This Eid, celebrate with colors as delightful as the festivities!
Our Unstitched Eid Lawn Collection is a perfect blend of tradition and charm. Just like your favorite Eid treats, each design is crafted to add a touch of sweetness to your celebrations!
Muse: @syrayousuf
Photographer: @sajallsajjad
Video: @moeiez
Art Director: @hashimali90
Stylist: @styledbyhafsa
MUA: @irhyanthomas
Fashion is cyclical, and some trends return with an undeniable grandeur. One such regal trend making a comeback in Pakistan’s fashion scene is the farshi shalwar. A classic piece rooted in the subcontinent’s history, the farshi shalwar is once again captivating designers and fashion enthusiasts alike.
The History: A Legacy of Elegance
The farshi shalwar dates back to the Mughal era, where it was a staple in the wardrobes of queens and noblewomen. The word farshi means “floor-length,” referring to the way the lower part of the shalwar trails along the ground, creating a dramatic and elegant look. Unlike modern-day fitted shalwars, the farshi shalwar is heavily pleated and voluminous, designed to be worn under long kameezes or angrakhas.
During the late 19th and early 20th centuries, the farshi shalwar was a key part of traditional bridal attire, often paired with chatta patti embellishments and intricate embroidery. However, as fashion evolved, this extravagant silhouette faded from everyday wear, replaced by more practical cuts like the patiala shalwar and straight pants.
The Modern Revival
Fast forward to today, and the farshi shalwar is making a powerful resurgence. Fashion designers such as Hussain Rehar, Farah Talib Aziz, and Faiza Saqlain, Erum Khan, Sadaf kanwal, Muse Luxe, Elan and many more have reintroduced this silhouette in their recent collections, blending heritage with contemporary aesthetics. With its grand flair and nostalgic appeal, it has become a favorite for wedding ensembles, mehndi outfits, and even luxury pret collections.
Social media has played a crucial role in bringing back this regal style. Influencers and celebrities have been seen embracing the farshi shalwar in both traditional and modern ways, making it a trend to watch in 2025.
Styling the Farshi Shalwar Today
While traditionally paired with long or short kameezes and heavy dupattas, modern adaptations of the farshi shalwar allow for more versatility. Here’s how you can incorporate this trend into your wardrobe:
Classic Bridal Look: Pair a heavily embroidered farshi shalwar with a long, flowy kameez and a dupatta draped Mughal-style for a royal bridal look.
Contemporary Twist: Wear it with a short peplum top or a structured jacket to give it a modern edge while keeping the traditional essence intact.
Minimalistic Glam: Opt for a plain farshi shalwar in raw silk with a lightly embellished top for a subtle, chic look perfect for festive occasions.
Styling the Farshi Shalwar Today
While traditionally paired with long kameezes and heavy dupattas, modern adaptations of the farshi shalwarallow for more versatility. Here’s how you can incorporate this trend into your wardrobe:
Classic Heavy Formal Look: Pair a heavily embroidered farshi shalwar with a long or short flowy kameez and a dupatta draped Mughal-style for a royal bridal look.
Contemporary Twist: Wear it with a short peplum top or a structured jacket to give it a modern edge while keeping the traditional essence intact.
Minimalistic Glam: Opt for a plain farshi shalwar in raw silk with a lightly embellished kameez for a subtle, chic look perfect for festive occasions.
Why the Farshi Shalwar is Here to Stay
The revival of the farshi shalwar is not just about nostalgia—it speaks to a larger movement in fashion that embraces cultural roots while making them relevant for today’s generation. The rise of heritage fashion, the appreciation of slow, handcrafted garments, and the return of grandeur in wedding wear have all contributed to its resurgence.
As we step into a new era of fashion, the farshi shalwar stands as a reminder that style is timeless. Whether worn in its traditional form or reinvented with a modern flair, this classic silhouette is here to stay—making every woman feel like royalty.
Would you dare to embrace the grandeur of the farshi shalwar this season?
Momna Hamza unveiled her stunning Eid collection last night at Studios in Phase 4, DHA. A night filled with elegance, intricate designs, and timeless craftsmanship, each outfit was a true reflection of festive grace.
Pr: Rubia Moghees
Shah Official
Elevate your style with Shah’s exquisite collection, where striking gold jewelry takes center stage. Intricately crafted pieces featuring twisting vines, delicate branches, and mysterious forms evoke power, grace, and sophistication. Pair your statement jewelry with our sleek bags and elegant hats, all crafted to weave elegance and untamed beauty into everyday life.
Blush Filter Liquid — Huda Beauty
Huda Beauty is taking the makeup industry by storm! She has introduced new blush filter shades-A pop of color with a filtered finish! Blush Filter is a lightweight liquid blush with buildable pigments and finely milled micro-pearls for a soft-focus, high-impact glow. Available in 11 shades that work across all skin tones, Blush Filter also has a yummy candy scent to complement the sweet shade names.
Jome
This sweater is a vibrant, hand-knitted masterpiece from JOME, a Pakistani brand that celebrates craftsmanship and comfort. The rainbow cardigan features a stunning patchwork design with bright, contrasting colours, reflecting the rich tradition of hand-knit textiles. Each stitch is carefully crafted, ensuring a soft, cozy feel while embracing a chic, contemporary aesthetic.
A golden glow and our delightful summer luxury lawn collection — Featuring 12 premium designs draped with refined embroidered patterns and dreamy color palette
@marjjanofficial Unstitched Luxury Lawn is NOW available online!
the visionary CEO of Depilex and the founder of Depilex SmileAgain Foundation, has redefined beauty beyond aesthetics—using it as a tool for empowerment. Through her foundation, she has given a new lease on life to acid attack survivors, helping them reclaim their confidence and dignity. Alongside her, Redah Misbah, the director of Depilex, carries forward the legacy of innovation and excellence in the beauty industry. Together, they continue to inspire with their passion, resilience, and commitment to making a difference.
In this exclusive conversation, we delve into their journey, challenges, and the impact of their work in shaping lives and redefining beauty in Pakistan.
You’ve been a pioneer in Pakistan’s beauty industry for decades. What inspired you to start Depilex, and how has the journey been so far?
When I started Depilex over four decades ago, my vision was simple: to create a space where women could not only enhance their beauty but also gain confidence and independence, as I always say a space through which they not only look beautiful but also feel beautiful. At that time, the beauty industry in Pakistan was non existent, and there were rare professional training opportunities available. I wanted to change that.
The journey has been incredible. It wasn’t easy, it was an uphill task that I had taken upon myself, one that was filled with challenges, but also deeply rewarding. From a single salon to the largest nationwide network of salons in Pakistan, Depilex has become a household name. But more than that, it has empowered thousands of women by providing them with skills, careers, and financial independence. That, to me, is the true success of Depilex.
How has the beauty industry evolved in Pakistan since you started, and how has Depilex adapted to these changes?
Over the years, I’ve witnessed a massive transformation—where as the community was not considered an industry as it is today. Not only that but it is now recognized as both an art and a science, with international standards, advanced techniques, and greater awareness among consumers.
Depilex has always stayed ahead of these changes. We introduced professional training programs, brought international certifications to Pakistan, and continuously upgraded our services to match global trends. Our focus has always been on innovation, skill development, and ensuring that beauty is not just about looking good but also feeling empowered.
Your work with the Depilex SmileAgain Foundation has changed so many lives. What moment in this journey has been the most emotional or impactful for you?
Every survivor’s journey is deeply emotional. One of the most heartbreaking moments in my journey was meeting a young girl at Jinnah Hospital, a victim of an honor attack. Her entire body was burned by her own brother, and I was devastated to see the pain she endured. But what truly shook me was the strength in her eyes; when she saw me, she said, “I will work with you at your salon once I get better.”
I arranged everything for her treatment, but tragically, she passed away before it could happen. That moment stays with me. However, what gives me hope is seeing survivors rise again—many now work at our salons, have remarried, or run their own ventures. Watching them rebuild their lives after unimaginable suffering is what keeps me going. Their resilience is the true definition of beauty.
Running a successful business and an NGO must be challenging. How do you balance both roles?
Balancing a successful business and an NGO is undoubtedly challenging, but for me, both are deeply connected. Depilex is about beauty and empowerment, and Depilex SmileAgain Foundation is about restoring dignity and confidence to those who have lost it. I don’t see them as separate responsibilities but as two parts of the same mission.
Of course, it requires immense dedication and a strong team that I am very grateful to have. My daughter Redah Misbah who runs the salons network now is always there at every step of the journey. At the end of the day, the impact we create, whether through beauty or rebuilding lives, makes every challenge worthwhile.
What advice would you give to young women who want to pursue entrepreneurship in the beauty and wellness industry?
My advice to young women aspiring to enter the beauty and wellness industry is simple: believe in yourself and give your 100%, never compromise on quality and never give up. Success doesn’t happen overnight, but with passion, perseverance, and a clear vision, you can carve your own path.
The beauty industry is constantly evolving, so stay updated, keep learning, and embrace innovation. And remember, true beauty is about empowerment, not just for yourself, but also for those around you.
What does beauty mean to you beyond makeup and styling?
To me, beauty goes far beyond makeup and styling. It’s about confidence, being kind to yourself, and the way you carry yourself. We all have heard true beauty comes from within, I truly believe that. Over the years, I’ve seen that beauty isn’t just about appearances; it’s about how you make people feel. Whether it’s through helping someone regain their confidence, empowering women with skills, or simply spreading positivity, beauty is about creating an impact. When you feel beautiful from the inside, it naturally reflects on the outside. That’s the kind of beauty that truly lasts.
You are known for empowering women, both through your business and your foundation. What motivates you to continue this mission?
What motivates me is the strength and resilience of the women I meet every day. Whether it’s a young girl pursuing her dreams in the beauty industry or a survivor rebuilding her life, their courage inspires me to keep going. I have always believed that empowered women create empowered communities. When a woman gains confidence, financial independence, or simply a sense of self-worth, it creates a ripple effect. Seeing these transformations; women standing on their own feet, running businesses, and supporting families is what drives me. My mission has always been to help women not only look beautiful but feel beautiful, inside and out.
What legacy do you want to leave behind in the beauty industry and in social work?
I want to leave behind a legacy of empowerment, integrity, and transformation; one that continues to uplift women long after I’m gone. In the beauty industry, my goal has always been to set new standards by ensuring high-quality, Halal products that cater to Pakistani women’s needs while staying true to our values.
Through my social work, I hope to create a world where survivors are not just helped but truly rehabilitated; where they regain confidence, independence, and purpose. If my work can continue to inspire women to rise above challenges and claim their rightful place in society, that would be my greatest achievement.
Growing up with such an inspiring mother, how has her journey influenced your career choices?
Growing up with my mother, Masarrat Misbah, was nothing short of inspiring. Watching her transform the beauty industry while dedicating her life to empowering women shaped my perspective from an early age. Her resilience, compassion, and ability to balance business with social impact instilled in me a deep sense of purpose. It wasn’t just about makeup or salons, it was always about making people feel beautiful and confident inside and out.
What has been your vision for Depilex since taking on the role of Director?
My vision for Depilex has always been to build upon the incredible foundation my mother created while evolving it to meet modern beauty standards whether it’s through the state of the art services we offer, the franchise model we have made available for our 84 locations, the policies we make for our 1500+ employees or the internationally accredited education we impart to work force and students. I want Depilex to not only remain the leading beauty institute and salon in Pakistan but also to set new benchmarks in innovation, inclusivity, and professional excellence. Most importantly, I want Depilex to continue empowering women.
How do you see Depilex evolving in the next decade? Are there any new innovations or expansions in the pipeline?
In the next decade, I see Depilex not only expanding its footprint but also revolutionizing the beauty and wellness industry in Pakistan for its clients and talent . We are working on launching mobile aesthetic clinics, bringing high-quality skincare and aesthetic treatments directly to communities that lack access to such services. Additionally, we are digitizing our education and training programs, making beauty education more accessible through online platforms, interactive courses, and virtual masterclasses. We are continuously working on bettering our industries working environment and HR policies for the force. Our goal is to blend innovation with inclusivity, ensuring that Depilex remains at the forefront of beauty, education, and empowerment while continuously evolving to meet the needs of our clients and students.
Many women look up to you as a business leader. What advice would you give to those who want to work in the beauty industry?
My advice to women aspiring to join the beauty industry is simple: be passionate, stay dedicated, and never stop learning. This industry is constantly changing by, and to succeed, you must adapt, innovate, and perfect your craft. Build your skills, understand the science behind beauty, and most importantly, develop a strong work ethic. Surround yourself with people who share and understand your vision and build a team that will support your goals.Success doesn’t come overnight, but if you give your 100%, stay consistent, and believe in yourself, there’s no limit to what you can achieve.
What are some of the biggest challenges you face in your role, and how do you overcome them?
The biggest challenge I’ve been facing in recent years is the instability of our economy, whereas we as a company are fiercely patriotic and optimistic, it’s also important to be realistic. The reality is that the ever changing government policies, inconsistent support to the community and dealing with officials can be frustrating but again having good advisors and a capable team really helps.
The beauty industry is constantly changing. How do you ensure Depilex remains a trendsetter in Pakistan?
At Depilex, staying ahead means constant growth and learning. We invest in ongoing training for our artists, ensuring they master the latest techniques at the salon front- Attending international beauty events and collaborating with global industry experts allows us to bring cutting-edge trends and technologies to Pakistan. On the business front we continuously push ourselves to better our systems and processes, continuously strengthening our support to branches across the country.
How do you personally define beauty and confidence?
For me, beauty and confidence go hand in hand. Beauty isn’t just about flawless makeup or perfect hair, it’s about how you feel within. True beauty comes from self-acceptance, self-care for one’s mind and body, and embracing individuality.
What is one lesson you’ve learned from your mother that you apply in your work every day?
One of the most valuable lessons I’ve learned from my mother is to lead with purpose and integrity. She has always emphasized that success isn’t just about building a business; it’s about creating impact and empowering others. Every decision I make at Depilex is guided by this principle. Whether it’s ensuring the highest standards in beauty services, uplifting women through education, or expanding our initiatives, I always ask myself: How will this make a difference? Her resilience, passion, and unwavering commitment to her mission continue to inspire me every single day.
Restoring Faces, Rebuilding Lives
Depilex SmileAgain Foundation has transformed the lives of countless burn victims. What was the defining moment that led you to create this initiative?
The defining moment was in 2003, when a young girl with severe burn injuries walked into my salon, covered in a veil. When she removed it, I was shocked and heartbroken, her face was completely disfigured due to an acid attack. When I met her, she said, “Give me a makeover.” Her words shook me to my core. I realized that while I had spent years enhancing beauty, I now had a bigger purpose; to restore it for those who had it taken away so cruelly.
I immediately began arranging her treatment, but I knew she wasn’t alone in this suffering. A few days later, I placed an advertisement in the newspaper, inviting acid burn survivors for help, expecting three or four responses. Instead, 42 women walked into my office. That moment changed everything; it was time to take action, and Depilex SmileAgain Foundation was born.
What are the biggest challenges faced by acid attack and burn survivors, and how does your foundation help them rebuild their lives?
Acid attack and burn survivors face physical, emotional, and social challenges that are unimaginable. The most immediate struggle is the excruciating pain and multiple surgeries they must endure. But beyond that, they face isolation, rejection, and a loss of confidence, as society often sees them as outcasts. Many are abandoned by their families, left without financial support, and stripped of opportunities to rebuild their lives.
At Depilex SmileAgain Foundation, we provide free medical treatment and reconstructive surgeries to help restore their appearance and functionality. But healing isn’t just physical; we offer vocational training, psychological counseling, and job placements to help them regain independence. Many of these women now work in our salons, have remarried, or run their own businesses. Our mission is to ensure they don’t just survive but thrive, reclaiming their dignity and place in society.
Can you share a success story of a survivor whose journey deeply moved you?
There are many stories that have touched my heart, but one that stays with me is that of a girl who was really young when she became a victim of an acid attack; her face was severely burned, and she lost vision in one eye. Abandoned by her family, she had nowhere to go. When she came to the Depilex SmileAgain Foundation, she was broken physically and emotionally.
We arranged for multiple reconstructive surgeries, and with time, she began to heal. She learned hairdressing and makeup artistry, and today, she works as a professional beautician, supporting herself and her family. Seeing her smile, standing on her own feet after so much pain, was a moment of immense pride. Her strength reminds me why we do this work; to give these women a second chance at life, dignity, and independence.
What role does mental health support play in the rehabilitation process, and how does the foundation provide for this?
Mental health support is a crucial part of the rehabilitation process for acid attack and burn survivors. The trauma they endure isn’t just physical, it deeply affects their confidence, sense of self-worth, and ability to reintegrate into society. Many survivors struggle with depression, anxiety, and PTSD, making emotional healing just as important as physical recovery.
At Depilex SmileAgain Foundation, we provide counseling and therapy sessions to help survivors process their trauma and rebuild their confidence. We also foster a supportive community, where they can connect with others who have faced similar struggles. Additionally, vocational training and job placements play a psychological role, giving survivors a renewed sense of purpose and independence.
How can people contribute to the cause and support the foundation’s mission?
Supporting the Depilex SmileAgain Foundation means helping survivors rebuild their lives with dignity and hope. People can contribute by donating to fund life-saving surgeries, medical treatments, and vocational training or by sponsoring a survivor’s treatment or education. Volunteering, especially in medical, psychological, and vocational fields, plays a vital role in their rehabilitation. Spreading awareness about acid violence and advocating for change also helps amplify our mission. Additionally, supporting survivors’ work by hiring or purchasing from them empowers them toward financial independence. Every effort, no matter how small, helps us continue our mission of healing, empowerment, and hope.
What changes need to be made in society and in the legal system to prevent acid attacks and provide justice to survivors?
To prevent acid attacks and ensure justice for survivors, both society and the legal system need significant reforms. Stricter enforcement of laws regulating the sale of acid is crucial, along with severe penalties for perpetrators to deter such crimes. Speedy trials and survivor-centered legal support can help victims receive justice without prolonged suffering.
On a societal level, awareness campaigns are essential to change mindsets and eliminate gender-based violence. Education, especially for women, and economic empowerment programs can reduce vulnerability. More government and private sector support for medical care, rehabilitation, and employment opportunities will help survivors rebuild their lives with dignity.
What future projects or initiatives are in the works for the foundation?
Depilex SmileAgain Foundation is dedicated to expanding its impact and reaching more survivors across Pakistan. We aim to enhance our mental health support programs, introduce further vocational training programs in different sectors for financial independence, and advocate for stricter laws and policies to protect survivors. My team and I played a key role in formulating laws like The Acid Crime Prevention Bill (2011) and The Regulation for Storage, Sale, and Purchase of Acid Rules (2022) in Sindh. As we continue our efforts, we are actively working towards expanding these regulations to other provinces, taking a crucial step toward an acid crime-free Pakistan.
If you could send one message to survivors out there who may feel hopeless, what would it be?
To every survivor out there: You are stronger than what happened to you. Your scars do not define you but your resilience, courage, and determination do. Life may feel overwhelming now, but there is hope, there is healing, and there is a future waiting for you. You are not alone; we stand with you, ready to support, uplift, and help you rebuild. Believe in yourself, take one step at a time, and know that you deserve happiness, love, and a life full of possibilities.
It’s time to turn heads! Jade Online (@jadeonline.pk) just launched their stunning Spring Summer Collection, and Lahore’s finest were spotted rocking the new styles at the event chic looks to bold statements, the who’s who of the city was in full fashion mode!
Pr: Rubia Moghees & Tehmina Khaled of Take ll Events & PR
Super Boost Skin Tint & Lip Gloss — Makeup Forever
Simplify your beauty routine with this makeup and skincare skin tint. Super Boost Skin Tint comes with nutrient-rich ingredients to nourish and unify your complexion. Low effort, high impact!
Super Boost Lip Gloss gives lips irresistible luminosity and shine. In one stroke, it makes lips visibly fuller and smoother. The formula doesn’t stick or move (lasts for over 4 hours without running).
Luxury Lawn — Zaib
Soft hues, delicate embroidery, and a touch of elegance-this is where tradition meets modern grace. It’s all in the details in this collection by Zaib for Ramadan and Eid both. The collection comes as unstitched & with our custom stitching.
Sadequain Bethak
A visit to the newly opened Sadequain Bethak in Lahore offers an enriching experience, adding to the charm of the vibrant Gali Surjan Singh. This thoughtfully curated space goes beyond a traditional gallery, immersing visitors in the world of one of Pakistan’s most celebrated painters and calligraphers. Showcasing Sadequain’s personal belongings alongside carefully selected artifacts, the baithak weaves a compelling narrative of his life, artistic journey, and enduring legacy.
This Ramadan, elevate your style with our carefully curated selection of eye-catching outfits. From airy fabrics that keep you cool to chic silhouettes that exude elegance, these looks are perfect for making a statement at Suhoor and Iftar gatherings. Flaunt your festive best with grace and confidence!
In an industry where glamour meets the spotlight, Abeer & Sauban have always captivated audiences with their charm, elegance, and effortless style. But this time, they aren’t just gracing the runway—they’re stepping into a beautiful new chapter of their lives as husband and wife.
For the first time since their wedding, the power couple of Pakistan’s fashion scene sits down for an exclusive interview with Good Times Magazine.
From their breathtaking wedding moments to their journey as life partners, Abeer & Sauban open up about love, commitment, and what makes their bond truly special.
Join us as we take a closer look at their dreamy wedding and the magic that brought them together!
Your wedding decor beautifully recreated your parents’ barat. What inspired you to pay such a heartfelt tribute to their special day?
The reason I recreated that image from my parents’ wedding was actually as a gift to my father. My mother passed away 15 years ago due to cancer, and my dad never left her side for even a second. He never remarried because he believes, “Shaadi aik hi baar hoti hai, biwi aik hi hoti hai.”
I wanted him to see the picture and feel the love they shared. I’m always manifesting the love and chemistry that my parents had.
Walking into a setting that mirrored your parents’ wedding, how did you feel in that moment? Did it bring back any special memories they’ve shared with you?
It truly gave me goosebumps—like a reel of my parents’ entire life playing before my eyes. I was so emotional, having grown up listening to their wedding stories, and now experiencing my own felt surreal.
Your bridal look was stunning! How did you decide on your dress, jewelry, and overall aesthetic for the big day?
Thank you so much! I always wanted to look like a true bride on my big day. As a model, I have worn thousands of bridal dresses, but I never wore something that truly felt like “my own” bridal dress. I always dreamed of wearing an all-red outfit and had a clear picture in my mind for years of how my dress would look and exactly how my jewelry would be.
Hassan from Mihha is a good friend, and I knew only he could bring my vision to life because I had been on his nerves for almost a month!
You and Sauban are both celebrated fashion models. How was it planning a wedding where style and elegance were naturally expected?
To be honest, it wasn’t something we had planned for months. People are still asking if there was any pressure to look our best on the big day since we’re always dressed as a bride and groom. But honestly, that wasn’t the case at all.
One day, we just sat down and decided that we would do and wear whatever made us feel good, and everything went so smoothly, Alhamdulillah!
The response to your wedding pictures has been overwhelming! What has been the most touching or memorable comment you’ve received?
Yes, Alhamdulillah! You have no idea how humbled we are by the love we’ve received. It’s not just one or two comments— every single one is filled with so much love and heartfelt prayers.
My absolute favorite was from my Mister: “Meri biwi, meri aankhon ki thandak”.
Marriage is a new chapter. How do you and Sauban envision your journey together, balancing both your personal and professional lives?
Of course, it is! It’s all about balance. We don’t see each other as competition—his win will always be my win, and my win will always be his.
To be honest, relationships built on love are entirely different from those based on materialism. Love brings nothing but positivity and goodness, allowing you to spread the same energy to the world.
If you could give one piece of advice to future brides who want to add personal and nostalgic touches to their weddings, what would it be?
First of all, find a Dulha who truly loves you—haha! It all starts with finding a great partner with whom you can share everything.
I hope all future brides find the best life partners. Just do what makes you feel good, and everything will automatically fall into place!
Aabyaan brings a timeless blend of Chikankari embroideries and exquisite craftsmanship. With 10 stunning designs, this collection captures the beauty of soft pastels and bold, vibrant hues. Each piece is intricately detailed, reflecting elegance and sophistication in every thread. #AabyaanOfficial x #Mawra
Shop Online at www.aabyaan.com
Lals
Lals is launching its Valentine’s Very Berry Collection, filled with l strawberry-filled chocolates, smooth milk heart-shaped bon bons and much more. Get your hands on these scrumptious boxes for your loved ones.
Whimsical Bloom
Where flowers tell stories, and sweetness seals the bond! Make this Valentine’s Day unforgettable with Whimsical’s classiest arrangement of flowers and a customised cake of your choice placed in a stunning acrylic box and much more!
The Ultimate Valentine’s Day Pampering at New Look Beauty Clinic & Spa
This Valentine’s Day, show yourself some extra love with New Look Beauty Clinic & Spa’s luxurious self-care packages. Whether you’re prepping for a date night or indulging in some much-needed me-time, their specially curated treatments are the perfect way to unwind and glow.
Republic womenswear just launched their beautiful formal collection Online! 4pcs Stitched garments in festive silks, crepe, chiffons and georgettes!
Available Online Now and In-Store: www.republicwomenswear.com
From radio waves to television screens and global event stages, Sophiya Anjam has mastered the art of storytelling and audience engagement. With over 18 years in the media industry, this award-winning RJ, TV presenter, and emcee has captivated audiences worldwide with her vibrant energy and impeccable hosting skills. A gold medalist and media leader, she has not only hosted some of the most prestigious shows but has also been recognized by the UAE and Pakistani governments for her contributions to media and entertainment. Sophiya’s journey is one of passion, perseverance, and impact—whether she’s leading prime-time radio shows in Dubai, mentoring future media professionals at LUMS, or using her platform for social advocacy. As a recipient of multiple awards, including the “Best Female RJ” and “Voice of the Year”, she continues to redefine excellence in broadcasting. Join us as we dive into an inspiring conversation with Sophiya Anjam, where she shares her experiences, insights, and the secrets behind her success!
How did you first step into the world of media, and what inspired you to pursue it?
Since I was a kid, I always knew that the media was my true calling. The stage and mic were my best friends in school as well as in college. I loved the spotlight, which led me to pursue my Master’s in Mass Communication. A friend of mine who worked at FM91, one of the most popular radio stations back in 2006, asked me to audition as an RJ. It just had to happen—and the rest, as they say, is history!
Can you share a memorable moment from your early days as an RJ or TV presenter?
In 2007, my boss asked me to arrange a celebrity interview, and I knew absolutely no one at that time! I googled a popular Pakistani singer, found his contact details, and called him. To my surprise, Atif Aslam came over to the station just because I asked! He was the first celebrity I interviewed, and he holds a special place in my journey.
As a TV host, one of my most cherished memories is hosting the reunion of Vital Signs on my show Weekend World With Sophie at PTV World with the late Junaid Jamshed. It was an incredible experience, and he kept in touch with me afterward. I felt truly honored to have had that opportunity, and I’ll forever be grateful.
Being a gold medalist, how has your academic success contributed to your career in media?
My education provided a solid foundation for understanding the media. Through my institution, I had the chance to train with leading print publications, advertising agencies, and TV channels. I was fortunate to learn from some of the best, including the brilliant Dr. Mehdi Hasan (late), who spearheaded Gender Studies; the talented Mr. Sarmad Khoosat, who taught me filmmaking; and the veteran Mrs. Moneeza Hashmi, who guided me in documentary-making.
My academic success enhanced my critical thinking, career opportunities, and specialized knowledge, helping me build a strong foundation for my career.
You’ve hosted numerous national and international events. Which one stands out as the most impactful for you, and why?
One event that’s close to my heart is Soul Fest, Pakistan’s biggest food and music festival. I’ve been associated with it since day one and have seen it grow. It provides an economic boost for artists and entertainers while offering families an amazing time in great weather. It’s also given me incredible visibility—truly a solid combination!
Another memorable series of events are the drives for Shaukat Khanum Memorial Cancer Hospital & Research Centre. Hosting their Ramadan drives, charity events, and breast cancer awareness sessions has been a privilege. It’s an honor to have been their ambassador for over a decade now.
How did your time in Washington and Chicago shape your media skills and perspective?
I was selected by the US Consulate for a media training program in the USA, which was a transformative experience. In Washington, D.C., we discussed media ethics, journalism, and women empowerment. In Chicago, I served as an international correspondent on the Maze Jackson Radio Show, going live with the local community to discuss world news.
This experience broadened my horizons, allowing me to observe different cultures, values, and work ethics. It also gave me the chance to break stereotypes, as people were surprised by my fluency in English and confidence.
What has been the most rewarding part of hosting Sounds Good With Sophie and other prime-time shows?
The most rewarding part is the feedback I receive. Hearing from listeners and viewers who’ve followed my journey and seeing their heartfelt messages, poems, and even gifts motivates me. It’s their love and encouragement that keep me going.
Winning prestigious awards like the Gulf News and Being She Excellence Award must have been a proud moment. What do such accolades mean to you?
It was an absolute honor, especially being the only Pakistani in that category. Winning the Best Upcoming RJ & Emcee of the Year award from Gulf News gave me a significant career boost in the UAE, increasing my credibility, opening up networking opportunities, and fueling my personal growth.
How does being a UAE Golden Visa holder reflect on your contributions to media and entertainment?
The Golden Visa is a testament to my professional credibility and contributions to the industry. It’s a recognition that gives you peace of mind for 10 years while adding prestige to your profile. I’m proud to be a UAE Golden Visa holder!
What do you feel is the key to being recognized as a trusted voice in broadcasting?
The key elements are credibility, consistency, authenticity, engagement, professionalism, and building meaningful relationships. Your reputation should precede you, and your work should always deliver value.
Can you tell us more about The S Studio and its mission to empower emerging creators?
The S Studio was my way of giving back to the industry. It’s a hub for content creators, offering audio production facilities for radio spots, podcasts, dubbing, and voiceovers, as well as a creative space for events. It was a passion project designed to foster talent and serve as an incubator for emerging creators. Our tagline says it all: Keep The Spirit Alive!
As a mentor at LUMS, what advice do you give aspiring media professionals?
I always tell them to keep building themselves and never compare their journey to others. Self-awareness is key to growth. Passion, compassion, and consistency are the qualities I advocate. Success takes time, so stay patient and keep going!
How has your role as a goodwill ambassador for Shaukat Khanum and WWF Pakistan impacted your life?
These roles have taught me the power of compassion and advocacy. Shaukat Khanum has shown me that there’s a CAN in cancer—we can beat it. With WWF Pakistan, I’ve embraced sustainable living and learned about environmental and wildlife issues. These experiences have enriched my perspective and purpose.
How do you balance your diverse roles in radio, television, digital media, and acting?
I love staying busy—it makes me feel alive! Radio is my first love, TV is a seasonal favorite, and hosting live events gives me an adrenaline rush. Acting is something I’ve recently explored, and I’m open to more opportunities in the future.
What keeps you motivated after 18 years in the media industry?
The drive to evolve and the love I receive from my fans. Their support is priceless, and it inspires me to keep challenging myself.
What’s your favorite place to travel for work or leisure, and why?
Turkey! It’s the perfect blend of East and West. I love the weather, food, culture, and the warmth of the people. Pak-Turk Dosti Zindabad!
I’d love to host Indian PM Modi to discuss peace between Pakistan and India. His Highness, the Crown Prince of Dubai, would be another fascinating guest to talk about opportunities for Pakistanis in the UAE. And, of course, Shah Rukh Khan—he’s been my idol since I was seven!
Where do you see yourself in five years, both professionally and personally?
Professionally, I see myself ruling the UAE media market, running a successful business, and gaining global recognition. Personally, I envision being happily married to a life partner who complements me.
Are there any upcoming projects or collaborations you’re particularly excited about?
I’m excited to see where my drive time radio show ‘Sounds Good With Sophie’ at VibeFM105.4 takes me ahead in the UAE, as some exciting camapaigns are undergoing. I am eager to explore the market here in Dubai and looking forward to capture the hearts of everyone here soon. I’m also looking forward to my international events around the globe. Habibi, it’s now my time to shine globally!
Zehra Valliani, Fashion & Jewellery Designer hosted a lavish birthday party for her mother, Sameena Valliani at Serena Hotel, Islamabad.
Paradox London made a grand entrance in Lahore with its much-anticipated launch at Dolmen Mall, bringing its signature elegance and statement footwear to the city’s fashion-forward crowd. The event was nothing short of glamorous, with the stunning Hania Aamir making a presence, adding to the excitement of the evening. PR maestro Rubia Moghees
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Ghania is an internationally certified yoga teacher renowned for expertise in mindfulness and holistic wellness. With a deep commitment to promoting overall well-being, Ghania combines a wealth of knowledge with a compassionate teaching style to guide students on their journey towards physical, mental, and emotional balance. Having trained extensively in various mindfulness techniques and holistic health practices, Ghania empowers individuals to cultivate inner peace and resilience in their daily lives, to experience a transformative journey to wellness that nurtures the mind, body, and spirit. She also holders a degree in Child Psychology and is a Mindful Parenting Expert.
What inspired you to start practicing yoga, and how has your journey evolved over time?
My healing journey began in 2015 when I discovered yoga as a means to manage chronic pain and stress. I was determined to revive my career as a child psychologist and reignite my passion for designing clothes. Yoga became my salvation, and I enrolled in Aliya Agha’s yoga academy to deepen my understanding.
I pursued yoga teacher training to gain independence and fully heal myself. Through yoga, I’ve regained control over my life, alleviated pain, and rediscovered my creative spark.
Today, I’m grateful for yoga’s transformative power and its role in my holistic healing journey.
Can you share a pivotal moment that led you to establish Holistic Yoga Lounge?
During my 200hr Yoga Teacher Training (YTT) course, I experienced a profound shift in perspective. I realized that yoga is not just physical practice, but a holistic way of living. It’s a lifestyle change that encompasses mental clarity, emotional balance, and physical well-being.
As I delved deeper into practice, I felt a strong urge to share this transformative knowledge with others. I saw the potential for yoga to positively impact on the lives of those around me who were struggling with stress, anxiety, and other modern-day challenges.
This realization sparked the idea to establish The Holistic Yoga Lounge in 2020. My vision was to create a serene and supportive space where individuals could experience the profound benefits of yoga and embark on their own journey of holistic transformation.
How has yoga influenced your personal life and well-being?
Yoga has been the catalyst for my healing and transformative journey. It has deeply impacted my physical, mental, and spiritual well-being. I’ve experienced profound calmness, love, and positivity in my life.
Yoga has redefined my purpose and meaning of living. I’ve noticed a significant decrease in stress and anxiety, replaced by boundless energy and positivity. Overall, yoga has been a game-changer, empowering me to live a more balanced, harmonious life.
What is the mission and vision behind The Holistic Yoga Lounge?
The mission behind The Holistic Yoga Lounge is to offer a sacred space for those seeking healing and guidance. Our vision is to support individuals on their physical, mental, and spiritual journeys.
I invite everyone to embark on this transformative path and discover their inner strength. Having experienced the profound benefits for myself, I feel a deep sense of responsibility to share this gift with others. I encourage you to join us for a session and experience the healing power of yoga for yourself.
Could you describe the range of services and classes offered at your center?
At our studio, we offer a holistic experience nurturing body, mind, and spirit. Clients can share their concerns, and I tailor sessions to address their needs. Our services include:
l Personalized /group yoga classes with relaxation, breathing, stretches, and Hatha yoga
l Meditation sessions for inner connection and self-awareness
l Detox plans & weight loss techniques
l Mindfulness sessions for parents and kids
l Kids’ yoga sessions
l Yoga for pain management
We focus on Hatha yoga, mindfulness, pranayama, and meditation for overall wellness, creating a supportive environment for physical, mental, and emotional balance.
How do you ensure a welcoming and supportive environment for women at your studio?
I strive to create a warm and inclusive space for women at my studio. To foster a sense of community, I encourage clients to share their personal experiences, thoughts, and feelings. We support and show compassion for one another, creating a safe and nurturing environment. By doing so, I aim to provide a welcoming space where women can feel comfortable, empowered, and connected.
What aspects of yoga do you find most transformative for physical and mental health?
The philosophy of Yoga offers reflective insights that can simplify life. The mind-body connection is powerful, and negative thoughts can elevate cortisol levels, leading to obesity and disease. However, Yoga has the transformative power to control our thoughts and calm our minds. In just 9 yogic breaths, our physiology shifts, cortisol levels drop, and our body becomes stress-free and ultimately, disease-free. This transformative practice is an excellent way to achieve a balanced and relaxed nervous system, leading to optimal physical and mental well-being.
How do you integrate holistic wellness practices into your yoga teachings?
Integrating holistic wellness practices into yoga teachings creates a comprehensive and enriching experience for students. Incorporating mindfulness and meditation helps cultivate present-moment awareness and inner peace. Breathwork enhances energy flow and reduces stress, and sound healing with mantra breath works creates a calming atmosphere. Energy healing practices like chakra balancing complement physical yoga practice. Stress management tools and lifestyle education on routines and holistic living further enhance well-being. This holistic approach addresses physical, mental, emotional, and spiritual aspects, empowering students to lead healthier, more balanced lives. By integrating these practices, we offer a well-rounded experience that fosters overall wellness and personal growth.
In your opinion, what role does yoga play in promoting overall well-being in today’s fast-paced world?
Yoga plays a vital role in promoting overall well-being by training the body and mind to be stress-free. By incorporating yoga into daily life, one can experience a profound energy shift, leading to a state of contentment and serenity. Ultimately, yoga helps prevent health issues arising from stress, leading to optimal health and wellness.
How has the local community in Qalb14 responded to The Holistic Yoga Lounge since its opening?
The opening of Holistic Yoga Lounge in Y Block DHA has received an overwhelmingly positive response from the Yoga enthusiasts. Students of all ages and backgrounds have been joining monthly sessions and have expressed their excitement and appreciation for such a facility to help them connect more deeply with their yoga practice and embrace holistic wellness. Our studio’s serene ambiance, diverse class offerings, and skilled training has been well appreciated. The encouraging response is a testament to the strong demand for a nurturing, inclusive space where individuals can embark on their wellness journeys.
Can you share any success stories or testimonials from your clients that highlight the impact of your work?
One of my client, who is a 34-year-old executive in a multi-national, had always been swamped with the demands of her high-pressure job, family responsibilities, and personal commitments. This relentless pace left her feeling exhausted and anxious. Traditional fitness routines offered little respite until she discovered the transformative power of yoga. From the first class, she felt an immediate connection with her mind and body.
Over time, yoga became her sanctuary. Mindfulness and breathing exercises seamlessly integrated into her daily routine, leading to reduced stress and heightened focus. Physically, she experienced enhanced flexibility and strength, while emotional resilience blossomed. The practice enabled her to navigate life’s challenges with newfound grace and calm.
Today, she attributes her newfound health, happiness, and inner peace to yoga. It has not only improved her physical well-being but has also deepened her self-awareness and emotional balance.
Do you collaborate with other wellness professionals or organizations to enhance your offerings?
I strongly believe in collaborating with other healers and professionals to give back to society. This synergy benefits clients and professionals alike, promoting a holistic approach to wellness. By working together, we can create a positive impact on a larger scale, fostering growth and learning for all involved. I welcome collaborations and encourage others to do the same.
What are your future goals for Holistic Yoga Lounge?
The plan is to expand class offerings to cater to diverse preferences, enhancing community engagement through workshops and events, and integrating technology with virtual classes and a wellness app. The studio aims to implement sustainability initiatives and offer holistic services like nutrition counseling and energy healing. Additionally, focusing on research, innovation, and global reach through international retreats and online communities will be key.
Are there any upcoming events or programs that you’re particularly excited about?
I am extremely excited to confirm a series of upcoming events, including engaging yoga workshops at schools tailored for kids, fostering mindfulness and physical activity from a young age. Additionally, we will host separate workshops focused on mindful parenting and yoga, providing parents with valuable tools to integrate mindfulness into their family routines. Looking forward to people from all walks of life joining us to embark on an enriching journey of wellness and connection.
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Lama
Mesh Mary Jane flats by Lama, feature a modern twist on the classic Mary Jane design. The shoes are made with a breathable mesh material that gives them a lightweight and contemporary aesthetic. The buckle strap across the top provides a secure and adjustable fit, while the neutral beige color makes them versatile for styling. These flats combine comfort and style, ideal for casual wear or semi-formal occasions.
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1. Rooz Kurta (Rohaneh):
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Both outfits celebrate traditional craftsmanship with a contemporary twist, making them stylish and timeless choices for various occasions.
