GT Style


Aymen Hikmat looks absolutely fab in this stunning outfit by Wear Zyza. We love her laid back chill aesthetic. She keeps it minimal with wavy hair, light makeup and silver jewelry. 10/10!

Sijjal Elahi is a sight for sore eyes in this Sabyasachi saree. She accessorizes the look with a chunky gold necklace and earrings. She wears her hair in a high ponytail and keeps her hair and makeup simple. Sijjal is definitely our inspo for the upcoming shaadi season.

It’s all about co-ord sets this time of the year and Shanzay Sheikh shows us exactly how to pull one off. We love her khaki set. Her Hermes bag and cheetah heels complete the look.

Fatima Kasuri looks absolutely stunning in this vibrant dress on vacation. We love everything about this dress, from the radiant colours to the cute Lady Dior bag and Loro Piana shoes. We’re obsessed!

Sona Rafiq definitely knows how to make a fashion statement and she does just that in this white + denim look. She wears an oversized white blazer with a denim cropped top and baggy mom jeans. She also makes sure her accessories are on theme with a Mui Mui white bag and pointy white Louboutins.

Rubab Ali looks like an absolute babe in this look. She wears a cute little blue knit top paired with easy breezy shorts and chunky sandals. So very gen z and so trendy!

Amna Baber looks like an absolute babe in this hot pink outfit by Sadaf Kanwal Fashion. There’s something about solid co-ord sets that is so refreshing! Amna chooses to wear her hair in a bun and accessorizes the look with big gold jhumkas. Perfect for the summer.

Faiza Lakhani of Secret Closet looks like a vision in this outfit by Zarehs. We love the sparkly outfit with accents of emerald green. Faiza accessorizes the outfit with emerald jewelry and a gold clutch and heels. We’re obsessed!


Mehrunissa stuns in this black and white monochrome look. We love the intricate details on the outfit. Mehrunissa pairs the outfit with a sparkly clutch and silver heels. She wears her hair in a half tied ponytail and we’re loving everything about this look!

Momina is one of our favourite fashionistas. We absolutely love her style and this look is no different. She wears a flowly ice blue, floor length dress and pairs it with a blazer to add some extra oomph to the look. We love understated hair and makeup. She accessorizes the look with a blue Lady Dior bag.

Our favourite Hong Kong based influencer Batool makes a statement in this super sexy black dress. We love the peek-a-boo bodice! Everything about her look, from the slicked back hair to the bronzey makeup, is right on point.

Malaecah Malik turns heads in this all white outfit. The off-the-shoulder mini dress looks like a dream. She matches the sparkles on her dress with sparkly heels and a silver bag. She keeps her hair and makeup simple.

We speak to millennial entrepreneurs and NCA graduate Ammal Naeem and her partner Eman about their new design studio called Outcomes.

Tell us a little about Outcomes.

It started with the vision to create value based designs and find likeminded designers willing to explore the realm of creativity. The idea is to remain free of mental barriers when designing so that the creative mind is given the space to flourish and create designs that are new and authentic.

What are your backgrounds?

Ammal: I did bachelors in architecture from NCA.

Eman: I have done my BBA from FAST.

Who came up with the idea?

Ammal: It’s been a combined desire for both of us wanting to start a venture that would support our collective vision. I wanted to bring my designs to life which I had been designing since my student life at NCA.

Eman: I wanted to use my skills of marketing to promote new ideas.

What are your roles?

Ammal: Since we want the design studio to be a space for all creative minds to be able to express themselves, we both act as designers simultaneously working on evolving the entire concept. I primarily I focus on the design element and where as Eman focuses more on the finances and the marketing. The production is a combined effort and we wouldn’t be able to handle one without the other.

Do you think your time at NCA helped you get an edge over other designers/architects?

Studying architecture from NCA taught me to question every design I came up with. The question ‘why?’ had a major impact on me as I was taught to question everything I did and why I did it. It liberated me and led me to spend time with myself to figure out what I was truly passionate about.

How are you able to use social media as a tool for your business?

Social media has the power of reaching a far greater audience than ever possible before. We are not limited to our geographical boundaries and can reach a lot more people all around the globe. It also has provided us the opportunity to start small and test our designs out before we decide to take this on a larger platform.

What advice would you give other young people like yourselves who are thinking about starting their own ventures?

As far as we have come we believe that it is paramount that you are passionate about what you are doing. We know that it has been said to death by now but there are so many hurdles that come with starting a new venture and if you’re not passionate about what you’re doing, it’ll be very hard to get through those difficult periods.

Any last comments for your readers?

As much as it brings us happiness to be able to share it in this form with you, our struggle, especially as women working in a predominantly male dominated field (vendors, contractors etc.) has been substantial. We want to appreciate all those who became a part of the journey leading to the first collection.  Here’s to hoping for a future that makes it easier for women to come out and be able to explore their creative side!

Influencer and socialite Areesha Kamran takes us inside her closet

How would you describe your personal style?

My personal style is modern/glam. I definitely lean towards contemporary pieces more, yet I would much rather be the most over-dressed person in the room than under-dressed.

Your favourite fashion designer?

I would have to say that my favorite fashion designer is Coco Chanel. The class and grace that exudes from Coco is unmatched. Truly a style icon.

Do you believe in sustainable fashion? Have you changed your wardrobe in the recent years to make it more sustainable?

I do believe in sustainable fashion, however, I do believe our Pakistani market makes it a bit harder to implement in our daily lives. I love how brands abroad have  clothing made from sustainable recycled fabrics, and I would love to see that trend come forward here as well.

Where in Pakistan do you love to shop?

Sania Maskatiya, Elan, & Zaha are my go-tos.

What is the oldest item in your closet?

Probably my mom’s fur scarf. Vintage, ya know?

What, in your opinion, are must have items that are essential to a great closet?

A well fitted blazer, black leather pants, a good pair of denim jeans in whatever style you find most comfortable, simple black strappy heels, and a good quality white tee.

Your most prized possession?

My diamond pendant gifted to me by my late grandfather.

Your favourite accessory?

Definitely a statement bag or earrings.

What item in your closet makes you cringe?

My old Quiz clothes, haha.

Rema Taseer looks graceful as ever in this Sana Safinaz outfit. We love her choice of feminine Pearl earrings. Her sleek ponytail and bright yellow Jacquemus bag tie the look together.

Hira is the epitome of casual chic in this look. Her comfy sweeter and knitwear pants paired with a sleek bun and white sneakers complete the look.

Baemisaal always knows how to make a statement and she does just that in this Khaadi outfit. She sparkles (quite literally) with her makeup and we’re drooling over those open back loafers!

Mehek Saeed can do no wrong and she proved that yet again in this look, perfect for fall. We’re obsessed with everything about this look — from the shades to the chunky slides — it’s a hit!

Influencer Naiha AKA rebellious brownie turns up the heat in this outfit. She pairs an oversized black blazer with ripped mom jeans and white sneakers.

Bushra Mehrunissa turns heads in this leather look. The wrap blazer and brown pants go very well together. She keeps it simple by choosing pointed black heels.

Running a small business is no easy feat.
A small business owner is responsible for overseeing every aspect of their business. This ranges from the creative side to the very different, business side of the small company

Listed here are 6 unique, small businesses that have been knocking it out of the park!

1. Simana Shop

This clothing brand specialises in lounge wear. Most of their pieces are locally handmade from natural fibre. With a built to last ideology, this brand is part of the slow fashion revolution. This means that their brand identity resonates with a minimal environmental impact. The production (including packaging; handmade paper tags) and usage of their products promotes sustainability. This brand’s minimalist approach and solid colours caught my eye. My personal favourite has to be the ribbed sweater pants. Their products are perfect for the current fall and upcoming winter season. Comfortable yet chic, wear it on a winter morning while enjoying a hot cup of coffee.

2. Chanoor

This brand uses textile material to make handmade, lightweight jewellery. From intricate embroidered pieces to thread bangles, all items can be categorised as unique and one-of-a-kind. For all the brides-to-be, the gota bangles might just be the perfect fit for you. Look beautiful without having to compromise on safety! Moreover, these pieces can be worn with both — eastern & western outfits.

3. Wild Yeast

For all the carb-o-holics out there, you need to get your hands on these handmade artisan breads! My personal favourites are definitely the sourdough, focaccia bread and the dark chocolate babka. This small business keeps updating their menu with mouth-watering items. Recent add-ons include apple pie jam, chilli oil, pesto rosso and basil pesto. Isn’t bread just the best?

4. The Kandle Co.

This small business specialises in handcrafted and aesthetic looking candles and reed diffusers with a variety of scents to choose from. All materials used to make the products are ethically sourced, recyclable and plastic free. I, myself, am a repeat buyer of the “double espresso shot” candle. The owner’s perspective was to focus on the power of scent. And that’s exactly what this candle did for me — it’s a part of my everyday feel good self-care routine!

5. Khussa Gar

When you think of something different, turn it into an income generating business and are super good at it! This is how I’d like to describe this quirky, small business that specialises in hand-painted traditional khussas. With the customisation option available, these khussas can jazz up and add an ethnic twist to any outfit. If any of my friends are reading this, (hint hint), I want this for Christmas!

6. Pk Fashion Fairy

This small business makes Balochi inspired handmade items including kurtis, shalwars, ralli, and neck pieces etc. However, what really caught my eye are the boho style, vintage bags etc. Colourful, super fun, vibrant and quirky!

Ayesha Omar always has her wardrobe in check. She pairs this black top with a checkered skirt. Comfortable yet trendy.

Amna Hassan Tahir pulls off this bright sweater and coat. We especially love her Chanel belt. Her black heels tie the look together.

Amna Baber stands out in this smart casual look by pairing this cheetah print hot pink top with a light denim.

Sona Rafiq rocks a monochrome look pairing a white oversized shirt with leather pants.

Fatima Hassan sure gets comfortable with this green oversized sweater and simple black tights. Her block heel make the look even more trendy.

Kiran Malik never fails to make a bold style statement. She pairs these contrasting colours together making them stand out. Also, we’re completely obsessed with those neon shoes!

Ft. Zahra Malik

The beautiful Zahra Malik styles three wedding guest looks that are festive, yet easy to carry. Featuring jewellery by Zahid Jewellers, this is the inspiration you need for the upcoming wedding season.

Attending a garden event? Then opt for this Saira Shakira ensemble and pair it with the gold-hued, understated makeup as seen on Zahra.

Zahra pairs a powder blue outfit by Zubia Zainab with exquisite diamond and emerald jewels by Zahid Jewellers—a perfect look for a day time Walima.

This navy blue number by Razia Sultana, worn with a traditional, heavy gold set by Zahid Jewellers is bound to make heads turn.

Jewellery: Zahid Jewellers
Muse: Zahra Malik
Coordination: Centaur One
Wardrobe: Saira Shakira, Zubia Zainab & Razia Sultana


From food blogging to his wardrobe, Saim Ali ticks all the boxes. He’s one TV artist who doesn’t need a stylist to style him; from red carpet looks to talk show appearances and high fashion to street style – his fashion game is always on point.

Saim Ali is the first Pakistani TV artist to have appeared in Malaysia’s most popular theatrical play and has also played the main lead in a Malaysian short film that was later nominated in the film festival in Malaysia.

Additionally, he is also the first Pakistani TV artist and fashion influencer to model for international brand, Splash Dubai, in New York.

His character in drama serial “Jhooti” with Iqra Aziz made him a household name, while his comedy work in “Barfi Laddu” with actors like Behroz Sabzwari *and *Irsa Ghazal was also very well received by the audience.

Saim Ali has become a favourite of many corporate brands for their digital advertising and we also see many paid partnerships on his Instagram handle.

How would you describe your personal style?

Comfort first! In terms of my clothing, it’s relatively classic and simple for the most part. My thing is cool jackets and accessorizing, I splurge on these two. My style does change according to my environment: if I’m on vacation I’ll tend to put more “outfits” together. In my daily life I have to be comfortable and not worry about creasing or something being too tight or too short. I’m more of a jeans and trousers kind of girl as opposed to dresses and skirts. I don’t keep up with trends, but if there’s something that catches my eye that I like then I’ll definitely go for it. For example the fringe trend in fashion — I bought some fringe jackets, and although they’re “trending” it’s sort of a classic trend, the kind of thing that I’ll hold on to and will always look great to me.

My go-to outfit is a pair of skinny jeans or leather trousers (also love a good boyfriend jean) and t-shirt with a cool jacket, paired with either sneakers or heels and some great arm candy and a shoulder-strap bag. I always say, as long as my hair and shoes are on point I can work with everything else.

Your favourite fashion designer?

It’s hard to say, I don’t have one particular favourite; I like different designers for different things. I love Ginavito Rossi and Manolo Blahnik shoes, I love Alaia, Chanel, Saint Laurent, Acne, Balenciaga, Alexander Wang, Celine, The Row for just about everything! I love Maxmara for their coats, Balmain for their blazers and jackets.


“Fashion everywhere right now is about comfort”

Where in Pakistan do you love to shop?

To be honest, I don’t really shop in Pakistan, but I do love going to Al Fatah’s makeup section and looking at the local lipsticks brands. I always find a shade that I haven’t seen anywhere else, and I’ll buy a pack of Hashmi Kajol, and sometimes I’ll go to Liberty and walk around with my mum. I might pick up some cute costume jewelry, or hair clips but that’s really it.

What is the oldest item in your closet?

I have some very old jewellery given to me by mother which was given to her by her mother. Besides that, I have a few vintage Chanel bags and jewelry, and an Escada fur from the 70s.

What do you think are must-have items that are essential to a great closet?

A chic black blazer, a solid leather jacket (for those of you who like wearing them) black/white/grey T shirts, and jeans (my favorites are skinny and boyfriend from J Brand and Paige), a pair of leather trousers (I have an amazing pair from J Brand and Saint Laurent), Nike sneakers, Manolo Blahnik classic pointy pumps and some ballet flats or Tods.

What is the most prized possession in your closet?

It changes every now and then but I have a collection of rare Chanel belts I barely even wear because they’re so delicate and special, and obviously my fine jewelry and engagement ring are some of my most prized possessions!

Your favourite accessory?

My collection of Collier de Chein Hermés cuffs, I have them in different colors and wear them all the time.


“the red sole on my Louboutins makes me cringe, but I own too many pairs — I’m talking around 50”

What item in your closet makes your cringe?

My Louboutins, the red sole makes me cringe, but I own too many pairs — I’m talking around 50 — and this was a lesson learnt. Still, some of them really work for Pakistani clothes. I think about selling some but it kills me to think how much I’ve spent on them and how much someone would be willing to pay.

I’m hoping my future daughter or niece is my shoe size! Oh, the only ones I still like the look of are the Pigalle’s but they’re too uncomfortable, and that to me is not luxury!

Any fashion regrets?

Not really; it must have looked great at the time.

How does style differ in the two big cosmopolitan cities you have lived in, London and L.A.?

Immensely! L.A. is sporty and more relaxed, London fashion is more refined, of course, more classy. But fashion everywhere right now is all about comfort so I see that in both places, which I love! The designers that are favoured in London are not necessary the same in L.A and vise versa. I love a combination of both of these cities in my style. Add some Parisian chic and you’ve got it!


4. Deepak Perwani 

‘Everything but the Girl’

Deepak showcased a sharp and trendy menswear collection for FPW A/W 2014. The designs were chic, with edgy silhouettes boasting immaculate tailoring. An infusion of silk, chiffon, digital prints, wool, leather, suede and velvet, using a rich color palette, accentuated the jackets and waistcoats. The slim fit suits and sherwanis with fitted trousers had the makings of a novel and fresh collection. Sikander Rizvi & Adnan Malik made a celebrity appearance for Deepak and both men received a loud cheer from the crowd, as they rocked the ramp with their dashing looks glamorised by Deepak’s ensembles.




3. Maheen Karim 


An exquisite luxury pret collection, ‘Ravissant’ is a blend of chic evening wear with a splash of sparkle for the festive winter season. The collection adds elegance to the wardrobe of the confident modern woman. The silhouettes, constructed with plush fabrics and a hint of dazzle, convey sophistication. Maheen used black velvet, infused sheer netting, and the subtle use of gleaming bead-lets enhanced the ensembles. Bold lamés accentuated the lean feminine form. The ‘Ravissant’ experience was further glamorised by Sherezad’s breathtaking jewellery.




2. Shehla Chatoor 


Shehla’s creativity always lights up the catwalk. Her play on leather rendered a truly luxurious and stunning collection. Inspired by the autumnal landscapes on both Byobu — the Japanese tradition of artisanal hand-painted folding paper screens and Fusuma panels — Shehla incorporated intricate Japanese basket weaving techniques and the quilting redolent of Samurai warriors.

A wintry palette of black, beige, nude and gold together with leather detailing on luxe cape jackets, peek-a-boo cropped tops and mini-to-midi cocktail dresses, was juxtaposed with trendy voluminous ball skirts and floor skimming gowns. Sheer lace and printed sarees with edgy blouses, accented with leather fur accents added an eastern flair to the collection. Sporty T-shirts and  jackets worn with leather track pants which gave a very modern Tokyo vibe. The long skirts have already left a notable mark and are a must-have for this season.




1. Ayesha Farook Hashwani


Ayesha Farook Hashwani certainly knows how to raise the bar. Her latest collection at the FPW represented the dream wardrobe for winter. Opulent blacks and maroons, golds and silver, textured fabrics and the interpretation of the kimono took the runway collection to another league. The ‘Baroque’ collection exuded elegance and sophistication. Capes, jackets and boots befitting winter, with waists made slimmer using leather belts, Ayesha gave a refreshing look to the catwalk and stole the show!




Inside your Closet With

Sadaf Zarrar

founder of blog SiddySays

1. How did the idea of starting a fashion blog come to you? 

I started as a personal blog during a career break while expecting my daughter in 2011. I had noticed that the majority of blog readers were young people, between the ages of 18-35, so I honed the content to “inspire,” and that shaped SiddySays as one of the first style blogs—which also covers fashion extensively. I aspire for SiddySays to be a window to the world out there for all our readers, opening their eyes to the stylish possibilities that exist in every facet of their lives.

2. How would you describe your personal style? 

I feel fashion is a way of expressing one’s self, so my style varies literally from day to day, I don’t take fashion too seriously. I have fun with it, I enjoy it. But I guess if I really had to sum it up in a word, I’d say chic.




I love what Hedi Slimane has done for Saint Laurent since he took charge as the creative director. He fascinates me immensely

3. Your favourite fashion designer? 

I’d be lying if I said I have a favourite designer. I fall in love with pieces and looks all the time. I do however love what Hedi Slimane has done for Saint Laurent since he took charge as the creative director. He fascinates me immensely.

4. Where in Pakistan do you love to shop?

My go to brands are Sania Maskatiya, MUSE, Sublime and Khaadi. I wish I had more time to explore, but this is my comfort zone.




I have stolen shirts from my father for as long as I can remember

5. Who are your inspirations when it comes to style?

I absolutely adore Yasmin Sewell and Leandra Medine. They are both so effortlessly chic, I wish the latter was a little less self-deprecating though!

6.What is the oldest item in your closet?

I love men’s clothes, I have stolen shirts from my father for as long as I can remember. I still have some of the shirts he wore when he was young. I absolutely love wearing them.

7. What is the most prized possession in your closet?

A beautiful hand embroidered shawl given to me by my mother-in-law. I look forward to winters only so I can wear it.

8. Any fashion regrets?

Anyone who experiments with fashion will have regrets. In my case it happens a bit more often than most, I almost always know how to make an outfit better after I see pictures of myself wearing it, but it’s a little too late by then usually!

9. Your blog has become pretty influential in terms of defining tastes in Pakistan. What advice would you give to bloggers struggling to find an audience?

Honestly, the blog is still very niche, but we found some very gracious patrons who work with us and have helped us put SiddySays on the map. Blogs, unlike magazines, are more personality driven; you don’t find an audience, the audience finds you. You just have to be true to your self and those who appreciate your perspective will slowly start following you. Also, I don’t think you should depend on blogging as a sole source of income. If you do, you will always find yourself compromising on content. Learn to say no. Sometimes it’s okay to say “this doesn’t work for me” so I won’t feature it.



A beautiful hand embroidered shawl given to me by my mother-in-law. I look forward to winters only so I can wear it.

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