Sari Soirée by Dhalak by Naila
A trio of organza dreams with hand-blocked charm:
Coral Reef: Vibrant coral sari with gold block print and banarsi blouse
Floral Fusion: Rust and brown sari with a dull gold sequins border
Artful Contrast: Black and white sari with bold, intricate patterns
Abbas Hair Oil
Your new hair ritual, rooted in nature:
* Promotes growth & reduces hair fall
* Deeply hydrates, adds shine & smoothness
* Soothes dry scalp and prevents dandruff
* 100% natural, chemical-free goodness
Clay Charms by Clayworks Pakistan
Ceramics that make your heart melt:
* Wobbly bowls with tiny bow charms
* Malmo mugs adorned with little hearts
As we step into Muharram, the start of the Islamic calendar, we are reminded that some beginnings are not celebrations — they are commemorations. This sacred month brings with it a solemn stillness, a collective hush that echoes through hearts and households. It is a time of remembrance, reflection, and above all, reverence.
At the heart of Muharram lies the tragedy of Karbala — a moment in history that continues to shape the moral and emotional fabric of our lives. Imam Hussain (A.S), the beloved grandson of the Holy Prophet (PBUH), stood on the burning plains of Karbala not with an army, but with an unshakable truth. Surrounded by his family and a handful of loyal companions, he chose dignity over surrender, sacrifice over silence.
Ashura, the 10th of Muharram, marks the ultimate stand against tyranny. It is not just a historical date — it is a living, breathing reminder of what it means to speak out, stand firm, and remain human in the face of inhumanity.
Here in Pakistan, Muharram is not just observed — it is felt. From the chants of nohas in majalis to the silent strength of a child offering water at a sabeel, the spirit of Hussain (A.S) runs deep in our rituals. But beyond the ceremonies, lies a greater call: to embody the values of Karbala in our everyday lives — to be just, to be kind, to be courageous.
At Good Times, we believe that storytelling is a powerful tool for preserving heritage and shaping perspective. This Muharram, we honour not just the martyrdom of Hussain (A.S), but the timeless legacy he left behind — one that teaches us that truth, no matter how heavy, must be carried with grace.
As we mourn, let us also reflect. As we grieve, let us grow. And as we remember, let us rise — stronger in faith, clearer in conscience.
A poetic ode to eternal love, Amarbail unfolds as a visual epic where couture transcends fabric and becomes pure emotion. Each piece, meticulously crafted, embodies the delicate dance between longing and belonging a narrative woven in thread and soul. Set against mystical backdrops, the collection celebrates heritage, romance, and the timeless power of storytelling through dress.
Cast: Sehar Khan as Ashk & Usama Khan as Attar
Hair & Makeup: Syed Hussain
Photography: Syed Hussain Jamal — SHJ Photography
Styling: Fahad Hussayn Academy
From introducing the cult-favorite Dezzato to now leading multiple food ventures like Dumbo Donuts, Murrads.pk and Fried.pk, Syed Muhammad Murrad Gillani is more than just a self-taught chef—he’s a storyteller, a style icon, and a creative powerhouse.
Known for his raw honesty, dramatic flair, and jaw-dropping personal transformation, Murrad brings a unique blend of culinary passion and visual narrative to everything he touches. Our editor sits down with the multi-hyphenate to talk about food, fitness, fashion, and the flavours of life that matter most.
You’re known as “The Self-Taught Chef”—what sparked your passion for food?
I think it all began with the way I was raised—in a family where eating out was frowned upon, and there was a deep-rooted belief that only home-cooked food was truly safe. That mindset pushed me to recreate at home all the things I wasn’t allowed to try at restaurants. Somewhere in that quiet rebellion, a passion was born—and the rest is history.
From Dezzato to *Dumbo Donuts*, *Fried.pk*, and now *Murrads.pk*—how do you decide what culinary concept to pursue next?
My process starts with identifying market gaps—spotting what’s missing or underserved. From there, I assess the resources I have and determine whether I can realistically bring the concept to life. It’s all about aligning opportunity with capability.
Your Instagram is as much about food as it is about fashion. What’s your personal style philosophy?
As I’ve grown older, my style has become more refined and minimal. I’ve moved away from flairy clothing and leaned into more conservative, timeless pieces. For me, the ultimate style statement is a well-built body—when your physique is on point, even the simplest outfit falls perfectly into place. I usually stick to solid blacks, whites, and deep blues, but I like adding a personal touch through accessories like bracelets.
What does a typical day of meals look like for you now?
My typical day revolves around hitting 150 grams of protein in the leanest form possible. I’m pretty consistent with it… until I spiral into a full-on cake bender. It’s kind of my thing, haha.
Your fitness journey is incredibly inspiring. What motivated your transformation?
My fitness journey is deeply tied to my love for fashion. It all started because I could never find clothes that actually fit me.
Where do you usually shop for clothes and accessories?
I usually rely on my siblings and cousins to bring me clothes from abroad. I’ve got all my sizes memorized across different brands—haha, it’s a whole system at this point!
What has been your biggest challenge in running food businesses in Pakistan?
There’s a serious lack of originality in the food industry here. People are far too quick to copy rather than create.
One outfit that truly felt “so you”?
Every time I put on a suit, I feel like a solid 100—no exceptions.
What’s the legacy you hope to leave behind?
I want my food to be a source of healing. The legacy I hope to leave behind is one where the industry embraces honesty, where food is treated with respect, and where we shift the way people see, feel, and connect with what they eat. I want my legacy to be rooted in compassion and serve as a reminder to lead with kindness. And if there’s one thing I hope to inspire, it’s for the world to be a little braver, a little bolder in chasing what truly matters.
Can we expect a cookbook, clothing line, or maybe a lifestyle brand from you in the future?
Yes, I definitely plan to step into clothing and lifestyle once I’ve built my foundation in food. I have a real passion for creating jackets and suits, and I already have a name in mind for the brand—**M-Tag**. Eventually, I’d also love to explore the world of interior design.
Cue Cinema turned into a star-studded dream as Love Guru premiered with glitz, glamour, and glowing reviews. A night where cinema met celebration!
Huda Beauty Lip Contour 2.0
Lip contouring is back — and bolder than ever. Huda Beauty’s viral Lip Contour 2.0 pencils are the ultimate tool for sculpting fuller-looking lips with zero effort. Ultra-creamy, waterproof, and now trending in rich nudes and berry tones, these liners are a must-have for that overlined, defined lip look that’s everywhere right now.
Kiji Retail’s Summer Staples
Minimal, modern, and made to breathe — Kiji’s latest linen layers redefine relaxed dressing. From beach strolls to city errands, these pieces let you move with ease and wear with purpose.
Rhode Pocket Blot Setting Mist
Rhode’s new setting mist is hydration-meets-control in one sleek bottle. With its oil-absorbing formula and refreshing finish, it locks in your makeup and keeps shine in check — all day, all night.
A collection shaped by feeling — elusive, personal, and lingering. The Scent draws from the nature of fragrance: how it clings, how it shifts, how it stays.
Crafted in pure raw silks, chiffons, organzas, and chanderi silks, the pieces explore contrast — structure and softness, clarity and mystery. Each silhouette carries intention: fluid shirts, sculpted blazers, tapered trousers, and sheer dupattas, finished with embroidery and delicate embellishments.
Color becomes mood, ivory, black, gold, pink; not loud, but lasting. Friendship, intimacy, betrayal — each emotion translated quietly in form and detail.
It isn’t just what’s worn. It’s what remains.
Photography: @farhansherwani
Makeup: @sunil_mua
Styling: @labgrownmeat
Video: @alishbasozer
Jewellery: @nauheerjewels @neemarjewels
In a city brimming with salons and fleeting trends, Aieena by Mastoorah Burki stands as a sanctuary of timeless beauty. Named after the Urdu word for “mirror,” Aieena is not just a place—it’s a philosophy. With her signature touch, Mastoorah Burki transforms more than faces; she transforms confidence, presence, and emotion. From her humble beginnings as a freelance artist in Toronto to becoming one of Lahore’s most sought-after bridal stylists, Mastoorah’s journey is a story of passion, precision, and pure artistry. In this exclusive Good Times interview, she opens up about her beginnings, her brides, and the beauty that lives beyond the mirror.
Tell us the story behind Aieena — how did it all begin?
It all began with a deep passion for beauty and a desire to help others feel confident in their own skin. I started as a freelance makeup artist in Toronto and later expanded into hairstyling after moving back to Pakistan. That’s when I opened a home-based makeup studio — with a dream of evolving into a full-service beauty salon and spa. That dream became Aieena. The name itself, which means ‘mirror’ in Urdu, reflects everything I believe in — how you see yourself, and how you want the world to see you.
What inspired you to become a makeup artist and open your own salon?
I’ve always been a creative person. The art of makeup, playing with color and enhancing features — it all fascinates me. I pursued learning the right techniques because I wanted to help people feel like the best version of themselves. Knowing I can deliver exactly what a client envisions gave me the confidence to open my own space.
How would you describe the signature “Aieena” look?
If you’re asking about the signature bridal look — it’s timeless and classic. While we tailor each look to the bride’s preferences, when given creative freedom, I always go for a traditional middle parting, a full bun adorned with flowers, flawless base, soft eye makeup, and defined lips. A sophisticated look that never goes out of style. Trends come and go, but your wedding photos last a lifetime — I want my brides to look just as beautiful 25 years from now.
What’s a typical day like at your salon in Gulberg?
We open at 10:30 AM and stay busy with appointments and walk-ins throughout the day. My manager oversees scheduling and staff assignments, while I personally handle signature haircuts and makeup services. Between client consultations, staff training, and ensuring every guest feels cared for, the day flows beautifully — and we wrap up by 7 PM. It’s busy, fulfilling, and I love every minute.
Which bridal look has been your all-time favorite to create — and why?
Honestly, I love all my bridal looks — as long as the bride walks out happy. Each one is special. But if I had to choose, I’d say I always lean toward the classic look. There’s just something timeless about it.
Who was your first bride — and do you remember how you felt?
Yes, vividly! My first desi bride was in my home studio. She was a Valima bride who wanted dewy skin, peach lips, bold eyes, and a messy bun. We were both so excited. Her joy was infectious, and she even wrote me a thank-you letter afterward. That moment confirmed that this was the right path for me.
What’s the most requested service at your salon?
Honestly, all our services are quite popular! From root touch-ups to balayage, precision cuts to relaxing massages, facials, and makeup — each department stays busy and thriving.
You offer hair, makeup, and skin — how do you ensure excellence across all?
You can’t run a successful salon without a well-trained team. I’ve personally trained in cut and color from L’Oréal London before opening the studio, so I oversee both the makeup and hair departments closely. As for skin services, we’ve hired experienced spa professionals to ensure the best.
What beauty trend do you think needs to go, and which are you loving right now?
The red nose trend definitely needs to go! I’m loving minimalist glam — cat eyes, natural skin, and bold brows are my current favorite.
Any beauty secrets you swear by for glowing skin?
Manual facials. I truly believe in the power of hands — facials done without machines are incredibly nourishing and therapeutic. The massage and relaxation also reduce stress, which reflects in your skin.
How do you stay calm and focused during bridal season chaos?
Experience is your best teacher. I don’t overbook, and I prioritize pre-booked clients over walk-ins — and I make sure to communicate that clearly. That keeps everything running smoothly.
Do you prefer classic bridal glam or bold experimental looks?
Classic will always be my first love — but I also enjoy the thrill of experimentation. It keeps me creatively alive.
If a bride only has one hour, what’s the one step you’d never skip?
Well, if a bride only has one hour, she’s definitely running late! But in all seriousness — I wouldn’t skip anything. Skin prep and a flawless base are essential, and so are the eyes and lips. I always recommend at least 1.5 hours for makeup and additional time for hair and setting.
Of all the brides you’ve worked with, has any story touched you deeply?
Yes. A bride I worked with this February left a lasting impression. She had lost her father years ago and was handling most of her wedding herself. She had a clear vision of how she wanted to look — and I poured my heart into making it come true. When her mother came to pick her up, she broke down in tears of joy. That moment still gives me goosebumps.
How do you stay current with international trends while staying true to Pakistani traditions?
It’s all about consistent training and staying curious. I attend workshops, learn new techniques, and blend them with our rich traditions to create something fresh yet rooted.
What advice would you give to young makeup artists trying to break into the beauty world?
Work hard. Learn the rules. Build your profile and don’t let setbacks shake your confidence. This field takes time — but your dedication will take you places.
Describe a moment when you felt truly proud of your work.
Honestly, it’s the little moments — when a client compliments our salon’s cleanliness, or when I see my team improving and glowing in their roles. Every satisfied client makes me proud.
Outside of work, what keeps you inspired and recharged?
Family, exercise, and travel. They keep me centered and creatively fulfilled.
What’s next for Aieena — any exciting plans or projects ahead?
There’s a lot brewing! But for now, I believe every new day brings opportunity — and I’m always ready for the next chapter.
LADIESFUND’s Eid Milan, held under a vibrant yellow & orange theme, brought together trailblazers from across industries for an afternoon of joy, purpose, and powerful networking. With over two lakh raised for
Educate a Girl, the celebration beautifully merged festivity with impact.
Fresh Grounds
A homegrown café with Aussie inspo and local flair, Fresh Grounds is powered by women and packed with purpose. From their signature açaí bowls, matcha and froyo to the indulgent knafeh snowberry—every bite is a bold, feel-good experience.
Gul.co
Gul.co’s meticulously crafted rings are where elegance meets intention—each piece tells a story of timeless beauty and careful detail. Whether you’re drawn to bold statements or delicate keepsakes, their rings are the kind you’ll treasure forever.
Craft-Tea
From trendy notebooks to the cutest cards in town, Craft-Tea is your new stationery soulmate. Their Positive Affirmations sticker set is a little burst of joy—perfect for staying organized, inspired, and effortlessly cool.
Tucked into the heart of Lahore, Basilico by Sara serves up a love letter to Italian cuisine—infused with Mediterranean soul and French finesse. Team GT stepped in for lunch and came out with happy hearts and fuller stomachs. Here’s what we devoured:
Creamy Mushroom Soup with Garlic Bread
A velvety blend of sautéed mushrooms, chicken, and fresh herbs, this soup was comfort in a cup. Paired with golden garlic bread, it was hearty, flavourful, and perfectly balanced,
Fettuccine Alfredo
Classic meets indulgence with fettuccine tossed in a rich parmesan cream sauce. Topped with grilled chicken, it’s a silky, satisfying bite that hits all the right notes.
Napoleon Chicken
Tender, juicy chicken stacked with layered flavour and elegance. A true showstopper—every bite was elevated with subtle herbs and buttery smoothness.
Mint Margarita
Fresh, zingy, and oh-so-refreshing—this drink was our mid-day escape. Just the right cool-down companion for a summer lunch done right.
Bread Pudding with Vanilla Ice Cream
Warm, gooey, and nostalgic—this bread pudding was pure dessert heaven. Topped with vanilla ice cream, it struck the perfect hot-and-cold balance.
Tandoori Fusion Pizza
An East-meets-West masterpiece with smoky tandoori chicken, jalapeños, and melted cheese. Each slice delivered a spicy, cheesy kick that had us reaching for more.
Inspired by the journeys of Super Diva’s top 3 finalists, each look is a blend of heritage and high fashion, brought to life by the very divas who earned their crown on the runway of resilience.
Divas: @rameen_faiz @mahammirza60 @soniachaudhry_06
Videography by: @byproduction101
Hair & Makeup by: @nabila_salon
Jewellery by: @kundan.co
Styling: Team HSY
Creative Direction: @hassanhsy
HSY Studio in Lahore
For appointments and inquiries:
+92 321 444 5012 | +92 300 845 4972
or visit us online at
www.TheWorldofHSY.com
There’s a certain shimmer that catches the eye and lingers in the memory—a glint of gold, a flicker of silver, a dance of light off polished metal. This Eid, amidst the delicate embroidery, pastel palettes, and sweeping silhouettes, it was the return of the mini metal bag that quietly stole the show.
These petite power pieces, no larger than a keepsake, made a bold comeback on the arms of influencers and celebrities alike. From intricate latticework in gold to sleek silver finishes with ball-beaded handles and dainty chain slings, these bags weren’t just accessories—they were statements.
A Nod to Nostalgia
The mini metal bag isn’t new to the fashion scene. Its roots trace back to the vintage minaudières of the 1920s and 30s—compact evening clutches designed to carry powder, lipstick, and perhaps a secret note. Originally crafted by luxury houses like Van Cleef & Arpels and later adopted across cultures, these metallic treasures symbolized elegance, exclusivity, and a touch of rebellion.
In South Asia, similar influences could be seen in handheld potlis and karandis adorned with zari work, sequins, and metallic threads. But this season’s revival has taken a thoroughly modern turn—blending tradition with contemporary minimalism.
Brand: Ayesha Accessories
The Eid Edit: Metal Goes Micro
This Eid, social media feeds glittered with these shiny silhouettes. Saboor Aly was spotted with a sleek, silver heart-shaped clutch paired with a chic sea-green ensemble, while Hira Hassan carried almost the same clutch with a traditional blue gharara and a short shirt.
Celebrities & Rising influencers gave the trend their own spin—some carried gold box bags with pearl-encrusted chains, others opted for silver pouches with ball-shaped metal handles, blending them seamlessly with traditional outfits, silk kaftans and organza dupattas.
Why We’re Obsessed
There’s something irresistibly glamorous about metal bags. They’re not practical—and that’s exactly the point. In a world of oversized totes and endless essentials, the mini metal bag brings a return to the joy of dressing up. It doesn’t hold much more than a lipstick and maybe a dua book—but it holds style, character, and an unapologetic sense of occasion.
Brand: Gul.co Ayesha Accessories
They also bridge the gap between fashion and jewelry. The metallic sheen acts like an accessory in itself, often replacing the need for arm candy altogether. Whether it’s a matte gold finish or a mirror-polished silver cube, each bag feels like a wearable piece of art.
Style Them Right
The Verdict: A Moment of Metallic Magic
The mini metal bag is more than a fleeting trend—it’s a celebration of vintage elegance with a new-age edge and definitely a fashion revival. As Eid festivities continue and the wedding season heats up, expect to see these gleaming beauties turning every outfit into a moment.
They may be mini, but their impact is undeniably maximal.
Brand: P.Tal
As more designers begin to reimagine this glinting accessory, we predict it’ll be a staple in every festive wardrobe this year and beyond.
So go ahead—carry a little sparkle. Because sometimes, the smallest things leave the brightest impression.
Peach Republic opens its flagship store on MM Alam Road, bringing fresh, feminine fashion to the city’s trendiest strip. Known for its playful elegance and modern cuts, the brand is a go-to for every it-girl’s wardrobe. Pr by Rubia Moghees
From iconic designers to cultural powerhouses, Tara Uzra Dawood’s birthday brought together Karachi’s finest for a night of laughter, sparkle, and celebration. The city’s who’s who gathered to honor a woman as timeless as her guest list was iconic.
Live Calico
A charming blend of function and artistry, ‘Live Calico’ creates block-printed quilted essentials like toiletry pouches and tote bags. From soft yellow shell-printed zip pouches with tassel details to spacious boxy totes adorned with koi fish and lotus blooms, every piece exudes handcrafted warmth and everyday elegance.
Bibi Pak
Bibi Pak’s jewelry carries the soul of history and craftsmanship. Their ‘Rahimeen’ Teeka is a regal piece handcrafted in pure silver with 24k gold plating and a diamond polki center. Also spotlighted is a pair of vintage ‘baazu bands’ (Zaamin), etched with 24k gold Quranic inscriptions in the rare Koftgari technique—once belonging to Nawab Sadia Dost of Bahawalpur.
Dior’s Dewy Glow Game-Changer
Meet the new Dior Dewy Glow Stick Blush—your shortcut to radiant, custom color. This pH-activated formula adapts to your skin tone, delivering a fresh flush in cool pink or warm coral that lasts up to 12 hours. With its light-reflecting finish, expect cheekbones that look naturally plumped and perfectly lit.
There’s a certain kind of magic in a dream that begins in childhood—and Lal Majid turned hers into a delicious reality. Inspired by the whimsical world of Hansel and Gretel and their mythical chocolate house, Lal grew up envisioning her own wonderland of sweets. That dream took form in 2006 when she opened the first LALs store in Karachi’s Zamzama—an enchanting blend of luxury chocolates, delicate florals, and passion-fueled imagination.
Today, LALs is more than a brand; it’s a symbol of craftsmanship, elegance, and indulgence. It is the embodiment of Lal Majid herself—fueled by love, hard work, and a belief that “nothing is impossible.”
The Powerhouse Duo Behind LALs
At the heart of LALs lies an unbreakable bond—a mother-daughter team that has elevated the brand to iconic status. Lal Majid, the creative visionary and soul of LALs, continues to infuse every product with her signature flair, while her daughter, Madiha Sultan Tai, serves as the dynamic CEO, steering the company with innovation and strategic insight.
Together, they’ve transformed LALs from a single boutique into a nationally celebrated name, with two locations in Karachi, three in Lahore, one in Dubai, and plans underway to launch in Islamabad.
Crafting Sweet Success
LALs is celebrated for its exquisite luxury chocolates, handcrafted pastries, and freshly churned gelato. The brand’s philosophy is rooted in celebrating life—one sweet creation at a time. From limited-edition launches to seasonal collections, LALs is constantly innovating to keep its offerings exciting and its patrons coming back for more.
This commitment to excellence was recently recognized on a global scale. In 2024, LALs received the ‘’‘Pastry Discovery Gem Award’ by La Liste’’—a prestigious Paris-based guide honoring culinary talent across the globe. La Liste praised LALs for its unique vision, creativity, and commitment to values such as seasonality, biodiversity, and bold innovation. A hidden gem no more—LALs is now officially on the world pastry map.
LALs Eid-ul-Azha 2025 Gifting Collection
Thoughtfully Curated, Elegantly Presented
Celebrate this Eid with heart and style. Whether you’re sending love from afar or treating your guests, LALs’ luxurious hampers are packed with handcrafted delights and make for the perfect token of festivity.
A sweet celebration of flavor and festivity.
Includes:
Perfect for joyful gatherings and generous sharing.
Includes:
Family favorites with a luxury twist.
Includes:
All the indulgence, none of the sugar.
Includes:
A luxurious selection for the ultimate gift.
Includes:
The most generous gift of all.
Includes:
Final Bite
LALs is more than just a patisserie—it’s a storybook dream come to life. With every chocolate, cookie, and carefully curated hamper, it brings joy, indulgence, and a little sparkle to life’s most beautiful moments. This Eid, let LALs be part of your celebration—because sweet moments deserve nothing but the best.
Jewels in Bloom is a dreamy collection inspired by the radiant beauty of summer florals, soft expressive art, and the tender nostalgia of golden summer evenings. Each piece captures the essence of femininity and the timeless elegance of flowers.
Carefully curated, the collection is an ode to color, light, and artistry — where every jewel is a brushstroke, and every design tells a story.
Jewels in Bloom reimagines jewellery not just as adornment, but as a wearable form of art: luminous, soulful, and steeped in emotion.
Photographer: Natasha Zubair
Muse: Abeera tanveer & Eman Suleman
Makeup: Saad Samie
Wardrobe: Saira Shakira & Zuriador
Styling & Creative Vision: Sarah Zahid
In this blooming season of brilliance, we sat down with the woman at the helm of Damas’ dazzle, Sarah Ali Zahid.
As Jewels in Bloom gets ready to enchant the world, Sarah shares her glittering thoughts in this fun, feel-good, and fabulously unconventional chat!
Interview by Syeda Ifra Abbas
If the ‘Jewels in Bloom’ collection were a mood, what would it be?
Golden hour nostalgia in the summer.
You walk into a garden of dreams — what flower is wearing the most bling? And what jewel would it be wearing?
I’d say the sunflower! I imagine it would be wearing bold, chunky gemstones — something playful and funky that really reflects its bright, confident vibe.
If you could bottle the spirit of Damas in a perfume, what would it smell like?
Luxury wrapped in trust!
Your ideal marketing brainstorm snack: diamonds or doughnuts?
A foamy cappuccino and fudgey brownies — all the way!
Which gemstone matches your personality best — and why?
I’d choose tourmalines or pink sapphires. I’ve loved all things pink as long as I can remember, and that love has only grown over the years. I’m drawn to every shade of pink — it’s a colour that really resonates with me. One of my most treasured pieces is a pink sapphire and diamond gold ring my parents gave me for my 30th birthday. It’s incredibly special and absolutely beautiful.
Tell us the last idea you had that made your team go, “Wait, that’s actually genius.”
You’d probably have to ask my team that! For a long time, it was more or less a one-woman show, but over the past couple of years, I’ve been fortunate to build a strong team of smart, creative young women. I feel really lucky to have them by my side. That said, I think our new campaign, ‘Jewels in Bloom’, stands out as something truly different from anything we’ve done before. We’ve all put a lot of heart and hard work into it, and I’m genuinely excited to see how people respond.
“Jewels in Bloom” is all about celebrating inner beauty — what’s a personal mantra you live by that keeps you blooming?
I wouldn’t say I have a specific mantra, but I strongly believe in the value of hard work. Whatever you want in life, you have to be willing to put in the effort — don’t be entitled, nothing should be taken for granted. I’ve always felt that if you stay focused and work hard, what’s meant for you will find its way to you.
The boardroom meets the ballroom — what statement piece from the new collection would you wear to rule both?
Uff, there’s a stunning pair of statement gold floral earrings with rubies and diamonds that I absolutely love. They have this incredible versatility — they’d elevate any outfit and suit almost any occasion beautifully.
If Damas could collaborate with any fictional style icon, who would it be — and what would they wear?
Ariel from ‘The Little Mermaid’! I can absolutely see her wearing the stunning pearl pieces from the ‘Jewels in Bloom’ collection — they’d suit her perfectly. I was completely obsessed with ‘The Little Mermaid’ growing up, so pairing her with this collection feels like a perfect match.
HR hats off — what’s one trait every dazzling team member must have to shine at Damas?
I believe as an employee anywhere, it’s important to take full ownership and responsibility for your work. Being accountable not only builds trust but also ensures you’re constantly learning and growing in your role.
How does it feel to be the face of a legacy that sparkles through generations? And what’s your vision for the future?
It’s a tremendous privilege and responsibility. While many people assume the jewellery business is all glamour and fun — and there certainly are moments like that — the reality is that like any other business, it requires hard work, dedication, and sacrifice.
My parents built Damas from the ground up, and I’ve witnessed first-hand the incredible effort they’ve put in and continue to put in every day. Our reputation, along with the quality of our products and service, is something we take immense pride in. I feel a strong sense of responsibility to uphold that standard and to keep pushing for excellence in every aspect of the business.
Looking ahead, we definitely plan to expand Damas beyond Lahore, where we currently have two branches. We’re aiming to open stores in both Karachi and Islamabad soon, and we’re excited about what’s to come!
What’s a piece of advice from your mother (or Ruby Zahid) that you carry with you every day — in work and in life?
More than any single piece of advice, I’ve learned the most from simply observing my mother — how she carries herself both professionally and personally. People often tell me I take after her in many ways. If I had to highlight one thing she always says, it’s this: ‘don’t doubt yourself — once you’ve made a decision, stand by it and don’t regret it.’
When you’re not running the show at Damas, what’s your version of ‘unwinding in style’?
Besides the classic Netflix marathons and what the internet now calls ‘couch rotting’ — one of my favourite ways to unwind is heading to a coffee shop. There’s something therapeutic about sipping on a latte, pretending to read or work, and doing some good old people-watching. Thankfully, Lahore keeps the café scene exciting with a new spot popping up every other week!
What’s one signature element of your personal style that reflects the essence of Damas — timeless, bold, or ever-evolving?
Since entering my 30s, my personal style has definitely evolved. These days, it’s more classic and effortless — matching separates are my go-to. As for jewellery, my wedding ring and Cartier love band are everyday non-negotiables. I also go through phases — every couple of months, I’ll get obsessed with a new pair of earrings, wear them to death, and then move on to the next. One of the many perks of owning a jewellery store!
Desi Table opens its doors in Lahore, bringing the bold, smoky flavors of Gujranwala’s rich culinary legacy to the city’s fine dining scene. A celebration of tradition, technique, and taste — this is desi cuisine redefined.
