Farah Talib Aziz is now one of the leading fashion houses, tell us a bit about your journey and what inspired you both to become fashion designers.
My mum would cut and stitch her own outfits from scratch from a very young age and realized she had a passion for creating flattering and wearable designs, for not just herself but her friends as well who would really encourage her to keep creating!!
What’s your favorite part about being a fashion designer?
Inspiring people, making women feel their best and executing ideas and bringing them to life.
What’s your greatest strength as a fashion designer?
Staying true to our aesthetic and maintaining supreme quality.
Can you describe your signature design aesthetic?
Effortlessly luxe and timeless pieces that can be passed down to generations.
What has been the most pivotal moment in your fashion career?
Opening our first international store in Houston has been the most pivotal moment for us.
How do you stay true to your design philosophy when trends change?
Keep focus on flattering silhouettes that remain classics but can be accented with trending elements.
Can you share a design or collection you are most proud of?
One of our first bridal collections that was shot by my dear friend Muzi Sufi and featured one of my favourite muses Imaan Madani
As inflation has affected everyone, how do you plan to keep your new lawn collection still affordable for the masses?
By adjusting our own profit margin and creating classic designs from premium fabrics that can be worn again and again for years to come.
Farah Talib Aziz has also marked its name in making the most stunning and traditional bridal outfits. What according to you will be the hot favourite colour palette for the spring brides?
Lavender is really taking over international markets and I feel like it should come in ours too!!
Tell us about your new upcoming collection (both bridal and lawn).
Our Lawn collection pushes boundaries to introduce innovative techniques such as cut work appliqué, laser cut, ribbon work and stylised 3D embroideries, on PURE PREMIUM fabrics, making a lawn collection like never before
Our Bridal collection is created to be loved and cherished for generations to come. It uses traditional embroidery techniques all painstakingly intertwined on pure handwoven fabrics with modern flair.
Any advice for all the upcoming brides and aspiring designers.
Stay true to yourself and you don’t have to follow whatever is selling.
