Rooted in the timeless elegance of traditional craftsmanship, Naaz-e-Ulfat, draws you into a world where each stitch speaks of devotion and artistry. A collection that mirrors the delicate allure of romance through artisanal techniques that once adorned royal wardrobes.
Reviving heritage with a modern lens, Naaz-e-Ulfat showcases gotta work and intricate hammer work that echoes the rhythm of age-old ateliers. The luminous muqaish glistens like moonlight, while chatta patti storytelling intricately binds tradition and splendor.
The palette is a harmonious medley: pastels like lemon, tea pink and mint green evoke the serenity of spring, while bold shades of orange, gold and royal blue capture the vibrant warmth of celebration.
More than a collection, Naaz-e-Ulfat is a love letter to heritage, where timeless beauty, artistry and romance converge to honour life’s most cherished moments.
Featuring: @celina_arif @thesamanmalik
Styling: @yash645
Photography: @tajwarmunir
Makeup: @saad.samie
Jewellery: @farhatalijewellers
Fatima Ashar, the visionary behind the acclaimed fashion house Fatima Ashar Official, has carved a niche in couture that combines elegance with innovation. Known for her meticulous attention to detail and a keen eye for timeless fashion, Fatima’s creations embody sophistication and individuality. Her collections reflect a deep passion for high-quality craftsmanship and a modern interpretation of traditional aesthetics, making her one of the most sought-after designers in the industry. Fatima Ashar continues to inspire with every piece, bringing her artistic vision to life and setting new trends in luxury fashion.
Tell us about your journey into couture. What inspired you to specialize in bridal and formal wear?
I’ve always been drawn to heritage craftsmanship and traditional techniques and bridal couture felt like the perfect way to celebrate that artistry. Creating bespoke pieces for such significant moments allows me to blend tradition with modern design, making each bride’s experience uniquely special.
How would you describe the aesthetic and philosophy behind your designs?
My designs are deeply rooted in the celebration of heritage craftsmanship, with a strong focus on floral patterns and animal motifs. I love bringing these elements to life through intricate hand-painted designs, blending tradition with modernity. My philosophy is to create pieces that tell a story, capturing the beauty of nature and art while preserving the elegance of timeless craftsmanship.
Your bridal collections are known for intricate craftsmanship. What makes your designs stand out from others in the industry?
What sets my bridal designs apart is the level of customization we offer. Each piece is tailored to reflect the bride’s unique vision, allowing her to be part of the design process. From intricate hand-work to personalized details, we create one-of-a-kind outfits that blend tradition and individuality, ensuring every bride feels truly special on her big day.
Walk us through your creative process. How do you go from an idea to a final couture piece?
Inspiration can come from anywhere, a beautiful landscape, a color palette in nature or even something I come across while scrolling through social media. Once something catches my eye, I start by sketching out initial ideas and experimenting with patterns or motifs. From there, I collaborate with my team to select fabrics, colors and embellishments that bring the vision to life. Every step, from the first sketch to the final stitch, is carefully thought out to ensure the design feels cohesive and unique.
Do you have a favorite collection or a particular piece that holds special meaning for you? Why?
My latest collection, Naaz-e-Ulfat, holds a special place in my heart. It came after one of the toughest years of my life and I was able to channel all that emotion and energy into creating something truly beautiful. Each piece represents resilience, love and a deep connection to my craft, making this collection not only my favorite but also incredibly meaningful on a personal level.
Bridal wear trends are always evolving. What trends do you think will define the upcoming wedding season?
For me, trends are all about what my brides desire when curating a special outfit for their big day. Whatever makes them feel comfortable and beautiful is what I focus on. Whether it’s a specific color palette, unique cuts or intricate details, I work closely with each bride to bring her vision to life. Ultimately, it’s about creating something that reflects her individuality and makes her feel truly special.
How do you balance tradition and modernity in your designs, especially when creating bridal outfits?
I always prioritize traditional craftsmanship techniques like zardozi, marori, vasli work and even chattapatti in my designs. However, I love blending these with contemporary elements, especially in color palettes and cuts. Each collection allows brides to celebrate their heritage while expressing their personal style. It’s all about creating outfits that feel timeless yet fresh, making each bride’s experience truly special.
What role do fabrics and embellishments play in the identity of your brand? Any favorite materials you prefer to work with?
Fabrics and embellishments are at the heart of my brand’s identity. I work with a variety of materials but I often find myself drawn to raw silk, net and tissue for their beauty and versatility. Intricate handwork and fine detailing are essential to my designs, as they bring each piece to life and showcase the craftsmanship I value. Ultimately, it’s about using quality materials to create unique, luxurious pieces that resonate with brides.
Can you share a memorable experience from working with a bride? How do you ensure the bridal look reflects her personality?
Each bride is special to us since we offer full customizations. Every bride walks into our studio with a unique vision and leaves with the dress of her dreams. We guide them in choosing the right fabrics and shades, ensuring that every detail aligns with their preferences and personality. It’s incredibly rewarding to see each bride’s excitement as she tries her dream bridal, knowing we’ve helped her bring her vision to life.
What challenges do you face as a couture designer in Pakistan, and how do you overcome them?
As a couture designer in Pakistan, one of my biggest challenges is sourcing high-quality materials and skilled artisans familiar with traditional techniques. I overcome this by building strong relationships with reliable suppliers and constantly exploring new innovations in the industry, ensuring my designs remain relevant while honoring our heritage.
Your jewelry business, Kundun.co, complements your couture work beautifully. How do both ventures inspire each other?
My jewelry business, Kundun.co, lets me play with different gemstones and unique designs, adding a fresh layer to my creativity. While couture is all about fabric and silhouette, jewelry focuses on showcasing the beauty of stones and intricate details. This balance between the two inspires me daily, allowing me to create pieces that complement each other beautifully.
With increasing international exposure, do you have plans to expand your couture or jewelry brand globally?
Absolutely! With the increasing international exposure from my exhibitions in Dubai, Doha and the USA, I’m excited to expand my couture and jewelry brands globally. I already have an international clientele that appreciates our craftsmanship, and I look forward to reaching even more customers who resonate with my aesthetic.
What advice would you give to aspiring designers wanting to enter the world of bridal and formal couture?
My advice is to find your own personal aesthetic and stay true to it. It’s essential to experiment and evolve your style but maintaining a core identity will help you stand out in a competitive market. Focus on honing your craft, understanding fabrics and techniques and listening to your clients. Remember, the best designs come from a place of passion and authenticity, so let that shine through in every piece you create.
Lastly, what can we expect from your upcoming collections? Any exciting projects or collaborations on the horizon?
In my upcoming winter collection, you can expect a stunning selection of heritage pashmina shawls, including Shikargarh and Sui Jama, alongside elegant winter silhouettes perfect for layering. I’m excited to unveil this collection soon, and there’s a special showcase in the works that I can’t wait to share with everyone.
Alina and Fatima, two passionate fashion enthusiasts with rich backgrounds in Journalism, PR, and Marketing, are back with a second exceptional exhibit, perfectly timed for winter and the bustling wedding season of 2024. With a keen eye for curating an extraordinary shopping experience, they’re on a mission to bring an impressive selection of winter and bridal collections under one roof. Their dedication to showcasing diverse brands and trends makes this exhibit a must-visit for anyone seeking style and sophistication this season.
With your background and experience in the world of fashion, journalism and PR, what inspired you to shift into the world of fashion exhibitions, and how did Numaish come to life?
Alina: During a casual weekend hangout, Fatima shared her observation about the challenges faced by vendors at fashion exhibitions and how there’s apparent favoritism. That sparked an idea and I suggested her that we create our own platform, and the rest, as they say, is history.
I believe that my extensive understanding of fashion and consumer needs, combined with my networking skills played a pivotal role in the creation of Numaish.
Fatima: I was inclined towards designing clothes all my teenage life and after my masters degree in manufacturing management from Canada I decided to set up my own clothing unit. I participated in various fashion exhibitions in Lahore over the years and always found vendors dissatisfied about something or the other. Hence the idea of a fashion exhibition keeping in mind all the issues faced by vendors came into being therefore Numaish was born.
Numaish brings a variety of brands under one roof, creating a unique experience for both designers and customers. How do you curate the brands and ensure each exhibit stands out?
Alina: Our meticulous brand selection process ensures a diverse and exciting showcase, featuring brands that align with our event’s vision and offer unique value to shoppers. To help each brand stand out and make a lasting impression, we provide comprehensive support tailored to their specific needs. This includes expert guidance on booth setup and design, ensuring a visually appealing and functional space. We also offer strategic support in social media promotions and to help brands reach a wider audience and maximize their exposure at Numaish.
Fatima: At Numaish, our goal is to create a dynamic platform that not only showcases a variety of brands but also delivers a memorable experience for both designers and customers. We curate brands through a careful selection process, ensuring a mix of established names and emerging talent to offer diversity. Each brand is evaluated based on its design innovation, quality of craftsmanship, and alignment with the latest trends in ladies’ clothing, accessories and household items. To ensure that every exhibit stands out, we work closely with each brand to highlight their unique selling points. Our aim is to create a balance where every brand has its own spotlight, providing customers with seamless shopping experience.
Fashion exhibitions require a lot of coordination and creativity. What are some of the biggest challenges you’ve faced while organizing Numaish events, and how have you overcome them?
Alina: The biggest challenge was managing budget constraints. Negotiating with vendors and exploring cost-saving strategies without compromising the event’s overall quality proved to be quite demanding. It required careful planning and a willingness to adapt to unforseen circumstances.
Fatima: Attracting a significant number of attendees and engaging the relevant audience for a fashion exhibit is not as straightforward as it might seem. It requires a strategic approach, effective marketing campaigns, and a deep understanding of the desired demographic.
Having worked in fashion and PR, how has your expertise in these fields helped shape the success of Numaish, particularly in building relationships with designers and brands?
Alina: While I’ve successfully (if I say so myself) managed numerous events throughout my 15+ year career, curating my own exhibit required twice the effort and dedication. However, with my industry experience and established reputation, I was able to cultivate trust and foster strong relationships with both participants and vendors.
Fatima: My background in management and experience at various exhibitions allowed me to identify the communication gap between organizers and brands as a major shortcoming. Being a designer and active participant, I prioritize open communication, actively seeking feedback from the designers and incorporating their insights into event planning.
What’s been the most rewarding aspect of running Numaish, and how do you see the platform evolving in the future, especially in Pakistan’s growing fashion industry?
Alina: For me, the most fulfilling aspect was witnessing the success of our vendors. When they achieve significant sales and express their appreciation for the seamless exhibition experience we provide, it reinforces our commitment to creating a supportive and thriving platform for local businesses. Our vision for Numaish is to establish it as an internationally recognized and respected platform.
Fatima: The most rewarding aspect of running Numaish has been the opportunity to create a platform that brings together talented designers and an eager audience, promoting creativity and innovation in Pakistan’s growing fashion industry. Seeing emerging brands get the exposure they deserve and the gratitude that they show towards us after a successful event is overwhelming.
Numaish offers a platform for both established and emerging brands. How do you balance supporting new designers while also featuring well-known names, and what’s your vision for promoting talent?
Alina: We focus on curating a diverse selection, providing guidance and support, creating dedicated showcase opportunities, fostering partnerships, and considering pricing accessibility. The vision for promoting talent is to create a platform that empowers emerging designers to grow and succeed.
Fatima: At Numaish, we balance supporting new designers and featuring established brands by allocating specific areas for emerging designers to ensure they have visibility without competing directly with well-known brands. We offer focused marketing support to emerging designers, boosting their exposure through social media and influencer campaigns. Exhibits are curated to feature a blend of established names and fresh talent, creating a diverse experience for visitors.
In your opinion, what makes a successful exhibit, and how do you tailor each event to reflect current trends while also providing a unique shopping experience?
Alina: The ultimate measure of an exhibit’s success lies in its ability to attract footfall and drive sales. When vendors thrive and express gratitude for the platform we provide, it validates our efforts. We have been analysing the buying patterns and interests of shoppers which allows us to tailor future exhibits to their preferences and ensure continued success.
Fatima: A successful exhibit requires a balanced mix of established and emerging brands to engage diverse customers. Creative and eye-catching displays that reflect each brand’s identity. A focus on current fashion trends, while also offering timeless designs. Well-organized layouts and customer support for a smooth, enjoyable experience.
The fashion industry is constantly evolving. How do you keep Numaish relevant and exciting for both brands and customers, especially in a competitive market?
Alina: We believe in quality over quantity. Our commitment to quality is reflected in our careful selection of brands. We curate a diverse yet cohesive lineup, ensuring that most relevant participants are invited to join Numaish. By avoiding overcrowding, we deliver a unique and memorable experience for our shoppers.
Fatima: Featuring a balanced blend of established and emerging designers to maintain variety and innovation. Utilising social media, influencers, and personalized campaigns to attract and retain the right audience. This approach keeps Numaish dynamic, ensuring ongoing appeal in a competitive market.
How do you think Numaish contributes to the fashion landscape in Pakistan, and what role do you see it playing in promoting local and international brands in the future?
Alina: Numaish has significantly contributed to the Pakistani fashion landscape by promoting local brands, fostering a sense of community, elevating standards, and inspiring emerging talent. In the future, we wish to see it expand its reach internationally, focus on sustainability, promote diversity, and leverage technology to become a global platform for promoting both local and international brands.
Fatima: Numaish contributes to Pakistan’s fashion landscape by providing a platform for local upcoming designers to gain exposure alongside established brands. Supporting these emerging designers, helping them establish themselves in the competitive market. For the future, Numaish aims to attract international brands, creating a global fashion hub in Pakistan. And also aim to take Pakistani brands to the global market.
As business partners, how do you divide responsibilities, and how has your partnership evolved as Numaish has grown in popularity and success?
Alina: I oversee PR, social media management, and marketing initiatives, while Fatima manages vendor relations and operational activities. Participant selection and strategic sponsorship planning is a collaborative effort. Despite certain challenges, our friendship and shared vision for Numaish has been the foundation of our successful partnership.
Fatima: Our responsibilities are divided according to our expertise with Alina’s background in PR and marketing she deals with those two aspects of the business and with my background in Management I deal with vendors and the management aspect of the business. As far as brand selection goes we both share that responsibility. As Numaish has grown, our partnership has evolved to include jointly planning growth strategies and new markets. Expanding our team to handle increased operational demands, allowing us to focus more on innovation and networking. This balanced approach has driven Numaish’s continued success.
Outfit: Faraz Manan
Saree: Saareeka
Outfit: Faraz Manan
Outfit: Elan
Saree: Vera world
Outfit: Kamiar Rokni
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Muzlin Winter ’24 by Sana Safinaz
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This is your call to indulge in the realm of exquisite luxury! In a world of fleeting trends, check in to a collection that stands as a testament to timeless allure and pays an homage to classic chevron prints with timeless embroideries!
Makeup: Usman Kesha
Photographer: Natasha Zubair
A cancer survivor, Amina has transformed her personal battles into a mission to inspire and heal others. As an art teacher and the founder of a dedicated art therapy space for children, she uses the power of creativity to nurture young minds. Beyond the classroom, Amina is also a certified yoga and breathwork instructor, promoting mental and physical well-being through mindful practices. Her story is one of courage, compassion, and empowerment—an inspiring journey of a woman who continues to rebuild, create, and uplift others with unwavering grace.
Can you share the most defining moment of your cancer journey and how it shaped who you are today?
My most defining moment in this painful journey was when the doctors told me that my treatment had doubled to 16 chemo cycles since my cancer was aggressive and was multiplying within hours. At this point all I had was faith. I had lost every other hope and vision at this point.
Being a single mother comes with its own set of challenges. How do you find strength to balance personal struggles and motherhood?
Honestly, I am still learning and unlearning everyday. Motherhood,being sick and pursuing my goals are difficult to balance. Some days I’m strong and other days I’m in my safe space reading books. So there are my highs and lows but for me the balance is to embrace them both fully and listen to my mind and body at that time. this body and mind are with me till the end so everything else can wait.
What advice would you give to people facing life-altering hardships?
Id say to hang in there and again embraceit. We belive in divine decree so embrace the pain as yours too. And trust the process that you were choosen to change and grow.
How did art become a therapeutic tool for you, and what inspired you to open an art therapy studio for children?
Art has been my life source since I was 6 years old. All my life I have formally or informally learned various art forms. Creative expression was my was to share my thoughts and ideas, so for me art was the only way ever. The inspirationtion for the studio was my world , my son Ebrahim. He was 5.5-6 when he was facing fighting parents at home. Right around that timeline I was diagnosed with cancer and was batteling a messy divorce and child coustody case. He was too young to even comprehend what was going on and became silent , he lost his childhood. So during my recovery from treatment I wanted to help him out and every child therapist I went too were a hospital setting which intemidated my kid even more. That’s when I wanted him to express himself through art like I always had. But being a boy child he wasn’t too interested. That’s when I decided to formally train myself as a therapist and as a yoga, meditation and breathwork practionier. And all this lead me to design courses for kids where art is a therapy process.
Could you share a memorable experience where art therapy made a difference in a child’s life?
Oh !! so many. There is one very close to my heart where a 4.5 year old was suffering from anxiety. As much as it hurt me I was sure that childern are not built to feel these emotions since they are conducive to their environments. Allhumdullilah after 2.5 months of sessions he was able to name what he felt and why he felt so.
What are some of your favorite activities or techniques to help children express their emotions through art?
I honestly can’t name one. For me the AHAA moment is my favourite where the child recognises themselves and their emotions as separate beings.
Solo traveling is often seen as challenging, especially for women. What drew you to it, and how has it impacted your life?
Solo travelling was never in my cards, I mean I never even thought of it. Yes iv always loved travelling with family and loved ones. But my childhood friend was persistent for a good 1.5 years that I need to travel solo. I still don’t know what he saw in me but he was sure that ill come out as a more of myself than being defined by the society. So when life was hitting rock bottom that’s when I dared to go solo backpacking for a month internationally. And believe me iv never looked back. We are conditioned to believe that we need people or social setups to survive this life, which is untrue. Your are alone with your thoughts, emotions and feelings. People are there for a little part. So solo travelling made me love myself completely. My confidence, my stability in gait and talk, no rushing things are all beautiful results of my solo travels. And now more than ever I love my company so much that people wonder what is my energy source? Solo travelling is my drug where I reconnect and ground myself.
What message do you share most frequently as a motivational speaker, and how does your personal story resonate with your audience?
Hold on to your faith and trust yourself. You are here for a purpose, it can be as small as moving a prick from a cat’s paw or as big as making a hospital. My personal story is a huge example of it. Although I’m sure I have multiple purposes to fulfill but I’m sure I’m here to help and give in every possible way I can.
Can you tell us about a place you traveled to that transformed your perspective on life?
Gosh I can never forget this. So I was going for my first scuba dive in open waters and my instructor ,who id been learning from over a week now , was revising the kinds of fish and sea creatures id possibly encounter there. We gear up and start our decend, its a lot of over whelm at first to be so weightless and silent all of a sudden. About 5 meters down my panic kicks in and I signal him that I need to get out now. He held my arm really tight and with his othe hand knocked at my goggles and signled me to look at his eyes only. Then he signaled me to breath and asked me to turn. And my eyes burts open, I was infrom of a massive beautiful cave of corals and so many fish around me. I tried to touch the fish and corals and again I was signeled not to. I spent a good hour under water went about 10 plus meters and came back on the boat . The 2 lessons I learned and cried over were every soul needs reassurance from the other that’s litrally it. in any relationship reassurance is all that is needed. Thye tinniest fish in the sea has a boundary and a defense mechanacism then how on earth we humans tell our woman to not have any boundaries in the name of marriage?
How did yoga and breathwork become part of your healing journey, and how do they influence your daily life?
Post cancer was a new aminah that didn’t know this new steroidal body. Yoga breathwork meditation helped me get to a point where I felt ok to exist. Everyday meditation is my staple. I need it to keep myself in check.
What’s the next chapter for you—personally, professionally, or as a mother?
My next chapter is to flow only. Be so fully accepting of whatever comes my way. And make sure I raise a better man for someone’s daughter.
How do you envision the future of your art therapy studio, and what dreams do you have for the children you work with?
I see art therapy as a staple in school cirriculms. And the childern who benefit from it need to help one more person in their surroundings is all I ask.
If you could give one piece of advice to your younger self, what would it be?
Love yourself. You are a complete magical universe who doesn’t need any validation externally. And keep forgiving yourself for any and all the mistakes you make. You are human and that is what humans do.
Muse: Hira Mani
Photography: Waqar Ahmed Butt
Outfit: Mohsin Naveed Ranjha
Jewellery: Sonica jewellers signature
Hadiyya Aazer is no stranger to the world of public relations, but it’s her personal journey that has captivated and inspired countless women. Known for her jaw-dropping weight loss transformation, Haadiya has become a beacon of motivation for those striving for self-improvement and wellness. Beyond her work in PR, she has expanded her influence into the beauty industry with the launch of ‘H Salon & Spa’, offering a space where self-care and empowerment go hand in hand.
In this interview, Haadiya shares her story, her passion for beauty, and the drive that keeps her constantly evolving.
You’ve had an inspiring weight loss journey that many look up to. How did this transformation influence your personal and professional life?
My weight loss journey has transformed both my personal and professional life. Personally, it gave me newfound energy and confidence, allowing me to be more present with my family. Professionally, it boosted my focus and determination, helping me grow my salon business and connect more deeply with my audience as an influencer. It’s shown me that discipline and consistency are key to success in all areas of life.
Being a well-known PR person in the media industry, how has your role evolved over the years, and what key lessons have you learned along the way?
Over the years, my role as a PR person in the media industry has evolved from managing basic communications to crafting strategic narratives that resonate with audiences. The key lessons I’ve learned are the importance of building genuine relationships, staying adaptable in a fast-changing landscape, and always being authentic. Consistency and credibility have been vital in shaping my professional growth.
With a successful career in PR, what motivated you to venture into the beauty industry and open H Salon?
My passion for beauty and the desire to create a space where people can feel confident and empowered motivated me to open H Salon. I wanted to combine my PR experience with my love for beauty, offering personalized services that reflect the latest trends while building strong client relationships.
What is the vision behind H Salon, and how does it stand out from other salons in the industry?
The vision behind H Salon is to provide a personalized, luxury experience where clients feel pampered and confident. We stand out by blending the latest beauty trends with exceptional customer service, ensuring each client leaves feeling their best. As both a salon owner and influencer, I aim to create a space that’s stylish, innovative, and welcoming, setting new standards in the beauty industry.
Can you tell us about the services H Salon offers? Is there a signature treatment or experience that sets it apart?
H Salon offers a range of services, from haircuts and styling to skincare treatments and makeup. What sets us apart is our signature personalized consultations, where we tailor each treatment to the client’s unique needs and style. Our luxury hair treatments, combined with a focus on modern beauty trends, ensure every client receives a bespoke experience that makes them feel truly special.
How did you curate the team for H Salon? What qualities were you looking for in your stylists and beauty experts?
When curating the team for H Salon, I focused on finding stylists and beauty experts who are not only highly skilled but also passionate about their craft. I looked for individuals with creativity, a keen eye for trends, and a dedication to providing exceptional customer service. It was important to me that the team shared my vision of making each client feel valued and confident, while also staying innovative in the beauty industry.
Did your own beauty and wellness journey influence the offerings at H Salon in any way?
Absolutely! My personal beauty and wellness journey played a significant role in shaping H Salon’s offerings. I wanted to create a space where clients could enjoy not just great beauty services but also feel empowered in their own skin. This is why we focus on personalized treatments that cater to individual needs, blending beauty with wellness to ensure a holistic experience.
The beauty industry is constantly evolving. How do you plan to keep H Salon innovative and aligned with the latest trends?
To keep H Salon innovative and aligned with the latest trends, I focus on continuous education for my team, ensuring they’re up-to-date with new techniques and products. We regularly introduce trending services and invest in the latest beauty technologies. By staying active in the beauty community, both online and offline, I’m always in tune with emerging trends and incorporate them into the salon experience to keep it fresh and exciting.
As a business owner, what challenges have you faced in launching a salon, and how have you overcome them?
Launching a salon came with its challenges, from building a skilled team to ensuring consistent quality in services. Balancing creative vision with the operational side of the business was also tough. I overcame these by focusing on strong leadership, creating a supportive work environment, and staying adaptable. My PR experience helped me build the brand, while maintaining clear communication and fostering a customer-first approach ensured the salon’s success.
Self-care is a big part of the beauty industry. How do you prioritize your own self-care while managing your business and career?
I prioritise self-care by setting aside time for myself in my daily routine, whether through exercise, meditation, or enjoying quiet moments. As a business owner, I understand the importance of leading by example, so I make it a point to practice what I preach. I also delegate tasks to my talented team, allowing me to focus on both my well-being and the salon’s growth. Finding balance is essential, and I believe that taking care of myself ultimately enhances my ability to serve my clients and lead my team effectively.
Lahore’s newest spot for all food lovers, opens its doors in Gulberg Lahore. Basilico is an Italian restaurant with a fusion of flavours.
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A prominent Pakistani human rights activist, widely recognized for her work in advocating women’s rights and empowerment
As the first chairperson of the Punjab Commission on the Status of Women (2014-2019), she spearheaded significant policy and legislative reforms aimed at eliminating discrimination and violence against women, embedding gender equality into government processes. Currently serving as the Federal Ombudsperson for Protection Against Harassment of Women at the Workplace, she brings her expertise in women’s rights to national leadership.
Viqar’s career spans both Pakistan and Canada, where she advised the Ontario Ministry of Community Safety on human rights. In Pakistan, she has collaborated with major governance, accountability, and inclusion programs, working with government bodies and international organizations, including the UN. A recognized educator, she has taught human rights and pro-women laws in various government academies and civil society organizations.
Among her notable contributions, she developed the Punjab Gender MIS, a specialized digital platform for gender-disaggregated data collection, essential for evidence-based policymaking. She has also pioneered initiatives like the Women in Leadership program, job portals for economic empowerment, and transitional housing for survivors of violence. Viqar has served on numerous boards in the non-profit, public, and corporate sectors, continuously advocating for women’s rights and leadership.
What inspired you to begin your work in women’s rights and human rights activism?
As far as I can remember, even as a child, I have felt and retaliated against injustice. If I was stopped from playing outside as a girl or when confronted with double standards for women and men at any other time, I used to question and often refuse to accept. I had similar issues with judging people differently based on their wealth and shunning people if they treated the rich with greater reverence, purely on the basis of their fortunes. It sometimes made me quite unpopular, but you are made that way and don’t need any other way to behave.
How did your experience at Shirkat Gah Women’s Resource Centre shape your approach to addressing issues like honourkillings and domestic violence?
My experience at Shirkat Gah brought me in touch with the grassroots on a daily basis, helping me understand the mindset and practice issues that necessitate advocacy for change. I worked on racism in Canada also, and that experience helped me connect issues of color, class and gender. This means that if you are rich, your experience as a woman will be vastly different from a poorer woman who will have other issues like denial of education and opportunities for growth. Domestic violence, however, cuts across classes. Both rich and poor women will likely experience domestic violence, but the shape or form that this violence takes may vary somewhat.
Can you share the process behind developing the gender management information system and the impact it had on policymaking?
Data tells the most compelling stories. People do not give much importance to testimonies of women coming from their lived experiences. They also often reject figures terming them unreliable when generated by NGOs. GMIS was developed to collect gender-disaggregated government or administrative data, which is collected on a more frequent basis than surveys and censuses. It was meant to convince the policymakers that outcomes for women were much worse than for men in terms of their economic and social empowerment. Fewer girls stay in schools, more girls drop out of or never go to school, only 3% of women own houses, and less than 15% have an account in any financial institution. GMIS helped convince people that the Constitutional commitment to gender equality was not being upheld. It created an urgency in terms of taking steps that will help achieve better results for women and girls.
What was your proudest achievement during your tenure at the Punjab Commission on the Status of Women (PCSW) ?
I look back with great satisfaction at all the steps we took for women and girls. The Punjab Women’s Helpline became a source of rapid redress for women complaining of discrimination or violence; the women’s leadership program provided an efficient model for promoting women’s leadership in the government and in non-government sectors; the identification and training of over 29000 Nikah Registrars and local government officials was an exciting opportunity to secure women’s rights through the Nikah Nama and its registration; the transitional homes project provided insights into the possibility and success of public-private partnership for support to women victims of domestic violence and the economic and social well-being survey gave information on women’s conditions in so many areas that we had so far not explored, including women’s decision making and male perception of how women are doing and how they should behave.
What key changes would you recommend to improve Pakistan’s policies towards women’s rights and equality?
Pakistan has adequate and comprehensive laws and policies for women’s rights and equality. We need to focus on implementation, which is the biggest challenge to achieving these objectives. Better monitoring of how laws and policies are being implemented is necessary to understand whether maternity leave is being given, whether women’s washrooms and daycare facilities are available, whether women are being inducted against at least the minimum quota of 15%, and whether women are also present in leadership positions. For example, the Protection Against Harassment of Women at the Workplace Act, 2010, and the Enforcement of Women’s Property Rights Act, 2020, both of which fall under the ambitof the Federal Ombudsperson Secretariat for Protection Against Harassment (FOSPAH) are key laws designed to safeguard women’s rights. The former aims to create a safe working environment free of harassment, while the latter ensures women can claim their inheritance rights without undue interference. Despite the existence of these laws, a significant portion of the population remains unaware of their rights and protections. Many women, especially in rural areas, do not know how to access legal recourse if they face workplace harassment or if their inheritance rights are denied. This is where FOSPAH steps in. FOSPAH is actively working to ensure that both these laws are not only implemented but also accessible to everyone. By handling workplace harassment complaints and property rights issues of women in Islamabad Capital Territory (ICT), conducting awareness campaigns, and working closely with organizations across Pakistan, we are trying to create safer work environments for women.
What are your immediate priorities as the Federal Ombudsperson for Protection against Harassment at Workplace?
My priority in this position is to strengthen efficiency and transparency in the organisation. To achieve this objective, the team and the processes are being institutionalised to ensure SOPs and policies are being followed in letter and spirit. For this, we need digitization of our work so that end-to-end accountability is possible. Creating awareness of the issue of harassment and denial of property rights of women is a very big priority. It is my mission to make sure that every woman knows she has legal protection and that she can seek justice without fear. Women need to be aware that they have the right to report discrimination and harassment without hesitation. They should know they can call the Federal Ombudsperson for Protection against Harassment at Workplace at 03444367367and get their right to inheritance and other property, which is denied by families and others. The law is there to protect them, and FOSPAH is here to ensure these laws are upheld.
How do you envision the role of this office in fostering safer workplaces for women across Pakistan?
FOSPAH plays an important role in creating nationwide awareness, effective monitoring of compliance with the laws on harassment and on property rights of women, a gender-sensitive environment for reporting violations of rights, and enabling women to speak up. Through these efforts, we aim to create safer, more inclusive workplaces where women feel empowered, respected, and protected. A key component of this mission is ensuring that every organization has a functioning internal inquiry committee, as mandated by law. These committees are crucial for addressing workplace harassment issues, protecting employees, and providing a safe space for grievances to be heard. FOSPAH regularly monitors organizations across Pakistan to ensure they comply with the code of conduct. We check if internal committees are established, if they are functioning effectively, and if the organizations are following through on their legal obligations. By holding organizations accountable and promoting a culture of responsibility, we are working to create long-lasting systemic change that prioritizes the safety and dignity of all employees, especially women.
What advice would you give to young activists and advocates striving to make a difference in women’s rights?
Stay the course and focus on the one person whose life you helped make easier. Human rights works can sometimes become frustrating but it must go on.
Looking forward, what are the areas of advocacy or reform that you would like to focus on in the next few years?
Increased women’s representation and leadership and better rights for women in marriage as well as after divorce. In Pakistan, there are no repercussions for men if they want to divorce a woman, even after a long marriage. I would like to work on reforms in the laws and practices to provide better protection in family laws. We also need to see many more women transitioning from education to employment that is dignified and not exploitative. Too many women are working under exploitative conditions, in non-formal and vulnerable employment. This needs to change through a better policy framework as well as mindset changes that will encourage women to get into formal employment. Ending harassment in public places and workplaces is an important strategy for achieving this goal.
In the heart of Rehar Nagar, where every corner hums with the echoes of a bygone era, @feelzalot steps into the frame, draped in the essence of old-school charm. Here, amidst the fading hues of tradition and the whispers of heritage, a canvas comes to life—where yesterday’s grace meets the artistry of today. This is a world where memories linger in every detail, waiting to be rediscovered.
Talent: @feelzalot
Concept: @hussainrehar
Photographer: @sajallsajjad
Video: @saraiqballl
Styling: @labgrownmeant_
Hair & Makeup: @sunil_mua
Over the years, he has garnered widespread attention and praise for his stunning couture pieces, which exude an enchanting old-world charm.
We hope you enjoy reading about his inspiring journey, from establishing himself as one of Pakistan’s finest fashion designers to opening his grand, reimagined studio in Lahore, Rehar Nagar.
What inspired you to become a fashion designer, and how did you develop your signature style known for its old-world charm and intricate craftsmanship?
My journey into fashion design was inspired by a deep love for art and storytelling. Growing up, I was always fascinated by traditional craftsmanship and the beauty of the past. There’s something magical about the way history, culture, and art blend together, and I wanted to preserve that in a contemporary form.
As I began designing, my signature style naturally evolved. I wanted to merge old-world charm with modern sensibilities. The intricacy you see in my work is a reflection of the detailed craftsmanship I admire from our heritage. Each piece I create tells a story, blending cultural elements with a modern edge, while still staying true to the elegance and grace of traditional artistry. I draw from everything around me—architecture, nature, history and then translate that into fabric, embellishments, and silhouettes.
Your new studio, Rehar Nagar, in Lahore is a reimagined space. Could you tell us about the vision behind it and how it reflects your design philosophy?
Rehar Nagar is a reimagined store, not just a typical retail space. The vision behind it was to create an immersive environment where customers can experience the brand’s essence firsthand. Every detail of the store reflects our commitment to blending old world charm with contemporary design, making it a space where people can engage with the stories behind each collection. It’s about offering more than just clothes, it’s about bringing the full Hussain Rehar experience to life.
How do you balance tradition with modernity in your bridal couture pieces? What role does heritage play in your designs?
In my bridal couture, I strike a balance by honouring traditional craftsmanship and cultural motifs while infusing modern cuts and innovative techniques. This blend allows the pieces to feel timeless yet relevant, giving brides a sense of both tradition and individuality. However, heritage is the heart of my designs. It provides a rich narrative that I reinterpret in a way that feels contemporary. By weaving cultural symbolism into each piece, I ensure that the designs carry a sense of history while still appealing to the modern bride who seeks something unique and elegant.
Your collections often leave people in awe with their craftsmanship. Can you take us through the process of creating one of your couture pieces, from conceptualization to final product?
Creating a couture piece is an intricate and deeply personal process. It begins with conceptualisation, where I gather inspiration from various sources be it art, architecture or nature. I sketch my ideas, focusing on the story I want to tell through the design. Once the concept is solidified, I select fabrics and materials that align with the vision. This is where craftsmanship truly comes into play; skilled artisans handcraft each element, from intricate embroideries to custom embellishments, ensuring that every detail reflects the quality and artistry we stand for. After the initial construction, we go through several fittings to perfect the silhouette and draping. This stage is crucial to ensure the piece not only looks stunning but also feels comfortable for the wearer. Finally, once all adjustments are made, the piece is finished with meticulous attention to detail, ready to embody the blend of tradition and modern elegance that defines my collections.
What is the significance of old-world charm in your work, and how do you incorporate it into designs that resonate with today’s fashion-forward brides?*
Old-world charm is vital in my work as it reflects rich history and craftsmanship. I incorporate it into my designs through traditional techniques and intricate embroidery, blending them with contemporary cuts and fabrics. This approach allows today’s fashion forward brides to celebrate their heritage while expressing their individuality, creating timeless pieces that feel both classic and modern.
Rehar Nagar is not just a studio but an experience. How do you ensure that each client who walks in feels immersed in your world of couture?
At Rehar Nagar, we create an immersive experience by focusing on the overall atmosphere and aesthetic of the space. The interior is designed to reflect the elegance and artistry, featuring visually stunning displays that showcase our collections. We encourage clients to explore at their own pace, allowing them to fully engage with the craftsmanship and details of each piece. By curating an inspiring environment, we aim to make every visit feel special and memorable, inviting clients into the unique world of Hussain Rehar couture.
Fashion is ever-evolving, but your designs maintain a timeless appeal. How do you stay innovative while staying true to the core of your artistic vision?
To stay innovative while maintaining a timeless appeal, I continuously draw inspiration from various sources art, culture, and nature while staying grounded in my core artistic vision. I experiment with new techniques, materials, and silhouettes, ensuring that my designs evolve with contemporary trends.
However, I remain committed to the craftsmanship and storytelling elements that define my work. This balance allows me to create pieces that feel fresh and modern while preserving the essence of what makes them timeless. By blending innovation with tradition, I aim to resonate with clients looking for both elegance and contemporary flair.
Your work is admired for its bold use of colour and texture. Where do you draw inspiration for these elements in your collections?
I draw inspiration for color and texture from a variety of sources, including nature, art, and cultural traditions. I often look at the vibrant hues found in landscapes, textiles, and architecture, allowing those elements to influence my palette.
Textures play a significant role as well; I explore different fabrics and techniques to create depth and interest in my designs. By blending rich colors with diverse textures, I aim to evoke emotions and create visual impact, ensuring that each collection tells a unique story.
What advice would you give to aspiring designers looking to make their mark in the world of couture, especially in the bridal segment?
To aspiring designers in the bridal segment, my advice would be to stay true to your unique vision while being open to learning and evolving. Invest time in mastering your craft, focusing on quality and craftsmanship, as these are essential in couture. Don’t shy away from experimenting with styles, fabrics, and techniques to find your signature aesthetic. And always listen to your clients and stay attuned to their needs, as this connection will help you create memorable experiences and designs that truly stand out.
The studio meet-and-greet at Jannat Tahir was filled with inspiration, love, and amazing people! Huge thanks to all the incredible people who joined, and to the friends and family who made it extra special. Brand: @jannattahirofficial, PR by @rubiamoghees, Decor: @whimsicalbloom.co, Catering: @jamisdeli
Hussain Rehar unveiled his reimagined studio, Rehar Nagar, amidst the warmth of Lahore. The experience was a visual feast, where art seamlessly intertwined with history, exuding sophistication and evoking the timeless charm of a bygone era. Interior Designer: Mohsin Tawasuli.
Zehra V Fashion & Jewellery Designer had her Birthday Bash in Serena for her friends. A fun evening with live music made guests thoroughly enjoy catching up with a sumptuous hi tea buffet.
Wrapped With Love
Lovingly crafted with care, these stunning handmade cots for newborns are a perfect blend of elegance and charm. “Wrapped with Love” pours dedication and affection into every piece, using delicate fabrics, frills, ribbons, pearls, and other luxurious details to ensure your baby looks every bit like a prince or princess.
Dr. Arooba Organics
Dr. Arooba Organics is creating a buzz online with incredible client hair transformation stories. Her hair loss serum, combined with rosemary oil, is working wonders for those struggling with severe hair loss. Don’t miss out on these highly sought-after products—they’re selling out fast!
Marvella cakes | Platters
We were blown away by these warm, ooey-gooey brownies from @marv_ellacakes, fresh from the oven. Beautifully presented in a delightful flower bouquet-themed tray, they make the perfect gift for any friend or family member with a sweet tooth. A must-try!
Dubai is a foodie’s paradise with local spots offering a mix of traditional and modern flavors. The city’s vibrant food scene and innovative restaurants create unique experiences. For Pakistanis, Dubai’s markets and top-notch cuisine are perfect for exploring amazing homegrown tastes.
Kid-friendly cuisine
SALT, once a popular food truck at Kite Beach, is now a top burger spot. Known for great food and a strong community vibe, SALT serves up delicious wagyu beef and chicken burgers, fries, and cool American diner-style drinks. They focus on sourcing local ingredients, and eco-friendly practices. With cozy indoor and outdoor seating, it’s a must-visit on Dubai’s food scene.
Pitfire is a homegrown gem in Dubai’s pizza world. Located in Jumeirah Lakes Towers, it’s loved for its crispy, artisan dough and high-quality local ingredients. From classic Hawaiian and pepperoni to creative options like the Spudnik (with roasted potatoes, chicken and gorgonzola), Pitfire is a spot that locals will recommend.
Pickl made waves on Dubai’s burger scene in 2019, with its juicy patties and creative toppings. Founded by chef Stephen Flawith, it started in Jumeirah Lakes Towers and has since expanded to City Walk and Souk Al Bahar. Their chicken sando with secret ‘comeback sauce’ and double cheeseburger are popular with the kids. Their karak tea and deep-fried strawberry cheesecake ice cream are perfect for dessert. Pickl also features unique monthly specials like sandwiches and milkshakes.
For the Meat-lovers
Located near Al Seef and Al Fahidi cultural neighbourhoods, Al Ustad Special Kabab is a must-visit for meat lovers. It’s famous for generous servings of grilled kebabs and saffron rice that you can tuck into, without breaking the bank. The cozy, family-run spot has a welcoming vibe and you can see a number of photos framed on the walls, of famous patrons who have visited the spot.
If you’re someone experimental and would like to try a fun twist on local cuisine, head to Logma at The Dubai Mall. This spot is a mix of modern vibes and traditional Khaleeji style. Surprised? See it to believe it! From the tasty ‘Chips Oman’ sandwich to lamb machbous and chicken biryani, the menu features all the regional favorites. Don’t skip the lotus karak cake and date pudding—they’re total crowd-pleasers.
To try out authentic Mexican street food, head to Lila on Jumeirah Beach Road. As Dubai’s first wood-fired taqueria (that’s a taco-serving spot, in case you didn’t know), Lila makes fresh tortillas daily. You can enjoy them indoors or on the terrace, and don’t forget to grab a taco from the walk-up window with a strong cup of RAW coffee. Highly recommended.
Lila
Emirati Cuisine
Craving Middle Eastern food with a home-y touch? Then you better be making a reservation at Asma Restaurant. Founded in 2018 by three Emirati sisters inspired by their mom, Asma, this namesake spot now has two locations in Dubai: The Dubai Mall and Al Khawaneej Walk. Their menu features a variety of cuisines from the Middle East, from countries such as Jordan and Egypt, , and the portions are large enough to share.
For a vibrant hangout spot, visit Culinary Boutique in Jumeirah. It’s perfect for chilling with friends over an interesting spread. They serve traditional Middle Eastern breakfasts like red shakshuka and Turkish eggs, plus French toast, eggs Benedict, and more. Their main meal menu features pasta, fresh seafood, prime steaks and burgers. Cherry on the top? They also offer cooking lessons for culinary enthusiasts. Take your pick from their Jumeirah or Al Barsha locations when you’re visiting.
Asma Restaurant
Oriental Cuisine
Akiba Dori is an unmissable spot if you’re into anime and Japanese food. This place, famous for Tokyo-style Neapolitan pizza, also serves up epic yaki udon noodles, chicken katsu curry, and tons of sushi rolls. The vibe is all neon lights and pop art, just like Tokyo’s izakayas. It’s a hit in Dubai’s D3 design district, and is building a home in Dubai Hills Mall and Pavilion at the Beach.
Akiba Dori
For Vietnamese food, hit up Vietnamese Foodies. Starting in Jumeirah Lakes Towers, this spot is now a favourite for authentic Vietnamese eats. Chef Lily Hoa Nguyen’s pho is a must-try. From zesty salads to fresh summer rolls and spicy noodle soups are not to be missed. Their six Dubai branches, including The Dubai Mall and Dubai Hills Mall, offer a delicious experience at great prices.
The Legacy Collection is a milestone in Karma’s journey as it marks the 25th year of our existence. In this span of two and a half decades, we have lived a life with our patrons, our friends, our loved ones. We have evolved, laughed, cried, achieved, failed, grown, gained and lost together. We are the sum of those years and we have been there every step of your paths.
The Legacy Collection is an ode to ishq, to our classics, to the East, to our collective references in all its splendor. It is moonlit nights, the magic of first love, majestic monsoons, fragrant gaajras, stolen moments on a chaat, spiritual belonging and coming into our own.
We bring to you a collection of rich color, festive textile, classic Karma silohettes, gota, chaata paati, sparkle, grace and the dramatic in true Karma signature.
The Karma woman lies beyond the ordinary. She is resilient, elegant, self possessed and glamorous. She is classic, she is timeless, she is fierce and she is mystical and always beautiful.
After a hiatus from the world of luxury pret, Karma returns to celebrate their 25th year in the fashion industry and business with a proverbial bang. Maheen Kardar brings back the charm, color, sparkle and traditional with a twist ethos that has always been Karma’s mainstay. Bringing affordable sustainable fashion to the Karma women across the world, the Legacy Collection is reminiscent of old world glamor, festive grace and traditional
Creative Director: @maheenkardarofficial
Director of Photography: @naveed.amjad
Stylist: @khojiiiiMuses: @sarahzulfiqar_ @noor_rashidd
Hair & Make-up: @nabila_salon
Jewelry: @_kundan_jeweller @theshopmaya
Sets: @ayraevents
Ms. Zafar established Kashf Foundation after working for several years with the World Bank in Islamabad in the Water and Sanitation department. She was among the first Ashoka Fellows in Pakistan and has been a Schwab Foundation Social Entrepreneur since 2004. Her contributions to development and women’s empowerment have earned her numerous accolades, including the Tamgha-e-Imtiaz, one of Pakistan’s highest civilian honors, awarded by the President of Pakistan. She also received the Skoll Award for Social Entrepreneurship in 2007 and the Vital Voices Award for Economic Empowerment in 2010. Additionally, Ms. Zafar serves on the Prime Minister’s Taskforce on Austerity and Federal Government Restructuring, and is on the boards of several institutions including Finca Microfinance Bank, the Punjab Board of Investment and Trade, the Punjab Social Protection Board, and Kaarvaan Crafts. Ms. Zafar is a graduate of the Wharton School, University of Pennsylvania, and holds a Master’s degree in Development Economics from Yale University.
You’ve had a remarkable journey from studying at Yale and Wharton to founding Kashf Foundation. What inspired you to move from global academia to on-ground work in Pakistan’s microfinance sector, particularly for women?
My academic journey gave me a strong foundation in understanding economics and finance but it also exposed me to the idea of global human connectivity. At Yale and Wharton, I gained the analytical tools to see how business and finance impact ordinary lives but it was also a process of self-actualization. This journey gave me the confidence to apply these tools in a way that could make a tangible difference particularly in empowering women in Pakistan. The global exposure helped me realize that despite our different backgrounds, we all share the same human thread, and it became clear to me that my role was to empower women locally by addressing systemic economic inequalities
Kashf Foundation has pioneered Pakistan’s first gender bond, a significant step in linking women entrepreneurs to capital markets. Can you share the vision behind this initiative and the impact it has had on women’s financial inclusion?
The gender bond is one of the most transformative initiatives we’ve undertaken. The gender bond was truly groundbreaking. It marked the first time that capital markets were directly connected to low-income women entrepreneurs in Pakistan. Initially, it was difficult to convince investors but we demonstrated that women’s businesses have better credit ratings and strong potential. A story that stands out is Rehana Javaid, who expanded her cash bag stitching business by using funds from Kashf to grow her operations to serve major banks. Her success, along with many others, proves that when you give women access to resources, they thrive. This bond created a credible, investable class of women entrepreneurs in Pakistan.
With your background working with the World Bank in women-in-development projects, how did your experience shape the way you approached microfinance and women’s empowerment in Pakistan?
My time with the World Bank allowed me to travel across Pakistan, from the small villages of Balochistan to the Neelam Valley in AJK, and speak to women from all walks of life. Regardless of where they came from whether it was Sindh, KP or Punjab, their aspirations were the same: they wanted control, access and agency over their lives. That was the turning point for me. Everywhere I went, women spoke of the need for income generation as a path to decision-making power within their households. This realization shaped my approach at Kashf Foundation where empowering women economically became central as it’s clear that unless women are part of the economy, the country cannot progress.
Kashf’s holistic approach to financial inclusion goes beyond micro-lending. Can you tell us more about how this approach integrates financial literacy, business support, and community development for women entrepreneurs?
Our holistic approach is built on four key pillars: economic empowerment, capacity building, mindset change and reproductive health. Micro-lending is just one part of the equation. We equip women with financial literacy and business management skills but we also focus on changing mindsets, empowering women to believe they can lead and succeed. By addressing broader issues like women’s reproductive health and community engagement, we ensure that our interventions support not just individual women but their families and communities leading to sustainable long-term change. Take the story of Salma Kanwal, who began making dolls from home after receiving a loan from Kashf. With training in financial literacy and business management, she expanded her production to 1,000 dolls per week, employing other women in her community. Salma’s story illustrates how our programs do more than provide capital, we build confidence and support women’s roles as leaders in their families and communities
You have received prestigious awards such as Tamgha-i-Imtiaz and the Skoll Foundation’s Social Entrepreneurship Award. How have these recognitions influenced your work and motivated you to push the boundaries of women’s economic empowerment?
Awards are, of course, incredibly rewarding, especially when recognized in your own country. But these aren’t personal accolades, they represent the resilience and hard work of women in Pakistan who tirelessly improve the lives of their families. The Tamgha-i-Imtiaz holds special significance for me because it’s a recognition from my own people and that makes it one of the most meaningful honors in my journey. It raises the bar for all of us, acknowledging the powerful role women play in driving change.
As a member of the UN’s Advisors Group on Inclusive Financial Sectors and the World Economic Forum’s Global Agenda Council, how have your global perspectives informed your local strategies in Pakistan, particularly in bridging the gender gap?
My international participation provided not only recognition of the work we are doing in Pakistan but also the opportunity to see its broader impact on gender equality. Being exposed to how other countries tackle similar challenges allowed us to adopt best practices and contribute to a cross-fertilization of ideas. It also gave me the chance to impact global policies related to financial inclusion for women whether through the UN or other entities by bringing the voices of Pakistani women and women entrepreneurs to the global stage. As a Pakistani woman, this has strengthened my resolve to continue making a positive impact on gender equality locally and globally.
Women in Pakistan, especially in low-income areas, face multiple social, cultural, and economic barriers. How does Kashf Foundation address these challenges beyond financial support, and how do you encourage a cultural shift in these communities?
At Kashf, we focus not only on financial support but on tackling the underlying social and cultural barriers that hold women back. We provide financial literacy but we also conduct extensive gender trainings that address cultural mindsets. We use media campaigns, television dramas and theatre to spark conversations around taboo topics like child marriage and domestic violence. By engaging entire communities in these dialogues, we are slowly but surely helping to shift perceptions about women’s roles showing that empowered women can positively transform their families and communities.
Looking at the broader microfinance landscape, what do you see as the biggest challenges and opportunities for microfinance institutions in supporting women’s entrepreneurship in developing countries?
The biggest challenge is changing mindsets – both for the women themselves and for the society around them. Access to loans is just one part of the solution; the real challenge lies in giving women the confidence and the societal backing to start and sustain businesses. The opportunity, however, is immense. By leveraging technology, microfinance institutions can reach even more women in rural and underserved areas. Additionally, designing products that are tailored specifically to the needs of women entrepreneurs opens up enormous potential for growth and impact.
Your journey includes serving at some of the world’s top organizations and now leading a grassroots movement through Kashf Foundation. How do you balance the international and local aspects of your work, and what key lessons have you learned along the way?
My journey has been shaped by key lessons from global leaders like the Grameen Bank and SEWA. From Grameen, I learned the importance of trust, respect and the associative strength of women coming together which is central to Kashf’s work. At SEWA, I saw how critical it is to build women’s self-confidence and give them voice and agency within their households. We’ve integrated these learnings into Kashf by focusing not just on microfinance but also on training, financial education and leadership development, so women can truly take control of their lives. We’ve also drawn lessons from places like Bolivia, where we learned the value of designing tailored products for women in different trades and sectors, and our work on insurance emerged from studying global models on managing vulnerabilities. It’s these cross-border insights that have helped us create a comprehensive approach to women’s empowerment.
Kashf Foundation has expanded into diverse areas like climate finance, youth equity, and maternal health clinics. Can you tell us more about these initiatives and how they contribute to your overall mission of empowering women and communities in Pakistan?
Kashf is continuously evolving and our recent focus areas reflect the emerging challenges and opportunities in Pakistan. We’re working on climate finance to ensure that women and their communities are more resilient in the face of environmental challenges. Our youth equity programs aim to provide young people with the tools and opportunities they need to succeed. Additionally, we’re establishing maternal health clinics because we recognize the direct link between women’s health and poverty reduction. These initiatives align with our holistic model, ensuring that we address not just economic empowerment but the broader challenges women and communities face.
Kashf Foundation’s television series have been groundbreaking in addressing gender inequality and promoting strong female characters. What inspired you to venture into media production, and how do you see storytelling as a tool for social change?
Storytelling has the power to challenge societal norms and offer hope. Our drama serials, like Udaari and Rehaii, were the result of extensive research into issues like child marriage and domestic violence. We made sure that our storytelling was rooted in reality but without sensationalizing these topics. Our goal has always been to offer a message of hope by showing that change is possible. For instance, the Udaari storyline on child abuse not only reflected a harsh reality but also demonstrated how communities could come together to protect their children and challenge societal taboos.
Your dramas highlight women not as victims but as survivors, which is a powerful shift in narrative. How important is it for media to reshape the way women are portrayed in Pakistan, and what impact have you seen from these productions on societal views?
It’s crucial that we portray women as survivors because they are the backbone of their families and communities. We’ve seen significant societal impact from these dramas. By showing women overcoming adversity, we’re changing the narrative around what women are capable of. The feedback we receive tells us that these productions are starting important conversations, breaking taboos and shifting perceptions of women’s roles in society. These are not just dramas – they’re a reflection of real struggles and they inspire real change.
Tackling deeply ingrained taboos through entertainment is no small feat. What challenges did you face in producing content that questions traditional norms, and how have you managed to balance cultural sensitivity with the need for progressive storytelling?
Our biggest challenge has been balancing respect for cultural norms with the need for progress. We tackle issues like child marriage and domestic violence head-on, but we always show a way forward. Our productions don’t just point out problems; they highlight how communities can come together to find solutions. The real focus is on offering resolve and resolution. For example, in Rehaii, we didn’t just show the horrors of forced marriage; we showed how women can rise above these situations and reclaim their rights. This careful balance allows us to push boundaries while maintaining cultural sensitivity.
Revisit your cherished childhood memories at the newly relaunched Shezan Restaurant at Fortress Stadium where tradition meets exceptional cuisine. The grand opening was a resounding success attended by the foodie aficionados of the city & prominent media figures alike who gathered to celebrate the nostalgic experience of this famous eatery from the 80’s.
