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Muse @janiraider
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @opmshoots
Jewellery by @_kundan_jeweller
Stylist @styledbymurradrahimkhan

Muse @nimrakhan_official
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @azeemsaniofficial
Jewellery by @farhatalijewellers
Stylist @styledbymurradrahimkhan
PR & Coordination by @murradrahimkhan

Muse @janiraider
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @opmshoots
Jewellery by @_kundan_jeweller
Stylist @styledbymurradrahimkhan Muse @janiraider
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @opmshoots
Jewellery by @_kundan_jeweller
Stylist @styledbymurradrahimkhan

Tell us about your incredible journey from Shashlik for PTV to Joyland?

Its been a remarkable journey of self-exploration and learning.  Following the footsteps of my grandfather and parents , there was no obligation or supposition that I would join the same line and I think there was no active encouragement as well. So, I  chose it by choice, very consciously, that I would get into the performing arts.

My debut, Shashlik, broke the ice in exploring my acting skills  which helped me secure a place among the masses and never had i known that it was just the beginning. I experimented with Commercials, hosting, writing and even teaching as these all mediums of learning and exploring taught me how to sustain myself through failures and made me as strong as my inspirations. The show has to go on!

Realisation comes with time and experience, and that my actual calling was direction or storytelling  primarily, staying behind the camera. I like to act, but should focus more on direction.”

Direction speaks volumes about aesthetics and execution of the plot, and Zindagi Tamasha was a self Realization and side by side cultivated the firm faith in me,  that my directoral qualifications allow me to prove my abilities. As it leaves a lot of responsibility towards the audience who dedicate their time and attention to watching something that you’ve made.

Around 2019, after the inception of Khoosat films, I feel that I earned the freedom to finally make my own films,

“All the way to Joy Land, I would say, the turbulent episodes of your life, no matter within your academic performance or practical worldly wisdom,actually guarantee your growth and determine your graph as to what limits can you touch the sky. Surviving the test of time is the essence of actualization.”

Your father Sir Irfan Khoosat, being the legend of our industry and the one who marked his name in the industry as one of the finest actor and director, gave any pressure to you when you started off your career?!

Of course that’s natural and people do compare. My father has directed stuff for television, theatre and cinema but his primary focus has always been acting.

“Initially when I was more into acting there was a lot of comparison, assumptions and some undue pressure on me as I also started with comedy and my father is very famous and known for some of his iconic comic serials.”

I was very young and not much professional and  lacked that kind of talent my father had.  Soon  I realised that even in acting, I didn’t want to limit myself to comedy and made that  conscious shift.

“I stopped doing comedy because I feared that people will brand  me just as a comic actor because people here can’t differentiate between a comedian and a comic actor.”

“Being a comedian, is a very rare gift that some people have and it is a very specialised kind of performance.”

“I am not a comedian, I am an actor who can try to do different kind of roles and the same goes for my father.”

My father, his name and my surname will always be my  identity. I stopped taking this comparison and pressure too negatively, but being honest, initially I was bothered. I realised it later that this identity is my pride and will always own it as my motivation and life long inspiration.

What do you think are the most important things for a director to have?

Direction is a broad field and it is quite obscure in so many Ways with Strong technical knowledge and aesthetic control being the foremost.  I have learnt over the years that as a director your job is to steer the whole ship or to create an environment where you facilitate collaboration  helping others bring out their best.

“Direction is an artistic endeavour but strangely it requires alot of people to bring their creative and technical skills. So for me it’s all about the environment and the energy that one creates for the collaborators.”

If you could be any actor, who would it be?

Though I would just like to be a good/decent actor but if I had to pick one actor that I could be it is the one and only, Munawar Zarif.

What is your favorite genre of film?

My go to genre as a viewer is psychological thrillers, intense drama and mysteries.

Tell us about your first television appearance?

My first television appearance was in a sitcom called, wrong numbers. It was written by Dr. Younus Butt and directed by Jawad Bashir in 1999.

I played the role of a nerd medical college student and I looked quite unbelievably bizarre.  It was interesting and I remember that I had no idea what acting for camera is all about. There were two rounds of auditions but Jawad created an environment where one would not feel daunted or intimidated.

How do you develop a story and How do you choose which projects to work on?

The keyword for this is patience, observation and some research. If a story sits somewhere in you, where it really makes a place for itself then it will just grow on its own. If you believe in the basic idea, (which could come from anywhere as the whole chemistry is a mystery) and give it the right amount of time then expect some beautiful metamorphosis to happen.

“Not all stories or ideas bloom into something good. At times maybe you just have to sit for long or at times maybe drop the idea. All we need to make is a connection with what we are developing and let it just slow-cook as then stories find you instead of you finding them.”

What is your favorite scene in your film? Why?

That’s a tough one 🙂

I have a theory/practice of detaching myself from my work as soon as it’s done and delivered because it causes some weird obsession sometimes and pulls you down rather than nurturing you or helping you to grow so I’m not very obsessed with my work.

“Yes, I do have fond memories of my work and I think Kamli is studded with brilliant performances and the memories attached to them are very close my to heart. The brilliance of my brilliant actors, when I look at it are just magic.”

As in actor I remember a scene in Manto between Nimra and me where Manto is hallucinating looking deep into the mirror and then Nimra appears. The memory of it and how we shot it is still so fresh  and clear in my mind. I was so close to the mirror in that scene that  I could not even see myself and simultaneously I had to be aware of the camera and Nimra’s magical appearance; in short it was all just spellbinding.

What inspired you to make Kamli and be a part of Joyland?

I think life usually inspires you, your own exsistence at that point in time and the emotional space you are in. Kamli grew very organically from a short film that I saw and then it developed with a lot of my own personal experiences and my screenwriters own take on themes. The  story stayed with me and I gave it time to grow and breathe and it blossomed into the blockbuster, Kamli!

As a producer, I have a supporting role in Joyland and I love Saim as a friend and as a filmmaker and I knew that he was developing Joyland and when he asked me to be a part of it I was more than happy to help him make this dream of a film come true.

What was the most challenging aspect of directing a film?

Just making the film with some sense of freedom and keeping your vision intact without being a dictator or having unnecessary control and having everybody collaborate is the most challenging aspect I think. You can’t be aggressive or too angry while directing any project.

“Being a director is like having a great amount of responsibility where you need to find a middle ground with all the collaborators and still not letting go off your style, integrity and the creative approach that you have.”

What was the last movie you saw?

The last movie I saw was, Cate Blanchett’s Tár.

Would you like to share some details about your upcoming project with us?

A Tv serial is coming on Green Tv called Goum. I have directed this and also acted in it. There is also a limited series coming up on Express Tv with Saba Qamar , Juggun and Rabia Butt.

I’m also doing a lot of exciting stuff for my YouTube channel, Khoosat Films. We have three shows as I’m exploring the landscape of digital world.

“I am in the process of writing a feature film.”

Tell us about how “Khoosat in the Kitchen” started and the whole idea behind it.

I have done a cooking show a few years ago too it was called, ‘Star Iftar with Sarmad Khoosat’. I am not a chef but I am actually a very passionate cook and I come from a family where everyone is a foodie.

“We are family that’s a mix of kashmiris, Chaudhrys and Jutts so we have a variety of food. My Dadi was from Delhi so we have a taste of that as well with some great cooks in the family.”

I find cooking very therapeutic and particularly talking about  ‘Khoosat in the Kitchen’ I’m trying to explore the digital landscape and trying to see what kind of content or interaction with the fans can be done. More of a fusion of two things that I love the most, food and films.

Any advice for aspiring filmmakers?

Dreams do come true depending on how much conviction and belief you have, so belief in your dreams and originality and don’t ever look for shortcuts. Enjoy the process!

Photography & Edit: @waqar_ahmed_butt @paragonstudioofficial

Celebrity: @sarmadkhoosat

Make up & hair: @paragonsalonlhr

Salon style director: @alikhalid_26

Wardrobe: @jermynst

Stylist: @humzahmaliks

Set design & Art direction: @ayproductions.pk

Shoes: @hushpuppiespakistan 

Highlights from the Grand Launch of Chief Apparel (@chiefapparel.pk) in Gujranwala. Decor by @bandbajabaraatofficial & the amazing iftar by @rabyaaofficial

 

Fashion Pakistan Lounge hosted their annual multi-designer Ramadan and Eid exhibit with much fanfare.

 

Salma Mudasar of Fashion Boulevard Lahore hosted her annual Ramadan & Eid exhibit with much fanfare.

 

What would you say is the most challenging part of being a fashion designer?
Honestly, it’s really fun being an entrepreneur and a creative person at the same time, but sometimes I desire to craft pieces that the data would not support. I prefer to stay away from the typical pieces but my team keeps reminding me to stick to what the research says. The clash of the two and to find the perfect balance can often be a challenging aspect being a fashion designer.

Who are your style icons and why?
Definitely Queen Rania Al Abdullah of Jordan. Her sartorial taste is beyond impeccable. I am obsessed with her elegance in every outfit she wears. The monochromatic color scheme along with the pop of colors is such a breath of fresh air. It’s like there’s fluidity and movement within the flowing fabric that she wears.

What are your favorite fashion trends?
Definitely gossip girl era. Headbands with a Chanel coat and a cute short skirt. Blair all the way!

What is the most exciting part of being a fashion designer?
When it comes to my brand, it’s definitely the aspect where I have a play with my creativity along with my entrepreneurial skills. The perfect amalgamation between the two areas and executing the perfect balance really excites me.

Tell us a bit about your new collection?
My most recent collection “Lilly Affair” is all about movement; there’s a solid flow through the cuts. I wanted it to be a like soft spring breeze dancing through the summers. The floral patterns represent a breath of freshness, representing nature’s pure essence.

A Grand Opening of Diamond Direct at MM Alam Lahore. Pr: Hadiyya Aazer, Rubia Moghees, Murrad Rahim

 

Tara Uzra Dawood held her “Saturday” birthday party, this year themed after Netflix’s smash show “Wednesday.”

 

Risham Saqib
ties the knot exuding ethereal elegance & timeless charm!

We love how the bride kept everything so fresh, glowy and magical. From the dreamy floral decor to meticulously crafted attires everything looked no less than a fairytale.

Bride: Risham Saqib
Nikkah, Mehndi & Barat outfit: Rishmal
Walima outfit: Faraz Manan
Jewellery: Neemar Jewellery
Photography: Mobeen Studio

Khaadi welcomes you to the Experience Square in Lahore, Y BLOCK DHA, a prestigious thoroughfare in Lahore’s high-profile shopping district. The Experience Square occupies a newly renovated structure with four floors, each designed for connection and discovery. This multi-level store features a striking all glass façade which generates an inside-out feeling amplifying the retail experience.

DISRUPT TRANSFORM

Our logo consists of the Mark of Expression which is a tangible symbol of our brand representing  everything we are: our expressive heritage, our values, our people, our offerings.

The metal and glass retail building is topped with this Mark of Expression looming over Y Block with its inviting atmosphere and contemporary design.

The transparency of our structure allows natural light to penetrate and create a sense of openness and spaciousness. Large glass panels are used extensively in our design, providing scenic views of the surrounding environment. This creates a visually striking and modern aesthetic, as well as a unique experience for those inside the building signaling the brand’s signature design elements.

BASEMENT

This area is dedicated to Fabrics, where you descend the staircase from street level and immediately step into an explosion of creativity and colour. Fabrics are creatively displayed on mannequins, enabling you to visualise and experience the flow and drape.

In addition, we have introduced a convenience line of tailored fabrics into ready-to-wear pieces to cater to your busy schedule.

The basement sees exposed columns and arches accented with hand painted Khaadi motifs. You will witness these icons along a series of carefully designed sequences throughout the space.

GROUND FLOOR

Stepping into this space, you will be stunned by a  Stepping into this space, you will be stunned by a suspended elliptical mesh created by Sohail Abdullah, which serves as a focal point, spanning all four floors. The artwork is made with a mesh of galvanised steel wire in hues of the Khaadi Orange, woven in the primordial weave used to make fabric. The resulting piece appears translucent, flowing and weightless.

The floors, wals and ceilings of the ground floor are  The floors, wals and ceilings of the ground floor are covered with natural colours that give neutrality, warmth and originality to the space, providing an ideal texture to showcase Ready to Wear and Accessories. You wil also discover our designated gifting area, which ogers the convenience to wrap gifts bought at the Experience Square.

Nestled in the corner, our olfactory experience is curated to immerse you in a sensory journey, enabling you to discover your scent.

Boasting a sprawling bright space near the fitting rooms, is the light box, ilustrated by our in-house designer Madiha Sarwar and executed in 3D by Suleiman Faisal. Ful of life, colour, bold shapes and imaginative compositions, this art represents the fierce and fashionable Khaadi woman. The controled use of light combinations changes the perception of the artwork; alowing customers to perceive and feel the space digerently.

FIRST FLOOR

The mosaic stairs come alive with the hand painted arches that lead you into the first floor, which is an extension of Ready To Wear.

For those of you who are willing to try styles that can exalt your search for refined and contemporary femininity, including Shoes and Accessories, this entire space is made to disrupt and transform.

Designed to inspire creativity, a fashion runway  Designed to inspire creativity, a fashion runway hand painted in a stunning colour gradation by Syed Phool Badshah will immerse you in a selfie walkthrough.

SECOND FLOOR

The Fashion Lounge

The light, the artwork and the experience will draw your eyes upwards. With a sophisticated monochrome interior and specially designed lights, the Fashion Lounge aesthetic is a homage to the design language of our premium range. Enhancing your sense of comfort on this floor,  Enhancing your sense of comfort on this floor, our bespoke lounges are created for you to pause, sit back and relax in between your power shopping trip. As a personalised service to you, a fashion expert will be readily available to assist and recommend style options for festive occasions.

For the first time ever, HSY introduces affordable festive collection for the women of Pakistan, named after his mother

Rehana Collection starred by the women of substance is a tribute to the remarkable women who inspired it all on multiple levels. “Rehana” is a celebration of the spirit of womanhood, paying homage to the silent yet
tenacious women who tirelessly uplift us every day.

HSY presented an affordable festive collection, for the first time on Women’s Day to celebrate the women
of substance, because they all deserve to wear what they love.

Tammana mey, taqdeer mey,
Khuwab ki tabeer mey
Shayer ki tehreer mey, soorat mey, tasweer mey
Deewanay ki sada bhi mey, manzil mey wafa bhi mey
Mey wo roshni hun jo aghaz degi, jo lafzon ko awaz degi
Bus in lafzon ko parhti jao, nikharti jao, sanwarti jao

— Sajal Aly —

Maa hun mey, himmat hun mey
Had bhi mey, bey hud bhi mey
Pehli muhabbat bhi mey, akhri ulfat bhi mey
Zindagi ka wasta bhi mey, jannat ka rasta bhi mey
Mey wo shohrat jo naam degi, mey wo muhabbat jo thaam legi
Is shohrat ko le keh charhti jao, is muhabbat ko le keh barhti jao

— Sarwat Gilani —

Hamari intehaye shauq kya hai,
humay har rah guzar pehchaan legi
Hamaray samnay manzil nishaan hai,
nayi subho hamay bhi jaan legi
Is shauq mey machalti jao,
is subho mey ubharti jao

— Hadiqa Kiani —

Jurrat hun mey, taaqat hun mey,
Justajoo mey, azaadi mey
Sitaron ki chamak bhi mey, baharon ki ramaq bhi mey
Ranj mey shafaq bhi mey, umeed ki jhalak bhi mey
Mey wo aandhi hun jo toofan degi, mey wo barish hun jo gulistan degi
Bus aandhi ki tarha larti jao, rukti kyun ho, karti jao

— Saba Qamar —

Known as the “king of Couture” and after completing almost 29 years in the industry, how has the journey been for you and what is your favourite part of being a fashion designer?

The journey has been very rewarding and I feel incredibly blessed and grateful for that as not many people get to do what they love. I believe I have been given this opportunity by my clients and people around me to continue doing what I love the most and this is where my greatest achievement lies.

“I am basically a kid in a shop, getting to live my dream everyday”

We all know that no one in the fashion industry makes a red classic attire better than HSY and the designs you create are always meticulously crafted with some eye catching intricate details, what is your design philosophy and what is your inspiration while creating such designs?

My design philosophy is timeless elegance and beauty. When someone buys my design from any of my collection they should buy it thinking that it is not something on trend, it will be a timeless classic piece that can be worn and used over and over again!

“The fashion and design industry now has become a space of sensationalism all across the world; I want to the peaceful eye in the storm where there is a guarantee aesthetic and classiness  that will never go out of style.”

I believe men make beautiful clothes for women, as that’s how they like to see them. What sets me apart from ‘men designing clothes for women’ is that I design clothes for true women, in particular my mother and my sister and if my mother and my sister are not  able to wear my clothes then all the other women in my culture won’t be able to and I keep that very close to my heart while designing clothes.

Tell us a bit about your collection, Rehana and the whole concept behind this very special campaign

This collection is very close to my heart as it’s named after my beloved mother. I’m very close to my mother and I talk about her a lot…maybe all the time as I lover her dearly. I believe that if people follow us for the trends then they should also follow us for this particular trend that I want to be there always, which is respecting our parents and our elders as it’s a big part of who I am.

“This collection is for my mother and to establish her name because I want her memory to live on. The memory of her to me is not the glamorous woman I know, my mother represents to me hard work, she brought me up as a single parent, doing multiple jobs to pay our bills”

The only way I can celebrate her is to make collections in her name so that all the single mothers out there who might be raising another HSY or another star to feel empowered and seen! I want them to know that there is a brand (HSY) who sees them, understands them and is making beautiful clothes at prices they all can afford!

The new economy is not getting better anytime soon so rather than complaining about it we should start taking action in regards to how to best service people struggling in this time.

“Even if this means less profit, I can’t ignore my clients who gave me 29 years of success and support and I want them to know that I’m there for them in these testing times”

Women and men both eagerly wait for your new collection, will HSY be launching a collection for Eid this year?!

Of course! This year you will be seeing us working with all the extremely talented celebrities, staying very close to who they are and who we are as a brand!

Stay tuned for some amazing surprises as we are all set to launch some exquisite pieces for both men and women, from Eid to couture we will have something in store for everyone, At Affordable Prices!

Take some style inspiration from Hussain Rehar while getting ready this festive season. Hussain strikes a pose wearing a classic white kurta shalwar with beautiful floral embroidery paired with a traditional sandal.

Shehrbano Taseer styles a lawn ensemble by Farah Talib Aziz radiating grace and elegance. The mustard attire emulates soft kaantha embroidery in dainty florals that bloom all over the shirt paired with a woven jacquard dupatta.

PSL is in full swing and we are completely in love with Zainab Abbas’s outfit choices. She wore a subtle, creamy, silk matching separates from Sania Maskatiya with ruffled sleeves. She accessorised the look with rock-stud patent-leather mule by Valentino.

Sona Rafiq turned heads at a wedding wearing a meticulously designed outfit by Wardha Saleem. The attire was a perfect choice for a day time event highlighting beautiful hues of blush pink, embellished with gold and silver crystals, pearls, sequins and zardoz.

Momal Sheikh is making waves on the internet as she attends Paris Fashion Week oozing oomph in a chic cape designed by a student from the AIFD University. She paired the cape with a sleek black dress and stiletto heel sock boots.

Amna Hassan stuns at a wedding ceremony in an intricately embellished gown in hues of rose gold by ace designer Faraz Manan. She accessorised the look with a rose shape, silver clutch by Judith Leiber.

Dawood Global Foundation held the 14th LADIESFUND Women’s Awards for Pakistan 2023 at Sindh Governor House, Karachi, honouring the nation’s most distinguished and significant women of the year. Chief Guest: Sindh Governor Kamran Tessori

 

Anaya by Kiran Chaudhry launched their SS ‘23 luxury lawn with much fanfare at Cosa Nostra.

 

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