told my parents people here want to kill me because I said something wrong. And even today I don’t want to defend myself, I am scared of it. I say you know what? I am wrong! But are you really going to take my life for it?” said Hocane.

Maya Ali opened up to Mira Sethi on her battle with depression and anxiety. Ali, who has achieved success in commercial blockbuster films and drama serials, talked about how her issues got worse with time.

“I remember my exams were close and I was studying, I went to get a glass of water after that I was not in my senses. When I woke up I was in the hospital, I asked my mother to go home as I had to study, she told me that I have been in the hospital for two and a half days. It was very different for me, being 16 years old, I couldn’t understand anything. I came home and presumed that I am fine, slowly I started feeling changes in my body.”

Born in Lahore on January 12, 1987, to parents Najam Sethi and Jugnu Mohsin, Mira Sethi is an actress and writer. Sethi also served as an assistant book editor at The Wall Street Journal and wrote widely on the issues confronting Pakistan over a span of two and a half years.

Her collection of short stories titled “Are You Enjoying?” will be hitting bookshelves in April 2021.

 

 

 

 

“I see Tara as the actual victim, failed by those around her”

Popular actress Armeena Khan, after a brief hiatus, has returned to television screens with her new drama serial “Mohabbatain Chahatain,” essaying the villainous role of Tara, opposite Hira Mani and Junaid Khan. Armeena speaks to Haider Rifaat about her character and what motivated her to return on set

Why did you choose “Mohabbatain Chahatain” to be your return to television? Was the script conducive to this decision? 

I took some time off for many reasons. I’ve been working consistently for a number of years and an actor only has so many roles and projects within them. I was burning out. This was compounded by the torpid scripts on offer that are now the mainstay of the Pakistani drama industry. Once you’ve played one daughter-in-law victim, you’ve pretty much played them all.

Finally, the work-life balance of an actor is incredibly difficult to maintain and you must understand that I don’t come from a showbiz family, so I struggle with all the peripheral aspects that come with being in the limelight. It’s important for me to take time out.

But just as the need to step away is strong, the desire to be back on-screen is strong as well. I do love being in front of the camera and living the many characters without any inhibitions. I was looking for something new and “Mohabbatain Chahatain” felt like it had enough ‘bite,’ because I’m playing a villain; so I took the chance and plunged. Let’s see what the audience makes of it now.

Give our readers some insight into Tara’s character. 

I’ve come across many troubled individuals in my life. In fact, I volunteered around such people in my late teens. To understand my character better, I concocted a whole backstory around her. I don’t think people are born evil (the whole nature versus nurture debate). I subscribe to the school of thought that people are conditioned according to their environment and are shaped by their circumstances.

I don’t see Tara as an aggressor, although she’s the cause of the conflict in the story. I see her as the actual victim, failed by those around her. No one was ever there to defend her or take her side. I really sympathised with her on some aspects and felt that anyone with mental health issues would ‘react abnormally’ in a similar situation.

She’s a representation of all those stigmatised, ridiculed and practically abandoned by society and their families. In Pakistan, mental health is not given the care and attention that is required, and the character I play is paying for this negligence. You’ll see what I mean, if my scenes survive the editing table, that there’s a bit of Tara in all of us.

By the looks of the premiere episode, you seem to be quite a troublemaker in the series. How true is our assessment?

This woman is not a conventional troublemaker as appears at first sight. In episode one, the stage is set. She’s clearly the villain, but she’s neglected in her marriage. To make things worse, her husband is undermining her behind her back to his friends. He then divorces her in front of their close friends. That is enough to drive anyone into the worst place mentally. To an intelligent viewer, the cause and effect are clear, but I still maintain it’s because the system fails her and people who’re like her.

Why should our readers watch this drama serial?

We’re going through perhaps a once-in-a-lifetime global health crisis and I know it’s affecting people’s mental health, so if you’re an intelligent viewer and want to explore how mental health affects people and those around them, then this will interest you. Also, if you’re bored of seeing poor victims of circumstance or mono-dimensional cartoon villains, then this is for you. It’s a different story from what’s out there currently and I hope I manage to elicit some compassion from the audience for my character.

 You mentioned how you were consumed by work completely. How did it feel like to be on set 24/7? 

It’s a pressure cooker and is symptomatic of a wider problem in Pakistan and the way business is conducted in this part of the world. When you’re sleep deprived, over-worked and tired, performances become compromised. Outcomes are left to chance, people fail to take responsibility and there’s a void in which work happens. I could go on, but I’ll save this discussion for another day. Whether your experience will be pleasant or not is highly dependent on the team around you.

You recently wrapped another project in Turkey. Tell us some more.

I recently co-produced a project called “Snapshot.” We collaborated with Turkish actors and crew. I hope to reveal details concerning this when the product is near completion, but Sharaz Ali (my co-producer and director) is very excited, as this is from the same team that previously took us to the Cannes Film Festival.

Do you regret any of your past projects? 

No—I don’t have any regrets. I was meant to do those projects and leave those not in my destiny. I’m exactly where I am decreed to be. I believe in abundance and we all get what is our due in life.

You’ve been travelling back and forth during a pandemic. How is it like out there?

Initially, when COVID-19 was new, we saw countries looking at each other and imitating best practice protocols so they could project a semblance of control. But now I can see that lockdown fatigue has set in around the world and different countries are reverting to habit.

In the U.K. and Western Europe, they have adopted a very risk-averse approach, because they do not want huge numbers of their aged population to die. In Pakistan, the indiscipline has set in and people are not taking the pandemic seriously, because well, I suppose the loss of life isn’t as serious as it seems.

What I’m sensing, however, is that what’s to come in 2021 and after, especially in terms of the economy and people’s mental health, is that a lot of people are going to lose their jobs and there’ll be a huge debt piling up from relief programs around the globe. All of this would have to be paid back, so there’re some more shocks to come.

What new perspective have you gained in life since COVID-19 began? 

Everything is temporary and none of us are coming out of this life alive, so why take things so seriously? Let it all go.

SHORT & SWEET

What do you want our readers to know about you? 

I’m intuitive and will latch on to most things.

Your go-to fall look? 

If it’s fuzzy and comfortable, that’s my look.

Colour of the season, according to you? 

All earthy colours.

A personality trait you wish to work on? 

I’m a perfectionist and unfortunately in my industry, you have to compromise otherwise you’re disappointed.

What do you have that your contemporaries don’t? 

My sensibilities that derive from a mixture of the West and Pakistan. I can add a layer to my acting, which wouldn’t be possible otherwise.

Where does your heart lie? Pakistan or the U.K.?

My heart’s with my family. It’ll go where they’ll go, be it Timbuktu.

 

There’s a chill in the air and it’s here to stay. Take inspiration from these vibrant outfits from Chaos and layer up in style for the season

Brand: Chaos Brand
Photographer: Zahra Sarfraz & Azen Malick
Models: Nimra Jacob, Imran Salman, Roshanay Afridi
Makeup: Usman
Stylist: Mehek Saeed

 

 

 

 

 

 

As every year, winter has arrived swiftly overnight. While the days lose their brilliance, it doesn’t mean that your wardrobe should as well. Soffio, captured by Rehan Khan, present a lovely array of winterwear that is sure to brighten up the dark winter days

Photography: Rehan Khan
Model: Aqsa Shah
Wardrobe: Soffio
Art Direction & Styling: Maha Rehan
Hair & Makeup: Azeejee
Accessories: Rang Chamkay

Young entrepreneur and investor, Ali Alam Qamar is all set to revolutionise Pakistan’s construction industry with his new venture Zarea.pk. GT’s editor, Mehek Raza Rizvi, speaks to him to find out more

Tell us about your background in Pakistan’s housing construction industry and where the idea to start Zarea.pk came from.  

Pakistan’s construction sector is the backbone of the economy and makes up a huge chunk of the GDP. My relationship with the local construction industry is deep-rooted, since we’re one of the top manufacturers of cement in the country. I’ve always been appalled by the challenges one faces when constructing a house or any other building and have been wanting to provide a solution. The biggest problem is with the procurement of construction materials due to information asymmetry in the market. People are subject to price discrimination by vendors, various quality issues and delayed deliveries, along with other issues.

The reason I started this venture is for people to overcome these multiple issues, simplify the process of constructing one’s dream house or project, empower our customers by minimising information asymmetry and set new standards in the industry by providing the most competitive prices, top quality products, fastest delivery and an exceptional customer experience.

What impact do you hope to make on your target industry through Zarea.pk? 

Zarea.pk strives to digitise the housing construction industry. Zarea.pk intends to redefine the experience of constructing your dream house or project through a hassle-free experience within your budget and in the targeted timeline. We also want to educate our customers on the entire construction process by providing purchasing guides, a cost calculator for materials, informative blog posts and a dedicated customer support team consisting of industry experts available 24/7 to respond to queries.

What are some of the key services you offer? 

Partnerships with top suppliers: Zarea.pk has partnered with top manufacturers and dealers of construction and finishing materials to provide the best and highly cost-effective solutions for its customers. Zarea.pk provides up to 10% off-market prices and gives 100% quality assurance guarantee.

Dedicated customer support team: Zarea.pk has a dedicated customer support team available via its helpline (0310-22-ZAREA) to address customer queries and complaints.

Express delivery: Zarea.pk guarantees express delivery, so you can construct your dream house or project timely.

Multiple payment options: Zarea.pk has partnered with Bank Alfalah to provide easy and convenient payment solutions for its customers. For the first time, customers can purchase construction materials via a credit/debit card, alfa wallet and online bank transfer.

Full refund: in case of non-satisfaction of its customers, Zarea.pk also provides a full payment refund.

Do you feel most people in Pakistan find online marketplaces reliable? 

Pakistan currently has 169 million cellular subscribers along with 85 million 3G/4G subscribers and these numbers are growing at a dramatic rate. I feel a lot of online marketplaces have manipulated their customers by not living up to their commitments; this has left a question mark on their reliability. However, Pakistanis are always on the hunt for more competitive, innovative and convenient solutions, which is why I feel it will be a survival of the fittest and we’re in for the long haul.

What’re some of the hurdles you’ve faced while establishing your startup? 

One of the biggest hurdles I’ve faced is overcoming the conflicting and negative opinions of those who don’t share the vision of a digital Pakistan and are too afraid to take risks. Another hurdle was building the right team of motivated individuals who’re willing to go the extra mile, strive for out-of-the-box solutions and ultimately take Zarea.pk to the next level.

Where do you hope to see Zarea.pk in the coming years? 

I hope to see Zarea.pk as a trusted partner from the very minute a client thinks of constructing their house. In the coming years, we’ll strive for horizontal and vertical integration, and I wish to see Zarea.pk on the forefront of spreading and manifesting the vision for a digital Pakistan.

A piece of advice you’d like to give to budding entrepreneurs afraid of taking a risk? 

I strongly believe in the potential of the Pakistani youth; we can really make a difference in the world. To budding entrepreneurs, I’d say, “Believe in yourself; accept failure as a challenge and remember, where there’s a will, there’s a way.”

Despite working in the music industry since over a decade now, most people had not heard of Aleem Zafar. Shying away from the spotlight, this talented artist preferred staying behind the scenes, assisting some of the biggest names in the entertainment industry in building their brand. These include the likes of Ali Zafar, Asim Azhar, Billy X and Humaima Malick, to name a few. From managing PR to designing artwork and from releasing their songs to handling media and fans- Zafar has done it all for the celebrities he’s worked with.

With ample experience, Aleem finally decided to bid his previous work farewell, overcome his inhibition and embark on a journey as an artist. With accolades under his belt including a nomination in the Shorty Awards for best emerging talent (2015), along with being a brand ambassador for Daniel Wellington, he started off his new career with a captivating tribute to Junaid Jamshed’s hamd “Ilahi teri chokhat par.” His soothing vocals and remarkable presence caught the attention of his audience.

When asked about his tribute, here’s what Aleem had to say:

“It was always my dream to pay tribute to Junaid Jamshed. I had been planning to do so since years and finally got an opportunity in 2019. When it happened, despite all my preparation over the years, I felt it was so quick that I couldn’t really register much or believe my wish was being manifested.”

Soon later, Aleem decided to take on another challenge and release his second tribute to the legendary Mehdi Hassan with a cover of “Yeh watan tumhara hai.”

Talking about his rendition, Aleem added:

“Once I had committed to working on this, I did have second thoughts- first Junaid Jamshed, followed by Mehdi Hassan, why was I making such difficult choices! Nothing was going to stop me though, not even my own reservations. I’ve always loved this track & it’s been a part of every Pakistani’s life since a decade. I had to do it, but I made sure not to make any changes to the composition and keep it as original as possible, yet add a modern touch. I’m really glad people liked it.”

Aleem’s tribute was also shared by television presenter and journalist, Iqrar ul Hassan, on Instagram and twitter, while praising his work.

Aleem Zafar is a name everyone needs to get familiar with. With the abundance of talent and experience he has, it won’t be long before he becomes a household name, featuring in the top 10 charts!

 

 

Actor and style star Saim Ali’s visual diary featuring some of the most memorable sights of Istanbul is giving us wanderlust and style envy, all at the same time

Taht Istanbul

 

Ortaköy Mosque
The Bosphorus Bridge: Keeping it classy with this combo of white tuxedo tuck-in shirt, with a loosely hanging bow tie
Saim Ali lights up Istanbul with this combination of yellow and beige
Designers: Gucci, Zara (men), H&M, Humayun Alamgir & Valentino
Photographer: Ahmet from studio Istanbul photo session
Location: Istanbul
Starring: Saim Ali

 

During the summer months of 2020, there was never a big need to buy new clothes. We all just stayed home in our comfy tees and pants. However, businesses have now opened again and the season is changing.

There is a genuine need for most of us to have a new men’s wardrobe for the winter. Lucky for us, the Great Winter Sale by GulAhmed and Ideas is now available exclusively online. With up to 70% off on the hottest menswear, you can look great for every possible occasion.

Sweaters

Winter is almost here. Therefore, you will need some outerwear for your winter wardrobe. Ideas Man has rolled out one of the most versatile winter wear in the country. The range has got everything from half-sleeve to patterned knit to solid-colored.

T-Shirts

Well, some of their designs are flat 70% off! It will be a tragedy if you miss out on such a bargain. Plus, they have released a pack of two basic tees in just over a thousand rupees.

GulAhmed Fabric

If you are someone who likes to get his shalwar kameez tailored to his needs, then you will love their latest winter collection which is up to 70% off. Moreover, the boxed edition of Chairman Latha is available at 20% discount.

Shirts

With more than 250+ unique colors, patterns, and designs, you can create a versatile wardrobe for yourself. Made with premium quality materials, shirts from Ideas Man are durable, yet fashionable.

Khakis

Khakis are perfect for work and play. These are perfect for business meetings, conferences and workshops. You can wear them with sweaters, blazers, casual shirts or your favorite polos.

Hurry up! The good stuff sells out fast. The Great Winter Sale is available exclusively online on GulAhmed’s official website.

 

 

 

 

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