Candlico
Elevate your space with our sleek and stylish candle holders, available in black, silver, and rose gold. Perfect for adding a touch of elegance to any decor!
These candle holders are perfect for any room, blending traditional craftsmanship & modern design.
Go Micro
Transform any cleanser into a rich, marshmallow-like foam for a more luxurious skincare with Go Micro’s Marshmallow Whip Maker. The marshmallowy makeover creates micro-bubbles, producing a fluffiness that reduces friction and cleanses your skin deeply & more gently.
Kuku
If you are looking out for some exquisite jewellery pieces then Kuku’s Vincent Cuff and Victorian Coin Bracelet are a must have. Their jewellery is 18k Gold Plated and is a testament to timeless style with its textured simplicity, ideal for adding understated elegance to any look.
Photographer: Sajal Sajjad
Makeup Artist: Saima Rashid Bragfrede
Stylist: Hajira Ahmed
Models: Eman Suleman, Aqsa Shah, Minahil Mehmet, Rubab Ali, Zarru Zia, Abid Bangash and Asad Tahir.
Arrange to immerse yourself in a world where creativity knows no bounds with Nine Figures. As the curtains rise on our journey, witness the birth of a revolution — where every stitch tells a story and every design sparks a revolution.
Brand team: @heebakhalid @wasifuddinn @ahmedsiddiqui_
PR @irfanistan
Director & music :@hamzabaande
Makeup & hairstylist: @ss_zubair@qamarbashirofficial
Stylist: @farazsheikhofficial_
Ayesha, with a background in fine arts, operates a home-based cake company, “ Little Pleasures Artisan Cakes”, where she crafts the most scrumptious, breathtaking and intricately designed cakes that are almost surreal in their beauty.
What sparked your interest in baking and decorating cakes, especially themed ones?
As a fine arts student my whole life, I wanted to bring something new to Pakistan. When I launched Little Pleasures in 2012, now almost 12 years old, the concept of artistic and themed cakes was relatively unknown in Pakistan. My goal was to popularize this idea and make it a trend, which I successfully achieved.
Can you describe the most challenging cake you’ve ever made? What was the theme, and how did you approach it?
The most challenging cake was the Nun’s head on a rod cake. It was an hyper-realistic chopped off nun’s head on a iron rod. I know, even its description seems jaw-dropping.
How do you stay updated with current trends in cake design and baking techniques?
I have been on a hunt for new techniques and recipes developing and I have been around the world meeting and learning from new cake artists. I have built a community of some very talented artists from dubai, France, India and Russia. Keeping up with them and their art helps me stay updated with trends and happenings in the Cake business around the world.
Walk me through your creative process when designing a themed cake. Where do you draw inspiration from?
Something I firmly believe in not doing is copying other artists work. So when a customer comes to me with reference picture of a cake they want, I ask them to add customisation or let me design their cake with personalised elements. That is how I start designing every cake and end up with something artistic, personalised and unique.
What ingredients or tools do you find indispensable when creating your cakes?
Sugar and an off set spatula. I just cannot work without these two products.
Can you share a memorable story about a cake you’ve made for a special occasion or event?
Made this fully customised cake for a returning customer for his wife. He requested to carve their wedding vows on the cake and it turned out to be so beautiful and magical.
What techniques do you use to ensure the structural integrity of your cakes, especially when dealing with intricate designs?
Our work hours are from 12-5pm. As a home based business, we take our work hours extremely seriously, and that is how we manage orders.
What is your favorite part of the cake-making process, and why?
My favorite part of the cake-making process is definitely the final result. Achieving that perfect cake is incredibly satisfying and rewarding for me.
How do you approach customer requests for custom-themed cakes? How do you ensure their vision is realized?
We sketch out their orders, select colour palette and elements. We respect all of their requests, whether it’s easy to incorporate in one cake or not. We make sure we find a way to add everything they are asking for.
Have you ever experimented with unconventional ingredients or designs in your cakes? What was the result?
Acrylic cake was a success, we made this glass shine cake using gelatin sheet technique and it ended up looking like an artificial glass jar. It was beautiful and looked surreal.
Where do you see yourself in your baking career in the next 5 years?
In a cake shop, of course!
LADIESFUND, the renowned platform dedicated to empowering women, hosted a memorable mangothemed
Eid Milan event, bringing together a diverse array of guests for a joyous celebration. The occasion was graced by the presence of over 100 esteemed guests from diplomatic circles, corporate sectors, ministries, developmental agencies, press, women SMEs, celebrities, fashion designers, all coming together to mark the joyous festival of Eid.
Sweet Slice
Sweet Slice is one of the finest home-based bakery and is offering some scrumptious and eye catching, customised Eid wooden trays to gift your loved ones.
Ayna Beauty
Ayna Beauty is a local Pakistani brand with a makeup range that equally matches the standards of all high end makeup brands. Their hydrating lip and cheek tint is making rounds on social media and is a must buy for all those who want a naturally blushed buildable colour to lips cheeks and even eyes.
Durraj Official
Eid is just around the corner and we are all looking out for some trendy yet classy jewellery pieces. Get your hands on these exquisite, gold plated jewellery pieces to add that perfect oomph to your outfits.
We have picked some of the meticulously crafted luxury outfits to make you stand out this Eid.
Introducing Mohsin Naveed Ranjha’s Summer Festive collection. “A celebration of style that floats like a dream through the daylight hours. Din mein Khuwaab is a visual periphery of abundance. As the drapery of the night sky is inadequate to contain the vastness of our dreams, the stars linger, filtering through the sun’s embrace to shield the dreamers of the day.
These ethereal visions transcend the confines of darkness, spilling into the daylight and weaving an unbroken tapestry of imagination and hope. Inspired by the slow summer days, the garments are an ode to ease and lightness, eschewing heavy embellishments for airy adornments in hues of dusty pink, white, lilac, and blue, ensuring comfort during the sweltering summers of Pakistan.
Photography: @asadbinjavedphoto
Concept: @haideralishah_
Stylist: @abdullah_sidiki
MUA: @makeupbyshainal
Jewellery: @amnashariff.jewelry @ayeshaccessories
Videography: @abdulah_mehr
Cured Olive is a culinary haven where the art of charcuterie reaches new heights. With a dedication to crafting diverse and exquisite offerings on a board, they’ve mastered the delicate balance of flavors and textures. Now, expanding their expertise to catered events, they ensure every occasion is elevated with their culinary creations.
Can you describe your journey into the world of charcuterie and catering? What sparked your interest in this culinary specialty?
My journey into the world of catering and hospitality business began after my return from university in California in 2010. My family had recently launched a business focused on wedding halls and I dove right in, overseeing events and managing everything from food preparations to layout for gatherings of up to 1000 guests. Through this hands-on experience and my food tasting skills, I have picked up on the art of layouts and catering spreads. Food has always been central to our family life, and together, we’ve explored various culinary techniques, setting the stage for my venture into charcuterie and catering. It wasn’t until a few years later, while organizing my sister’s party, that I discovered my passion for food styling and creating visually delectable charcuterie boards. The positive feedback from that event, coupled with the encouragement of family and friends, helped me officially launch my own charcuterie and catering business.
What sets your charcuterie boards apart from others? Could you walk us through your creative process when crafting a board?
Our charcuterie boards are distinguished by attention to detail and a unique presentation style. We prioritize locally sourced ingredients, always aiming for preservative-free and natural options whenever possible. Whether it’s a standard or customized platter, our creative process begins by understanding the client’s preferences. If it’s a gift, we pay extra attention from the point of order taking until they are delivered, at every step guiding our clients through. For events, we consider factors like the theme and design the table accordingly. We offer a wide selection of cheeses, homemade dips, a variety of meats, and pair them with the freshest seasonal fruits, flavorsome nuts, and our homemade crackers and breads. Each element is thoughtfully arranged to achieve a harmonious balance of flavors and textures, resulting in a visually stunning and delicious board that leaves a lasting impression.
How do you select and source your ingredients for your charcuterie creations?
We prioritize sourcing fresh, locally sourced ingredients from trusted local suppliers whenever possible. Our cheese selection includes both locally sourced options and imported varieties, which at times, can be costly, but still allow us curate unique and aesthetically pleasing boards. We value the efforts of our local cheese producers, whose products enable us to create wonderful and diverse offerings while keeping costs reasonable. In addition to cheeses, we have been carefully working in our homemade dips, artisan crackers and breads, and also offer a variety of meats, and other accompaniments that complement each other and provide a diverse taste
What are some key considerations you keep in mind when designing a charcuterie board for a specific event or occasion?
When designing a charcuterie board for a specific event or occasion, we consider the theme, the preferences of the client, example: any dietary restrictions. We aim to create a balance of flavors, colors, and textures that will appeal to everyone. We also give priority to the presentation of the board and how it can enhance the overall aesthetic of the event for our client.
Could you share a memorable catering experience where your charcuterie offerings were a highlight?
One of our most memorable catering experiences was a dholak event where we created a desi grazing table consisting of charcuterie and canapé food items. The bride, who was from England, had high expectations, and it was a bit challenging to fuse together the two cultures. For the table decoration, we incorporated traditional flowers like gainda, motia, and nargis to keep it in-line with the theme of the event. Some of our dessert items were particularly unique, showcasing the union of the two cultures. For instance, we created ‘artisan white chocolate jalebi barks’ and ‘rasmalai tres leche’ dessert shots. The bride shared her heartfelt appreciation, making us grateful for the opportunity to make her important day special.
How do you stay updated with current trends and techniques in the world of charcuterie and catering?
Staying updated with current trends in anything, including charcuterie, is best done through social media. We keep an eye on international trends set by industry professionals and adapt them using locally available resources, with our own personal touch. For instance, we were amongst the first locally to introduce the “pepperoni roses” concept to our charcuterie boards. Initially, people were hesitant to include them on their boards, often requesting more of another item instead. However, now we find everyone asking for them, even when offered other meat options. This trend seems to have solidified its place. We’ve also noticed those who have been around for longer, incorporating this feature into their offerings. It’s rewarding to see the trends we introduced, inspired by international markets, gaining recognition and making an impact locally. I believe in mutual inspiration to continuously improve and bring the latest trends to the local market.
Additionally, I recently completed professional kitchen certification from Scafa, Lahore this year, which is a level 2 programme about French cuisine, world cuisines, desserts, and much more. Such an experience was invaluable, learning from teachers like Chef Rob and my amazing group! I look forward to incorporating many of my learnings from Scafa into our future plans.
Can you discuss any challenges you’ve faced in your career and how you’ve overcome them?
One of the challenges we faced was managing logistics. In the beginning, it was often difficult to explain to customers that a platter cannot be transported on a bike because the setting would be affected. Over time, we established systems to inform customers about these issues effectively and now offer reliable delivery options.
Another improvement we made was streamlining our platter arrangements by creating standard settings and categorizing them into different sizes. We realized that not everyone wants a customized arrangement, which can be more time-consuming and expensive. This change has saved time for both our clients and us, as we previously offered only customized settings for every order. Now, clients can easily pick what they would like to order from the menu description, knowing exactly what they’ll receive. Additionally, we frequently seek feedback from our clients to continuously improve our quality and ensure customer satisfaction.
What advice would you give to someone looking to enter the field of charcuterie and catering professionally?*
My ad vice would be to start with a passion for food and creativity. Take the time to learn about different ingredients and presentation techniques. Building a good rapport with the new clients and seeking feedback from them can also help improve your offerings. Most importantly, stay open to new trends and ideas!
In your opinion, what are the essential elements of a successful charcuterie board?
The important elements of a successful charcuterie board should have a mix of flavors, colors, and textures so that many further flavors are buildable from the mixed options available on the board. The more options of ingredients, the more fun the clients will have building their own bites based on their taste preferences. The next important aspect is that it looks appetizing and inviting with its colors and presentation. Finally, if there are any dietary restrictions from the client’s end, those must be carefully taken into consideration and worked around.
How do you balance flavors, textures, and visual appeal when creating your charcuterie boards?
Balancing flavors, textures, and visual appeal involves selecting a diverse range of ingredients that work well together. We provide a wide variety of cheeses, dips, and meats to choose from, each offering different textures and flavors, and pair them with fresh seasonal fruits, freshly baked crackers and breads, various flavors of nuts, and other accompaniments. As for the visual aspect, we arrange the ingredients in a way that creates a tapestry of flavors and visual delight to be discovered, ensuring that the board is as visually appealing as it is delicious.
Beautiful 2 kanal house in phase 6 Dha (Open House) that came into the market for a full viewing. Designed by Mmad.design & Pr by Rubia Moghees.
Skin by Trillium
Skin By Trillium is the talk of the town! Their face washes and serums are revolutionizing skincare, tackling active skin problems with a blend of well-researched ingredients. It’s no wonder they’re the new game changer in the beauty world!
Aura by Alia
Eid is just around the corner and khussas are a perfect pick to pair with all our desi/traditional outfits. Aura by Alia are offering the most comfortable khussas with a thick cushion making them wearable all day long. These metallic khussas are a must buy!
Pomegranate Linen
If you are looking out for some beautiful and affordable table and tea linen sets then Pomegranate Linen is a must check. They offer some refreshing floral designs and also offer a wide range of customisable, hand painted cot sets for your little munchkins.
Summer seems practically made for getting lost in a good book. But if you find yourself in a reading slump try some of these books to reignite your passion for reading. From romantic comedies to gothic mysteries and classic literature — whatever your taste — we’ve got you covered!
‘Good Material’ by Dolly Alderton
From the New York Times best-selling author of ‘Ghosts’ and ‘Everything I Know About Love’ comes a story of heartbreak, friendship and how to survive both.
Andy loves Jen. Jen loved Andy. And he can’t work out why she stopped. Now he is waiting for his stand-up career to take off, wondering why everyone else around him seems to have grown up while he wasn’t looking.
Set adrift on the sea of heartbreak, Andy clings to the idea of solving the puzzle of his ruined relationship. Because if he can find the answer to that, then maybe Jen can find her way back to him. But Andy still has a lot to learn, not least his ex-girlfriend’s side of the story…
In this sharply funny and exquisitely relatable story of romantic disaster and friendship, Dolly Alderton offers up a love story with two endings, demonstrating once again why she is one of the most exciting writers today, and the true voice of a generation.
‘What We Talk About, When We Talk About Love’ by Raymond Carver
If you’re a fan of minimalism, the name Raymond Carver will undoubtedly be present on your bookshelf. ‘ What We Talk About When We Talk About Love’ is one of his best-known short story collections, and “Viewfinder”, like many of the other stories in the collection, is centred around how we interact with each other in our everyday lives, and our failed attempts at connection that lead to states of self-alienation.
With its spare, colloquial narration and razor-sharp sense of how people really communicate, the collection was to become one of the most influential literary works of the 1980s.
Deceptively easy to read and impossibly concise, Carver’s short stories are ones that you will be re-reading again and again, with fresh eyes every time.
‘Funny Story’ by Emily Henry
If you’re looking for the ultimate light-hearted beach read, this one’s for you.
The inimitable Emily Henry is back with a story of opposite attraction and fake relationships. ‘Funny Story’ tells the tale of Daphne, who was engaged to Peter—until they moved to his hometown in Michigan, where he realized he was in love with Petra, his childhood friend. The polished Daphne decides to move in with Petra’s ex, the disorganized and slightly unkempt Miles. Daphne and Miles then fake a relationship until they potentially, maybe, you’ll-have-to-read-to-find-out-if-they make it.
‘Things We Do Not Tell The People We Love’ by Huma Qureshi
A breathtaking collection of stories about our most intimate relationships, and the secrets, misunderstandings and silences that haunt them.
A daughter asks her mother to shut up, only to shut her up for good; an exhausted wife walks away from the husband who doesn’t understand her; on holiday, lovers no longer make sense to each other away from home.
Set across the blossoming English countryside, the stifling Mediterranean and the bustling cities of London and Lahore, ‘Things We Do Not Tell The People We Love’ illuminates the parts of ourselves we rarely reveal.
‘Normal People’ by Sally Rooney
Sally Rooney has a way of writing about people that makes them feel real. More than just “convincing”, her portrayals of human interactions feel so extraordinarily regular and grounded in reality. If you are a fan of the television miniseries, get to know Marianne and Connell all over again this summer by reading the novel. ‘Normal People’ is an effortlessly enjoyable read, all whilst being an honest, heartfelt study on the roles that we play in each others’ lives, consciously or subconsciously, and how we all have the ability to alter the people around us for better or for worse.
‘Bridget Jones’s Diary’ by Helen Fielding
Written in the form of a personal diary, the novel chronicles a year in the life of Bridget Jones, a thirty-something single working woman living in London. She writes about her career, self-image, vices, family, friends, and romantic relationships.
No doubt you will have heard of the iconic film adaptation of the same name, starring Renee Zellweger, Colin Firth and Hugh Grant. If you are looking for a fun, light read to really sink into your hot-girl summer vibes, ‘Bridget Jones’ Diary’ is the perfect choice. Hilarious and concerningly relatable at points, this book is the book to propel you back into reading after a slump, and is sure to have you giggling to yourself the whole time.
‘Summer’ by Edith Wharton
If you love a good 20th-century classic which explores romance and girlhood while also providing insightful social commentary, Edith Wharton’s ‘Summer’ is the novel for you.
Four words aptly encapsulate this novel: summer fling gone wrong. Young and naive, protagonist Charity Royall falls madly in love with the wealthy Lucius Harney. Starting off as an ethereal fairytale romance, its plot quickly unravels, descending into a gut-wrenching tragedy which exposes the reality of class divisions and the worst of human betrayals. Set in a remote and insular town in New England, the small-town girl is constantly stifled by limitations – just one of the many challenges faced by unemancipated young women of the early 20th century.
‘The Bell Jar’ by Sylvia Plath
‘The Bell Jar ‘ is a classic read for any twenty-something-year-old who might be feeling lost and unsure about who they are and where they’re headed.
Esther Greenwood, a scholarship student blessed with both beauty and brains, has just embarked on a summer internship at a prestigious New York fashion magazine. Isn’t she living the picture-perfect life? Well, at least on the surface! As we progress through the novel, we witness the rapid degeneration of her mental state, which is not least catalysed by the dinning tumult of her internal conflicts. Upon acknowledging the shocking disparity between reality and expectation after taking a first brave step into the adult world, her sense of disappointment and disbelonging conquers the best of her.
‘The Bell Jar ‘ is a highly distinctive and unusual book, and although the era of the 1950’s it represents has faded and disappeared into history, the power of this novel does not dissipate.
‘Rebecca’ by Daphne Du Maurier
Mystery fans will absolutely devour this spine-chilling gothic masterpiece by famed 20th century novelist Daphne Du Maurier. The novel depicts an unnamed young woman who impetuously marries a wealthy widower, before discovering that both he and his household are haunted by the memory of his late first wife, Rebecca.
This horror novel sheds light on the palpable impact which the dead can produce on the living. Before you know it, its eerie yet dreamlike depiction of both mansions and nature alike will be etched in your mind.
‘Picnic At Hanging Rock’ by Joan Lindsey
Lindsay’s swoony, mysterious novel about a group of boarding school girls who disappear without a trace from a day trip to Australia’s Hanging Rock in 1900 is another book perfect for mystery lovers. The novel is both dreamy and haunting with Lindsey prefacing the book with a coy note that suggests the story is factual. The unsettling atmosphere is perfect for a quiet summer afternoon and fans of novels like ‘Gone Girl’ and ‘Sharp Objects’ will find this 20th Century classic particularly enjoyable.
Brand: Zeb.Zeeshan
Concept: @muhammadzebjanjua
Photography: @asadbinjaved
Models: @realrabia, @abeerasad & @hiba chaudary
MUA: Saima Rashid Bargfrede
Stylist: @Meheksaeed
Fatima Shaheen is a Barrister by training. She holds a degree of Bachelor in Law from University of London & was called to the Bar in England & Wales at The Honourable Society of Lincoln’s Inn.
Fatima has diverse work experience from that ranging to hard core litigation to corporate advisory work; from human rights advocacy to influencing law/policy making. Additionally, her TV career spans to around 13 years where she has worked with various private TV Channels hosting different genre of shows. She joined PTV in 2012 with her show ‘Qanoon Bolta Hai’, a popular show recognised by the Pakistani Government to help it fulfill its’ international obligations as per Pakistan’s Periodic Report on compliance with CEDAW in 2017.
Since 2019, Fatima has also been hosting a social issues based English talk show ‘The Society’ at PTV World. Fatima was nominated as ‘Ponds Miracle Woman’ of the Year 2018 & her work has been officially recognised & acknowledged by Pakistan’s first ever ‘Women in Law’ Publication too.
Fatima, you are recognized as one of the most influential women in Pakistan, could you share a bit about yourself and your educational journey?
I did my O & A Levels from Lahore Grammar School after which I completed my University of London, LLB Honours Degree. Then I went to London for my BAR and studied the Bar Vocational Course at Inns of Court School of Law (now City Law School).
A lot of people don’t know this but I don’t come from either a legal or a media background—rather I come from a family of doctors!
From receiving professional education in Law to building your career in media, tell us about the transition. What compelled you to change your field?
People often ask me that question. A lot of people do not know but in addition to conducting my TV shows, I have been teaching law….furthermore I am also working as an independent legal consultant. Hence it would be wrong to say that I have changed my field completely.
Earlier on in my career, I have worked with top notch lawyers like Asma Jahangir, Justice Ayesha Malik (now sitting a Supreme Court Judge). I always wanted to make most of my practical experience of the profession. I wanted to share my knowledge through media ,and TV allowed me to do just that. I used media to translate all my practical knowledge/ experience of the legal profession for the betterment of the Pakistani masses.
What is the ultimate goal that you want to achieve by spreading awareness and giving life to real taboo issues in Pakistan?
I am a strong believer of the fact that awareness is empowerment for all,especially for women/vulnerable segments of the Pakistani society. Those who are unaware of their rights cannot claim them. Hence my ultimate aim in conducting informative shows is to ‘empower’ the Pakistani society at large.
Debate & discussion about real taboo issues be it child rape, honour killings or domestic abuse etc definitely sensitizes the society about the same. It helps shape societal attitudes in developing zero tolerance for such crimes. Media, as we all know, has a strong role in making & breaking stereotypes &/or in changing perceptions—I (in my limited capacity) try to use my television shows to do just the same.
We know TV Anchor Fatima Shaheen. Tell us something personal about yourself, something which we don’t know?
I am glad I am a principled and secure person, I do not believe we need the opinions or pronouncements of others to feel validated or feel we have self-worth. I believe the most subversive thing a woman can do is be happy with herself. I surround myself with a group of likeminded friends, who I know I can trust fully. But I must also admit a weak spot of mine—I am notoriously impatient, especially if I sense a weak or flawed argument. If you want to win me over, you either have to be genuinely kind or you have to bribe me to dessert. I’m big on sweets!
What stimulates you to come up with new ideas for your shows?
Several things shape the scope and direction of each show. I actively follow news and latest developments to ensure my shows are up to date and topical, I like to deepen people’s knowledge and information regarding what is happening all around them. I also quite like meeting new people of diverse backgrounds and differing experiences, this helps me deepen my own understanding and offer fresh perspectives on television. As they say, everybody has a story to tell and I have met hundreds of people with stories worth telling.
How do you manage time for yourself in such a busy routine?
To be honest, this has always remained a struggle. I am always striving to be better at time management, which I find easier on the weekends when I am “off” but as we all know, the news never sleeps! I also am quite nocturnal, something I am actively working on changing. But of course the success of a person is based on how diligent they are to their priorities. I work hard to ensure I give time to my work and of course, make time for the most important people in my life too.
Your love for fashion speaks for itself! Who are your favorite designers nationally & internationally?
Sania Maskatiya, Bunto Kazmi & Fahad Hussayn top my list of favorites in Pakistan. Love Coco Chanel’s statement pieces & her distinct signature style, which reflects clearly in all her pieces. Big fan of Elie Saab & the attention he gives to detail in his line. My list would be incomplete without Manish Malhotra & Sabyasachi Mukerjee; both of whom I love for their feminine, exquisite yet balanced designs.
What are the social challenges faced by women in Pakistan’s media Industry? Especially when dealing with sensitive topics?
It isn’t easy being a woman in media anywhere in the world. I would say there is general pressure on a wide variety of issues. First is the painful salary gap between female and male individuals, everyone knows it’s true and yet we are still stuck with this injustice. Yet woman must always work thrice as hard to be seen as credible as their male colleagues. I recall in my early days I was refused a show because I looked too young to be talking about challenges such as domestic violence, divorce, etc. People will flock to hire a young girl if she comes across as a dumb blonde, and seat her next to a smart enough middle-aged or higher male counterpart, showing that gender discrimination is alive and well in our society. Yet I believe these challenges produce real stars because women are tenacious and determined. That is why you have several fantastic female anchors and reporters worthy of admiration.
We know your love for travelling! Which countryyou visited left a lasting impact on you?
I went to Rio De Janeiro, Brazil a few years ago and I must say it was one place which left a lasting impact on me. Brazilians’ ability to smile on everything that came their way, their positive energy and infectious vibes and their zest to celebrate today, likethere is no tomorrow definitely left me thinking…why it is so important to celebrate life even when its isn’t good! I met ‘real’ people in Brazil and that is what made the trip so memorable for me!
If you could have coffee with any celebrity/public/historical figure, who would you choose?
I would have coffee with Princess Diana—I am a die hard fan of the late Princess; her looks, her style, her love for humanity, and her kindness will always make her a source of fascination for me. I would like to ask her one question—how did she gain the courage to speak up for what she believed in….against ALL odds?!
In an age of social media and instant access to public figures, how do you manage to maintain an aura of mystery around you?
I think its’ because I am selective about what I share online—I post to keep my followers and fans interested, but not to bore them with every tiny detail of my life. Your aura is established from the tone you set for yourself, the access you give others into your personal space—be spontaneous, but do not let them see everything!
Who has influenced your decisions the most—whether it is in real life or your career?
My mother and my best friend…both. They are two people I always turn to for advice and support. Both of them have always encouraged me to do things—I might just not have done staying in my comfort zone. Later on, these things have turned out to be the perhaps the best decisions of my life!
Your message to your fans?
Love yourself first & everything else will then fall into line!
Photography by: Marib Shahid Alvi
Makeup by: Layla Belal
Wardrobe by: Noreen & Neelam
Chief Guest Mr. Cemal Sangu, Turkish Consul General to Karachi headlined the highly anticipated 34th LADIESFUND Power Lunch. This dynamic must-attend networking session featured 50 incredible women leaders.
Dr. Shahzad Mirza of Dental Aesthetics opened his new clinic in Fairways, Raya with much fanfare.
Cooling Water Jelly Tint —Milk
A long-lasting lip and cheek stain with a hydrating, bouncy jelly texture that glides on for a sheer, buildable burst of color. This blush and lip stain is 90% natural, clean, vegan, cruelty-free, paraben-free, gluten-free, non-comedogenic, and non-acnegenic.
Skin Recipe
Skin Recipe is a local Pakistani brand owned by Aiman and Minal Khan. Skin Recipe is more than just skincare, it’s a way of life! It is built on the philosophy that beauty is not fitting in someone else’s mold. It’s a journey, a journey of embracing your own features, your individuality — your beauty, your way! Their range of high-quality products allow you to mix and match, and create the perfect recipe for your skin.
Aplomb
This season it’s all about wearing some cute hair bows. Super cute hair bows are a top pick of girls from every age group. If you are looking out for some cool, super trendy, customised hair bows then Aplomb is a must check!
Zunaira is the owner of Pakistan’s first medical spa, Picture Perfect. She is a licensed and certified permanent makeup and microblading artist with 6 years of experience. Trained in Dubai with PhiBrowsTM and BioTouchtm, she offers microblading, lash services, permanent makeup, and more to enhance your natural beauty and leave you feeling confident and radiant.
So Semi-Permanent makeup, that means we have to put less makeup on in the morning right? What inspired you to become a semi-permanent makeup artist?
Yes, semi-permanent makeup can definitely save time in the morning since it’s designed to last for an extended period. As for what inspired me to become a semi-permanent makeup artist, I’ve always been passionate about enhancing natural beauty and helping people feel confident in their own skin. The idea of providing a long-lasting solution that simplifies daily routines appealed to me, prompting me to pursue this career path.
Tell us a bit about your journey from learning, practicing and then introducing a medical spa in Pakistan.
My journey began as a certified SPMU artist trained by Biotouch and Phibrows UAE. I started by practicing my craft diligently, building my skills and reputation. As demand grew, I transitioned from a home-based studio to establishing a medical spa in Pakistan. It’s been a fulfilling journey of learning, growth, and realizing my entrepreneurial dreams.
Zunaira tell our readers what actually is a medical spa and What treatments are offered at your med spa?
A med spa is a facility that offers medical-grade cosmetic treatments and procedures in a spa-like environment. At Picture Perfect, we specialize in advanced aesthetic treatments like microblading, micropigmentation, facial rejuvenation, injectables, laser hair removal, and skin tightening. Our focus is on enhancing natural beauty and rejuvenating skin in a safe, personalized, and professional environment.
What’s the difference between a MedSpa and a salon?
A med spa offers medical-grade cosmetic treatments supervised by healthcare professionals, while a salon primarily provides hair, nail, and basic skincare services without medical oversight.
What are the four most in demand treatments at your salon?
At our clinic, the four most in-demand treatments are microblading, permanent hair extensions, laser hair removal, and injectables such as Botox and dermal fillers.
As we get to experience a very humid summer season tell us about 3 important treatments we all should go for?
In preparation for humid summers, consider three key treatments: BB glow for radiant skin, especially beneficial as it provides a semi-permanent foundation-like coverage, perfect for days when traditional foundation may not fare well in the humidity. Aqua Gold facial to minimize pores and rejuvenate, and Hair Botox for sleek, frizz-free hair. These treatments ensure skin and hair stay hydrated, radiant, and resilient in humid conditions.
How do you think acceptance has grown towards these procedures and semi permanent makeup in Pakistan?
Acceptance of semi-permanent makeup in Pakistan has surged due to global beauty trends, increased visibility on social media platforms, and the availability of skilled professionals offering these services. This growing acceptance reflects a broader understanding of the benefits these procedures offer in enhancing appearance and boosting confidence among individuals in Pakistan.
What is the difference between BOTOX®? and fillers?
Botox relaxes muscles to smooth out wrinkles caused by facial movements like smiling or frowning, while fillers plump up areas to reduce wrinkles from aging and volume loss.
Are MedSpa services expensive?
MedSpa services may have a higher price point due to the use of advanced technology, medical-grade products, and expertise involved. However, clients often find value in the quality and effectiveness of the treatments.
What are permanent cosmetics?
Permanent cosmetics involve implanting pigment into the skin to enhance facial features like eyebrows, eyeliner, and lips, mimicking the look of makeup for long-lasting results.
Tell us about two most important facials that brides and bridesmaids must get from your salon?
For brides and bridesmaids, our salon offers the HydraFacial and Glow Facial. The HydraFacial deeply hydrates and nourishes, while the Glow Facial exfoliates and brightens for a radiant complexion on the big day. These treatments ensure everyone looks stunning for the special occasion.
What are your future plans and do you plan to introduce some more services at your salon?
Our future plans for the med spa are quite exciting! We’re aiming to expand our services by introducing an Operating Theater (OT) for more intricate procedures. Additionally, we’re looking to collaborate with a plastic surgeon to offer a wider range of aesthetic treatments. Every new innovation in the field of beauty and aesthetics will find its place in our med spa !!!
Have you ever found yourself in a situation where you need to look presentable ASAP? You might have to go to a meeting with your teacher or coach or go to last-minute dinner plans with your friends or family. The last thing you want to come across is disheveled! You want to reflect that you care and value this time. In this video, I’m going to teach you some quick fixes that are essential if you want to look your best despite being in a time crunch. These tips include grooming, picking the right outfit and presenting yourself as polished and put together. If you put these simple tips into practice, you’re guaranteed to turn heads wherever you go!
Article by Nuria Al-Ahmad
Personal Grooming:
Personal grooming is the first step to looking fresh and clean and it really improves your self-confidence too. Grooming yourself properly doesn’t have to take hours — all you really need to do is brush your teeth, put on some deodorant and make sure your hair isn’t too greasy. Ideally, you should freshly shampoo and condition your hair but if you’re in a really tight time crunch you can simply use dry shampoo and hair perfume to refresh your hair.
You should also wash your face and moisturize it thoroughly to get a glowy complexion. Massaging your face while you moisturize is a great habit because it immediately rejuvenates your skin and removes any signs of tiredness. Even if you only massage your face for a minute or two you’ll achieve a youthful and rosy look. No matter how much you need to rush you should never forget one crucial step — sunscreen. This will protect your skin from sun damage and your future self will thank you.
After you’ve done all these basic steps you can move on to styling your hair. This is arguably the most important step because no matter how glowy your skin is, if your hair looks messy and matted you can never achieve a polished look. The best quick fix for your hair is to brush it and put it up into a slicked-back bun or ponytail. This way it’ll snatch your face and give you a put-together look. If your hair is too short to put up you can just pin it behind your ears and this will give you a similar neat look.
When it comes to looking good, the devil is in the details so you should focus on everything including your nails. If your nails are looking jagged just go over them quickly with a nail file. Cleaning under the nails is a must! Invest in a nail brush and scrub away at the grim that wedges in there! This takes two minutes and your fingers and hands end up looking a lot cleaner. Chipped nail polish is a big no so we suggest removing your nail polish altogether since applying a fresh coat on a time crunch is never a good idea. You could end up staining your clothes andthat’s the last thing you want! Clean short nails are the details you want to pay attention too! While you are riding in the car, you can use a nail buffer for an added shine!
Choosing The Right Outfit:
When it comes to transforming from messy to marvelous in a short amount of time choosing the right outfit is crucial. Knowing “when to wear what” will save you countless hours of frantically searching through your closet for something to wear. There are some key rules that everyone should follow while getting dressed and the most important rule is to start with basics. Instead of looking for a statement top, you should opt for a classic white button-down or t-shirt depending on the occasion. Having a good collection of basics in your wardrobe will make getting ready quickly a whole lot easier. If you have a closet full of neutrals then all the clothes you own will go together and you won’t have to worry about matching different colors. A favorite accent color can jump in and create the head turning buzz you are going for! Colors like black and white and different shades of brown complement most skin tones and always look timeless. Bright colors can change the mood, draw attention and attract people to you! Invest in timeless pieces since they stay in style longer while also picking up on the latest trends to stand out!
While curating the perfect outfit you should be mindful of your body shape and height since certain styles of clothing don’t compliment certain body shapes. If you don’t want to spend time worrying about this then the best thing to do is stick to tailored clothing. This means you shouldn’t wear anything too baggy or too tight. Tailored clothing helps you accentuate your unique body shape and gives you an elegant look.
Always remember that a perfect outfit is totally useless if you don’t pay it the attention it deserves. This means you absolutely must iron or steam each article of clothing that you wear. Even simply hanging a wrinkled shirt when you are showering, it will be wrinkle-free from the steam by the time you are done! This simple task takes no more than a few minutes and it makes a huge difference. Paying attention to your outfit also means accessorizing it well and the key to this is remembering that less is more. A simple necklace or bracelet is all you really need to pull your entire look together. When it comes to shoes you should make sure yours are polished and well-maintained and most importantly that they’re appropriate for the occasion. You obviously don’t want to show up to a fancy dinner wearing sneakers or walk into a meeting in flip-flops. If you keep all these tips in mind then dressing in a hurry should be no problem as you’ll already know exactly what to wear.
Presenting Yourself To Others:
When presenting yourself to others it’ s important to look great but you should make sure you smell great as well. Apart from basic hygiene, you should always have a signature scent. When picking the right perfume it’ s important to find one that isn’t too overpowering. You definitely don’t want a scent that’ll make people sneeze or cough when you enter a room. Something subtle yet distinct is the way to go and depending on your personality you can choose any kind of scent whether it’ s floral or musky.
Another tip that’ll help you turn heads when you enter a room is staying mindful of your posture at all times. Walking with a straight back and relaxed shoulders is the key to looking graceful and confident. You should never slouch or hunch up your shoulders as that will ruin the effect of your outfit and diminish your confidence. You should also avoid crossing your arms as that makes you look less approachable to others as does keeping a straight face at all times. Smiling will make you look more approachable and people will perceive you as polite if you smile often.
This goes hand in hand with the next tip which is to always remember your manners regardless of who you’re talking to. Even if you’re just hanging out with your friends, never forget to say please and thank you. Always remember to maintain eye contact during conversations and never interrupt someone else while they’re speaking. When it’s your turn to speak you should do so with assurance and avoid stammering. These subtle changes will make you seem more confident and people will end up respecting you much more.
Glow Up From The Inside Out:
While all these tips are very helpful when quickly fixing your appearance to impress others you should always remember that the real glow-up comes from within. Looking polished and put together isn’t just about following a set of strict rules, it’s about feeling confident in your own skin and making sure your appearance matches this inner confidence. If you feel comfortable and confident in how you present yourself to others only then will you be able to be the best version of yourself. While changing our eating and thought patterns may not lead to immediate changes, they will be helpful in the future and your future self will thank you!! Eating healthy and getting the right vitamins and nutrients from food for our skin, hair and nails will help us look our best! Remember if nature didn’t make it, don’t take it!! Try to eat a “rainbow” of colors from fruits and vegetables and spices in nature. Our thoughts affect our mindset. Engaging in positive self-talk and minimizing our harsh inner critic will also help our confidence and ultimately our appearance!
These tips should help you transform from messy to marvelous, turn heads and attract what you want in no time! Always remember to adapt them to your own personal style and be consistent for the best results.
Anna is a Korean entrepreneur and noblewoman, who hails from a Pakistani royal family. She is the founder and CEO of Anna Korean Beauty, Kim Production, and Kim Traders.
She has made her debut into the field of entertainment with Netflix Korea. Anna will be seen in Netflix’s latest series, ‘Super Rich in Korea.’ This series highlights the affluent lifestyle of ultra-rich people against the multiethnic backdrop of Korea.
Anna tell us a bit about yourself, your family & educational background.
I was born in Pakistan and relocated to Korea with my family when I was five years old. My father is a businessman. We moved to Korea due to my father’s business endeavors, and my mother, who had previously studied at a Korean university, also embraced the opportunity to settle in Korea and now she runs an NGO for foreigners in Korea.
Having lived in Korea for over 25years, I thought I’ll marry Korean but I found the love of my life in Pakistan. Despite initially expecting my future partner to relocate to Korea, the COVID-19 pandemic disrupted our plans, and after two years of separation, I traveled to Pakistan to marry him. Since then, I’ve been splitting my time between Pakistan and Korea.
My educational journey includes attending Korean elementary school, followed by middle and high school at an American international school in Korea. After completing high school, I pursued a BBA degree from Ewha Women’s University in Korea, renowned as one of the most prestigious women’s universities globally.
I have alot of achievements in Korea such as:
- Anna Korean Beauty, CEO
- Kim Production, CEO
- Kim Traders (SMC-PVT LTD), CEO
- Asia Pacific Enterprices (Trading Company), Marketing Director (2015-present)
- Secretary General, Melting Pot Nonprofit Organization (2017-present)
- English Urdu Interpreter, Ministry of Justice (2013~2019)
- UN-Habitat Global Ambassador (2020~present)
- Ministry of the Interior and Safety – Safety Public Relations Ambassador (2020~present)
- Korea Rural Community Corporation Rural Tourism Supporters (2020~Present)
- DS Laboratories Korea (Global Marketing Director) (2013~2014)
- Korea International Trade Association – University student trade camp held (2013~2014)
- Korea International Trade Association – Global Trade Ambassador (2013~2014)
- PSAK Pakistan Student Council Female Representative (2014~2016)
- Asiana Airlines/Asiana Dream Wings (Project for Korea’s multicultural policy and education program) 2013~2013)
- Lecture, Department of Korean Language, National University of Foreign Studies (NUML University), Pakistan (2013.1~2013.3)
- Lee & Won Asian Fellowship/Asian international student talent development program (2012.3~2012.12)
- Peple To People International/Ewha Womans University Chapter Vice President (2011.2~2012.12)
- Immigration Office Refugee Department Official Urdu Interpreter (2010~2019)
- Dongducheon Police Station /
Foreign Affairs Division / Criminal Investigation Division / Traffic Interpreter (2008~2013) 20. Myungwon Culture Foundation Korean Tea Ceremony
Instructor Certification and Tea Ceremony Lectures (2008~2011)
You have been born in Pakistan but raised in South Korea; how different are both the cultures and where do enjoy the most?
Growing up in South Korea after being born in Pakistan, I found myself immersed in two distinct yet enriching cultures. Despite being very young when I moved, my parents made sure to instill in us a deep appreciation for our Pakistani heritage alongside embracing Korean customs, especially during our education at an American school in Korea.
My understanding of Pakistan was initially shaped by encounters with Pakistani refugees at my workplace in Seoul Immigration’s Refugee Center. Their narratives often painted a bleak picture of Pakistan, filled with mentions of terrorism, honor killings, and religious strife. However, my parents reassured me that this portrayal didn’t reflect the reality of Pakistan. Determined to see for myself, I embarked on a journey to NAMAL University in Islamabad during my university break. Teaching Korean language and culture there opened my eyes to a different perspective—one that contradicted the negative portrayal I had encountered.
Exploring Pakistan firsthand, I discovered a country rich in culture and warmth, vastly different from the bleak image often portrayed. After marrying into a Pakistani family, I delved even deeper into Pakistani culture, finding surprising parallels with Korean customs. Inspired by this newfound understanding, I’ve dedicated myself to promoting a positive image of Pakistan in Korea, bridging the gap between perceptions and reality.
These days, I find myself embracing life in Pakistan with newfound enthusiasm, relishing the freshness of experiencing a country I’ve never lived in before. Connecting with my Korean friends and establishing a small Korea community in Lahore has been an immensely rewarding experience. Together, we’re not only exploring potential business opportunities but also fostering cultural exchanges with our Pakistani friends. This immersion into Pakistani life feels like an adventure filled with endless opportunities to learn and grow. The vibrant energy of Lahore, coupled with the warmth and hospitality of its people, has captured my heart. In this new chapter of my life, I’m discovering a profound sense of belonging and excitement, making Pakistan my current favorite place to be.
Anna you are the CEO of Anna Korean Beauty, Kim Production and Kim Traders, how do you manage your businesses?
“After moving to Pakistan following my marriage, I found myself missing the bustling pace of my career back in Korea, where I was involved in various ambassadorial roles. Encouraged by my supportive husband, I decided to reignite my professional journey. When a friend, a renowned Korean director, expressed interest in shooting a K-pop music video in India, I saw an opportunity to showcase Pakistan’s potential in the entertainment industry. Bringing the project to Pakistan marked the inception of my production company.
After a brief hiatus, I noticed a gap in the Pakistani market for premium Korean skincare products. Determined to introduce high-quality skincare at affordable prices, I launched Anna Korean Beauty. This venture aimed to cater to the growing demand for authentic Korean skincare solutions in Pakistan.
My entrepreneurial journey took an unexpected turn when I seized the opportunity to collaborate with Netflix, a decision met with both excitement and apprehension from my family. However, I recognized the chance to portray Pakistan in a different light on a global platform. Through our productions with Netflix, my team and I showcased the diverse beauty and culture of Pakistan, challenging stereotypes and fostering a more positive perception worldwide.”
Tell us about your brands Anna Korean beauty, Kim Production and Kim Traders.
Anna Korean Beauty is renowned for bringing authentic Korean beauty products to Pakistan, curated by Korean experts who understand the essence of Korean skincare and cosmetics. With a focus on quality and authenticity, Anna Korean Beauty is the go-to destination for those seeking the best of Korean beauty.
Kim Production is pioneering the introduction of K-pop culture in Pakistan, igniting a fervor for Korean music, dance, and entertainment. As the first of its kind in the country, Kim Production aims to bridge cultural gaps and create a vibrant community of K-pop enthusiasts through concerts, events, and talent showcases and movie productions.
Kim Traders serves as a vital link between Pakistan and Korea, facilitating the export of Pakistani goods to Korea while offering comprehensive business solutions. With expertise in logistics, market analysis, and trade regulations, Kim Traders streamlines the process for businesses looking to expand into the Korean market, serving as a one-stop destination for all their needs.
What’s your favorite aspect of being an entrepreneur?
My favorite aspect of being an entrepreneur is the profound opportunity to inspire and uplift others, especially aspiring female leaders worldwide. Making a positive impact on society and witnessing the fruition of my ideas are deeply fulfilling motivations that drive me forward. Being a role model for girls everywhere is not just a goal, but a mission I wholeheartedly embrace, aiming to empower and encourage them to pursue their dreams fearlessly.
Tell us all about your Netflix series “Super Rich in Korea”
Step into the lavish world of “Super Rich in Korea,” where opulence knows no bounds. Join us as we delve into the lives of the world’s elite, showcasing the extravagant lifestyles of the ultra-wealthy against the mesmerizing backdrop of Korea’s multicultural tapestry.
Prepare to be enthralled by a dazzling array of characters, from Singaporean tycoons to the Arab world’s equivalent of the Kardashians. Experience the allure of Pakistani entrepreneur Anna Kim and the sophistication of Italian fashion icons, all converging in a spectacular display of wealth and influence.
I tired to highlight Pakistan’s rich cultural heritage, vibrant traditions, and the remarkable achievements of its people. In “Super Rich in Korea,” we’ll showcase the elegance and grace of Pakistani culture , their contributions to art, philanthropy, and business. Pakistan will shine as a beacon of positivity and inspiration in our series, celebrating its beauty, resilience, and the generosity of its people.
How do you think your Netflix series, “Super Rich in Korea” will serve as bridge between Pakistan and Korea?
My Netflix series, “Super Rich in Korea,” holds immense potential as a cultural bridge between Pakistan and Korea. By leveraging the vast reach of Netflix,I am providing a powerful platform to showcase the vibrant tapestry of Pakistani culture, brimming with colors and vitality. I am deliberate efforts to feature Pakistani traditional attire, fashion trends, makeup styles, and lifestyle choices not only celebrate the richness of Pakistan’s heritage but also serve as a catalyst for promoting its burgeoning fashion industry on a global scale. Moreover,my inclusion of Korean cultural elements, such as the tradition of charity food, with a spotlight on kimchi, introduces Pakistani audiences to the diverse and flavorful world of Korean cuisine, fostering cross-cultural understanding and appreciation. Through this compelling narrative lens,I am not just creating entertainment but fostering meaningful connections and dialogue between two distinct yet interconnected cultures, thereby nurturing a sense of unity and shared humanity across borders.
What’s your most satisfying entrepreneur moment so far?
My most satisfying entrepreneurial moment thus far has been the recognition of my journey on a global platform like Netflix, where the dedication and perseverance behind my work were showcased. Additionally, seeing my presence on Korea’s largest billboard was a surreal validation of the impact my endeavors have made. These moments not only affirm the significance of my efforts but also inspire me to continue pushing boundaries and reaching new heights in my entrepreneurial journey.
How do you balance your personal life with the demands of running a business?
Balancing personal life with business demands requires careful planning and boundaries. Setting clear work hours, prioritizing tasks, delegating when possible, and making time for self-care are essential. It’s also crucial to communicate expectations with both work and personal contacts to maintain a healthy balance. In Korea early education focusing on time management and work-life balance can instill important skills for navigating professional and personal responsibilities later in life. It’s a valuable approach that can contribute to a more balanced and fulfilling lifestyle.
How would you describe your leadership style?
My leadership style revolves around prioritizing the well-being and growth of my team, viewing them as a close-knit family. I aim to cultivate a culture of professionalism infused with genuine warmth and empathy. By nurturing this environment, I believe we can not only drive business success but also make a positive contribution to society.
What is Anna’s day like when she’s not out for work?
When I’m not at work, I cherish moments with loved ones, discovering new destinations, and immersing myself in diverse cuisines. Whether it’s bonding with family and friends, embarking on adventures, savoring delicious meals, or diving into the captivating world of Korean dramas, these experiences add depth and joy to my life beyond the realm of work.
Makeup & hair styling: Amber Bashir of studio100salon (Pakistan)
Jacqueline Beauty (Korea)
Wardrobe: MNR Design Studio (Pakistan)
JavandiEvent by Sundus Mustafa of Whimsical Parties
Pictures via Netflix Korea