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EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Live Calico

A charming blend of function and artistry, ‘Live Calico’ creates block-printed quilted essentials like toiletry pouches and tote bags. From soft yellow shell-printed zip pouches with tassel details to spacious boxy totes adorned with koi fish and lotus blooms, every piece exudes handcrafted warmth and everyday elegance.

Bibi Pak

Bibi Pak’s jewelry carries the soul of history and craftsmanship. Their ‘Rahimeen’ Teeka is a regal piece handcrafted in pure silver with 24k gold plating and a diamond polki center. Also spotlighted is a pair of vintage ‘baazu bands’ (Zaamin), etched with 24k gold Quranic inscriptions in the rare Koftgari technique—once belonging to Nawab Sadia Dost of Bahawalpur.

Dior’s Dewy Glow Game-Changer

Meet the new Dior Dewy Glow Stick Blush—your shortcut to radiant, custom color. This pH-activated formula adapts to your skin tone, delivering a fresh flush in cool pink or warm coral that lasts up to 12 hours. With its light-reflecting finish, expect cheekbones that look naturally plumped and perfectly lit.

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In GT Article

THE LALS JOURNEY A Legacy of Sweetness

There’s a certain kind of magic in a dream that begins in childhood—and Lal Majid turned hers into a delicious reality. Inspired by the whimsical world of Hansel and Gretel and their mythical chocolate house, Lal grew up envisioning her own wonderland of sweets. That dream took form in 2006 when she opened the first LALs store in Karachi’s Zamzama—an enchanting blend of luxury chocolates, delicate florals, and passion-fueled imagination.

Today, LALs is more than a brand; it’s a symbol of craftsmanship, elegance, and indulgence. It is the embodiment of Lal Majid herself—fueled by love, hard work, and a belief that “nothing is impossible.”

The Powerhouse Duo Behind LALs

At the heart of LALs lies an unbreakable bond—a mother-daughter team that has elevated the brand to iconic status. Lal Majid, the creative visionary and soul of LALs, continues to infuse every product with her signature flair, while her daughter, Madiha Sultan Tai, serves as the dynamic CEO, steering the company with innovation and strategic insight.

Together, they’ve transformed LALs from a single boutique into a nationally celebrated name, with two locations in Karachi, three in Lahore, one in Dubai, and plans underway to launch in Islamabad.

Crafting Sweet Success

LALs is celebrated for its exquisite luxury chocolates, handcrafted pastries, and freshly churned gelato. The brand’s philosophy is rooted in celebrating life—one sweet creation at a time. From limited-edition launches to seasonal collections, LALs is constantly innovating to keep its offerings exciting and its patrons coming back for more.

This commitment to excellence was recently recognized on a global scale. In 2024, LALs received the ‘’‘Pastry Discovery Gem Award’ by La Liste’’—a prestigious Paris-based guide honoring culinary talent across the globe. La Liste praised LALs for its unique vision, creativity, and commitment to values such as seasonality, biodiversity, and bold innovation. A hidden gem no more—LALs is now officially on the world pastry map.

LALs Eid-ul-Azha 2025 Gifting Collection

Thoughtfully Curated, Elegantly Presented

Celebrate this Eid with heart and style. Whether you’re sending love from afar or treating your guests, LALs’ luxurious hampers are packed with handcrafted delights and make for the perfect token of festivity.

  1. Best Wishes Eid Hamper

A sweet celebration of flavor and festivity.

Includes:

  • Gold Leaf 9pc chocolate bon bons
  • Ras Malai chocolate bar (80g)
  • Honey nougat pouch (85g)
  • Dulce de Leche spread (150g)
  • Eid greeting card
  • Keepsake Nude hat box with lid

  1. Eid Snackables Hamper

Perfect for joyful gatherings and generous sharing.

Includes:

  • Forest green sleeve 9pc chocolate bon bons
  • Kaju Katli in milk chocolate bar (80g)
  • Assorted Butter cookie box (140g)
  • Masala bites jar (80g)
  • Complimentary Eid greeting card
  • Hand-woven cane hamper

  1. Eid Toile Hamper

Family favorites with a luxury twist.

Includes:

  • Teal Jasmine 9pc Classic chocolates
  • Chocolate Butter Crunch (150g)
  • Assorted Macarons (4pcs)
  • Scented Candle by Hunza Candle
  • Greeting card
  • Black keepsake hamper with Toile print

  1. Eid Sugar-Free Hamper

All the indulgence, none of the sugar.

Includes:

  • Teal Jasmine 9pc sugar-free chocolates
  • Sugar-free Almond Milk chocolate bar (90g)
  • Sugar-free butter cookies (150g)
  • White peach scented candle by Scandle
  • Eid greeting card
  • Keepsake Gold lid hamper

  1. Eid Showstopper Basket

A luxurious selection for the ultimate gift.

Includes:

  • Classic gold 12pc chocolate bon bons
  • Roasted Almond & Sea Salt dark chocolate bark (150g)
  • Kaju Katli in milk chocolate bar (80g)
  • French macarons (4pcs)
  • Honey nougat pouch (85g)
  • Rose cookies box (140g)
  • Wood sage & sea salt scented candle (100g)
  • Eid greeting card
  • Keepsake showstopper basket

  1. Eid Grand Gesture Hamper

The most generous gift of all.

Includes:

  • Classic gold 12pc classic chocolates
  • Teal Jasmine 9pc (6 bon bons + 3 pistachio bon bons)
  • Honey roasted granola (120g)
  • Orange in dark chocolate bark (75g)
  • French macarons (8pcs)
  • Almond biscotti jar (120g)
  • Velvety Pistachio spread (150g)
  • Chocolate almond dragees (170g)
  • Eid greeting card
  • Keepsake Champagne Faux Leather Grand Hamper

Final Bite

LALs is more than just a patisserie—it’s a storybook dream come to life. With every chocolate, cookie, and carefully curated hamper, it brings joy, indulgence, and a little sparkle to life’s most beautiful moments. This Eid, let LALs be part of your celebration—because sweet moments deserve nothing but the best.

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In Cover shoot

Jewels in Bloom by DAMAS

Jewels in Bloom by DAMAS

Jewels in Bloom is a dreamy collection inspired by the radiant beauty of summer florals, soft expressive art, and the tender nostalgia of golden summer evenings. Each piece captures the essence of femininity and the timeless elegance of flowers.

Carefully curated, the collection is an ode to color, light, and artistry — where every jewel is a brushstroke, and every design tells a story.

Jewels in Bloom reimagines jewellery not just as adornment, but as a wearable form of art: luminous, soulful, and steeped in emotion.

Photographer: Natasha Zubair
Muse: Abeera tanveer & Eman Suleman
Makeup: Saad Samie
Wardrobe: Saira Shakira & Zuriador
Styling & Creative Vision: Sarah Zahid

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In GT Interview

Coffee, Campaigns & Confidence Meet Sarah Ali Zahid from Damas

Sarah Ali Zahid from Damas

In this blooming season of brilliance, we sat down with the woman at the helm of Damas’ dazzle, Sarah Ali Zahid.

As Jewels in Bloom gets ready to enchant the world, Sarah shares her glittering thoughts in this fun, feel-good, and fabulously unconventional chat!

Interview by Syeda Ifra Abbas

If the ‘Jewels in Bloom’ collection were a mood, what would it be?

Golden hour nostalgia in the summer.

You walk into a garden of dreams — what flower is wearing the most bling? And what jewel would it be wearing?

I’d say the sunflower! I imagine it would be wearing bold, chunky gemstones — something playful and funky that really reflects its bright, confident vibe.

If you could bottle the spirit of Damas in a perfume, what would it smell like?

Luxury wrapped in trust!

Your ideal marketing brainstorm snack: diamonds or doughnuts?

A foamy cappuccino and fudgey brownies — all the way!

Which gemstone matches your personality best — and why?

I’d choose tourmalines or pink sapphires. I’ve loved all things pink as long as I can remember, and that love has only grown over the years. I’m drawn to every shade of pink — it’s a colour that really resonates with me. One of my most treasured pieces is a pink sapphire and diamond gold ring my parents gave me for my 30th birthday. It’s incredibly special and absolutely beautiful.

Tell us the last idea you had that made your team go, “Wait, that’s actually genius.”

You’d probably have to ask my team that! For a long time, it was more or less a one-woman show, but over the past couple of years, I’ve been fortunate to build a strong team of smart, creative young women. I feel really lucky to have them by my side. That said, I think our new campaign, ‘Jewels in Bloom’, stands out as something truly different from anything we’ve done before. We’ve all put a lot of heart and hard work into it, and I’m genuinely excited to see how people respond.

“Jewels in Bloom” is all about celebrating inner beauty — what’s a personal mantra you live by that keeps you blooming?

I wouldn’t say I have a specific mantra, but I strongly believe in the value of hard work. Whatever you want in life, you have to be willing to put in the effort — don’t be entitled, nothing should be taken for granted. I’ve always felt that if you stay focused and work hard, what’s meant for you will find its way to you.

The boardroom meets the ballroom — what statement piece from the new collection would you wear to rule both?

Uff, there’s a stunning pair of statement gold floral earrings with rubies and diamonds that I absolutely love. They have this incredible versatility — they’d elevate any outfit and suit almost any occasion beautifully.

If Damas could collaborate with any fictional style icon, who would it be — and what would they wear?

Ariel from ‘The Little Mermaid’! I can absolutely see her wearing the stunning pearl pieces from the ‘Jewels in Bloom’ collection — they’d suit her perfectly. I was completely obsessed with ‘The Little Mermaid’ growing up, so pairing her with this collection feels like a perfect match.

HR hats off — what’s one trait every dazzling team member must have to shine at Damas?

I believe as an employee anywhere, it’s important to take full ownership and responsibility for your work. Being accountable not only builds trust but also ensures you’re constantly learning and growing in your role.

How does it feel to be the face of a legacy that sparkles through generations? And what’s your vision for the future?

It’s a tremendous privilege and responsibility. While many people assume the jewellery business is all glamour and fun — and there certainly are moments like that — the reality is that like any other business, it requires hard work, dedication, and sacrifice.

My parents built Damas from the ground up, and I’ve witnessed first-hand the incredible effort they’ve put in and continue to put in every day. Our reputation, along with the quality of our products and service, is something we take immense pride in. I feel a strong sense of responsibility to uphold that standard and to keep pushing for excellence in every aspect of the business.

Looking ahead, we definitely plan to expand Damas beyond Lahore, where we currently have two branches. We’re aiming to open stores in both Karachi and Islamabad soon, and we’re excited about what’s to come!

What’s a piece of advice from your mother (or Ruby Zahid) that you carry with you every day — in work and in life?

More than any single piece of advice, I’ve learned the most from simply observing my mother — how she carries herself both professionally and personally. People often tell me I take after her in many ways. If I had to highlight one thing she always says, it’s this: ‘don’t doubt yourself — once you’ve made a decision, stand by it and don’t regret it.’

When you’re not running the show at Damas, what’s your version of ‘unwinding in style’?

Besides the classic Netflix marathons and what the internet now calls ‘couch rotting’ — one of my favourite ways to unwind is heading to a coffee shop. There’s something therapeutic about sipping on a latte, pretending to read or work, and doing some good old people-watching. Thankfully, Lahore keeps the café scene exciting with a new spot popping up every other week!

What’s one signature element of your personal style that reflects the essence of Damas — timeless, bold, or ever-evolving?

Since entering my 30s, my personal style has definitely evolved. These days, it’s more classic and effortless — matching separates are my go-to. As for jewellery, my wedding ring and Cartier love band are everyday non-negotiables. I also go through phases — every couple of months, I’ll get obsessed with a new pair of earrings, wear them to death, and then move on to the next. One of the many perks of owning a jewellery store!

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In GT Event

From Gujranwala, With Flame

From Gujranwala With Flame

Desi Table opens its doors in Lahore, bringing the bold, smoky flavors of Gujranwala’s rich culinary legacy to the city’s fine dining scene. A celebration of tradition, technique, and taste — this is desi cuisine redefined.

 

 

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In EDITORS' PICK

EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Zar_The Gota Art

If you’re a lover of timeless, handcrafted beauty, Zar_The Gota Art deserves a spot at the top of your wedding season wishlist. Known for their exquisite craftsmanship, this brand brings traditional artistry to life using rich silk fabrics and intricately detailed gota work. From handmade jewelry and statement bags to Iman Zaman tokens, goody bags, pillow covers, and thaalposh for Niaz, every piece is created with love and cultural flair.

Pat McGrath’s Skin Fetish: Glass 001 Legendary Glow Setting Spray

When it comes to legendary glow, Mother Pat McGrath never misses. Her Skin Fetish: Glass 001 Legendary Glow Setting Spray is pure magic in a bottle—designed to give your skin that high-gloss, ultra-dewy “glass skin” finish that looks radiant both in person and on camera.

Avt. Enterprises:

Looking for the perfect way send a Tabaruk box to  a loved one after completing your spiritual journey? Avt.enterprises offers beautifully curated Tabaruk Boxes and Umrah Hadiya sets that make heartfelt gifts for Hajj and Umrah. These customizable gift sets typically include a Turkish prayer mat, marble tasbeeh, zamzam bottle, Turkish cap, khajoor plate, and more — all elegantly packed in a stylish handbag. Ideal for sharing blessings and barakah, their offerings blend tradition with thoughtful presentation, making them a top pick this season.

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In Cover shoot

Mohsin Naveed Ranjha Unveils Ankh Macholi

There is something particular about the way women look at men in our part of the world. It is never overt, never performative. A sweet glance that hovers and a sweet smile that withdraws; it gathers meaning in its pauses. It’s in the way a woman notices how a man carries his silences, the gentleness with which he moves through the world, the hint of kindness in his presence. Ankh Macholi is spun from those moments that are both playful, and deeply felt.Set against the picturesque neoclassical architecture of Lahore’s Islamia College, the collection captures that flicker of a feeling soft, unspoken, and restrained by design. Women dressed in ivory muslins and sheer organzas meander through the hallways, not seeking attention, but relishing in the act of watching. It is a world of playful longing, where nothing is declared yet everything is felt.

Photography: @rizwan.haq
Styling: @khojiiii
Jewellery: @ayeshaccerssories

Mohsin Naveed Ranjha

Ankh Macholi really started with a simple thought: how do women look at men? Not in the way we’re used to seeing in cinema or advertising, but in real life. When women notice someone, it’s not loud or showy. It’s in a passing glance, a soft smile, a small moment that says so much without saying anything at all. We wanted to capture that feeling when someone’s warmth, their kindness, their steadiness makes them unforgettable. It’s not about chasing or claiming. It’s about that softness, that calm that draws you in.As a brand we’ve always believed that Pakistani fashion should come from our own feelings and from the spaces we’ve grown up around. That’s why we chose Islamia College Lahore for this shoot. With its whitewashed walls, arches, and old-world calm, it felt just right. Built in 1892, its Greco-Islamic symmetry gave us the perfect backdrop for our story that was dreamy and thoughtful. Just like this collection.

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In GT Interview

WHISPERS OF WHITE Mohsin Naveed Ranjha Unveils Ankh Macholi – A Dreamy Ode to Tradition and Intricacy

This Eid, designer extraordinaire Mohsin Naveed Ranjha invites us into a world where tradition tiptoes through a haze of elegance. His latest collection, Ankh Macholi, is a poetic interplay of nostalgia, innocence, and grace—brought to life entirely in ethereal white. With intricate handwork and timeless silhouettes, the collection whispers stories of childhood memories and festive warmth. In an exclusive cover feature, MNR shares the soul behind the stitches, the symbolism of white, and why Ankh Macholi may just be his most heartfelt collection yet.

Tell us about your new Eid collection “Ankh Macholi”—what inspired its name and concept?

The name comes from the childhood game we all know, but for us, This collection delves into the nuanced way a woman observes a man, capturing the essence of her gaze filled with honesty, depth, and tenderness. It explores the subtle complexities of that silent connection, imbuing the entire concept with an intimate and heartfelt inspiration. Every piece reflects the beauty of vulnerability and the profound understanding that often exists between two souls, inviting viewers to ponder the richness of those unspoken moments.

Why did you choose an all-white palette for this collection? What does white symbolize for you in the context of Eid?

We selected white as our color choice because it embodies a sense of purity and tranquility. This hue perfectly captures the essence of Eid, a celebration that radiates joy and reflection. With the warmth of June’s sweltering summer sun upon us, white evokes a refreshing coolness, enhancing the festive atmosphere and invoking a feeling of serenity amidst the heat.

There’s a beautiful nostalgia in the name “Ankh Macholi”—does the collection reflect any memories or moments from your own past?

Absolutely. It brings back vivid memories of my childhood in Punjab. I can almost feel the warmth of those Eid mornings, filled with a sense of joy and togetherness. The air was fragrant with spices and sweets, and everyone wore their simplest yet most beautiful clothes, adorned with vibrant colors. It’s a nostalgic reminder of that pure, innocent love we all seem to recall from somewhere deep within us, capturing the essence of simpler times and cherished moments.

How did you approach the embroidery work in this collection? Can you describe the kind of craftsmanship that went into it?

We focused on creating a design that is both delicate and intricately detailed. The piece features exquisite threadwork that weaves a tapestry of texture, complemented by charming eyelet details that add an airy elegance. Each element has been meticulously hand-finished, showcasing our commitment to craftsmanship. Every stitch and embellishment has been infused with love and care, resulting in a product that truly reflects our passion for quality and artistry.

White is often seen as a minimalist color, but your designs are known for their richness. How did you strike a balance between simplicity and opulence?

That was the challenge—making white feel distinctly MNR. We wanted to preserve the purity and elegance of the color while infusing it with the brand’s signature character. To achieve this, we worked meticulously with texture, layering, and fine embroidery, allowing the fabric to come alive with subtle complexity. Each detail was carefully considered to create dimension and depth without adding visual or physical weight. The result is a piece that feels light and effortless, yet unmistakably rich in craftsmanship and identity—true to the spirit of MNR.

Would you say “Ankh Macholi” is a departure from your usual work, or is it an evolution of your signature style?

This experience represents a pivotal moment in both my personal development and the progression of our brand. It adopts a more nuanced and reflective tone, while still being firmly anchored in the unique details and narratives that characterize MNR. We have gained a deeper level of maturity, which is also reflected in the evolution of our brand storytelling.

What kind of woman do you see wearing this collection? What mood or energy does she carry?

She’s confident, kind, and graceful. She doesn’t need to shout to be seen because there’s power in her calm.

Which piece from the collection is closest to your heart and why?

There’s a white kurta with floral vines. It’s simple but has such emotion in the embroidery. It feels like home to me.

You’ve always had a deep connection to tradition in your designs—how do you keep that alive while staying relevant and contemporary?

By being honest. I love our culture and our people, but I also see how people live today. So I blend the two. It is never forced, always natural.

How do you want people to feel when they wear “Ankh Macholi”?

Happy, and loved.

What was the creative process like behind the scenes—mood boards, materials, late-night design sessions? Give us a glimpse.

Lots of chai, lots of sketches at 2 a.m., discussions with my team and many beautiful messes in the studio.

What does Eid mean to you personally, and how does that reflect in this collection?

It’s family, prayer, food, and dressing up with love. This collection carries that spirit.

Can we expect any signature MNR silhouettes or are you introducing something fresh with this line?

Some signatures are there, yes but we’ve played a lot with  new silhouettes and fabric textures, especially in menswear. It will feel new.

You’ve dressed celebrities and royalty—any hints on who might be spotted wearing “Ankh Macholi” this Eid?

Let’s just say you’ll see some familiar faces but to be honest the real joy is seeing everyday people wear it their own way.

What’s next for Mohsin Naveed Ranjha after this collection?

Something very close to my roots, think stories from the soil and abroad but with a twist. I’m excited.

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In EDITORS' PICK

EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Salah Quest by Mini Ummati

Turn learning about Salah into an exciting adventure! Perfect for kids 5+, this colorful board game teaches the importance of prayer through fun challenges, questions, and family bonding moments. A meaningful and engaging gift for little ones growing in faith.

Find Your Perfect Match with the New MAC Studio Fix!

Change can be tough, but MAC makes it smoother with their revamped Studio Fix line — now with 78 shades, 24-hour oil control, and refillable compacts. Plus, they’ve lowered the price too! Meet an artist in-store to discover your perfect shade match. Your new fave is waiting!

Sana Safinaz “Safi & Me”

Effortlessly cool and timeless, Safi & Me by Sana Safinaz brings easy, joyful style for the modern woman. Perfect for wherever life takes you.

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In Fashion

SADHBARG Weaving Resilience, Joy, and Individuality into Fashion

SADHBARG

In a world where fashion often follows fleeting trends, SADHBARG stands out as a breath of fresh air—rooted deeply in meaning, craftsmanship, and spirit. Proudly made in Pakistan, SADHBARG draws its name and philosophy from the marigold, a flower celebrated for its vibrant beauty, strength, and resilience. Much like its floral muse, SADHBARG brings a burst of optimism, timeless elegance, and individuality to every piece it creates.

In this exclusive interview, we sit down with the creative minds behind the brand to talk about their journey, the values that shape their vision, and how they are redefining fusion western wear for the modern soul.

What is the story behind the name “SADHBARG”? How does it reflect the brand’s identity and philosophy?

The name ‘SADHBARG’ translates to a flower with a hundred petals, referring specifically to the marigold. The marigold is a symbol of happiness, resilience, and enduring beauty – qualities that deeply resonate with our brand’s identity and philosophy. Just as the marigold thrives and brings vibrant energy to its surroundings, SADHBARG is about celebrating strength, optimism, and individuality. Our designs aim to embody this spirit – offering pieces that are both joyful and timeless, encouraging individuals to embrace their own unique journey with confidence and grace.

What was the vision when you started SADHBARG, and how has it evolved since its launch?

Our objective has always been to develop a distinctive and original product that resonates with our cultural identity. To create a luxury high-street apparel brand offering both affordability and wearability. I am pleased that our inaugural collection successfully implemented this concept and we intend to maintain our ongoing efforts in alignment with the same vision.

SADHBARG focuses on fusion western wear-what does that mean to you, and how do you define the aesthetic?

For us at SADHBARG, fusion western wear means blending the elegance of traditional craftsmanship with the ease and versatility of contemporary western silhouettes. It’s about creating pieces that are rooted in cultural richness but are globally relevant and effortlessly wearable. Our aesthetic is defined by clean lines, refined details, and subtle nods to heritage – resulting in designs that feel both familiar and fresh. We aim to offer clothing that allows each individual to express a sophisticated, modern identity while still carrying a sense of timeless grace.

As a brand proudly made in Pakistan, how do you incorporate local craftsmanship or resources in your design and production processes?

Being proudly made in Pakistan is at the heart of SADHBARG’s identity. We actively incorporate local craftsmanship by working closely with skilled artisans, and fabric makers from different regions of the country. Our designs often feature techniques that celebrate Pakistan’s rich textile heritage, reinterpreted through a modern lens. By sourcing materials locally and investing in homegrown talent, we not only support the local economy but also ensure that every piece carries a sense of authenticity and cultural pride. Our aim is to honor and preserve traditional craftsmanship while making it relevant for today’s global audience.

Who is the ideal SADHBARG client? What kind of woman do you envision wearing your pieces?

“The ideal SADHBARG woman is confident, independent, and unapologetically herself. She values authenticity and seeks clothing that reflects her individuality rather than just following fleeting trends. She appreciates craftsmanship, thoughtful design, and pieces that tell a story. Whether she is attending a formal event, traveling, or simply expressing her personal style, the SADHBARG woman chooses pieces that resonate with her spirit – timeless, elegant, and empowered.

Launching a new brand always comes with its set of challenges-what were some of the early hurdles, and how did you overcome them?

I maintained a clear vision of my objectives.  The realization of this vision encountered some challenges like production and launch delays; however, none proved insurmountable. Through the collaborative efforts of my team, family, and friends, i was able to overcome them.

How do you strike the balance between trend-forward fashion and timeless wardrobe staples in your collections?

At SADHBARG, we believe that true style lies in the balance between innovation and timelessness. While we stay attentive to global fashion trends to keep our collections fresh and relevant, our core focus remains on creating pieces that transcend seasons. We design with longevity in mind – ensuring that every garment not only reflects contemporary aesthetics but also holds a classic appeal, allowing our clients to wear and cherish them for years to come.

How important is sustainability and ethical production to SADHBARG, and how are you approaching it in your business model?

Sustainability and ethical production are integral to SADHBARG’s philosophy. We are deeply committed to building a brand that respects both people and the planet. Wherever possible, we prioritize sourcing local materials, supporting traditional artisans, and minimizing waste throughout our production process. While we are still evolving, our approach is rooted in mindful design, responsible sourcing, and fair labor practices. We believe that true luxury is not just about the end product, but also about the journey it takes to create it – with integrity, respect, and care at every step.

What does the creative process look like at SADHBARG-from inspiration to final execution?

At SADHBARG, the creative process is a thoughtful and layered journey. It often begins with inspiration drawn from nature, art, culture, or even emotions we want to evoke through our collections. From there, we translate these ideas into mood boards, color palettes, and initial sketches. Once a concept is refined, we move into material selection – focusing on high-quality fabrics that align with both our aesthetic and values. After prototyping and sampling, each piece undergoes meticulous attention to detail before reaching its final form. Throughout this process, we remain deeply connected to our core vision: to create designs that are meaningful, wearable, and resonate with the modern individual.

In a competitive fashion market, how does SADHBARG plan to differentiate itself and build brand loyalty?

SADHBARG differentiates itself by offering a distinct fusion of thoughtful design, cultural depth, and contemporary elegance. We are not just creating garments; we are telling stories through our pieces – stories rooted in resilience, joy, and authenticity. Our focus on quality craftsmanship, attention to detail, and a personalized client experience sets us apart. We aim to build brand loyalty by fostering genuine connections with our audience, delivering consistent value, and staying true to our brand philosophy, rather than simply following trends. In a crowded market, authenticity and emotional resonance are what truly create lasting loyalty.

Where do you see SADHBARG in the next 3-5 years, and what are your long-term goals for the brand?

In the next 3-5 years, we envision SADHBARG growing into a recognized name both locally and internationally, celebrated for its unique blend of contemporary design and cultural authenticity. Our goal is to expand our presence through curated collections, strategic collaborations, and meaningful community engagement. Long-term, we aspire to build a lifestyle brand that not only offers beautiful clothing but also inspires confidence, resilience, and individuality in every woman we dress. We are committed to growing thoughtfully – maintaining our core values of quality, sustainability, and creativity as we evolve.

Any upcoming campaigns, pop-ups, or collaborations your audience should be excited about?

We are very excited about the upcoming projects we have in the pipeline for SADHBARG. We are working on a new campaign that will further explore the themes of resilience and individuality, which are at the heart of our brand. Additionally, we are planning a series of exclusive pop-up events to offer our clients a more personal and immersive experience with our collections.  Each initiative is designed to bring our community closer to the essence of SADHBARG – celebrating authenticity, creativity, and meaningful connections.

Lastly, what message do you want SADHBARG to send to young Pakistani women through fashion?

Through SADHBARG, we want to send a message of strength, authenticity, and self-celebration to young Pakistani women. Fashion, for us, is not just about trends – it’s about empowering women to embrace who they are with confidence and grace. We want them to know that they don’t have to fit into any predefined mold to be beautiful or successful. Our pieces are designed to reflect individuality, resilience, and the quiet power that every woman carries within her. SADHBARG is a reminder that true style comes from being unapologetically yourself.

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In Cover shoot

TARA EFFORTLESS LUXE by FTA

Tara Effortless Luxe is all about free spirited prints, emblazoned on rich, pure fabrics, perfect for spring/summer soirees. Fluid silhouettes that move with you, luxe textures that feel like a dream and of course, prints that bring an irresistible mood to your look.

Elevated, easy elegance, designed for occasions you want to stand out at without to trying too hard. It’s the kind of collection that feels as good as it looks – light and breezy. Minimal effort, maximum impact.

Photography: Nadir Firoz Khan
Videography: The Wedding Story Films
Make up: Nabila Salon
Shoes: Illume Shoes
Jewelry: Allure by MHT
Set Design: Lemon Issue
Muses: Alayna Shamsi, Sasha Raja,
Imaan Madani

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In GT Interview

THE MUGHAL JEWELLERS Where Heritage Meets Haute Glamour

Rooted in the timeless grandeur of South Asian royalty, The Mughal Jewellers are redefining elegance for the modern connoisseur. With brass pieces luxuriously plated in 22-karat gold, every creation is a tribute to the regal artistry of a bygone era — meticulously handcrafted by master artisans who breathe life into tradition.

Their designs, such as the now-iconic Mini Dejhoor, weave old-world charm with effortless contemporary glam, captivating hearts across the digital landscape.

Join us as we delve into their journey, inspirations, and the magic behind their irresistible jewels.

Your pieces have a royal soul and modern edge – what’s the story behind The Mughal Jewellers?

The Mughal Jewellers started from my love for the past – the beauty in old Mughal paintings, buildings, and sculptures. I’ve always felt that kind of art shouldn’t just stay in history books; it should be worn, lived, and celebrated today. I wanted to create jewellery that carries that old-world charm but feels bold and fresh for the modern world. Each piece is a small way of keeping that timeless beauty alive.

Brass, plated in 22 Karat Gold – tell us why you chose this particular combination and what it symbolizes for you.

I chose brass plated in 22-karat gold because I wanted my pieces to feel luxurious but still be accessible. Brass has strength and warmth, and the gold plating adds that richness without making it unreachable. For me, it’s about creating jewellery that feels special and lasting – something you can treasure without it feeling out of reach.

Each piece looks like it’s straight out of a museum. Who or what inspires your designs? Any historical influences?

I find a lot of inspiration in Mughal architecture, old sculptures, and the craftsmanship of the past. I’m drawn to the shapes, the details, and the sense of grandeur that feels timeless. My designs are my way of bringing that forgotten beauty into the present.

The Mini Dejhoor has taken over social media – what sparked the idea behind this iconic piece?

The Mini Dejhoor was inspired by traditional Kashmiri jewellery, but I wanted to reimagine it for today’s world – something bold yet wearable. I loved the idea of taking something deeply cultural and giving it a fresh, modern spirit. I think people connected with it because it feels both personal and powerful – a small piece that carries a lot of meaning.

How do you strike the perfect balance between traditional craftsmanship and current-day elegance?

For me, it’s about respecting the past while embracing the present. I look at traditional techniques and craftsmanship, but I want my pieces to feel fresh and relevant today. I focus on the details – the quality, the design, and how the piece feels when you wear it. By combining timeless materials with a modern twist, I aim to create jewellery that feels both rooted in history and completely of the moment.

Talk to us about your master artisans – how important is the ‘handcrafted’ element in your brand’s philosophy?

My artisans are the heart of The Mughal Jewellers. The handcrafted element is incredibly important to me because it’s where the soul of the design truly comes to life. Each piece is made with skill, care, and attention to detail, passed down through generations. I believe that the human touch in creating something is what makes it truly special.

Which Mughal era symbols or motifs do we most commonly see in your jewellery?

Paisleys have always been a huge source of inspiration for me. The intricate curves and flowing patterns are not only beautiful but also deeply symbolic of growth and movement. I love how they can be both bold and delicate at the same time, which is what I aim for in my designs – to create pieces that feel timeless but still have a sense of fluidity and modern elegance

What does “regal artistry of Asia” mean to you personally – and how do you weave that into every collection?

To me, the ‘regal artistry of Asia’ represents the rich history, culture, and craftsmanship that have shaped the continent for centuries. It’s the intricate patterns, the luxurious materials, and the timeless beauty that have always inspired me. I weave this artistry into each collection by focusing on detail, using traditional techniques in a way that feels fresh and modern. I want each piece to carry that same sense of elegance and grace, making the wearer feel like they’re part of something royal, yet personal.

Who is the Mughal Jewellers muse? The woman you imagine wearing your pieces.

My muse is a woman who is confident in her individuality and embraces both heritage and modernity. She’s someone who values craftsmanship and the stories behind the pieces she wears, but isn’t afraid to stand out. I imagine her as someone who wears jewellery not just to accessorize, but to make a statement, to express her uniqueness, and to create moments that are unforgettable.

What’s next for The Mughal Jewellers? Should we expect a new collection, maybe more viral-worthy jewels?

The future of The Mughal Jewellers is all about pushing boundaries while staying true to our roots. Yes, we’re working on a new collection that blends classic inspirations with fresh, bold ideas. I want to keep creating pieces that tell a story, capture attention, and become timeless favorites. As for viral-worthy jewels, I believe in creating pieces that resonate with the wearer, and if they become iconic along the way, that’s just a beautiful bonus.

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In Lahore

Gems & Jewelry Show

HEMS 2025 introduced Pakistan’s first-ever Gems and Jewelry Show in Lahore, celebrating heritage, craftsmanship, and export potential. Top designers and jewelers collaborated in a stunning showcase managed by Takell Events & PR, with show direction by Rizwan Beyg. The event positioned Pakistan as a rising force in the global luxury and fine jewelry industry.

 

 

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In EDITORS' PICK

EDITORS’ PICK For what’s new in town

Turkish Gems & Jewels

This week’s spotlight is on breathtaking Turkish-inspired pieces that blend tradition with timeless elegance. From intricate craftsmanship to regal designs, these jewels are perfect for adding a luxurious touch to your festive look. A true celebration of heritage and beauty.

Collagen Lip Bath—Charlotte Tilbury

Charlotte Tilbury’s new Collagen Lip Bath is a hydrating lip gloss that plumps, smooths, and enhances your lips with a glossy finish. Infused with marine collagen and mustard sprout extract, it helps boost fullness while keeping lips nourished. The heart-shaped applicator adds a luxe touch, making it a perfect everyday pout enhancer.

Palki By Mint & Co

Mint & Co’s new Palki Boxes in elegant white and gold are the perfect way to gift jewelry with a touch of tradition and charm. Inspired by vintage bridal palkis, these beautifully crafted boxes add a luxe, festive vibe to any occasion. Ideal for brides-to-be or as a thoughtful present for your loved ones.

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In Cover shoot

ÉLAN Lawn’25

Élan Lawn 2025

Introducing Élan Lawn 2025 – collection that embodies the epitome of luxury and sophistication, crafted for the Élan woman who commands attention with effortless elegance. Each design celebrates unparalleled artistry, featuring delicate Broderie Anglaise, intricate laser-cut work, and refined Schiffli embroidery, seamlessly woven into sumptuous fabrics that speak to the discerning taste of the modern muse.

Our pièces de résistance are complemented by luxurious silk dupattas, adorned with striking digital embroidery, radiating an aura of timeless grace. Every stitch, every drape, reflects the essence of the Élan woman – confident, poised, and effortlessly chic, always one step ahead of the trends.

Captured against the majestic fort architecture of Pakistan, Élan Lawn 2025 captures the perfect fusion of heritage and contemporary elegance, with a refined color palette and impeccable craftsmanship. This collection is not just fashion; it’s a statement of luxury and aspiration, destined to define the season and leave an indelible mark on high-end fashion.

Nadir Firoz Khan | Khadijah Shah
Rabia Chaudhary | Alicia Khan

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In GT Trends

THE RISE OF THE KAFTAN From Luxe Lounge to Street Chic By Syeda Ifra Abbas

Kaftan

Once considered a resort staple or a breezy beach cover-up, the kaftan has undergone a major fashion evolution. In 2025, it’s not just surviving—it’s thriving, and it’s everywhere. From high teas and casual brunches to formal dinners and even desi wedding dholkis, the kaftan has taken center stage as the ultimate wardrobe must-have.

What makes kaftans irresistible right now? Their effortless elegance. Designers are embracing flowy silhouettes, jewel tones, and rich fabrics like crepe, silk, and organza to give kaftans a luxurious, runway-worthy upgrade. Paired with straight pants, the look is modern, minimalistic, and just the right amount of glam.

Whether it’s a printed cotton kaftan with subtle embroidery for daytime errands, or a heavily embellished, floor-length version paired with sleek heels for a night out—this silhouette flatters all body types while keeping comfort in check. It’s no wonder fashionistas are ditching tight fits and fussy layers for this easygoing style that speaks volumes.

Influencers, stylists, and celebrities alike are championing the kaftan, styling it with statement earrings, belts to cinch the waist, and soft glam makeup for a put-together look. The “kaftan with pants” combo is quickly becoming a go-to for those who want to look chic without trying too hard.

This season, expect to see kaftans in everything from glowy pastels and bold florals to minimal monochromes and intricate handwork. The message is clear: kaftans are no longer confined to the back of your closet. They’re leading the fashion parade—one floaty, fabulous step at a time.

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In GT Event

Where Vision Meets Vogue

Where Vision Meets Vogue

Zeb & Zeeshan, known for their signature blend of luxury and artistry, have opened doors to a breathtaking new space in the heart of Lahore. This atelier isn’t just a store—it’s a statement of elegance, creativity, and craftsmanship.
Pr by Aamir Mazhar

 

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In EDITORS' PICK

EDITORS’ PICK For what’s new in town

EDITORS' PICK For what's new in town

Folia

A Touch of Tranquility – Elevate your Ramadan moments with Folia’s thoughtfully curated gift set — a harmonious blend of devotion and elegance, perfect for gifting or self-reflection. Pair it with their beautifully designed Quran featuring English translation and timeless wisdom from revered scholars. A serene celebration of faith, mindfulness, and meaning.

Dazzle by Sarah

Step into celebration with Dazzle Sarah’s new Eid Khussa collection — delicate florals, pastel hues, and vintage charm handcrafted to perfection. Whether you’re dressing up or keeping it casual, let your footwear be the showstopper this festive season.

Charlotte Tilbury — Fall in Love with Every Look

Charlotte Tilbury’s Soulmate Collection is here to steal hearts — think glowing skin, flushed cheeks, and dreamy tones made for your most romantic moments. Whether it’s a date night or a feel-good glam, this collection is your new makeup muse. Two dreamy palettes — Flawless Pink & Peach — paired with love-effect lipsticks in soft, flirty shades like Naughty Talkand Dream Talk. Your love language just got a glow-up!

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In GT Interview

WHERE ARCHITECTURE MEETS ACTIVISM A Conversation with Maria Aslam

Maria Aslam Interview

Maria Aslam is a multifaceted individual, renowned as a prolific writer, architectural historian, and environmental activist. Her expertise spans the fields of interior design, architecture, heritage, and urban revitalization. As the founder and Editor-in-Chief of ADA Magazine from Pakistan, Maria has made significant contributions to the discourse on architecture, design, and art. She holds the distinction of being the first female entrepreneur from Pakistan to venture into publication, spearheading the ADA Awards, a ground-breaking initiative in the disciplines of Architecture, Design, and Art. In addition to her editorial role, Maria Aslam is the Founder and Principal Architect of ArchWorks, a Karachi-based creative and research practice. ArchWorks operates at the intersection of architecture, urbanism, landscape, interiors, and cultural geographies. Maria’s work at ArchWorks encompasses diverse projects, including architecture, interiors, environmental geographies, community settlements, and curatorial ventures such as exhibitions, seminars, installations, and speculative projects. Furthermore, Maria is actively involved in advocacy and activism for sustainable design through her role as the Co-founder and President of SDC – Sustainable Design Council from Pakistan. She is committed to addressing issues related to the health of the planet and promoting environmentally conscious practices within the design industry. Maria Aslam has held leadership positions in prominent professional organizations, including serving as Chairperson of the Karachi Chapter of the Institute of Architects Pakistan (IAP) and currently as Chairperson of the Pakistan Institute of Interior Designers (PIID). A published author, Maria wrote ‘Interiors of Pakistan Volume I’, published in 2016, and her second book on seven decades of Pakistan architecture landscape co-authored with Hasanuddin Khan is in production. She is currently working on two more publications. With a Bachelor of Architecture from Indus Valley School of Art and Architecture and a master’s in architecture from McGill University, Maria advocates for the environment, built structures, and equitable spaces. Maria Aslam will be representing Pakistan in WAF – World Architecture Festival, November this year. Her influence extends beyond national borders, as she has represented Pakistan on numerous international platforms as a juror, critic, convener, and speaker, contributing to the global dialogue on architecture and design.

How did the concept of ADA awards come about?

The concept of the ADA Awards was born out of a reflective moment during our decade-long journey of documenting, archiving, and fostering critical discourse within the realms of architecture, design, and art. As we celebrated ten years of ADA’s existence, we asked ourselves a fundamental question: What more can we do?

While our publication had successfully provided a platform for intellectual engagement and scholarly documentation, we realized that a crucial element was missing-formal recognition. There was a glaring void in acknowledging and celebrating the immense creative talent and groundbreaking work emerging from Pakistan and the region.

The ADA Awards were thus conceived as a means to bridge this gap-an initiative that would not only honor exceptional contributions in architecture, design, and art but also elevate the creative fraternity by fostering visibility, appreciation, and dialogue on a grander scale. It was our response to the need for a dedicated platform that would champion innovation, sustainability, and cultural identity while inspiring future generations to push the boundaries of creative excellence.

What were the challenges you faced while establishing the idea.

Establishing the ADA Awards came with its own set of unique challenges. One of the primary hurdles was the absence of any local precedent for such a platform in Pakistan. There was a significant gap in recognizing creative excellence across architecture, design, and art, making it essential to build an entirely new framework from scratch-one that would be both credible and impactful.

Creating awareness and understanding about the significance of such an award system required extensive engagement with the creative community, industry stakeholders, and institutions. Establishing a structured process for evaluation, curation, and selection was another key challenge, as it had to uphold the highest standards of excellence while being inclusive and representative of the creative fraternity.

Guidance from advisors played a crucial role in shaping the ADA Awards, providing strategic direction and ensuring that the awards aligned with international best practices. A major milestone in this journey was the support and inspiration drawn from the Aga Khan Award for Architecture, which provided valuable insights into how such an initiative could be structured effectively.

Additionally, forging alliances and learning from global organizations operating in similar domains helped refine the vision and execution of the ADA Awards. Building credibility required not just a strong jury and evaluation mechanism but also the trust of the creative community. Over time, through persistence, collaborations, and a commitment to excellence, the ADA Awards have grown into a prestigious platform that continues to celebrate and elevate Pakistan’s creative talent on both national and international stages.

What makes you choose historical locations especially in Lahore for the awards?

Our selection of venues for the ADA Awards is not solely about historical significance, nor is it limited to Lahore. Rather, it is a conscious decision to host events in spaces that have undergone conservation, adaptive reuse, restoration, and have been reintegrated into communal life. By doing so, we highlight the importance of preserving and repurposing architectural heritage while demonstrating the potential of these sites as vibrant, functional spaces for contemporary cultural dialogue. We were the first one to step in the power corridors of the Governor House in   Karachi, when it was opened to public in 2019.

All our events-whether the awards, exhibitions, or seminars-are intentionally hosted in such venues, reinforcing our commitment to sustainability, cultural preservation, and community engagement. However, hosting formal, invitation-only events in public spaces brings its own set of challenges, from logistical planning to ensuring smooth execution while maintaining the sanctity of these heritage sites.

Looking ahead, we are eager to extend this initiative beyond Lahore, exploring venues in the northern regions and other cities of Pakistan. Our approach is holistic; it is not just about a single awards night but a series of engagements, including talks, knowledge-sharing seminars, and exhibitions. Each city’s infrastructure, accessibility, and suitability for national and international participation are carefully considered in our planning. This multi-faceted approach ensures that the ADA Awards and its associated events continue to grow as an inclusive, impactful platform for Pakistan’s creative community.

How rewarding has been this strive for the pursuit of excellence?

The journey of the ADA Awards has been immensely rewarding, yet we continue to evolve. The response from each host city plays a crucial role in shaping our experience, and Lahore, with its unmatched hospitality, vibrancy, and active participation, has set a high benchmark.

Beyond just creating awareness about excellence and cutting through mediocrity, we see a deeper impact unfolding. The awards have become a catalyst for introspection within the creative community. When architects, designers, and artists tell us that they now strive for more meritorious work, it is an affirmation of the purpose we set out to achieve.Encouraging self-exploration, pushing boundaries, and fostering a culture of critical questioning-these are the true rewards. The fact that creatives are reflecting on their own work and asking, How can I respond better to a project? How can I integrate climate-conscious design, sustainable materials, and cultural relevance?-this is the most significant achievement of all.

The journey is not just about recognition; it is about nurturing a mindset where excellence becomes a standard, not an exception. And to keep questioning, challenging, and pushing forward remains our driving force.

Do you want to take the awards international?

Good question!

How do you see art, design and architecture industry being evolved in Pakistan?

The art, design, and architecture industry in Pakistan is undergoing a dynamic evolution, shaped by a confluence of tradition, innovation, and global influences. Over the years, we have seen a remarkable shift in how creative disciplines are perceived, practiced, and integrated into the larger socio-economic and cultural framework of the country.

One of the most significant transformations has been the increasing emphasis on sustainability and contextual relevance. Architects and designers are now more conscious of materiality, climate responsiveness, and the environmental impact of their work. There is a growing movement towards adaptive reuse, restoration, and conservation, as creatives recognize the importance of preserving heritage while reinterpreting it for contemporary needs.

Another key shift is the interdisciplinary approach that is emerging across creative fields. The boundaries between architecture, design, and art are becoming increasingly fluid,  and entangled leading to more experimental, research-driven, and socially responsive projects. Public spaces, community engagement initiatives, and urban interventions are becoming more prominent, reflecting an awareness that design and architecture are not just about aesthetics but about shaping experiences and fostering inclusivity.

Moreover, technology and digital advancements are playing a pivotal role in reshaping the industry. From parametric design and AI-driven solutions to digital art and virtual exhibitions, Pakistani creatives are embracing new tools to push the limits of expression and functionality. The global reach of our creative fraternity is also expanding, with more artists, designers, and architects gaining international recognition and engaging in cross-border collaborations.

However, challenges remain-there is still a need for stronger institutional support, policy frameworks, and industry-wide standards that can further nurture innovation and excellence. The role of platforms like the ADA Awards is crucial in not only celebrating achievements but also creating critical discourse, mentorship opportunities, and avenues for knowledge exchange.

In essence, the creative industries in Pakistan are in a state of flux, moving towards a more conscious, collaborative, and critically engaged future. The conversation is no longer just about designing spaces or objects but about designing impact-culturally, socially, and environmentally.

Maria Aslam Interview

Are there any back lash and or criticisms after the results are announced?

Yes absolutely! Like any prestigious recognition platform, the ADA Awards are not immune to backlash. The challenges primarily stem from disappointed participants, subjective interpretations of merit, and misconceptions about the jury process.However, those who do not win often assume bias, favoritism, or lack of understanding of their work. The lack of winners in certain categories, especially when the jury deems submissions not up to standard, can lead to misconceptions that categories were canceled or unfairly judged.In the age of instant reactions and viral discussions, public events are subject to real-time criticism. Some artists and designers take to emails, messages and social media to express disappointment, occasionally stirring controversy. The challenge is to differentiate between constructive feedback and unfounded negativity.

While backlash is an unavoidable aspect of any competitive platform, the ADA Awards will continue its strive for the pursuit of excellence in architecture, design, and art.

Interdisciplinarity will be the future working in the design world.; how do you see that evolve the awards process?

Each cycle is a learning process, is an evolution in itself!

Interdisciplinarity is undoubtedly shaping the future of design, architecture, and art. The ADA Awards, which already celebrate a holistic approach to creativity, will continue to evolve by embracing cross-disciplinary collaborations and recognizing works that transcend conventional boundaries. Each cycle the discipline categories are reviewed by the respective chairs and in consonance will expand categories to reflect hybrid practices. The future of design is collaborative, and the awards must reflect this. Categories or subcategories may need to highlight co-creation between disciplines-for instance, a project where an architect, environmental scientist, social anthropologist and artist collaborate to design resilient urban spaces. Awards will be mindful of the recognition of such projects and team by reframing evaluation metrics. The two distinctive awards are already in the program and well received by the fraternity, these are projects with long-term effect on community, environment and industry.

Interdisciplinary work demands a diverse jury panel with expertise beyond traditional architecture, design, or art. The ADA Awards will benefit from including scientists, technologists, anthropologists, and urban planners, ensuring a comprehensive evaluation of projects from multiple lenses.Interdisciplinary work often requires public participation, whether through community-driven urban projects, interactive installations, or participatory art. ADA is working in introducing public voting elements or impact-based awards that highlight how a project engages with society.

I am supremely aware that the ADA Awards must continuously adapt to recognize and honor boundary-pushing, interdisciplinary work that reflects the evolving creative landscape. The future is not about siloed disciplines-it is about the synergy between them, and ADA can lead the way in showcasing this new paradigm of design thinking.

What advise do you have for artists who want to participatein ADA awards in coming years?

For artists, designers, and architects aspiring to participatein the ADA Awards coming years, my two cents would be centered around authenticity, innovation, and impact.The jury looks for meritorious work that pushes creative boundaries.Whether it’s material exploration, sustainability, or storytelling, originality is key.Whether you are working in fine arts, architecture, or design, consider how your work responds to its environment, materials, and sustainability challenges. The jury values projects that address contemporary issues with responsibility and awareness.

A strong submission is not just about great work; it is also about how you present it. Ensure that your project is well-documented through high-quality images, detailed descriptions, and a compelling narrative that conveys the essence of your work.Not being selected in one cycle does not mean your work lacks merit. Use the experience to refine, grow, and evolve. Keep challenging yourself with self-exploration and critical questioning.

Familiarize yourself with past winning projects, jury citations, and selection criteria. This will help you understand what the ADA Awards stand for and how your work can align with the vision of recognizing excellence and innovation in creative fields.

In short, focus on creating work that is meaningful, thought-provoking, and impactful-that is what sets apart true award-worthy projects.

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