TRESemme Kashmir HUM Style Awards — the Most Anticipated Night of Glitz & Glamour — concludes on a High Note! The premier celebration of Pakistan’s fashion, beauty, and entertainment, took place on May 11 at the Expo Centre, Karachi. The event turned out to be a resounding success, attracting the who’s who of the fashion world including celebrities, fashionistas, and influencers from various walks of life.
Matilda Cake Puddle By Murrad Gillani
If you are chocolate cake lover then you just can’t miss Murrad’s Matilda cake puddle. It is made of rich and moist chocolate cake layers, frosted with chocolate fudge frosting that is glossy and rich in chocolate flavour.
Hair By Heena Baig
As the summer season starts we all want a hair colour that’s both trending and appropriate for the summers. Heena Baig is offering some amazing hair transformations at the Cutting Edge salon from French balayage to baby lights, low lights, high lights and even beautiful one colour hair dyes.
Mahay By Sana Safinaz
The summer season is here and we all look out for easy, breathable and affordable lawn outfits. Mahay by Sana Safinaz is a perfect pick as the floral prints are so soft and have a cooling effect to the eye. You can style these versatile prints in so many ways.
Dive into the enchanting world of Hamna Amir, where jewelry becomes poetry. Witness the divine elegance of iranian beauty #FarnoushHamidian as she graces our collections with unparalleled grace. Explore the magic of Hamna Amir, where jewelry transcends into art. #hamnaamirjewelry
Zahra, I truly appreciate your agreeing to do this interview. Tell me a bit about your career so far, how did you become a fashion stylist?
Since a very young age I used to admire people for how they dressed. I’ve always believed that the way you dress yourself is a silent language & it introduces you before you introduce yourself to anyone else.
Thus I was always way too opinionated about what my mother dressed my sister & I in, & later I carried my opinions to dress those around me.
Till the age of 23 I wasn’t even aware of ‘fashion styling’ being a career option, I witnessed Maryam Raja a dear colleague styling fashion models at a shoot which I was photographing & I was blown away when I found out that people get ‘paid’ to tell other people what to wear & how to wear it.
That’s when the whole concept stuck with me & I decided to pitch myself as a ‘fashion stylist’ to Saira Rizwan for her lawn campaign with Sanam Saeed. I still remember driving around the whole city, going jeweller to jeweller, collecting accessories & putting my mood-board together. I was on top of the world & the feeling hasn’t changed with every time I am chosen for a project!
What prompted you to journey into the field of being a fashion stylist?
Back when I was completing my bachelor’s in psychology at Middlesex London, I was way too unhappy with the subject I was studying. It didn’t excite me, it didn’t intrigue me, I used to find myself lurking outside fashion exhibitions & shows, mesmerised by the world of fashion.
That’s when I started my photography blog & I started photographing street style in London. Back then I believed that photography was my passion but I was wrong, I was actually smitten by how people put together the most basic of pieces to create a look that one could never think of, it was like art to me.
It was the grit that led me to my career as a ‘fashion stylist’, I refused to give up on my passion & perseverance for a career in fashion. My refusal to settle down for a career that gave me no excitement & motivation to wake up in the morning, led me to where I am today.
Who have been some of your inspirations, mentors, or role models?
Clothes are just clothes at the end of the day, I know it’s weird of me to say that considering my career revolves around them. But I don’t think I’ve ever made someone my role model in life on the basis of how they dress.
You can be dressing yourself up in the most glamorous of outfits but if you don’t know how to dress yourself in humility, kindness & generosity, I don’t think there is anything that can save you.
Thus I’ve picked up inspiration from different people in my life – my mother & sister for one – for their hard work & resilience – from my khala (aunt) for how she balances her work life & family. From my father – who places nothing above his value system & has taught me the art of ‘giving’. From my brother – who is passionate about providing for himself & never asking anyone for anything. My husband who is one of the smartest businessmen – he inspires me to be confident with who I am & what I can do.
Tell us all about Glamgency and how do you feel being the founder of Pakistan’s first styling agency?
Back when I was getting married in 2022 – I really struggle to explain my vision for my bridal looks to those around me. Yes I was surrounded by a sea of opinions but I longed for a professional support system. Even for me, someone who dresses models up on daily basis & leads designers ‘how’ to style their fashion campaigns, I was overwhelmed with my own bridal journey.
That’s when I decided that I will open up Pakistans first styling agency & extend my services & professional knowledge to brides to be. Back then no one thought I’d be able to establish ‘bridal styling’ as a service in Pakistan but it was in a matter of months that the response I received was so brilliant! In the past 2 years we’ve styled over 50 brides from every corner of the world.
The best part about ‘Glamgency’ is that I’ve managed to ‘Pakistani Couture’ to every part of the world!
Describe your style in 3 words.
Experimental, flamboyant & modest!
Who are your style icons?
Zendaya is the undisputed queen for me!
How was your experience styling the top icons of the fashion industry for HSY’s 30 years celebration?
I am someone who performs her best under pressure – while working I make sure to push myself beyond my capacity & potential.
I am never happy or satisfied with the work I put out there – I always feel like I can do more! Thus I was constantly driving myself crazy – until a night before the show I broke down in front of Hassan & told him that I simply wasn’t happy with the work I’ve put out. That’s when he reassured me that he thought what I had put together was fabulous & that I was being too hard on myself.
I’d be lying if I told you that changed anything for me – I still grilled myself through the show day – I didn’t get a chance to breathe or process anything – all that I cared about was not letting him or myself down.
At the time of the show my team dragged me to the front of the ramp – forcing me to witness what I had put together & now I feel like had I not done that – I would’ve never felt the storm of emotions that rushed through me in those 4 minutes & 10 seconds.
To style icons – the actual people that blessed Pakistan with fashion & have left their mark in our fashion bibles is something that is truly irreplaceable!
As a celebrity stylist, what are some opportunities you have been blessed to get your hands into?
I am grateful for every single opportunity that has walked my way! Even the ones that broke me down & made me doubt my profession as a ‘fashion stylist’!
You don’t lose when you have a bad day at work & when someone makes you feel like you’re not good enough – you lose when you believe them & give up!
I am more than thankful to Allah Mian for blessing me with resilience, for letting my sensitive little heart take so much in, for making my body strong enough to take more load than I thought it was capable of!
You create opportunities for yourself, by putting yourself out there, by being through the grind, by being on a constant look out!
What challenges do you face as a stylist?
Style is something very subjective! I may love something & you may hate it! It’s not math, there is no right or wrong!
It’s extremely important for you to earn the trust of those you’re working with! If the person you’re styling doesn’t trust you a 1000% person there is no way that you can get the job done!
Also I am always surrounded by a sea of opinions while styling fashion models, the model has her own opinion, so does the makeup artist so does the designer so does the photographer! Every time I’ve surrendered to those opinions – I’ve regretted it!
What are a few tips you would like for people to remember concerning overall self-care and beauty?
You’re just as beautiful on the outside as you are from the inside! I know you might think this is cliche for me to say! But I really can’t stress on it enough!
Looking glamorous is all fun & games – please don’t prioritise this worldly aspect above the actual reason for why we are here.
Who are some of your go-to designers for styling now?
Our designers are doing a fabulous job but they still need that push to come out of the lehnga choli bubble!
Bridal fashion is the only ‘fashion’ that exists in Pakistan! We need to push beyond our boundaries more – we need to go international – we need to designing for a larger audience & bringing more attention to Pakistani Couture!
I love what HSY has done with his Resort Collection – designers need to push themselves to think more internationally!
What styling advice would you give other women?
Never be scared to experiment – never be scared to make mistakes – it’s in all the looks that go wrong that you’ll find the right!
And you don’t need brands ladies – you are the brand!
Heartiest congratulations, Hassan on achieving the significant milestone of thirty years in the fashion industry. This remarkable accomplishment undoubtedly merits commendation. How do you reflect upon this momentous achievement?
I am deeply moved and gratified by this milestone. Beyond merely completing three decades as a fashion designer, these years have been marked by profound growth and diverse accomplishments, including directing fashion shows and venturing into acting.
The presence of my sister and niece, who walked the ramp for me, imbued the celebration with personal significance. The overwhelming support and attendance of all who came to show their love and support underscored the immense value of familial and professional relationships. Despite facing unforeseen challenges, the unwavering commitment to persevere and ensure the show’s success was emblematic of resilience and dedication.
Hassan you have always been very creative with your fashion shows, and this 30 years celebration was just magnificent. Tell us about all the challenges that you had to face in bringing this huge show together?
The undertaking of this grand celebration presented a myriad of challenges, each demanding meticulous attention and unwavering resolve. Fashion showcases of such magnitude are a rarity in Pakistan, amplifying the complexity of the endeavor. Yet, I am profoundly grateful for the steadfast support and dedication of all involved, driven by their unwavering allegiance to our shared vision.
The journey was marked by countless sleepless nights and formidable obstacles, yet it epitomized the resilience and collective effort of an unwavering team. From orchestrating the intricacies of venue planning and adornment to orchestrating the participation of esteemed international luminaries and distinguished local models, every aspect demanded meticulous attention.
Our team left no stone unturned in imbuing the event with the quintessential essence of HSY’s aesthetic, from the meticulous studio embellishment to the seamless orchestration of the runway. Even the culinary offerings were thoughtfully curated to harmonize with the overarching ambiance of the celebration.
Despite the inherent challenges and moments of fatigue, the overwhelming outpouring of affection and acclaim from all quarters served as a potent antidote to any tribulations encountered. It is this resolute support and the resounding triumph of the event that truly overshadow any adversities encountered along the way.
Hassan, your reputation as the king of Couture precedes you, and your bridal creations, particularly in the rich hues of red, have garnered widespread admiration. However, why do you consistently opt for white as the theme for your celebratory events?
The choice of white as the thematic cornerstone for celebratory events symbolizes unity and inclusivity. It serves to transcend societal differences and foster an environment of harmony and togetherness, where all individuals feel welcomed and embraced. By embodying purity and elegance, white creates a canvas upon which diverse attendees can converge and celebrate collectively, irrespective of social or status distinctions.
Can you mention the names of the distinguished international guests who adorned the ramp for HSY, imparting an aura of global allure to the event?
For our ‘HSY Resort’ collection we had
- Afshan Samee
- Anushe Samee
- Waleed Khalid
- Maheen Kardar
- Shehryar Taseer
- Jalal Babar
- Rema Taseer
- Asif Rehman
For our ‘HSY Trousseau’ collection we had
- Daniel Lee
- Shoa Caan
- Haseeb Ahmed Shah
- Adhrita Nowrin
- Hormigo Valldeperez
- Kunwal Safdar
- Khaled Jamal Mustafa Sharan
- Nina Filippa Noshin Zandnia
- Mohamed Labib Rafiq Alborno
- Sufeena Hussain
- Ayman Ahmed Fakoussa
Our final segment ‘HSY Couture’ featured:
- Vaneeza
- Mehreen Syed
- Focus Aman
- Amna ilyas
- Aimal khan
- Amna baber
- Rizwan jaffery
- Hasnain lehri
The fashion industry of Pakistan has witnessed a fusion of both digital and live elements within a single fashion show for the first time. What was your inspiration behind this?
The integration of digital and live elements within the fashion show reflects a commitment to innovation and redefining industry standards. Inspired by the evolving landscape of fashion showcases globally, the decision to incorporate these elements was driven by a desire to create immersive and unforgettable experiences for our audience. This visionary approach not only captivated attendees but also set a precedent for future fashion events, heralding a new era of experiential excellence.
Revisiting the presence of all the supermodels on the ramp must have evoked nostalgic sentiments. I would be delighted if you could share your most memorable moments with Vaneeza, Mehreen, Fouzia, Hasnain, Waleed, and Aimal.
The reunion with esteemed supermodels evoked deeply nostalgic sentiments, underscoring the profound bonds forged over the years. Each individual holds a special place in my heart, with memories of collaborative endeavors and shared triumphs. Mehreen’s presence particularly moved me, evoking tears of gratitude and reflection. Mehreen was and will always remain the face of HSY.
As for Vaneeza, Fouzia, Hasnain, Waleed, and Aimal, their contributions to the fashion industry have been invaluable, and our collective journey has been marked by moments of immense pride and camaraderie.
Why did you choose Ever New Studios for your 30 years celebration?
The choice of Ever New Studios for the 30 years celebration holds significant sentimental value. It was where my journey in the fashion industry began, accompanying my sister to a commercial shoot. The studio served as a nexus for industry connections and friendships, marking the inception of my career as a fashion designer. Thus, selecting it as the venue for this milestone celebration was a heartfelt tribute to the place where it all began.
Tell us a bit about ‘Trousseau’ and your design philosophy behind it.
Trousseau embodies our commitment to democratizing luxury fashion, offering opulent designs at accessible price points. Our design philosophy revolves around creating exquisite pieces that resonate with individuals worldwide, ensuring that the elegance and sophistication synonymous with HSY’s creations are accessible to a broader audience. Plans for international expansion underscore our ambition to bring the allure of couture to diverse global markets.
Which segment was your favorite from the show & why?
Each segment held profound significance, representing the culmination of meticulous craftsmanship and creative ingenuity. From the intricate designs to the seamless choreography, each segment epitomized the essence of HSY’s artistic vision. It would be remiss to single out a favorite, as each held its own importance and contributed to the overall success of the show.
There was just magic & love in the air on the show
Esteemed fashion designer and cultural icon, Hassan Sheheryar Yasin, widely known as HSY, marked a significant milestone on Friday, April 26th, 2024, commemorating three decades of unparalleled contribution to the fashion industry. The grand celebration, held in Lahore, Pakistan, underscored HSY’s steadfast dedication to innovation and sartorial distinction.
The event, a first of its kind in Pakistan, witnessed the convergence of digital fashion and live show presentation, setting a new standard in the realm of couture. For three decades, HSY has been at the forefront of directing hundreds of shows and fashion weeks, and his latest endeavor highlighted his pioneering spirit by seamlessly integrating both live and digital experiences for a global audience, thus advancing the “Made in Pakistan” brand.
In recognition of his profound influence and eminence within the fashion fraternity, HSY extended invitations to an illustrious cadre of international fashion luminaries, each distinguished in their respective domains. Noteworthy attendees included Shoa Caan, Head of BURBERRY Middle East; Ayman Ahmed Fakoussa, Co-founder of The Qode, LVMH; Daniel Lee, a revered Creative Director who has done shows with mega icons like Beyonce, Nicki Minaj and Mariah Carey; Sufeena Khan, Vice President at IAM Entertainment representing the likes of AP Dillon and Mariah Carey; Kunwal Safdar, Celebrity Chef and founder of Moreish by K; Enrique Hormingo, Founder of MONTROI; UAE Celebrity Nina Zandnia; Haseeb Ahmed Shah and Khaled Sharan, Co-Founders of Creative Clinic; and Adhrita Nowrin, entrepreneur & investor with expertise spanning DeepTech, Fintech, Startups, Investments, Fashion, and Real Estate. Their esteemed presence underscored HSY’s pivotal role in elevating Pakistani fashion onto the global stage, solidifying its status as an epitome of creativity and refinement.
The event also featured prominent Pakistani luminaries, including Vaneeza Ahmed, Hasnain Lehri, Fouzia Aman, and Mehreen Saeed, who graced the runway alongside their international counterparts, culminating in an unforgettable spectacle of grace and sophistication.
Reflecting on the significance of the occasion, HSY has expressed his profound gratitude for the unwavering support and camaraderie that have accompanied his illustrious journey over the past three decades. “I am deeply honored and truly grateful for everyone here and for the opportunity to transcend boundaries, exceed expectations, and showcase the best of Pakistani fashion to a global audience,” remarked HSY.
As the curtains descended on HSY’s 30-year commemoration, attendees were left awestruck by the magnificence of the spectacle they had witnessed. Through his visionary leadership and unyielding commitment to excellence, HSY continues to inspire generations, leaving an indelible imprint on the global fashion landscape.
Event Partner: @jbnjaws
Gifting Partner: @_bigbash @cookieauntypk
Digital Show Director: @nusairrahman.photography
Special Thanks to Evernew Studios & @sajjadgul114
HSY Lounge Setup by: @mahinareki @khizerdurraniofficial
Airline Partner: @flyjinnah
Hospitality Partner: @the_nishat
Social Media Team: @happastudios
PR Team: @phsolutions
Styling by: @zahrasarfraz @glamgencyy @mamoontariq
Hair & Makeup Partner: @nabila_salon @ngents.lahore
Special Thanks to: @khojiiii
Jewellery Partners: @hanifjewellers @dhola.aa
AV Creative Director: @amarali.film
Food & Catering Partners: @sweet_affairs_official
@cravethecaterers
LADIESFUND, the renowned platform dedicated to empowering women, hosted a memorable Eid Milan event, bringing together a diverse array of guests for a joyous celebration. The occasion was graced by the presence of over 100 esteemed guests from diplomatic circles, corporate sectors, ministries, press, women SMEs, celebrities, fashion designers, models, all coming together to mark the joyous festival of Eid.
Esteemed fashion designer and cultural icon, Hassan Sheheryar Yasin, widely known as HSY, marked a significant milestone on Friday, April 26th, 2024, commemorating three decades of unparalleled contribution to the fashion industry. The grand celebration was held in Ever New Studios Lahore.
Thermal Spring Water Spray by Blissful
Blissful launches thermal spring water spray for the first time in Pakistan; enriched with minerals to soothe and refresh your skin.
Rs. 1850
BENEFITS:
l Gently refreshes, rebalances and calms the skin.
l Rich in selenium with anti oxidant benefits
l Neutral pH reduces sensitivity and restores skin balance
l Can be used on face and body
l Use as a hydrating toner or a mist to refresh your skin or to soothe irritated skin
l Can be sprayed on areas of eczema to calm skin
l Used to damp your skin for skincare products
l Fragrance free makes it suitable for all skin types.
STUDIO FIX FLUID SPF 15 24HR MATTE FOUNDATION + OIL CONTROL by Mac:
All time favourite foundation by Mac has been remastered! The iconic 24-hour buildable, breathable foundation has been Fix-ed and remixed with a soft-matte finish. The NEW good-for-skin formula is infused with 87% skincare ingredients,including sugar kelp extract to control oil along with red algae extract and hyaluronic acid to hydrate skin over time. The recyclable glass foundation bottle was crafted with sustainability in mind. Now in 67 shades made for all skin tones and textures: Meet the new Studio Fix.
Nest Design & Comfort:
If you are looking out for some vintage and antique crockery, wall hangings or decoration pieces then Nest design and comfort is a must check. They have a wide range of crockery and decoration pieces collected with care from all around the word.
Sweet Créme:
Sweet Crème’s tantalizing dessert lineup is a road to pure indulgence. From creamy soft serves to decadent molten lava cake and one-of-a-kind cheesecakes, prepare to be swept away by a storm of irresistible sweetness. Sweet Crème is redefining dessert bliss with their best selling blizzards, cakes and soft serve delights.
Naureen tell us a bit about yourself and what inspired you to become a makeup artist?
As a makeup artist, I get to do what I’m truly passionate about. It all started as a hobby, where I would experiment with different makeup looks on myself and my friends. I found so much joy and fulfillment in the artistry of makeup, and it became a creative outlet for me. The more I practiced, the more I fell in love with the transformative power of makeup and how it can enhance someone’s natural beauty. It’s incredible to be able to make people feel beautiful and empowered. I’m grateful that my hobby evolved into a career that allows me to bring joy and confidence to others through makeup.
You have been making waves in the beauty industry with your unique and creative approach to makeup. Tell us about the challenges you had to go through to reach this point.
Thank you so much for your kind words! It means a lot to me. Well, I won’t lie, the journey to where I am today hasn’t always been easy. Like any career, there have been challenges along the way. One of the biggest challenges was building my reputation and establishing myself in the beauty industry. It took a lot of hard work, dedication, and perseverance.
There were times when I faced self-doubt and had to overcome the fear of failure. But I kept pushing forward, constantly learning and growing, honing my skills, and staying true to my unique and creative approach to makeup. It’s important to stay authentic and true to yourself in this industry, even when faced with trends and expectations.
Another challenge was staying up-to-date with the ever-changing beauty trends and techniques. The beauty industry is constantly evolving, and it’s crucial to stay ahead of the game. I had to invest time and effort into learning new techniques, attending workshops, and keeping myself inspired and motivated.
But despite the challenges, I never lost sight of my passion and love for makeup. The support and encouragement from my friends, family, and amazing clients have also played a huge role in helping me overcome obstacles and reach this point in my career. I’m truly grateful for all the experiences, both good and challenging, as they have shaped me into the makeup artist I am today.
Your salon, Pengs KDA has marked its name in the market and you are known for creating stunning looks that are both timeless and modern. How has your journey been so far in this beauty industry?
Thank you so much for your kind words about Pengs Kda! I’m thrilled that our salon has made a name for itself in the market. The journey so far with Pengs Kda has been nothing short of amazing.We are all about creating an amazing experience at Pengs Kda! We want our clients to feel like they’re stepping into a beauty oasis where they can relax, unwind, and leave with a stunning look.
Technically speaking, we have invested in state-of-the-art equipment and cutting-edge tools to ensure that we can provide the best services possible. From high-quality makeup products to advanced hair styling techniques, we stay up-to-date with the latest trends and technologies in the industry.
But it’s not just about the technical aspects. We also focus on the personal touch and attention to detail. Our team takes the time to understand each client’s unique style, preferences, and desired outcome. We believe that communication is key in delivering the best results.
So, whether it’s a glamorous makeover, a chic haircut, or a relaxing spa treatment, we strive to exceed our clients’ expectations and create an unforgettable experience from start to finish. We want everyone who walks through our doors to leave feeling confident, beautiful, and completely satisfied.
We got to know that you are now exploring and are all set to expand your business in the UAE. Tell us a bit in detail about this new venture.
Oh, I’m so excited to share this news with you! We are indeed exploring the possibility of expanding our business to the UAE. It’s a thrilling new venture for Us, and we can’t wait to bring our unique style and exceptional service to a whole new audience.
The UAE is known for its vibrant fashion and beauty scene, and we see great potential in being a part of it. We are currently in the early stages of planning and researching the market to ensure that we can provide the same level of excellence and meet the needs of our future clients.
Our goal is to create a salon experience in the UAE that reflects the same values and standards that have made our salon successful. We want to offer our signature modern and timeless looks, along with the personalized attention and top-notch service that our clients have come to expect.
Expanding to the UAE will allow us to connect with a diverse and cosmopolitan clientele, and we’re excited to embrace the unique style and beauty trends of the region. We believe that this new venture will be a fantastic opportunity for growth and to showcase our passion for creating stunning looks.
As we progress with our plans, we’ll be sure to keep our loyal clients updated on our journey. We can’t wait to share more details about our expansion in the near future. Stay tuned for more exciting updates!
What are some of the must-have beauty products — every lady should have in her bag?
There are definitely some must-haves that every girl or woman should have in their beauty arsenal.
Moiturizer, sunscreen, blush, lips balm,and a mascara.
Remember, these are just a few essentials, and everyone’s preferences may vary. Feel free to explore and experiment with different products to find what works best for you. And most importantly, have fun with your beauty routine!
What’s your signature style?
Oh, I love to play around with different looks and techniques. I enjoy experimenting with bold, colorful eyeshadows and creating fun eye makeup looks. I believe that eyes are a great canvas for expressing creativity and adding a pop of personality to any makeup look.
I also like to focus on achieving a natural, glowing complexion. I love using a lightweight foundation or tinted moisturizer to even out my skin tone and give it a healthy, radiant finish. And of course, a touch of blush and highlighter to add some dimension and glow to my cheeks.
When it comes to lips, I enjoy switching it up between bold, vibrant shades and more subtle, nude tones, depending on my mood and the occasion. I believe that lipstick can instantly transform a look and make a statement.
But ultimately, my signature makeup style is all about embracing my individuality and having fun with makeup. I believe that makeup should be used as a tool to enhance your natural beauty and boost your confidence.
For the summer brides of 2024 what makeup and hair trends will be in and what’s out?
Ah, for the brides of summer 2024, there are some exciting makeup and hair trends that will be in! Let me share them with you:
Makeup Trends:
- Fresh and Glowing Skin: Natural and dewy skin will continue to be a popular choice for brides. Think lightweight foundations, radiant highlighters, and a healthy, lit-from-within glow.
- Soft and Romantic Eyes: Soft, romantic eye makeup looks will be in demand. Think soft smoky eyes, pastel eyeshadows, and fluttery lashes to create a dreamy and ethereal look.
- Bold Brows: Well-defined and full brows will still be a trend. Embrace your natural brows and enhance them with grooming, filling, and shaping techniques to frame your face beautifully.
- Rosy Blush: Rosy blush shades will be a hit, giving brides a fresh and youthful flush. Opt for soft pinks or peaches to add a touch of color and warmth to your cheeks.
Hair Trends:
- Effortless Updos: Relaxed and effortless updos will be popular for summer brides. Think loose, tousled buns, braided updos, or romantic half-up hairstyles for a boho-chic vibe.
- Sleek Buns: It adds a polished and sophisticated touch to any bridal look. You can choose a low bun, high bun, or a neat bun at the nape of your neck. It’s a timeless choice that will never go out of style. So, if you’re looking for a chic and refined hairstyle, the sleek bun is definitely a fabulous option to consider
- Beachy Waves: For a more relaxed and beachy look, loose waves or textured curls will be a go-to choice. Effortless and carefree, this hairstyle will complement summer weddings perfectly.
As for what’s out, heavy and overly structured hairstyles and makeup looks are taking a back seat. Brides are embracing a more natural and effortless beauty aesthetic, focusing on enhancing their features rather than masking them.
Remember, trends are always evolving, so it’s essential to choose a look that makes you feel confident and reflects your personal style. It’s your special day, after all!
What are the three best services offered at your Salon?
Well, at our salon, we offer a variety of fantastic services to cater to our clients’ needs. Three of our most popular services are:
- Haircuts/ hair colour and Styling: Our talented team of hairstylists can give you a fresh new haircut and Colour and create stunning hairstyles that suit your personality and preferences.
- Manicures and Pedicures: Treat yourself to some pampering with our luxurious manicures and pedicures. Our skilled nail technicians will shape, buff, and polish your nails to perfection. You can choose from a wide range of colors and finishes to express your personal style.
- Spa Treatments: Indulge in some relaxation and rejuvenation with our spa treatments. From soothing massages to revitalizing facials, our experienced spa therapists will help you unwind and leave you feeling refreshed and revitalized.
These are just a few of the services we offer at our salon. We strive to provide a top-notch experience for our clients, ensuring they leave feeling confident and beautiful.
What is Naureen’s day like when she’s not at work/salon?
When I’m not working, my day is all about relaxation and enjoying some downtime. I love sleeping in a little, having a leisurely breakfast, and maybe catching up on my favorite TV shows or movies. I also like reading a good book, and spending quality time with my loved ones. It’s all about taking care of myself and doing things that bring me joy.
Any makeup tip you would like to share with your readers?
Prepping skin before makeup is the most important thing, One of my favorite tips is to always moisturize your skin before applying makeup. It helps create a smooth canvas and keeps your skin hydrated throughout the day. And don’t forget to apply sunscreen too!
Neeshay tell us a bit about yourself and your educational background.
I am an Architect by profession with a passion to keep exploring. I completed my graduation from BNU in 2019. I have worked with various architectural design firms as an architect and interior designer, until recently when I decided to embark on a journey of my own practice. I was part of a residency in 2021, which was a turning point in my journey of self-exploration as a creative and set a base for me to develop my photography practice, which I have been passionately pursuing, from there on.
Describe your architectural journey so far and what led you to exploring the artistic side of it?
I believe, my architectural journey is beginning, just now. Initially, I was solely focused on architectural design, but along the way, my aspirations have evolved towards becoming a creative. While I still cherish designing spaces, it’s not confined to just that. To me, architecture is a form of art, that represents an expansive canvas for creative expression and has the ability to manifest itself ranging from grand structures to intricate products; akin artworks, each reflecting the architect’s essence and vision. I intend to delve deeper into this realm and explore as a creative. This perspective has propelled me towards exploring the artistic dimensions of architecture.
How would you describe your art style?
My art style is in a state of constant evolution. I try to not confine myself to a singular medium rather implement my architectural knowledge and experience to whatever medium I intend to explore. Central to my creative identity is the artistic exploration of space through reflections, which adds a unique dimension to my work and a visual experience for all who engage with my work.
Neeshay you are a versatile aspiring artist. What medium of art has grabbed your interest?
I’ve worked with various mediums, including writing, photography, and more recently, ceramics. It’s the concept of each project that dictates the medium for effective communication. Although Photography has been a significant part of my work, particularly in reflection and narrative-based forms. I thoroughly enjoy the medium. It was my undergrad thesis that gave me the courage to pursue it professionally. Looking back, I realize photography chose me, not the other way round-it’s always been my way of expressing myself. Lately, I’ve been experimenting with ceramics, and I’m really enjoying that too.
We’ve seen your particular interest in reflection photography. Tell us a bit more about the medium and what draws you to it?
I’ve always been captivated by reflections. It’s a fascinating phenomenon, creating surreal visual experiences where two planes overlap, resembling artworks in their own right. It’s a beautiful dialogue between the tangible and intangible. Its artistically rewarding exploring space through reflection-an almost intangible dimension, a third dimension. What I find most enjoyable about this art style is how the visual unfolds naturally, often beyond one’s control. All it takes is a keen eye to capture it, and photography serves as a wonderful medium to communicate and capture such artistry.
Any collaboration or exhibition that is very close to your heart and why?
The Residency at Tasweerghar in 2021, marked a pivotal moment in my journey, helping me take a step in the direction that has now become my vision. It stands out as one of my most cherished experiences, reflecting on how it influenced my path forward. Additionally, I had the privilege of being a part of the Design summit held at Lahore Fort from March to April 2024. Coordinating the segment of Pavilions; Materiality as Design was a great learning experience as I worked with some extremely talented individuals and got to witnessed their creative processes unfold through remarkable works. This experience inspired me to pursue my aspirations with renewed hope.
Are there any interesting projects that you are currently working on?
I’ve recently launched my latest collection, “Déjà vu,” for an exhibition at Lakir Art Gallery. In this particular series of photographs, I aim to transcend the boundaries of reality, offering a glimpse into a world that mirrors the surreal landscapes of dreams or memories. I had the most fun making it and excited for you all to see it.
Additionally, I’m exploring ceramics. I am blending forms to see how they respond to one another in vase-like structures. It’s an attempt to create visually striking art pieces. Take a peek at the pictures for a preview.
Also, I’m in the early stages of conceptualizing an art show based on my vision. Slightly nervous but more excited to see how it turns out.
Looking towards the future, what are your aspirations and vision?
I aspire to keep having fun while exploring architecture on my own terms. My vision is simply to free the concept of architecture from the confines of designing spaces to “DESIGNING” in every form and medium. To scale it down from massive structures to smaller art pieces/products and have it valued as any other form of art.
The Exhibit hosted a grand multi brand exhibition in Lahore just before Eid making it so convenient for our all the last minute Eid Picks.
Paper Shaper Lahore:
Ramadan Tabarruk boxes ‘24 are the most elegant white and gold printed wooden boxes with gold foiled details on top with corner embellishments by Paper Shaper Lahore. The box includes, velvet Panisurah, Ayat-ul-kursi engraved gold acrylic fridge magnet in a velvet pouch, 6ml Motia itar in a fancy bottle, customized Date box, peony scented candle, customized Allah pendant & 100 beads tasbih.
Price Rs. 6500/-
Allure by MHT:
Eid is just around the corner and we all are looking for some exquisite jewellery pieces to add that perfect oomph to our Eid outfits. We have picked these timeless pearl earrings by Allure by MHT; the perfect wardrobe staple for the festive season.
So this is Love:
Are you looking for some cute & thoughtful Ramadan gift boxes for kids?! “So This is Love” is a must check as they are designing some very sweet Ramadan boxes for kids which includes, Janamaz, customised Tasbeeh pouch, Ramadan themed cookies, Dua book for kids, Ramadan journal, Prophets stories and choice of star lamp or candy filled star shaped pinata.
Step into the nostalgia of a bygone era with Mohsin Naveed Ranjha’s exquisite Eid collection, a visual ode to the golden age of train travel. Shot against the timeless backdrop of Lahore Railway Station, the collection captures the spirit of journeys taken to reunite with loved ones. Immerse yourself in meticulously embroidered menswear and womenswear, adorned with intricate block prints. Crafted from luxurious karandi, cotton, and lawn, these ensembles are a celebration of tradition and a stylish embrace of the upcoming warmer season. Mohsin Naveed Ranjha invites you to relive the charm of train voyages with this sartorial journey.
Our latest 2024 eid collection pays homage to the rich heritage of train travel and the timeless allure of Lahore Railway Station. As we delve into the nostalgia of bygone eras, we celebrate the cherished memories of journeys undertaken to reunite with loved ones during the festive season. Train travel holds a special place in my heart and I am sure of many others too. It transcends social boundaries and weaves unforgettable stories. From the bustling platforms to the rhythmic chug of locomotives, Pakistan Railways has been an intrinsic part of our collective experience, offering a unique glimpse into our lives, hopes and dreams.We invite you to embark on this journey with us, as we celebrate the spirit of tradition, nostalgia, and timeless elegance.
Photography: @paragonstudioofficial, @waqar_ahmed_butt
Boys Grooming: @paragonsalonlhr
Stylist: @abdullah_sidiki
MUA: @syedhussain_mua
Jewellery: @pierregemmebyhur, @rgb.hifsafarooq, @hafsajahanjewelry
Henna your salon, The Cutting Edge has marked its name in the beauty industry of both Pakistan and Dubai. How do you feel about it today?
The success of my brand brings a feeling of satisfaction, pride, and accomplishment. There is a sense of validation and recognition for all the hard work and dedication of the past 17 years. It drives me to work harder and do better. I’m grateful for the overwhelming response from the UAE market. It’s been a rewarding yet challenging experience so far and my aim is to make a mark amongst the top hairstylists of the world.
It has been a great learning experience to work out of my comfort zone and work in an extremely competitive market in Dubai.
What inspired you to become a hair and makeup artist?
Playing with hair has always intrigued me.
I was a 5-year-old when I first noticed that dolls’ hair could be coiffed. This hobby extended to my sisters and I would spend hours playing with their hair;
braiding it, brushing and trying different hairstyles.
Growing up I would go through my mother’s magazines and notice how impactful the hair is in a picture. I believe 70% of your look is how your hair is done. The first thing that grabs my attention is the hair, the colour, the style and everything related to it.
My mother opened her first salon when I was 19 years old and that’s how I got a platform to pursue my passion.
A brief overview of your experience as a hair stylist, including any specialized training or certifications you have received?
I started training in 2009 and have been working since then. Over the years, I have taken multiple courses from Toni and Guy, Singapore to learn different haircut techniques.
I started my colour training with Loreal Paris and I go there every year to learn new techniques and colour trends. I have also taken training from famous hair dressers like Mounir and Catherine Boden.
How do you stay up-to-date on the latest hair trends, styles, and techniques?
I am constantly studying and attending trainings(virtual and in person) to keep myself updated with the latest trends and techniques. I take courses every 2/3 months with different beauty academies and hair and makeup trainers.
Tell us about a challenging hairstyle or color request you have successfully executed? What made it challenging, and how did you achieve the desired result?
Oh Gosh! There are soo many but there is this one that I recall right now, a client came to me with repetitively box dyed ginger (orange) hair and requested for an ash shade. This is sometimes impossible to achieve in one sitting without damaging the hair. I managed to do it in one sitting without any damage and it took almost 6 hours to achieve the result.
Explain how you’d advise a young girl going for a makeup & hair look that’s both trendy and parent-approved
Please take care of your hair health and skin.
Invest in good hair and skin products. Trust me- healthy skin and hair doesn’t require a lot of makeup or hairstyling.
Tell me about three hair & makeup trends you’re a fan of.
- Korean lips. It gives a very raw tint to the lips, accentuating the pout.
- Curtain bangs are just soo much fun. Depending on your face shape and hair type, they contour your face and add that oomph factor.
- Feathered eyebrows- they add softness to your face
Which hair trend you think will be trending this summer’s season?
Copper gingers and very vibrant shades of rose copper are definitely back. Whether is a blend, balayage or highlights, the fiery shades are definitely the IT look for this summer.
Exclusive highlights from Pakistan’s fastestgrowing brand, Buzzazi. Their Big Reveal 2024 event was graced by Lahore’s elite, renowned influencers and socialites. The Event was managed by Troika Events & PR.#TheBuzzIsReal #SummerWithBuzzazi #TheBigReveal2024 #TroikaPR
Numaish organized by Alina Shahid and Fatima Shah held their first-ever Fashion & Lifestyle exhibit at Defence Club Community Halls in partnership with Diamond Supreme Foam and Fazal Jewellers on Sunday, 24th March.
Rubia Moghees hosted a lovely iftar soiree for Lakhany official’s Eid collection at Theatre live cafe. Pr: Rubia Moghees
Islamic Habitat:
Ramadan is here and Islamic Habitat’s tracing Quran and dua cards are a must have. The tracing Quran is a beautiful yet such a peaceful experience. Connect to Allah and memorise Surahs and duas in the most convenient way.
Butter cream Bake Studio:
Embrace the spirit of Ramadan with these exclusive “Ramadan Mubarak Trays. “ Elevate your celebrations with chocolate coated dates, strawberries, brownies and sweet treats. Order now and savor the essence of Ramadan with these essential delights for your loved ones.
Bokx an Ode:
Bless your loved ones with an exquisite box curated with nothing but love. Featuring organza firoshki, this sectional acrylic box comes with Ajwa and Mabroom dates, hand painted motiya printed panj surrah books, pearl prayer beads, chocolates and an HIH room mist, perfectly lifting all your senses.
“Introducing ‘Ethnic Charm’ — a collection that celebrates the beauty of traditional Eastern wear with a modern twist. Each piece is meticulously crafted to embody elegance and cultural richness, perfect for adding a touch of sophistication to your Eid festivities. Get ready to embrace the charm of our heritage with this exquisite collection!”
Brand: Mulaye by Sadia Abid
Photography: studio Afzal
Models: Neha Maneka
Make-up: Faha Salon
Muse: @hinaafridiofficial
Brand: @theenvyofficial
Photographer: @daudmalikofficial
Videographer: @samfrosterofficial @uqba.mughal
Hair & Make-up: @hussainbabarofficial
Jewellery: @zaheenkamran
Location: @sdproductions
Stylist: @styledbyozi
Natasha, you have a decade of experience in advertising, communication and digital and social media; tell us a bit about yourself & your educational background.
Hi, I’m Natasha Durrani, Chief Operating Officer at Media Matters Communications, which is one of the leading PR and digital agencies of Pakistan. I’m a mother of two grown kids. My daughter is studying in UK and my son is in his last year of A Levels. I started my journey into the world of advertising and communications with an MBA degree from IoBM. I actually got admission in a medical college but at the last minute ditched it and decided to study marketing. I guess it was destiny as I found my true calling in this field.
What inspired you to step into the digital world of PR & advertising?
My husband has been into media and advertising for around 2 decades now and it was but a natural step to join the family business. When I stepped in the business, there was a revamp as I instigated the shift towards the digital side. Today, we are a 360-degree agency which caters to print, electronic, digital advertising and PR.
How did Media Matters came into being and what is your work philosophy?
Media Matters is a group company of Media Pulse which was founded by my husband in 2004. Media Pulse was a core media buying house but we felt that there was a gap in the market in terms of good PR agencies. Hence, Media Matters came into being in 2015. Our philosophy is to be adaptable, innovative, and forward-thinking, ensuring our strategies are as dynamic as the landscapes in which we operate. Our goal is to foster trust and admiration for our clients, turning their vision into compelling stories that engage, inform, and inspire.
What skills or qualities do you feel helped you build a digital marketing agency?
I believe several key skills have been instrumental in building our digital marketing agency. Adaptability and agility are crucial in the fast-paced world of digital marketing, allowing us to respond quickly to industry trends and client needs. Effective communication skills have enabled us to articulate our vision clearly to clients and team members, fostering strong relationships and collaboration. Creativity and innovation drive our approach, ensuring we stay ahead of the curve and deliver impactful campaigns. Finally, a strong focus on data analysis and insights allows us to make informed decisions and optimize our strategies for maximum results. I am very passionate about digital and social media. There is so much you can achieve through it.
Outside of your professional/work area, what hobbies or interests do you have?
I’m a big foodie and a travel enthusiast which also made me start my own Instagram page www.instagram.com/tashathefoodietraveller where I review restaurants and travel destinations. I’m also a self-proclaimed Netflix addict.
Tell us about the collaborations or projects that have made Media Matters stand out.
The first collaboration that I’m extremely proud of is the cover page shoot with Sajjal Ali to promote our client Dubai Department of Economy and Tourism. We are also doing a travel-based YouTube series for Dubai which will be out after Ramadan. This is the first time in Pakistan that someone is making customized content to promote a travel destination.
#LoveLocalPakistan campaign was another feather in our cap which we developed for Meta to promote small businesses which started off using Meta platforms such as Facebook, WhatsApp or Instagram.
Furthermore, we are engaged in exciting and clutter-breaking campaigns for our clients Jazz, foodpanda, Daraz, Careem, Bank Alfalah, PUBG Mobile and many more.
Where do you see the advertising industry, (its importance and influence) going in the coming years?
The importance of advertising will be there but we have to adapt to the changing landscape. The significance of influencer and social media campaigns will increase. The reason being that Gen Z are looking for more relatable, real and authentic content and they look up to influencers to make their buying decisions. TV and print readership are decreasing in this demographic, hence we need to be more creative and use platforms like Meta, TikTok, Netflix, and Spotify to communicate with this segment.
What is the benefit of hiring a PR agency and how do they help in building brands?
PR is all about image management and perception building. Hiring a PR agency can be a valuable investment in building and maintaining a strong, positive brand image. Their expertise, networks, and strategic approaches enable businesses to communicate effectively with their audience, manage their reputation, and achieve their marketing and business goals. We are in the age of boycotts and controversies and it is imperative for companies to seek out the services of a reputable PR agency to keep a clean slate.
What advice would you have for someone looking to get into digital marketing?
Success in digital marketing doesn’t happen overnight. It requires persistence, continuous learning, and adaptability. Start with a solid foundation, build practical experience, and never stop growing your skills and knowledge.