Embrace the vibrant spirit of spring with our latest collection
‘La Fleur’; where Eastern allure meets contemporary grace.
Dive into a kaleidoscope of colors and patterns that mirror the blossoming beauty of the season. Each ensemble is a testament to the intricate craftsmanship and rich traditions that define our brand.
Model: Mahnoor Sheikh, Areeba Tariq
Photographer: Yellow Jacket
Make up artist: Hassan Ali
Jewellery: Fore.pk
Shoes: Lamour
Paradox London marks its success and enters the new year with gratitude. Paradox held a luxe soirée at Caviar Club for Lahore’s who who. @paradoxlondonpk Pr: Rubia Moghees
Tadbeer—Planner 2024 by Soz
Build your own roadmap to success in 2024. For all those who want to experience life’s every aspect to its fullest. This planner is the tool you need to strike a balance in your life, work and the dozen roles you play. But it is more than that, it is a chance of bringing yourself closer to your dream life. Spend the next year crafting your life!
Flower Works Pk
If you are looking out for some elegant flower garlands, gajras and flower jewellery then this page on Instagram is a must check. They make customised flower pieces that are beautiful, cute and very traditional.
Aurah Co Official
The wedding season is in full swing and this beautiful, inspired from Nature; amalgamation of painted peacock print in Mint hues merged with eloquent Jamawar trunk for the Bride Tribe got our attention. A perfect piece to gift to a bride-to-be.
Her Beauty
Winter season makes our skin look very dull and dry and we all need some good serums and moisturisers to provide a good amount of hydration to our skin. Her beauty’s Pillowy & Plumpy serum is the hydration hero of your dreams with 5% 5D hyaluronic Acid and 1% niacin-amide. This gives the skin that extra boost and also treats discolouration.
Outfits: @lulusaronline
Muse: @hiramaniofficial
Hair & Makeup: @imranaslammua
Photographer: @farrukhzafar
photography & @faryalazmatphotohraphy
The Elixir Clinic offers a range of wellness treatments from IV Drips, Ozone Therapy & Chelation Therapy in Pakistan. In addition to our renowned wellness approach, our Pakistan clinic houses a dedicated Aesthetics clinic, allowing those who visit us in Pakistan to feel good inside and out, all in one place.
Welcome and congratulations for a great launch of the Elixir Clinic in Pakistan! Fahad tell us a bit about how did you land into the field of wellness & Cosmetology?
Due to social media and globalization, we have all become aware of well being and we all want to look good and stay healthy. Our passion and genuine interest in beauty, skincare, and helping others feel confident and comfortable in their skin drew us to this field. Since we are an international franchise, we have access to state of the art wellness products, new beauty trends, techniques, and products. Wellness and cosmetology offers the opportunity to help people feel good about themselves starting with change in lifestyle to using recognized aesthetic treatments. Making someone feel confident and beautiful can be incredibly rewarding.
What is Elixir Clinic all about?
Established in 2013 in London’s medical district, The Elixir Clinic is an international wellness clinic recognized as a market leader in intravenous therapy offering preventive health solutions across Europe, the Middle East and Asia. As an international wellness clinic, The Elixir Clinic offers an extensive selection of therapies which include intravenous, anti-aging, regenerative, holistic, and intramuscular treatments to optimize vitality, slow down the aging process and improve your quality of life. We combine the latest medical advances with biohacking education and various natural therapies to improve and prolong the health of our clients. Wellness treatments include IV Nutrient Therapy, Ozone Therapy, NAD+ Therapy and more.
What are the five best services and procedures offered at the Elixir Clinic?
IV therapy, hydrafacial, anti wrinkles treatment, advance skin boosters and facial sculpting.
With the wedding season in full swing what are the two important procedures or services you would recommend to all the brides and grooms?
For brides and groom we would highly recommend HYDRA-Facials & IV therapy.
Once considered a taboo, how do you think acceptance has grown towards these aesthetic procedures in Pakistan?
Due to awareness and the desire to stay healthy and beautiful, people are no longer shy about getting the best treatment to help feel confident. Pakistan has grown in the field of aesthetics as one can see with the huge number of clinics and services out in the market. Treatments like fillers, Botox, threads are now not for those who may have started to look old. These treatments are the norm and women are happy to share their experiences. Girls as young as 18 years are getting Botox done.
What are the benefits of IV Drips and how often should one get himself/herself checked for the vitamin deficiencies ?
We perform a mineral tissue analysis test which tells deficiencies and heavy metal toxicity after that we customize IV’s according to the client needs.
Any new procedures or services you plan to bring to Pakistan that are currently not available?
Yes we will be introducing some unique services and procedures in Pakistan such as:
Bcw Pakistan & Aura consulting and pr hosted the HUM Bridal Couture Week Lunch at kai Lahore and the fashion fraternity came out in huge support.
1. Tinku and Co:
Tinku and Co a new non-profit start-up from Karachi, Pakistan, makes the loveliest trinkets that are woven around whimsical little characters. Founded by Maham Zehra Tinku and Co. was born out of the need to help emancipate low-income women artisans the products range from small toys (that can be used as bag accessories), necklaces, bookmarks, garden sticks, wall hangings and more, lovingly made out of recycled materials by six women artisans.
2. Ashkam_Jutties
The wedding season is in full swing and all our traditional mehndi and mayoo outfits look even more beautiful by wearing khussas. Ashkam Jutties have some beautifully embellished khussas with velvet inner padding that makes the khussas so comfortable and wearable for a long period of time.
3. Cake Mansion by Khadija
It’s a festive season with both weddings, engagements and birthday parties happening all around! Check out cake mansion’s scrumptious cakes as they specialise in making small cute comic cakes and some beautiful wedding cakes.
As we welcome the winter wedding season, we have picked some stunning outfits from prominent designers that are meticulously crafted and will make you stand out this festive season
Ayesha you have been in the limelight with your outfits capturing a lot of attention recently, tell us a bit about yourself?
Alhamdulilah and Thankyou! I’m extremely grateful for the response my work has received in just a short while. My approach to ASM is similar to my personal life. I believe in honesty, hardwork and prayers! I make a continuous effort to be original and unpretentious.
With a wonderful team who supported my philosophy, I have reached where I am today.
How did you end up becoming a fashion designer? What kind of training or education do fashion designers need?
Since a young age I was inspired by my mother’s aesthetics. Her attention to detail was so refined that as a child I remember her getting my khussas made from the same fabric as my dress for Eid!
I would say I explored fashion through experimenting and studying different fashion trends, combined with my personal choice to find a path for myself. Although professional training is very beneficial, finding your own unique style should be every young designer’s goal.
What’s the difference between a couturier and a ready-to-wear designer?
Unlike couture clothing which is customised and made for a specific client, ready-to-wear are clothes you can buy straight off the rack. Couture is handcrafted and designer to fit the needs and requirements of a client to her personal taste, ready to wear is designed for the likes of the majority according to the latest trends. At ASM both couture and ready to wear lines include fine fabrics and fashionable cuts.
Who are some famous fashion designers you admire?
Oscar de la Renta, Alexander Mcqueen and Coco Channel are my favourites. Coco Channel being no 1 for being a great influencer of her time. For 60 years, Chanel epitomised her signature style simply by wearing her creations. I second her philosophy that “luxury must be comfortable, otherwise it is not luxury,”. Chanel’s designs stressed simplicity and comfort and revolutionised the fashion industry.
What is your design philosophy?
My design philosophy is to create unique, aspirational work that alludes to sensuality and youthful sophistication. Exquisite details, intricate draping, and a nonchalant sense of style characterize the dresses at ASM. I believe in top notch quality, attention to detail and catering to each individuals personal style and requirement.
Tell us about your experience working with some of the prominent celebrities of Pakistan.
Recently we shot a campaign with Mahira Khan, who exceeds her reputation of being extremely humble and professional. It was an utter pleasure to work together and the results were absolutely stunning!
What would you say is the most challenging part of being a fashion designer?
Personally, I have a flare for understanding someone’s mind even if they are unable to fully express themselves. This makes my job as a couturier easier for me. My workforce and I are so gelled together, that united we work to produce a garment that is an absolute portrayal of a client’s dream dress.
What are your favourite fashion trends?
My personal favourite this season is sheer fabric with geometrical hand embellishments, showing a fusion of delicacy and modernism. Cut-outs and asymmetrical hemlines on skirts are also a hit trend i’m loving.
What is your recent collection all about?
My recent collection featuring Mahira Khan and Sadaf Kanwal has been inspired by subtle colors, delicate handcrafted attires focusing on elongating the silhouettes, delicate rain like embellishments that sparkle and make you feel elegant and confident.
Where do you find inspiration for your designs?
My inspiration can come from a variety of sources including nature, art, music, everyday objects, and even my city of Lahore. It’s important to keep an open mind and to look for inspiration in unexpected places. Sometimes a relationship or even an emotion can inspire one to design a whole collection. I believe designing is a way expression, just like painting or singing.
Any advice for the upcoming brides and bridesmaids
As important as it is to look beautiful , it’s even more important to feel beautiful.Love yourself, be confident and have a blast! Everything will fall in place In sha Allah!
LeMubdi celebrates the independent and free-spirited LeMubdi-Woman with its stunning wedding wear collection. Each outfit is a bold statement, meticulously designed and carefully crafted to embody elegance and sophistication. Rooted in heritage, these ensembles are intricately handcrafted, reflecting the brand’s dedication to exquisite artistry while empowering the modern woman to shine on every occasion.
Design: @lemubdi
PR/Coordinator: @rubiamoghees
Model: @aroobsworld
Model: @RidaMirza_
Photography: @Nasir_younas_official
Makeup: @Akshas_glambar
Jewelry: @theembellishofficial
Hair stylist: @beunique_London_
Uzma tell us a bit about yourself, and what inspired you to become a Fashion designer?
Ever since I was little, I was passionate about fashion. I used to create outfits for my dolls when I was just a child. My parents got me a professional sewing machine in grade 5. I began designing clothes for friends and family from drawing motives, sketching cuts to selecting fabrics. I even designed wedding gowns for friends!
Pursuing my passion, I studied textile design at NCA, undertook various courses and worked as a fashion designer. Lately, I completed social media marketing from Cornell to expand my skills. I launched two brands. Musawwir for unstitched collections and LeMubdi for pret and customizable fashion.
Bringing joy and confidence to people through fashion truly inspires me. I adore what I do!
What’s your favorite part about being a fashion designer?
My favorite part of being a fashion designer is the power to transform individuals through clothing.
I love creating expressions through cuts and styles, instilling confidence in others with each design and making their day extraordinarily special.
What’s your greatest strength as a fashion designer?
I believe what sets me apart is my ability to deeply understand and interpret the unique desires of my clients. I excel in translating their vision into stunning, personalized outfits.
My clients know me for blending diverse styles and materials resulting in captivating designs that resonate with their individual tastes and preferences.
Who or what are your inspirations for creating your designs?
My inspiration is the free spirited LeMubdi Woman, who believes in self-love and embraces her individuality. She is unafraid to dream big and fearlessly strives to achieve it. Her connection to her heritage and roots, rather than external beauty, defines her strength and character. I design with the aim to empower women like her, celebrating their inner beauty, confidence, and values.
In your opinion, what are the most critical aspects of the fashion industry?
In my opinion the fashion world has a huge opportunity to step up and talk about the real stuff in this age of social media. It’s not just about looking good; it’s about being genuine and inspiring. We seriously need to drop those fashion trends that make people feel like they don’t fit in because of their bodies, skin tones, or age. Let’s celebrate diversity and see more awesome plus-size models strutting their stuff, representing different cultures, boosting body positivity and embracing all imperfections.
I also feel that the fashion scene needs to dive into recycling big time, finding ways to make clothes without trashing the planet. It’s time to shine a light on practical, comfy clothes that are also sustainable. Plus, fair trade practices need to be the norm – the industry has to source stuff responsibly and be more aware of its impact.
Basically, the fashion scene needs a serious upgrade, focusing on realness, sustainability, and fair practices to create a more mindful and responsible world.
What are your favorite trends in fashion, past and present?
Past fashion-wise, those old fitted blazers in the Western scene and the classic short shirts with bootlegs in Pakistani fashion were really cool! Love how they mixed elegance with a unique touch.
Present-day. I like these loose-fitted oversized tops and those long, flowy shirts. Comfortable and practical is the name of the game!
One of the coolest things about today’s fashion scene is how everyone’s pulling everything off. It’s all about diversity and acceptance! I love how there are no strict rules anymore – people mix and match styles, breaking barriers, and celebrating individuality. It’s all about expressing yourself however you feel comfortable, and that’s just awesome!
As a fashion designer, how would you advise someone to dress for a job interview?
Dressing for a job interview is all about striking that perfect balance between being yourself and showing you mean business!
If it’s a western corporate world, lean towards a more polished, professional look: like tailored suits or blazers, dress shirts, and clean-cut trousers or skirts. For this side of the planet, plain co-ord sets or single colour graceful shalwar suits that show you take the role seriously by dressing the part.
If it’s a more creative or relaxed job, you can let your personality shine a bit more. Opt for smart-casual attire like a nice blouse with well-fitted pants or a skirt. Even for this part of the world you can wear a simple elegant outfit to reflect your mindset. Keep it genuine to who you are while ensuring you look put together.
Bottom line is, dress in a way that makes you feel confident and ready to nail that interview!
How would you define your idea of fashion?
Fashion is a very personal thing, different for everyone. The coolest thing about it, fashion’s like a canvas to reflect who you are. Your style choices can shout out your personality without you even saying a word. It’s what makes you feel genuine and confident. For some, it’s a way to be functional fitting their lifestyle, while for others, it’s about making a statement, standing out in a crowd.
Ultimately, it’s about feeling good in what you wear, owning it, and letting your style tell your story.
Tell us about your new collection and where do you see your brand in the next five years?
Our new collection “LeMubdi Adda” captures the essence of this winter wedding season. We’ve got these stunning pieces that bring affordability to the table without compromising on that wow factor. Weaving our heritage and culture into our designs to create something that reflects the connection to our roots. Customization is our thing! We’re all about making sure you get something that’s uniquely YOU.
Now, when it comes to LeMubdi in the next five years, we’re aiming high!
Beyond clothing for men and kids, we’re diving into accessories, blending styles in a fusion that’s fresh and exciting.
Again, it’s not just about the threads – it’s about changing mindsets. We’re on a mission to shake up those beauty standards based on looks and age, boosting confidence for everyone, Watch out, ’cause we’re here to make a difference!
Any advice for the all aspiring fashion designers out there?
Fashion isn’t just about threads and styles; it should be genuine and inspiring. Take this platform as an opportunity to ignite change. Let your creations speak volumes, inspiring people to embrace themselves and fostering a world where everyone feels valued and confident.
International beauty chain The Elixir Clinic opened its doors to the city with a bang.
Habitt opened their new store in Y block Dha and was attended by the who is who of lahore. Pr: Rubia Moghees
Mint & Co.
This season, elevate your winter dried fruits and nuts presentation with Mint & Co’s exquisite Cane trunk featuring a sleek black suede handle and secure lock. Inside, you’ll discover an assortment of 8 glass jars, ranging in size, filled with high-quality dried fruits sourced from Ajeel. This trunk contains 4 small and 4 large glass jars and holds four different varieties of 500g packs of dried fruit/nuts.
Jewelry Line
It’s officially the most festive season of the year and apart from outfits we all need some exquisite jewellery pieces to add that perfect bling to our attires. Check out Jewelry.line’s new polki collection to add some traditional charm!
Aurah Co. Official by Zinnia Ghurki
Gold Gotta work with Resham tussles make the perfect box to gift a Jora. The skilled hands at Aurah Co have worked hard to make your festive season sweeter, happier, and abundant with nostalgia. They will help you in bringing back the grandeur of Punjab’s Festivities. Transform your gifting with ACG’s hand-crafted, reminiscent flavours.
Indulge opulent elegance with the Zain Hashmi Demi Couture collection. Pastel palettes reign supreme, effortlessly intertwining delicate shades with bold demeanor. Each garment is a masterpiece, meticulously handcrafted with intricate embroidery and lavishly embellished with shimmering crystals. It’s couture with an avant-garde twist, where the ethereal meets the extraordinary, bringing forth a captivating fusion of fashion. Step into the realm of sartorial excellence and embrace the future of style.
Dubai, a city known for its towering skyscrapers, luxurious lifestyle, and extravagant experiences, is a haven for wellness enthusiasts seeking the ultimate spa experience. Amidst the desert landscape and opulent surroundings, Dubai’s spa scene stands out as a blend of traditional Arabian rituals, cutting-edge therapies, modern techniques, and lavish settings that promise a rejuvenating escape from the hustle and bustle of everyday life. The city’s spas are nestled within plush hotels, lavish resorts, and standalone wellness centers, each striving to deliver an unparalleled experience.
Holistic Wellness
One of the standout features of Dubai’s spa scene is its emphasis on holistic wellness. Many spas, such as Talise Spa at Madinat Jumeirah, combine ancient healing practices with contemporary methodologies, catering to both physical and mental rejuvenation. Visitors can indulge in traditional hammams, where skilled therapists perform rituals involving exfoliation, cleansing, and massages using natural oils and fragrances. These experiences not only cleanse the body but help one to relax and detoxify.
The city also boasts spas that specialize in innovative therapies, such as cryotherapy, where individuals are exposed to extremely low temperatures to trigger various health benefits, including pain relief and improved skin conditions. Additionally, Dubai’s spas often offer state-of-the-art facilities like hydrotherapy pools, sensory showers, and relaxation lounges designed to enhance the overall wellness journey.
Skincare Regimen
Many spas in Dubai offer bespoke treatments tailored to individual needs. One can step into the Guerlain Spa at One&Only – The Palm for a personalized massage to alleviate specific muscle tension or a custom skincare regimen targeting unique skin concerns. Guests can expect a tailored experience that caters to their preferences and wellness goals.
Spas With Picturesque Outdoors
Dubai’s spa landscape is not only diverse in its treatments but also in its settings. From serene oases overlooking the Arabian Gulf to spas nestled within lush gardens or perched atop skyscrapers, each location offers its unique ambiance for a truly immersive experience. For instance, Amara Spa at Park Hyatt is one of the most picturesque resorts in the city. Some spas provide outdoor treatment areas, allowing guests to reconnect with nature while indulging in their wellness journey.
Ambiance and Design
The integration of traditional practices with modern techniques extends beyond the treatments to the spa’s ambiance and design. Many spas incorporate elements of Arabian architecture and aesthetics, using intricate mosaics, soothing colors, and ambient lighting to create a serene atmosphere. Saray Spa at JW Marriott Marquis Hotel honors this tradition with its Silk Route’s caravanserais. Discover Arabesque embellishments at every corner, detailed impressions, and an enticing selection showcasing age-old therapies employing organic remedies. Its primary highlight is the Dead Sea flotation pool, brimming with therapeutic salts from Jordan. This fusion of cultural influences and contemporary luxury adds a distinct charm to the spa experience in Dubai.
Organic Ingredients
Dubai’s spas prioritize using high-quality natural ingredients in their treatments, further enhancing the holistic experience. Awaken Wellness at Atlantis, The Palm is the perfect place for radiance-boosting facials and nature-themed rituals to try. Guests can immerse themselves in organic products sourced from around the world, from luxurious essential oils to locally sourced herbs and minerals renowned for their healing properties.
Beyond the treatments and facilities, the impeccable service and hospitality offered by Dubai’s spa professionals contribute significantly to the overall experience. Skilled therapists with extensive training ensure that guests receive not only top-notch treatments but also personalized attention and care throughout their spa journey. Dubai stands out as a global hub for wellness seekers, offering an array of spa experiences that combine luxury, tradition, and innovation. From ancient rituals to cutting-edge therapies, the city’s spas provide a holistic haven where individuals can unwind, rejuvenate, and embark on a transformative wellness journey amidst the city’s opulence and charm. Whether visiting for a brief escape or an extended wellness retreat, Dubai’s wellness wonders promise an unforgettable spa experience that nourishes the body, mind, and soul.
National Furniture takes pride in aspiring positive design spaces with incomparable customisation for their valuable customers. We have picked some of the highest quality furniture pieces that will help your world get more precious when you are surrounded by luxury, power and sophistication.
National Furnishers has been established since 1970, with the aim of manufacturing exceptional quality furniture and is now regarded as an image of excellence. They offer a wide choice of hand-carved and straight line furniture in Sheesham (Rosewood) and Walnut wood for both household and commercial use. More than 600 dedicated artisans manufacture high-quality furniture on our 16000 sq. m production area, under the dynamic guidance of our brilliant and skilled team of specialists.
National Furnishers has been established since 1970, manufacturing exceptional quality furniture, and is now regarded as an image of excellence. Tell us a bit about your journey and how did you got interested in furniture design?
As our family is into furniture design since the 1970s that makes me more passionate about furniture design.
Furniture design often involves balancing aesthetics with functionality. How do you approach creating pieces that are both visually appealing and practical for everyday use?
Designing furniture that strikes a balance between aesthetics and functionality requires a thoughtful and holistic approach. Some key principles and considerations to keep in mind are understanding user needs, functional requirements, ergonomics, material selection, aesthetics, harmony, versatility, innovation, creativity, sustainability, user-friendly features, feedback and Iteration. The most successful furniture designs seamlessly integrate from creating pieces that are not only visually appealing but also enhance the daily lives of those who use them.
Sustainability is a growing concern. How do you incorporate eco-friendly practices and materials into your designs to create environmentally-conscious furniture pieces?
We never stop learning and researching eco-friendly designs. This is an evolving field, and staying informed about the latest advancements and best practices is crucial for creating furniture that aligns with sustainability goals.
Customisation is essential to meet individual client needs. How do you approach tailoring your designs to match clients’ specifications and preferences while maintaining your design integrity?
We have standard sizes but we offer a huge variety of designs from which our customers can choose from and we help them create a customised look of their furniture pieces.
Can you discuss your experience with selecting appropriate materials for different furniture pieces and how you ensure durability, comfort, and safety in your designs?
We as a team do a lot of research on material fabrics. We learn and adopt new trends as we always believe in experimentation.
What are your favorite materials to work with?
Woods like sheesham and Teak Wood.
What are some of your most memorable projects?
For me most memorable is high land . It was a project in which I played around with the scale and experimented with material as well.
What challenges do you find in furniture design?
There is no copyright and there are very few furniture designers who are actually certified in this field.
What are the biggest trends in furniture design right now?
I think biggest trends in furniture design right now is Morden open pore furniture.
Can you share your passion for furniture design and your approach to staying current with design trends, industry innovations, and emerging technologies?
As my family was associated with furniture design that was a basic key towards my passion. I went to Buckinghamshire New University where I studied furniture design and since then my passion for furniture design has been unstoppable. We never stop researching and exploring due to which we stay very informed with design trends and the furniture industry.
Allure By MHT hosted their dazzling jewellery exhibit to a full house at Fashion Pakistan Lounge.
Her beauty
It’s cold outside and our skin needs more hydration in this dry, winter weather for which her beauty has launched a whole Hyaluronic Acid Rich Range that will help you lock that moisture in your skin making it look and feel healthy and plump.
Shahmar Jewels
Winter festive season is in its full bloom and we all are in search of some beautiful, blingy jewellery pieces. Shahmar jewels have a huge variety of both modern and traditional pieces that will add that perfect sparkle to your look.
Amelle
Amelle is offering all in one aging solution! This youth potion helps with Biodynamic lifting, wrinkle reduction and skin firming. It also enhances skin texture, eliminates Imperfections, unifies skintone and minimises pores.
