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What inspired you to explore online connectivity as a serious career?

I’m passionate about creating scalable positive impact and moving the needle for millions of people. The internet, through connected mobile devices, provides an ideal canvas for improving lives at scale.

“Pakistan is transforming and leap-frogging many western countries. All it needs is bold imaginations and fearless entrepreneurs who take risk and make things happen”

When I moved back to Pakistan in 2003 from Silicon Valley, I saw the tremendous potential online connectivity was about to bring as a positive disruptor. With massive investment in telecommunications infrastructure made fifteen years ago, it’s no surprise that today we have sixty million people in Pakistan with smartphones and high-speed internet access. That’s 60% of the country’s adult population. I saw the potential of internet in Pakistan when few took it seriously and thus, invested my career in it. I’m passionate about digitising key use cases to maximise scalable impact.

ROZEE has had a considerable impact on the job market. Tell us about that.

Pakistan has one of the fastest growing middle classes in the world, who are now all online. My jobs platform, ROZEE.PK, is used by over nine million Pakistanis to find jobs. Over sixty-five thousand employers post jobs and receive more than forty thousand job applications a day through this platform. ROZEE.PK has helped over one million people find jobs, which has had a ripple effect in improving the lives of people around them.

You’ve been involved in multiple other projects. Can you walk us through those?

After the State Bank of Pakistan formally launched branchless banking regulation, I saw an opportunity to financially include those who didn’t have bank accounts into the economy. This was when I co-founded Finja, which has partnered with Finca Microfinance Bank to launch SimSim, Pakistan’s first one-minute digital bank account. Through SimSim, anyone with an ID card can open a bank account in about one minute — a huge contrast from the two-week long traditional process. SimSim has over three hundred thousand customers sending money to each other with zero transaction fees.

As someone who hates carrying cash and standing in lines, I also built EasyTickets.pk to digitise ticketing. EasyTickets lets you buy movie, bus and event tickets on your mobile phone. The convenience is addictive.

Looking back, how does the impact your businesses have made make you feel?

I’m proud to have helped over a million people find jobs in just a decade. Several hundred thousand others have found financial inclusion through the mobile bank accounts, so it’s been pretty rewarding. Our digital ticketing platform gives direct access to consumers allowing business models that weren’t viable previously to evolve. Pakistan is transforming and leap-frogging many western countries. All it needs is bold imaginations and fearless entrepreneurs who take risk and make things happen.

What was your childhood like?

My father worked with the United Nations while I was growing up, which gave me the opportunity to live in many different countries. I greatly value the diversity that I was exposed to. I did my middle school from Saudi Arabia and then moved back to Pakistan, where I was enrolled at the Karachi American School. My undergrad was in Electrical & Computer Engineering and Computer Science from the University of Wisconsin-Madison. I did graduate studies at Stanford, while working at Intel in Silicon Valley.

Photography: Raza Ali

April is here and that means it’s time for one of our biggest fashion shows to take place: the PFDC Sunsilk Fashion Week. While there are several fashion shows held around the country, without a doubt, the ones under the mantle of the Pakistan Fashion Design Council (PFDC), are the most prestigious ones.

Over the years PFDC has managed to produce some incredible shows with the some of the most well recognised brands, along with promising young talent (vying for the top spot in its emerging talent category). Journalists, bloggers and influencers flock from different cities, ready to record and report the most happening moments of the four days.

However, with the advent of technology and mobile applications such as Instagram, I’ve been wondering whether we really need these extravagantly organised shows anymore? Here I refer not only to our local shows, but also to the elaborate set-ups done by international design houses such as Chanel, Louis Vuitton and Burberry.

Having attended a few fashion weeks — initially as a publicist during my PR days and later as a guest — I can personally say what these shows provide, social media can provide tenfold. If I’m being honest, the most amount of fun I’ve had watching a fashion show is from the comfort of my sofa, as models sashayed down the runway on a Facebook live feed courtesy of Chanel.

We live in a fast-paced world, where it’s almost become a necessity to have everything immediately available to us. Digital applications and social networking sites such as Facebook, Instagram and Snapchat are constantly evolving, making it easier for brands and personalities to be in close contact with their audience base. Moreover, research has shown that the upcoming generation (GenZ) is concerned a lot more with authenticity and interactivity than they are with grandiosity.

“Having attended a few fashion weeks — initially as a publicist during my PR days and later as a guest — I can personally say what these shows provide, social media can provide tenfold”

But it’s not just about comfort at an event. When I look at fashion shows, I wonder if that same amount of effort, time and money spent could be put to better by simply focusing on digital marketing. Updates such as IGTV and the ability to go live on almost any app, allows brands to get in touch directly with their current and potential customers. Moreover, clients can also give immediate feedback, which I believe is the cornerstone of any successful brand.

I decided to ask around to see if this was just a sentiment I had or whether others shared it as well. To my dismay, my friends in the fashion and lifestyle industry were hesitant to go on the record and publicly discuss the importance of fashion weeks. Although some have suggested that these events are a waste of time and should be cancelled, others still continue to extol the benefits by stating that these shows remain an informal rite of passage within the industry. Not having showcased on any fashion week or at a solo event depicts the brand in an unfavourable light.

This prompted me to look further into the matter. Was I just being cynical and thinking in a one-sided manner when it came to these events? Fashion showcases, were after all, started several decades ago as a way for designers to impress their clientele. It was a way for the artisan to demonstrate his or her craft; in a way they were (and remain) art shows.

Within Pakistan, putting my own scepticism aside, fashion shows remain a way for designers to present their designs. Moreover, they provide job opportunities for several models.

One important aspect that I did not think about before writing this piece was the televising of these events. Sure, designers can ditch shows for social media and just put up insta stories of their latest collections and save a whole bunch of hassle, but in a country like Pakistan the reach that the television can offer is far more than Instagram.

Although I still maintain that brands need to re-evaluate their priorities in this economy and really continue harnessing the power of digital media as they have recently, perhaps my initial outright dismissal of fashion shows was misplaced. Over the course of the past fortnight, writing this piece led me to discussions (sadly off-record) that confirmed to me that there is still a need for fashion shows. Fashion is art and I would be remiss if I didn’t think so – and art sometimes needs to be displayed for the sake of it.

For better or for worse, fashion shows are here to stay. I will continue to form a more definitive opinion on this as I speak to more people during the upcoming weeks. However, for now I can safely say the argument in favour of fashion shows is as strong as its counterpart.

I am quite curious as to what you think. Is this just my millennial cynicism? Are fashion shows a remnant of the lifestyle sector’s past or art that must continue at all costs? Do reach out to us with your thoughts.

Riding on the wave of Laal Kabootar’s immense success, the talented actors sit down with Mehek Raza Rizvi to talk about the overwhelming response they’ve received

Mansha Pasha:

“I gave Laal Kabootar over a year of my life. The journey has been exciting and exhilarating, serving as a huge learning experience. The payoff just makes it all worth it.”
—Mansha Pasha

Audiences had been waiting anxiously for Laal Kabootar ever since the trailer launch and for good reason. How does the phenomenal response feel?

The response feels absolutely incredible. I’m extremely humbled by the love all of us have received, not just from our fans but also from within the industry. It’s very overwhelming when your peers, seniors and mentors are rooting for you.

I gave Laal Kabootar over a year of my life. The journey has been exciting and exhilarating, serving as a huge learning experience. The payoff just makes it all worth it.

How challenging did you find portraying Aliya? Do you see any similarities between her and yourself?

Honestly, no. I don’t think Aliya and I have much in common at all. That doesn’t make portraying her challenging though, because that’s exactly what an actor’s job is—to step into another person’s shoes. She’s very quiet and internalises her emotions a lot, which is unlike me. I can’t really relate to her, but yes, I can definitely empathise with her.

This was Kamal Khan’s debut as a film director. While he’s definitely here to stay, what lead you to trust his vision?

I think his past work speaks for itself, but more than anything, what intrigued me the most is the way he orates and describes his vision. I knew from day one that he would execute this film brilliantly. When Kamal wants to tell a story, he gets absorbed in it in a manner I haven’t seen before. He won’t stop until he gets the desired shot and will make sure his team keeps doing their best too. I also enjoyed how we all bonded as a team, as it helped to have honest conversations about everything with him. Apart from this, he has commendable work ethic and that’s always a plus.

“I think the most amusing aspect has to be the fact that Ahmed and I were kept apart on set by our director.”
—Mansha Pasha

Share some memorable moments from the set.

I think the most amusing aspect has to be the fact that Ahmed and I were kept apart on set by our director. He was very firm about us not joking too much or being silly. Other than that, I’ll never forget that Ahmed broke my phone or the friends I made during our journey.

What’s next?

For now, I’m completing a drama for ARY. I look forward to doing projects that are different and lighthearted.

Short & Sweet

If you could play any other character in the movie, which one would you pick?

Rashid Farooqui’s character is remarkable, even though I don’t think I’d be able to portray it. His wife’s character is also great.

What’s your favourite line from the movie?

“Tumharay haram kay paisey nai yeh kiya hai” (Your black money caused this)

Best thing about your job?

It keeps me on my toes

And the worst?

Actors don’t really connect with each other a lot, except while working together. We all share the same problems, so I feel if we worked on building a community and support system for each other, it would benefit everyone.

Apart from Ahmed, who are your favourite co-stars?

There are so many people, but if I had to pick one, it would be Sami Khan

Biggest competition?

My own self. I always feel like I can do better.

Do you have a life motto?

Just to be happy and not be too hard on myself

AHMED ALI AKBAR:

What does Laal Kabootar mean?

Laal (red) symbolises blood, violence and love, while Kabootar (pigeon) symbolises  freedom, peace and flight. The name of the movie depicts the conflict the characters face in a city like Karachi, where freedom, blood, violence and peace go hand in hand.

Many believe your portrayal of Adeel may be your finest performance to date. How does the love you’ve garnered from the movie feel?

The response is overwhelming. I feel extremely fortunate to be part of Laal Kabootar. It’s something I’ll look back at and be proud of. I was very confident about the film, Kamal Khan’s intricately stylised storytelling, Mo Azmi’s beautiful cinematography, Taha Malik’s unique music and almost all other aspects of the film except for myself. It’s so hard to gauge one’s own work, so I had no expectations.

What were the most special moments while shooting for Laal Kabootar?

There were so many special moments that I can’t pick one. Although, the one thing that makes the entire process extraordinary was how we all drew inspiration from each other. Everyone on this team was so focused, the synergy of the team was remarkable. Every member had an earnest love for their craft and was driven to give their best.

What were the challenges you faced while trying to deliver a convincing performance?

I had no idea how I was going to play a Karachiite. I had to trust Kamal whenever he told me I was on the right track. When we started shooting, it had only been a few years since I’d moved to the city, so portraying a local was a challenge. Adeel could easily have been a caricature, but I wanted him to be real and flawed. I think the toughest bit was to be someone else, yet make the struggle as relatable as possible without crossing the thin line that borders on exaggeration.

“The name of the movie depicts the conflict the characters face in a city like Karachi, where freedom, blood, violence and peace go hand in hand.”
—Ahmed Ali Akbar

What’s next?

Can’t disclose much, but there might be something very exciting coming up in a year’s time. As far as the near future is concerned, I’m just reading different scripts at the moment

Short & Sweet

If you could play any other character in the movie, which one would you pick?

Ibrahim, the character played by Rashid Farooqui

What’s your favourite line from the movie?

This is not the kind of script where I can pick a line. But two scenes that I really enjoyed watching in terms of dialogue were where an intense conversation takes place between Rashid Farooqui and Mohammad Ahmad, and the moment Aliya offers Adeel double the amount in return for an unspeakable crime.

If you could go back in time and redo any one thing in your journey with Laal Kabootar, what would it be?

I’d be more careful snatching Mansha’s phone in the scene mentioned above. I accidentally broke the screen.

Best thing about your job?

The variety of skills one has to learn in order to emulate the characters in the vast range of stories we become part of.

And the worst?

As George Clooney once said, “An actor is always looking for work.”

Apart from Mansha, who are your favourite co-stars?

Yumna Zaidi, Osman Khalid Butt, Omair Rana, Sanam Saeed and Nadia Jamil

Do you have a life motto?

Don’t be good to be rewarded, let your goodness be a reward for others

 

Spring has sprung and nature is in full bloom. The stunning Sabeeka Imam captures the season’s essence against a magical, floral backdrop

Outfit: MANGO
Earrings: Sapphire
Outfit: MANGO
Earrings: Sapphire

 

Colour Me Spring Outfit: ZARA
Earrings: Areesha Chaudhry
Colour Me Spring Outfit: ZARA
Earrings: Areesha Chaudhry
The Spring Power Suit
Outfit: MANGO
The Spring Power Suit
Outfit: MANGO
Lost in her Daydream
Outfit: MANGO
Lost in her Daydream
Outfit: MANGO

Entrepreneur, politician and mother, Hina Butt wears many hats and excels in all of them. In a short span of time, she has become a respected voice for women’s rights, all while continuing to build her fashion house. Areesha Chaudhry talks to her about her journey and how she balances her life

You’re quite an accomplished woman. Tell us a bit about your educational background.

I went to LUMS for my undergrad and MBA and was lucky enough to make it to the Dean’s Honour List both times. From there I decided to delve into International Relations and completed a Masters in it from Middlesex University Dubai. I have also participated in the Global Leadership and Policy course at Harvard Kennedy School.

Take us through your career and your entry into the political arena.

Being a strong advocate of female entrepreneurship, I launched my fashion house Teena by Hina Butt after graduating from LUMS. There I also conducted vocational training for women who desired to be financially independent. For this I collaborated with FACES Pakistan for vocational training programs and market accessibility, where mine and my brand’s role has been to polish the skills of the women, in order to make their products more marketable.

“Being a strong advocate of female entrepreneurship, I launched my fashion house Teena by Hina Butt after graduating from LUMS. There I also conducted vocational training for women who desired to be financially independent”

Politics came about as a result of this programme. I became aware of the dire situation of women’s rights in the country and the lack of opportunities for a large majority of them. It was obvious to me that I’d have greater influence over driving such change through politics; ultimately, I received a reserve seat for women in 2013.

How has politics helped you achieve these goals thus far?

Once in the political system, I strived to create equal opportunities and obtain rights for Pakistani women. This included bills and resolutions that I presented; some of the ones that I am most proud of include the “Child Marriage Prohibition Bill 2013,” “Punjab Home Based Workers Bill 2016” and the “Punjab Domestic Workers Employment Rights Bill 2016.”

I’m also grateful to have served as the General Secretary of the First Women Parliamentary Caucus of Punjab (2015-2016) and am currently serving as the Women Health Representative of the Women Caucus. But, the Women Protection Bill was one of the highlights of that tenure.

You were selected once again in the 2018 elections through the reserve seats. What policy changes are you focusing on this time?

Primarily education. However, I am also actively engaged in obtaining maternity rights for women and have submitted a bill regarding acid and burn victims.

“When you’re trying to challenge the status quo, you’ll face a lot of detractors. However, you need to step out of your comfort zone and pursue your goals with unwavering dedication”

Please tell us how you balance work and your personal life. 

It’s all about priorities. I quite enjoy being a mum, so my son is my priority and I enjoy spending time with him. In the morning it’s politics and the afternoons are with him. Then it’s straight to my business and dinner again with the family. I also ensure that I incorporate working out in my routine.

Any tips to achieve such a balanced life?

Make sure you engage in quality time with your family members: kids, spouse, parents, siblings —this keeps you grounded. And always enjoy your bedtime routine. It relaxes you for the day to come.

What are your thoughts on social media and its relation to all the work that you do?

My social media is very active, especially Twitter. I communicate all that I’m working on, as well as my thoughts on current affairs through this platform. For my business, Instagram has worked brilliantly. In my opinion, social media is like any other tool—one must use it wisely.

You’ve recently represented Pakistan at the World Economic Forum, which is quite prestigious. How did that feel like?

I had been invited by the World Economic Forum as a Young Global Leader —quite prestigious indeed! I was able to meet various heads of state and multiple companies who were interested to invest in Pakistan. My meeting with UNICEF’s director to discuss projects for the Pakistani youth was inspiring.

Recently you submitted a resolution in the Parliament requesting the UN to revoke Priyanka Chopra of her UNICEF Goodwill Ambassadorship. Why is that important to you?

I believe it’s quite contrary to the role of an ambassador of peace to commend military aggression, be it for any country. I felt it was irresponsible for someone in her position to encourage such aggression. Peace can only be achieved if we all work towards it and think of the greater good.

What message would like to give our readers?

When you’re trying to challenge the status quo, you’ll face a lot of detractors.  However, you need to step out of your comfort zone and pursue your goals with unwavering dedication. Achieving your goals justifies the struggle. I’m a firm believer in Allah’s plans for all of us, so I keep faith that the path I’ve been set on will be fulfilling.

Photography: Ali Agha

In Pakistan, the arrival of spring doesn’t only bring with it the promise of new life and a chance to start afresh, or to even lose those kilos we have been packing over the winter wedding season—it also brings with it a peculiar phenomenon now known as “lawn season.” Season is quite an appropriate word to describe this, as this once simple fabric has now taken a life of its own.

Just as the flowers start to bloom again and the temperature slowly rises, we are bombarded form all sides with the latest in lawn. Billboards, television commercials, flyers, print advertisements, social media updates, press releases—all somehow work in perfect harmony to bring to us “the most coveted lawn.” Images of models, local and international, dressed to the nines and accessorised to the max in exotic locations are imploring us to think of nothing else but this fabric. Somehow, all your sorrows and the miserable summer can be easily fixed if you just have the right lawn outfit it seems.

Lawn season begins as early as mid-February now and brings with it its own counterpart to spring fever i.e. (you guessed it) “lawn fever.” Anyone who has been following lifestyle social media accounts from Pakistan over the last few years is aware of the mania these few months induce in consumers. Long queues outside favourite labels and fights over the last article of a certain design have, sadly, become common. However, this was not always the case.

The “lawn wars,” as some publicists are prone to call it, have only begun recently, but have firmly taken over annual spring festivities. Not too long ago, I remember lawn being spoken of in very normal terms and not given the priority status it enjoys today. But why is that so? And where did it come from?

I was quite surprised to learn that there’s a French connection when it comes to lawn. This seemingly simple fabric got its name from the town of Laon in Northern France, where linen lawn was heavily manufactured

The conversation around lawn has always been there; even as a child I remember that the change of season meant my mother and many women around me had to go and get new lawn clothes made. Yet, the ubiquity of lawn nowadays and the almost reverence with which it is discussed did not exist before. I blame the rise of social media making it easier for fashion houses to reach out to consumers, allowing them to take a simple fabric and elevate it to the level of almost “everyday couture;”  they market it in such a way that there is no other recourse.

With all this talk of lawn, I decided to look into this. What is this fabric? Where did it come from?

I was quite surprised to learn that there’s a French connection when it comes to lawn. This seemingly simple fabric got its name from the town of Laon in Northern France, where linen lawn was heavily manufactured. According to the Fairchild Books Dictionary of Textiles, lawn is a “fine, plain weave relatively sheer cotton fabric made in close constructions.” It was used initially to make blouses, dresses (for both women and children) and even handkerchiefs. Other names of the fabric are Batiste and Nainsook.

The original term “lawn” was used for fine linen fabric with an open texture and that is still called linen lawn. Over the years, especially in the Subcontinent with its abundance of good cotton, lawn moved from linen to cotton. The fact that it’s a breathable fabric made it gain popularity due to the extreme summer conditions in the region. Moreover, it lends itself to be dyed easily and printed on; this opened an entirely new avenue for womenswear.

Lawn continued its hold over womenswear for the warmer months for decades. However, with the rise of fashion houses in Pakistan and the constant innovation taking place in the fashion industry, lawn took on new meaning. Catapulted to luxury status, designer lawn is the most sought after fabric every spring. Whether it is stitched or unstitched, a full three-piece suit or just separates, lawn dominates. Designers continue to come up with newer prints every year and embellish them further with intricate embroideries and accessories. Due to the often high price points of designer lawn, imitation lawn vendors have cropped up that allow everyone to be able to wear the designs of the season.

There’s a lot to be said about this, in my opinion. Gone are the times when women would buy unlabelled lawn fabric and simply get their clothes made on their own. Now it’s about whose lawn you wear and whether you were able to get it in time or not. I mean, why would you still be wearing Volume 1 when Volume 2 is clearly in vogue, am I right?

The lawn phenomenon plays directly into our consumerist tendencies and brands comply. Every year budgets are bigger and campaigns are flashier. Social media has definitely played its part in making designer lawn more of a necessity than before.

Whether the demand was created or not, whether there’s a real need for lawn to be so fancy or not, those are lengthier discussions. For now, we just have to accept that we have another season going on and that’s called lawn. Happy shopping ladies!

Royal Bourne is a supplier of premium fabric for over 20 years to many of Pakistan’s top-tier brands. Their focus on superior tailoring and modern simplicity sets them apart. They work with raw material (cotton, cotton yarn), fabrication (weaving and knitting), processing (dyeing and finishing) and apparel manufacturing. With all of that under their belt, they are now introducing their own clothing line, with modern designs and high quality fabrics.

What can customers expect from Royal Bourne?

We have a selected fabric source that is amongst the top 5 fabric manufacturers in the world. Hence, using our experience we are manufacturing high quality garments. Our manufacturing methodology is based on tailor made manufacturing instead of mass production.

What drives you?

A desire to provide high quality products for everyone.

How do customers benefit from your service?

We as a brand always think about our customers first. We want our customers to buy something that is of premium quality but at an affordable price. I guess the proof is in the pudding, as we have a high percentage of returning customers.

Tell us a bit about your backgrounds.

Imran Atif

I did my Masters in Marketing and studied visual arts from the New York Film Academy. I’ve also studied fashion design from the Indus Valley School of Arts and Architecture. Due to my past experience, I manage the creative and marketing aspects of the brand.

Waqas Naeem

Since I have studied engineering, I am into the technical side of things and have firm grip on fabrics.

Five words that represents your brand

l Royal

l Classy

l Premium

l Elegant

l Stylish

What’s the core message you wish to communicate?

Royal Bourne promises its customers high quality products with stylish designs at affordable prices. We have tried to cater everyone through our different collections or labels (Black, Red, Blue, Green, White, Pink and Platinum)

How does your brands image fall between these opposing characteristics?

l Masculine/Feminine

Answer: 4/5

l Simple/Intricate

Answer: 5/5

l Conservative/Extravagant

Answer: 5/5

l Necessity/Luxury

Answer: 5/5

l Fun/Serious

Answer: 3/5

l Professional/Casual

Answer: 5/5

l Modern/Classic

Answer: 5/5

What attributes and/or emotions do you want associated with your brand?

Happy and satisfied

How would you describe your brand to a friend?

Affordable, high quality fashion.

How would you describe its style?

Classy, Sophisticated and Trendy

What actor/actress would be perfect to play your brand? Why?

l For White label: Mahira khan because it’s all about elegance and class.

l For Pink Label: Hania Amir because the collection is all about trendy kurtis.

l For Black Label: Adnan Siddique since this collection is all about sophistication.

l For Red Label: Fawad Khan since he’s the stylish actor in town.

l For Blue Label: Ahad Raza Mir since he’s the trendsetter for people who want to look classy.

l For Green Label: we can take Hamayun Saeed due  to his desi charisma.

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