Afsaneh’s magnificent formals collection, Pareesa, features resplendent designs in velvet, silk and organza with intricate tilla, mirror and thread embellishments. The beautiful Aymen Hikmat picks her favourites and styles them for our readers
Photographs by ALI AGHA
For the modern-chic bride who prefers going the minimal route — bid adieu to boring and undistinguished looks, as the era of experimental silhouettes, distinct styling and vivid colours is here
Designer: Hira Ali Studios
Photography: Zahra Sarfaraz at Centaur One
Makeup: Toni & Guy
Models: Meher Janjua, Anushka Qizilbash & Sania Ahmed
Location: Gaddafi Open Air Theatre
Art Direction: Aniqa Fatima
Styling: Maryam Raja
Jewellery: Hayalutfullah, Jewelicious & Traditional Jewellery
Heartthrob Bilal Ashraf made jaw drops with his fitness transformation that premiered with his film Superstar.
Here he speaks with Mehek Raza Rizvi about the gruelling process and what being fit means to him
The last time we spoke, you mentioned how hard you were training to get fitter for your role in Superstar. The effort has evidently paid off and you’ve received a lot of praise for it. How does it feel to have achieved your goal?
Well, I don’t know about praise, but it does feel great to have accomplished something I put hard work in. The fitness of my character, Sameer Khan, or the song “Dharak Bharak†may seem like a very small aspect of the movie in its entirety, but it took a year to achieve.
It’s always good to be healthy and in shape, so it’s something that benefited me on a personal level too. At the end of the day, nothing tastes as good as a six-pack feels.
Run us through your training routine. What specific role did diet play in the process?
My training routine looked different every day, based on my work schedule. There were days I trained three times a day, but then there were also days I skipped. In fact, the last 20-21 days I couldn’t train at all, because I was constantly shooting “Superstar†and had no energy by the time I would get done.
To be completely honest, I’d say training is definitely important, but only 20%-30% of the process. The real key is nutrition. I was on a very strict diet with limited water, controlled food and no sugar. It’s pretty scientific and calculated. All credit goes to my trainer, Faisal Shafi, for pushing and pulling me in the right direction.
Was working on your fitness a requirement communicated to you by the makers of the film or was this a personal impulse?
It was a bit of both. My director, Ehtesham bhai and producer, Momina Duraid, both thought it would add an interesting facet to Sameer’s character. I was on the same page.
How did you stay motivated? What advice would you give others to stay on track?
The easiest way to stay motivated is to set a goal and then determine a timeline for it. It could be for anything—getting fit, achieving something in your professional or personal life—whatever it is that you want to work on. Start working backwards once you have your eyes set on the end result and it’ll help you stay focused. That’s what worked for me. Although, I wish I had more time to rest while I was on my fitness journey. Off days are extremely important when trying to build a physique, but I think that’s where Faisal really held me together.
How do you feel life has changed after adopting a healthier lifestyle?
I’ve packed on a few kilos now that the film is out and I’m not being as careful with my diet. However, once you know what it feels like to be fit and wake up with a six-pack every day, you can never completely go back to old, unhealthy patterns. Your mind is constantly pushing you to beat your last accomplishment and set new goals.
Adopting a healthier lifestyle has been life changing for sure. I have more energy, I feel less lethargic and get more done in a day. Honestly, I don’t crave junk food or anything unhealthy anymore. It’s not just about looking a certain way, being cognisant of what you’re consuming is valuable for your heart, your mind and every other bodily function. Feeling stronger is a great feeling.
When celebrities give in to the pressure of looking a certain way, it curbs the conversation on body positivity. How do you respond to that criticism?
If an actor loses or gains weight for a role, they’re just doing their job. It’s our responsibility to do justice to the project we’ve signed and get into character to the best of our abilities. In no way does it signify we endorse body exclusivity. Our transformations may also be temporary, just to fit the characters we portray. The intention is never to set an ideal or make the audience feel pressured. At the end of the day we’re playing someone else on camera, not ourselves.
“It’s our responsibility to do justice to the project we’ve signed and get into character to the best of our abilities. In no way does it signify we endorse body exclusivityâ€
What’s next after Superstar?
Lots of travelling and rest. I also want to give time to my family.
Is not appearing on TV a conscious decision? Can your fans expect to see you in a drama serial any time soon?
It’s not a conscious decision. If I’m offered a drama serial that touches my heart, of course I’ll do it. As of now, however, I haven’t come across anything that I felt as strongly about, as I do about cinema.
So many celebrities went public with their relationships this year. Is marriage on the cards for you anytime soon?
I guess you’ll have to wait and find out!
Janaan, Yalghaar, Rangreza or Superstar?
Superstar
Mahira Khan, Armeena Khan or Urwa Hocane – your favourite costar?
Mahira Khan
Biggest lesson you learnt this year?
No matter how much you promote a film, or how big a cast you have, at the end of the day, good content is all that counts
A secret trick you use to ward off the nerves before a shoot?
Listening to good music and surrounding myself with the right kind of people
Favourite song from Superstar?
“Bekaraan.†It was the first song we shot and also the first time I shared screen space with Mahira
“At the end of the day, nothing tastes as good as a six-pack feelsâ€
And dialogue?
“Kisi cheez ko pakray rakhna – umeed; kisi cheez ko chorh dena – yaqeen†(To keep holding on to something is hope; letting go of it is faith)
Who would you say are your closest friends in the industry?
I’ve become very close to my “Superstar†family – Ehtesham bhai, Mahira, Azaan Sami Khan and everyone else. Apart from them, Gohar Rasheed is very dear to me, as are Armeena Khan and Kubra Khan
The last time you lost your cool?
During a promotional shoot for “Superstar.†It was a really stressful day and we were functioning on very little sleep
The most outrageous rumor you’ve heard about yourself?
That I’m married and have children
Interview by Mehek Raza Rizvi
Photography by Shahbaz Shazi
Most of us have the urge to get fit, but very few have the motivation to follow through. What drove you to adopt a healthy lifestyle?Â
The moment I turned thirty, I realised being overweight made me susceptible to multiple health issues like diabetes, high blood pressure and knee/joint pains. The thought of having to deal with any of the aforementioned ailments or letting the quality of life I lead get affected is what scared and motivated me to get into shape.
How often do you work out and what exactly do you do at the gym?
For the first six to eight months I used to workout five days a week, but now I’ve cut it down to three days a week. My training includes a combination of everything and I seriously never know what my trainer has planned for the day. I trust him completely and he decides what exercises I should be doing.
Did you make any major changes in your relationship with food?Â
Diet is the main element if you want to shed weight. I strongly believe 80% of the process includes monitoring nutrition, while 20% is exercise. I didn’t follow any specific diet plan but changed my eating habits completely. I’ve shifted to healthier options and avoid carbs. You need to do something that’s sustainable and make it a lifestyle.
What’s your take on fad diets like keto?Â
I haven’t tried keto myself, but know people who have and the results are phenomenal. Personally, I don’t think fad diets are for me though; they just don’t make sense or appeal to me. I feel there are no shortcuts if you want long-term results.
Drastic transformations involve a change in your lifestyle for good, so it’s better to adopt eating habits that are realistic and maintainable.
Your transformation is incredible. How long did it take you to get to your current weight?Â
I’ve been working out regularly since two years and started watching what I eat a year and a half ago. Weight loss isn’t an overnight process.
Do you still have any fitness goals to achieve?Â
Yes, of course. I want to lose another ten kilos.
Have you managed to drop a steady amount each month or were there times it got frustrating?
It gets frustrating every now and then. For example, my weight hasn’t dropped in the past five months. It’s like I’m stuck. One can’t lose hope and give up though.
How do you manage to remain consistent? Are there days you lose motivation?Â
There are definitely days when I feel lazy. However, if I end up skipping a day at the gym, I try to make up for it by controlling my diet more than usual and not eating carbs at all.
How do you think your life has changed after your transformation?Â
I was always very comfortable in my skin, even when I was overweight. So I wouldn’t say my confidence got a boost, but I’ve seen an immense change in how people view me now.
What advice would you give to those struggling with their weight?
You need to be consistent and ready to work hard. There’s no magic potion or shortcut to losing weight. Change your entire lifestyle and make peace with it.
Interview by Mehek Raza Rizvi
Who says gymwear has to be boring? With fitness being on everyone’s mind nowadays, athleisure is on the rise. Browse through for some funky looks
Models: Arsalan Ihsan & Tara Rajput
Concept & Photography: Arslan Manzoor at 360 Degrees
Wardrobe: MANGO at AK Galleria, Haraka & Koyo by Lulusar
Styling: Areesha Chaudhry
Hair & Makeup: Mansoor Khan at 360 degrees
Coordination: Murrad Rahim Khan at 360 Degrees
The twenty-four-year old fiery actress, Yashma Gill, sits down with Haider Rifaat for an exciting chat about her thriving career and new drama serials “Alif†and “Chungalâ€
Tell us something about yourself that your fans don’t know.
I hold a Bachelor’s degree in Psychology from Melbourne, Australia.
What are your three defining traits?
I am intuitive, good at counselling and combat negativity well.
When did you realise your love for acting?
It’s been there for as long as I can remember. Growing up, I took part in almost every school play and recorded myself on a flip phone to assess my skills. I remember there was a time when I stopped watching films completely, because it made me sad that I wasn’t the one acting in them.
What’s the most frightening part about entering the entertainment world?
My work is seen throughout the world and that terrifies me. Even my personal life is under scrutiny by the media. I felt conscious at times, not knowing if I was doing things the right way. Thankfully, people have accepted and loved me. The glamorous side to this profession is pretty superficial though. It’s honestly a tough job!
What advice would you give others who’re starting out?
Don’t trust everyone you meet. People will confuse you regarding the choices you should make. Befriend a few reliable people only and they’ll genuinely help you get through tough times.
Is life in the public eye easy or difficult for you to navigate?
It’s never easy – your life becomes public knowledge, but by God’s grace, I take it positively and try to set an example for others.
What empowers you to give the best to your work?
Allah and my family. My fans give me confidence and they empower me immensely. I have come so far and have a long way to go. That knowledge instills confidence in me and allows me to persevere.
How do you plan to make a difference for women in your role as a performer?
We need to put an end to scripts that use the “vicitmised woman†narrative for ratings. I think subconsciously our society finds violence against women socially acceptable. Our dramas subliminally send across that kind of message. The lesser you depict women in a negative light, the more we can put an end to such practices. Eventhough the female protagonist emerges as a warrior in the end, it defeats the purpose of responsible storytelling if her character suffers throughout the series.
Tell us about your role as Shelly in the new drama serial Alif.
Shelly is an actress and a supermodel. She is the quintessential performer in Momin’s (played by Hamza Ali Abbasi) films. Shelly likes him a lot but is under the false impression that he admires her as well. Momin intends intially to only cast her in his films, but Sajal Ali’s character ends up replacing her.
What other projects are in the pipeline?
I’m shooting for my new drama serial “Chungal†which will be aired on Hum TV. Directed by Farooq Rind, it stars Yumna Zaidi and Bilal Abbas as well.
What’s your dream role right now?
I would like to play an air force pilot or anyone in a symbolic military uniform.
Actors you would want to do your next project with?
Yumna Zaidi, who I’m currently working with and Feroz Khan.
Who are some of your inspirations from the media?
You learn something new from everyone. I admire Bilal Abbas for being consistent in every scene, while also providing me with much-needed cues during our shoots. My experience working with him has been the best so far.
Sum up your personal style in three words.
Casual, improvised and comfortable.
Biggest pet peeve?
Lies and diplomacy.
Lahore or Karachi?
Lahore has my heart; Karachi has my family.
Best thing about your job?
It gives me a platform to express my creativity.
And the worst?
I don’t get to spend much time with my family.
Label: ZARTASH, HANIF JEWELLERS
Talent: MANAL SALEEM & FAREEHA SHEIKH
Photography: REHAN KHAN
Art direction, stylist: MAHA REHAN
Hair & makeup: UMAR AZIZ
The uber-talented team at Guddu Shani brings to life the fabulous and whimsical designs of Murrad Rahim Khan in
this shoot
Designer: Murrad Rahim Khan
Photography: M Ali Abbass at GudduShani
Hair & makeup: Tuba Shahzad
Styling: Lara Madhuwal and Murrad Rahim at GudduShani
Art Direction: Hussein Kazmi at GudduShani
Production: Team GudduShani
Women not only embody various roles throughout their lives, but also different alter egos. Be it fierce, strong or your friendly neighborhood girl, the modern female has a diverse personality that equips her to face the world. This editorial is an ode to that spirit
Photography: Ali Agha
Coordination: Mehek Raza Rizvi & Areesha Chaudhry
Opens up: The multitalented star and inspiring role model is known to be vocal about the struggles in her personal life. Catch her at her candid best as she speaks about her recent miscarriage, body positivity and work-life balance in this exclusive tell-all with Haider Rifaat
Everyone is familiar with Juggun Kazim as a celebrity, but what are you like in your personal life?
I’d like to believe I’m a down-to-earth and uncomplicated person. I believe in keeping my life simple, which helps me avoid leaping into depression and anxiety during a rough patch. There are no grey areas for me.
You were brave enough to speak publicly about your recent miscarriage. How are you holding up?
I’m taking it one day at a time. It’s been a rough journey because I’ve had a miscarriage before. My initial experience was traumatizing and I still have nightmares about it. This time, I felt my world came crashing down yet again, but having a supportive family was helpful. I’m doing better now.
Another struggle you’ve been vocal about is post-pregnancy weight, something most women are body shamed for. Do you feel added pressure as a public figure to stand up against the unkindness?
It’s definitely been a struggle losing baby weight. I had my firstborn, Hamza, early on in my career and gained around 20 pounds while breastfeeding. People constantly made fun of me. They would call me fat and chubby. It made me feel uncomfortable. The funny thing is, after I finally lost all those extra pounds, I was body shamed for being too thin. People said I had started looking old. Later, when I was expecting my second son, I put on 70 pounds and the cycle repeated.
I’ve been body shamed my whole life. Before having kids, people would compare me to a lizard. Nobody ever lets you be comfortable in your own skin. You’re either too thin or too fat. I don’t understand why someone else’s weight matters so much.
I’ve spent a large portion of my life abroad and weight was never a point of discussion there. This negativity is a product of a regressive mindset and yes, as a public figure I do think it’s important for me to use my platform to talk about an issue like this that affects most women around me.
As a hands-on parent yourself, what advice would you give to first-time mothers?
Your body undergoes major changes during pregnancy, but it’s important to understand that everyone’s experience is different. My suggestion would be to not get overwhelmed by the onslaught of unsolicited advice and just focus on enjoying the beautiful process. Seek guidance from those you look up to, but don’t let unnecessary criticism bring you down.
What about women who choose to have children later in life to prioritise their careers?
More power to them! I had Hamza at a young age and it was challenging for me to strike a balance between motherhood and work. Everyone should have the freedom to do whatever works for them. I think if you have children early, you get to enjoy your forties and fifties more. However, if your career is what you want to focus on before having children, that’s alright too. You should have a baby when you’re ready. It’s very subjective.
What were you like as a child?
I was unruly, someone who got herself into a lot of trouble. I enjoyed driving my teachers and parents mad. I was obsessed with firecrackers and pretty much anything that caused chaos. I would set them on fire and throw them inside strangers’ homes. I remember getting into a fight with one of my neighbors when I was eight years old. I wanted revenge and tried to set his house on fire with kerosene oil. Thank God it didn’t work! I was trying to replicate an Indian movie scene.
Your parents separated when you were pretty young. Do you think that impacted your relationships as an adult, particularly with your children?
Yes. I’m motivated to invest in my marriage and the precious relationship I have with my children. I’ve never really seen my parents together, but their separation has been a life lesson for me regardless.
Having said that, your parents are human beings before anything else. Sometimes two people just don’t get along and that’s fine. I love them dearly. Whether together or apart, they’ve always been great humans and role models. Both of them taught me to be a good person and I’ll continue trying to be just that.
You radiate positivity and always seem to emerge stronger after a hardship. Is there any particular incident in your life that you would credit this attribute to?
My father passed away when I was 21. Losing him was an experience that made me look at life differently. I realised that life is unpredictable and you never know when it’s time for you to depart. I want to make each day count, keep working hard and focus on investing in my relationships before it’s too late. I’ve learned not to take my life and the people I love for granted.
What’s the secret to your successful marriage?
There are three key elements to keep in mind if you want to make a relationship work; honesty, conviction and dedication. Relationships get boring with time. It takes relentless effort each day to hold on to it. No matter how attractive you find someone, they’ll lose their charm if both partners aren’t willing to constantly work on nurturing their bond. It’s also important to be transparent and trustworthy. Everything else follows.
What does a normal day in your life look like?
My day starts with Fajr prayers after which I spend some time playing with Hassan. Then I get Hamza and Hassan ready for school and go to the studio for my morning show. I work out at the gym right after. I usually attend a couple of meetings before checking my YouTube channel. I make sure I’m home to have dinner with my children. My routine gets a lot crazier when I’ve signed on to an acting project.
From hosting and producing, to acting and modeling, you seem to have done it all. Are there any avenues you still wish to explore?
I’m currently involved with three business ventures; a restaurant (Bamboo Garden), a salon (Magnifique) and a fitness studio (Fit Culture). I’m managing them with my business partners and have invested in the projects myself. I’ve swiftly transitioned into entrepreneurship and hope to achieve some level of success with it.
What inspired you to launch your YouTube channel despite a hectic schedule?
I first thought of starting a YouTube channel while I was pregnant. People had been asking me many questions related to pregnancy on my show, so I had to start somewhere. I took my first plunge into the world of internet with “Mom Matters,†a portal for mothers.
Did you find it hard to create space for yourself in the entertainment industry?
Not at all. I’ve been fortunate. My seniors in the industry created space for me with their support and comfort. Sultana Siddiqui encouraged me to persevere, while PTV proved to be a great support system. They ensured I was at peace.
I’ve focused my energies on working with dedication and avoiding controversies.
Why have you discontinued acting? Do you plan to make a comeback?
Since the past eight years, I’ve been focused on hosting my morning show on PTV. While it’s been a great learning experience, I’ve recently resigned from the channel and joined Channel 24 for my new show, “Juggun at 9.†I’m very excited about it. Being with a private channel allows me to embark on a new journey with the understanding that I’ll take on acting projects as well. So to answer your question, yes, I am returning to acting this year.
Can we expect to see you in films?
I acted in a Pakistani film ten years ago, but it failed to do well at the box office. I was a little put off by my experience because I wasn’t used to working with kind of standards being upheld on set. I stayed away from films for a long time after that. However, I’m currently working on two new projects. Let’s hope for a positive feedback.
What would you say was the defining moment of your career?
There are many. When I started, Asim Ali directed a drama serial called “Saiqa†in which I played the titular character. It did extremely well. I’ll always be grateful to Sultana Siddiqui, Momina Duraid and the team at HUM TV for having faith in me. They trusted me to do justice to a lead role as a very young artist; that was a big achievement for me.
Being signed on by Garnier was also a professional milestone. I’ve been the brand’s official representative in Pakistan since over nine years now.
What are the cons of early stardom?
You don’t have time for your personal life. Everything you say or do becomes public knowledge and will likely go viral. The media tends to highlight your weakest, most vulnerable moments. The lack of personal space and privacy can be stressful, but besides that, there aren’t many cons to this profession.
A skill you wish to master?
Singing, cooking or horse riding
Describe your personal style.
Minimalistic. I go with what suits me, rather than what’s “trendyâ€
Your summer go-to look?
Jeans and a t-shirt
Three essentials every woman should own?
A good pair of jeans
A white button-down
A pair of fabulous stilettos
Vintage or modern fashion?Â
Vintage
Your view on Pakistan’s thriving fashion industry?
It’s doing extremely well and I’m proud of all the designers
A fashion faux pas to avoid?
A fitted shalwar kameez; it really puts me off
The best style advice you’ve received?
Wear what suits you. Develop your own personal style and rock it.
Wardrobe: Juggun’s own
Makeup Artist: Razeen Arshad
Stylist: Areesha Chaudhry
Photographer: Abdullah Haris
Photography & Post: Rehan Khan
Talent: Rania Chaudhry & Hina Maqadas
Hair & Makeup: Ijaz Jaze
Styling & Art Direction: Maha Rehan
A true artist at heart, Dawer Khan isn’t just a videogragpher, but a storyteller. This young talent speaks to Mehek Raza Rizvi about his inspiration, switching degrees and drive
How did you enter the world of videography?
Homeschooling, a computer, a webcam and my dad’s picture on the desktop was all I needed to find the inner director in me. As a homeschooled child I had ample time to experiment and channel my energy into what felt right to me. Growing up, I watched Dragon Ball Z and got fascinated by the ‘quicker than lightening’ Goku. Using Goku, his friends and their adventures to protect Earth from villains as inspiration, I delved into the world of VFX. I learnt to create balls of lightening with my webcam footage. Believe me, those edited videos of me will threaten Goku’s existence.
Who were your earliest influences? Was there a love for the arts at home while you were growing up?
Well, I was mostly influenced by videography channels on YouTube like FilmRiot and Video Copilot; I also followed channels that were teaching video editing skills that are too expensive to learn in Pakistan. YouTube proved to be my knight in shining armour, by saving and nurturing my passion for videography, in a world that offers no free lunches.
As for a love for the arts at home, the answer truly depends on how you define art. Art is beauty to me and since my childhood, my mother taught me to look for beauty in every small thing. Therefore, for me, even the way my mother flips her rotis is pure art. Similarly, the way my younger brother smiles and oddly squints his eyes is art to me, as well as the way his pet hen twitches its neck every split second.
We hear you changed your degree from engineering to media studies. What made you change your mind and how supportive was your family?
“I am not who you think I am; I am not who I think I am; I am who I think you think I am †— these words by C.H.Cooley have had a profound impact on my life. I grew up thinking I needed to be a software engineer, because that’s what was ingrained in my head from the start.
However, once I started college, I realised that engineering is not my cup of tea. I also didn’t want to be a corporate slave. If physical slavery is wrong, so is slavery of the spirit.
Once I was resolute, I switched to media studies. My family was quite supportive because they saw how passionate I was about charting my own path in life.
Tell us about your experience at NCA.
The first time I heard about NCA was when a neighbour told me I belonged there, as he watched me carefully paint eggs. When I decided to switch from engineering to media studies, that memory came back to me and I knew I wanted to go to NCA.
That institution has quite literally changed my life. Besides enhancing my directing skills, I delved into acting. My alma mater has constantly pushed me to challenge myself and get out of my comfort zone.
What would you say was your “breakout moment?â€
I’d say it was when I got a call from SiddySays; they wanted me to work on a video and I consider that as the moment my career launched. I was introduced to the commercial market for the first time.
What was your first commercial project as a director like?
When I was nineteen, the CEO of a microfinance bank took a leap of faith by handing me a significant project for his firm. It was a short film that narrated the bank’s successful journey.
I remember being very nervous as I had never seen (let alone signed) a contract or worked professionally before. I discussed my nerves with a mentor and he jokingly told me the worst case scenario would include me ending up behind bars for breach of contract (quite thrilling, no?).
However, I knew signing on for this project would be great exposure and open many doors for me.
When I asked the CEO why he put his trust in an amateur like me, he told me that he was one of the youngest CEOs of a microfinance bank and believed in the significance of trusting young talent.
You’ve spoken about the importance of marketing yourself and your work well. How do you go about it?
Marketing yourself requires confidence and standing your ground. It seems daunting and at times even annoying, but needs to be done if one wants to do well. As harsh as it may sound, I believe your skills and talent are useless if they fail to build a market for you. In today’s world of social media, you won’t be able to create demand for your work if you’re unable to build trust amongst your audience through your personal brand.
When I was sixteen, I bought an antique camera from Landa Bazaar and ended up selling it for five times the original price. Therefore, to this day, I’m convinced that if one can successfully market the assets they possess, they can gain profit off something as “useless†as a rusty old camera.
As fresh, young talent, which are some unexplored areas in your field of work that you’d want to explore more?
I believe I’ve just dipped my feet in a pond of the creative world. There is a sea of unexplored areas that I’ve yet to explore in my field of work.
Pakistan consists of such rich cultures and diverse communities that give rise to multiple unique stories that can be portrayed through short films, movies and documentaries. Also, I feel like these areas are not that prominent in our film industry, hence, I’m looking forward to working on these specific areas and challenge myself to showcase the true essence of Pakistani culture.
What sets you apart?
My work is what sets me apart. If one solely concentrates on the commercial aspects of a project, it kills the very spirit of one’s skills. I tend to take up projects that give me the liberty to portray stories in a way that is reflective of me and my aesthetic.
Tell us about the upcoming projects you’re excited about.
I’ve always longed for telling a story and showcasing my art through short films. Therefore, the second university started I clutched onto the opportunity of directing a short film that I’m extremely excited about debuting. Moreover, there are a handful of projects in the pipeline for brands such as Mobilink, Toyota and Hush Puppies that I’m working on.
Digital media sensation, Shahveer Jafry, speaks to Mehek Raza Rizvi about life off and on camera
When you first started vlogging, did you think of taking it up as a full-time career?
I started making comedy videos as a hobby and I would still call it one. I’m lucky to be doing what I love. I believe digital media is going to get even bigger in the future, so it’s definitely a sustainable career choice.
What was your breakout moment?
I have a few good videos, however, I’m still waiting for a “breakout moment.â€
Tell us about the “Wolf Crew.†How did the idea of building a team occur to you?
It’s true when they say you’re only as good as your team. I learnt at a young age that it’s important to surround yourself with individuals who can help you grow and achieve the goals you’ve set out for yourself. I wouldn’t be where I am without the energy my team adds to my videos.
“I learnt at a young age that it’s important to surround yourself with individuals who can help you grow and achieve the goals you’ve set out for yourselfâ€
Why do some of the recurring faces suddenly go missing from your vlogs?
I’ve generally been very lucky with the people who I’ve worked with, including the ones that aren’t part of the team anymore. Sometimes, however, you find your goals and paths differ. That being said, behind the scenes, we all remain good friends.
You conceptualise, record and edit your videos yourself. How much time goes into the production of each video? Run us through the creative process.
Each video takes a few days to shoot and a full day to edit. I wake up everyday not knowing what I’ll be vlogging that day. I tend to go with the flow.
You’re based in Canada but your main audience is Pakistani. Do you think of that as a limitation?
I don’t think of it as a limitation at all, because my audience enjoys watching a Pakistani staying true to his desi roots while living in Canada. However, personally I do find making videos in Pakistan a lot more fulfilling.
Most of your audience consists of teenagers and you’ve spoken of them as your biggest asset. What’s the key to remaining relatable?
Having a younger audience is a blessing since they grow up with you. You end up becoming a part of their daily lives. I try my best to make family-friendly content, with a lot of energy to keep my self relatable to the younger audience.
“My audience enjoys watching a Pakistani staying true to his desi roots while living in Canadaâ€
Despite the recent drama surrounding Pakistani YouTubers, you’ve managed to stay fairly calm. What are your thoughts on that?
I’ve realised over time that reacting to drama only drags you down. I try to stay away from it.
“Mama Jafry†seems to have become a brand in itself through your vlogs. Tell us about your relationship with your mother.
I featured Mama Jafry in one of my vlogs and people absolutely loved her. Like every mother and son, we share a special bond. She keeps me humble and grounded, yet motivates me to dream big.
What is Shahveer Jafry like behind the camera?
Exactly as he is infront of the camera, except much slimmer. Everytime someone meets me in person, they tell me I’m much slimmer than they had expected.
“ If my dreams come true, people will see me in cinemas for sureâ€
Is it true that you’ll be moving to Pakistan soon?
Yes, it’s true and I’m looking forward to it.
Where do you hope to take your career in the coming years? Is acting on the cards?
Contributing towards the growth and betterment of the Pakistani film industry is the goal. If my dreams come true, people will see me in cinemas for sure.
Funniest crew member?
Ali bhai
Which crew member offers the best advice?
Fatima
The one crew member who always messes up a script
Ali bhai
Which crew member are you closest to?
All of them
A habit of yours that annoys your team?
I’m a perfectionist
Describe the following crew members in one word:
Sunny: Hilarious
Rooh: Model material
Fatima: Boss
Ali bhai: Gumshuda
PK: Adventurous
What’s your relationship status?
Forever single. I think I’ll die single too
Your biggest strength?
My resilience
Photography: Aadil at Guddu Shani
Project management: Batool at Guddu Shani
Hair & Makeup for western look: Toni & Guy
Hair & Makeup for eastern look: Tooba at Guddu Shani
Styling for Shahveer, Rooh & Sunny: Shamail Butt
Styling for Fatima & Aniqa: Mehek Raza Rizvi
Wardrobe: MANGO, Zuria Dor & Bareeze Man
Location: Al-Fatah
Over three hundred million tons of plastic is produced annually. 50% of this is for single-use purposes, after which it remains on the planet as waste for at least several hundred years. More than eight million tons of this is dumped into our oceans. Photograhper Mohsin Khawar puts together an editorial to raise awareness.
Photography: Mohsin Khawar
Talent: Mehrunnisa, Bilal, Shakeeb & Shahnam
Art direction: Aysha Mohsin
Hair & makeup: Sonia Nazir
From “Besharam” and “Baaghi” to “Cheekh,” her journey has been beyond remarkable. Saba Qamar embodies a woman who is fearless and principled; she’s a voice that can’t be ignored. Here’s a tribute to her indomitable strength and the powerful characters she portrays on screen
Production, Concept & Photography: Centaur One
Coordination: Meshal Cheema
Makeup: Razeen
Three fashion-savvy girls from Lahore style contemporary and chic couture by Zuria Dor with their own unique
twist. Browse through for inspiration
A collection dedicated to the masterful artisans of the Subcontinent, highlighting the intricacy and delicacy of their work. Shot at the historic ‘Umer Hayat Mahal’ in Chiniot, Naqsh puts our culture, architecture and extensive artistic heritage front and centre.
Brand: Saira Rizwan
Collection: Naqsh
Production: Centaur One
Muse: Urwa Hocane
Photographer: Adnan Qazi
Jewellery: Hamna Amir
Makeup: Azeem Abbasi
The beautiful Armeena Khan proves time and again that she’s a lot more than just a pretty face. In her exclusive chat with Mehek Raza Rizvi, she talks about her work as an actress and humanitarian, life at home and keeping it real
Which projects have you been working on recently?
I’m currently in negotiations for a secret project, but will announce it publicly in due course. Once I have everything planned out I’ll be able to talk more about it with exact details.
As a woman, have you experienced any inherent prejudices in your line of work?
I don’t think I’ve faced any prejudices in the media (perhaps a project or two, but nothing major). However, it’s true that a male voice is taken more seriously than a woman’s voice when it comes to negotiations. I feel women’s rights in South Asian culture need to be rectified in general. We need to come in line with the rest of the world.
I remember when I was working in the corporate world in the UK there was a discrepancy in salaries. My male colleagues were paid a lot more than me and my female colleagues. Things have changed for the better since then because women are a lot more aware of their rights now and have raised their voice against the disparity. There’s still a long way to go though; this is a global movement and it’s going to take time.
You joined hands with the Human Relief Foundation to collect donations for Syrian refugees. Tell us about your humanitarian work.
My experience with the Human Relief Foundation has proven to be quite rewarding. I will continue my work with them because the Syrian cause is very close to my heart.
In terms of other humanitarian work, I’ve officially been signed on as the brand ambassador for the Graham Layton Trust (GLT), which is committed to providing free treatment for curable blindness and visual impairment in Pakistan. So far the trust has been able to treat 41 million patients and are continuing to grow.
“It’s not appropriate to support armed conflict under the guise of self-interest. I think one should be very responsible, especially someone in her position†Armeena on calling out Priyanka Chopra
You claimed Priyanka Chopra’s team harassed you after you called her out on Twitter for supporting war, despite being a UN Goodwill Ambassador. How did you handle the situation?
I’ve visited the same refugee camps as Priyanka Chopra; it’s heart-wrenching, especially when war-ridden families share their stories with you. The reason why I called her out was because I don’t understand how she can support war in any capacity after seeing its repercussions.
It’s not appropriate to support armed conflict under the guise of self-interest. One should be very responsible, particularly someone in her position. I’m sure she’s a great actress, but her stance on war is ill-advised.
As for her team attacking me, they did so by using twitter bots which I brought to public attention earlier as well. I recognised this because of the timing and style of posting. It was discouraging for me to see, but I’ll respond to it in due time, in an appropriate fashion.
The fame and influence celebrities enjoy puts responsibility on them to use it wisely. Do you ever feel burdened by the constant spotlight?
I don’t really subscribe to the word “celebrity.†I’m just a person who happens to have a job in the movie and television business. It’s no different to any other job, except for the fact that we’re in the limelight and more people recognise us. As for the pressure, I used to feel it in the past, but I’ve grown up with every character I’ve played. As time has gone on, I’ve understood what it means to be a public figure and the responsibilities that come with it.
I feel it’s provided me with platforms to raise my voice and lend it to those who don’t have it. I try to use my fame in a positive way and, hopefully, this process will continue as I grow.
I’m very interactive with my fans; I like to be in the know with what they’re thinking, what their needs are and in the future, I’d also like to know what they want to watch. It’s also because I listen to them that I’m restraining myself from appearing in stereotypical roles that portray women as weak. I feel the responsibility is on me and I have to make smart choices. I try not to engage too much in the shiny, glittery culture that we see in mainstream media. I don’t want to use social media to flash designer bags and bling; I’m trying to offer people an alternative. Something different to aspire to.
“Just keep checking my social media and one day you’ll see that I’m married!â€
What’s the best and worst thing about your job?
The best thing about my job is that I can be whomever I want to be through my roles. It gives me a sense of freedom that I otherwise wouldn’t have in real life.
The worst thing about my job is the politics. I feel there’s enough work for everyone in the industry to co-exist. I don’t appreciate petty jockeying. It really bothers me. People should be supportive of each other and not just selectively. One rule should apply to everyone.
“I’m restraining myself from appearing in stereotypical roles that portray women as weakâ€
You announced your engagement in 2017. When will we be hearing of a wedding date?
Very soon. Sooner than you think. Just keep checking my social media and one day you’ll see that I’m married!
Tell us about your childhood.
I had an amazing childhood, one that people today can only dream of. I was allowed to be a child and I was innocent. I had a lot of friends, toys and my own little garden. I also read a lot. I remember always being in my own fantasy world.
I wish kids today would experience the same magic my generation did. Despite the opportunities social media has brought in our lives, it’s a double-edged sword that pressures children into growing up very early. Their innocence is being taken away — children need to make mistakes, they need to run around freely.
We have our entire lives to be adults, so I consider myself very lucky to have had the childhood I had.
Everyone knows you well as an actress, but what is Armeena Khan like at home?
Armeena Khan is just a normal girl at home. I do what everyone else does. I read, I write, I do my own laundry and I clean my own house. I believe in being independent. My day job is at an investment company, so I work 9-5 when I’m not acting.
I’m a regular human being, with regular responsibilities and I don’t wish for that to ever change.
“My day job is at an investment company, so I work 9-5 when I’m not actingâ€
SHORT & SWEET
Film or TV?
Film
Favourite co-star?
I enjoyed my time with Sabeeka Imam a lot. Also, Ibrahim Alavi
A role of yours you think you could have performed better?
Saman of “Bin Royeâ€
Biggest pet peeve?
Someone being disingenuous
Favorite ‘90s jam?
“Everything†by Aqua and “Savage Garden,†the entire album
Describe your personal style in three words.
Non-fussy, simple, tailored
What’s the last photo you took?
Outside the house that inspired Miss Havisham’s character in “Great Expectations†by Charles Dickens
How do you respond to trolls?
Really depends on my mood, but mostly I just ignore them
What’s the last lie you told?
I told my other half, Fesyl Khan, that he looked thin in a suit
Most prized possession?
My memories
Do you have any nicknames?
My family calls me Meena. My fans have all kinds of nicknames like Eena and Mimi
One habit of yours that annoys your family?
My forgetfulness
Photography: Abdullah Haris
Styling: Areesha Chaudhry
Wardrobe: MANGO
Hair & Makeup: Shoaib Khan
Coordination: Osman Rehman
Asim Raza returns to his directorial roots with the highly anticipated romantic movie, “Parey Hut Love.†Haider Rifaat sat down with the A-list leads Maya Ali and Sheheryar Munawar to talk about their roles and more
How would you describe yourself?
I trust people easily. I’m a caring and loving person.
You have a Masters degree in Mass Communication. Has that helped you in your field?
Not really. I began my career as a host and eventually got into acting. However, my education did make me more confident. I always say it’s crucial to get a degree before pursuing a career.
Did you always want to be an actress?
Not at all. I could have never imagined I would end up where I am today. When I started out, I had no family support, especially from my father’s side. My journey started as an intern for a newspaper, after which offers snowballed for hosting. Up until that point, the idea of becoming an actor was unthinkable. Haissam Hussain took a chance on me with “Durr-e-Shahwar,†my first drama serial. After shooting the first scene, I realised I was born to act.
Despite all your professional accomplishments, do you feel you’re still struggling as an actor?
Obviously — the process of learning never ends. When people call me a star, I always correct them saying I’m only an actor.
In a recent interview of yours, you spoke at length about your relationship with your father. How has his absence impacted you?
I’m no longer the same Maya who was carefree and uninhibited. I’ve definitely become a more mature person after his passing. I’m more aware of my responsibilities now.
Tell us about the plot and your character in “Parey Hut Love.â€
“Parey Hut Love†is a classic romantic movie. I play Saniya, a strong-willed, confident, young woman who knows exactly what she wants from life. The best part about this project is that the characters are realistic and relatable. You’ll get to see many weddings in the film, from Parsi, Kashmiri, desi to destination.
What was the most enjoyable part about shooting the film?
The whole journey was a blast. From the first day till the last, we enjoyed the shoot as a family, especially in Bahawalpur. There were no tantrums or disagreements. The vibe on set was always very positive because of Asim Raza, the father of our little family.
What was it like working with Sheheryar Munawar?
I haven’t met anyone like him. He performed brilliantly, both as an actor and a producer. No matter how bad his day might have been, Sheheryar would always come on set with a smile. Being humble and patient are a few things I’ve learnt from him.
How did you prepare for your character in the movie?
After Asim explained my character to me, I worked hard to embody her. During rehearsals, I’d sit and talk like her. I became so absorbed by her that once the camera started rolling, it all came naturally.
What’s next for you?
I haven’t signed on to anything yet but there are a couple of scripts I’m considering.
Actors usually progress from television to film, however, there’s a new trend of moving in the opposite direction. Why do you think that is?
In our industry, television is a bigger medium than film. I ventured into films because of my performances in drama serials. We produce four to five movies a year. If I’m not in any one of them, what else would I be doing? I, for one, can never leave television behind.
Do you still get nervous before going on camera?
In my first scene for “Parey Hut Love,†I told Asim Raza that my heart was racing. He reminded me that it’s a good thing, as it’ll help me perform better. For me, every scene is like my first time.
Have you ever felt pressured to live up to people’s expectations?
Yes. I’m constantly worrying about what people will think if I let them down. But, sometimes we need to do things for ourselves.
Growing up, who did you idolise?
My mother, as she’s a very strong individual. Whenever I feel weak, I envision my mother and how she’d deal with the situation. What advice would you give to your younger self?
I had many dreams growing up, but had to give them up due to lack of support. My passion for sports was one of them. If I could, I’d tell my younger self to have more faith in her dreams.
How do you want people to remember you?
In good words. I try my best to make others feel happy.
What’s something that most people don’t know about you?
I learnt swimming late. I remember I was six or seven years old when I was about to drown, but my elder brother saved me. Within a month, I taught myself how to swim. That’s a random story, I know. I don’t know why I thought of it but it was the first thing that came to my mind when you asked me that question. That must be very undisclosed!
From production to acting, you seem to juggle both duties really well. Does it ever become hectic for you?
I’m a stubborn person. If I want something, I’ll do everything in my capacity to achieve it. I enjoy high stress situations and for some reason, I perform better under pressure.
Give people a reason why they should watch your film “Parey Hut Love.â€
There are many reasons. It’s a wholesome family film with multiple layers. You’d want to watch it more than once because it has so many intricacies, visually and story wise. More so, it’s a star cast of fourteen members and consists of director Asim Raza, Hina Dilpazeer and Ahmad Ali Butt. These are huge names. Musically, Rahat Fateh Ali Khan and Jimmy Khan are associated with this project. Each department had a big name working on this film. It’s a rare phenomenon when prestigious names come under one roof and produce something stellar.
How has Asim Raza’s creative vision impacted this project?
Asim’s creative process includes involving all the performers. Even a supporting character has a backstory under Asim’s supervision.
Describe Maya Ali in one word.
Resilient
The chemistry between you and Maya central to the film. How did you both kindle that spark on screen?
We’re both very competitive individuals. We became good friends during rehearsals and built a comfort level with each other. I’m surprised we never got the chance to work before.
Do you think the industry is emphasising more on comedies and compromising on effective storytelling?
Let’s first separate commercial and alternative cinemas. For commercial cinema, one has to factor in the interests of the audience; what their pulse is and what they respond best to. People frequently ask us why we only produce rom-com films. Sadly, that’s what you want to watch. Do you think that we as artists are hesitant to make films on important subjects? Of course not, but an investor is not going to greenlight any such projects.
You put television on hold and worked behind the camera for a while. Were there any personal reasons behind your decision?
When my elder brother passed away, my family and I went through a terrible experience. I decided to put television on hold and started to work behind the camera with Asim. It was a tricky year. There was a lot happening emotionally and professionally. My nerves were tested during that time in my life.
What rules do you live your life by?
I live my life based on that philosophy that life is short and every moment counts. My parents often get upset with me when I push myself too much, but I tell them that you only live once and what you do in this lifetime, echoes through eternity.
How do you unwind?
I don’t really get time to do so these days. The past year has been tough, but my family is amazing. When I’m not working, I like to travel. I enjoy outdoorsy activities such as trekking and cycling. I also love reading.
What does a day in your life look like?
I’m a very restless person. I can’t stay in one place, so I’m always on the go. You won’t find me at home doing nothing.
What attracts you in other people?
Confidence grabs my attention.
A spiritual conversion, a change of heart, a chance to look deep into your soul and see what it is that’s holding you back from your own true self
Wardrobe: HSY
Photography: Hamza Baande
Makeup: Madiha Qaiser
Styling: Seyham Vahidy
Models: Cybil Chowdhry & Abdullah Ejaz
Featuring: Â Amaniaiha zahid
Concept / Art Direction / Styling: Â Maha Rehan
Photography / Post: Â Rehan Khan
Hair / Makup:Â umer aziz
From producing films, fighting online trolls and moving towards a healthier lifestyle, this superstar reveals it all
The trailer for your upcoming movie “Heer Maan Ja†has audiences excited. Tell us about your role and how the plot is different from a typical rom-com.
“Heer Maan Ja†is not just a rom-com, but a feel-good movie with an important social message. Heer is a happy-go-lucky, high-spirited girl with big dreams, but from a conservative family — a character many will able to relate to. She wants to keep everyone happy, but once she undergoes a transformation, the real story begins.
You mentioned in one of your interviews that your relationship with your father inspired the father-daughter dynamics in “Heer Maan Ja.†Please elaborate.
That’s my absolute favourite part of the movie. We’ve shown a very healthy and positive father-daughter relationship – one that’s similar to my own relationship with my father.
I’m also extremely grateful that the venerable Abid Ali agreed to play the role of my father. We previously worked together on “Diyar-e-Dil†and it was great to work again.
“Eid is a festive occasion and a big business window for Pakistani movies. It’s always good for the industry to have more than one release to the exhibitorsâ€
“Heer Maan Ja†is going to be released on Eid-ul-Azha, coinciding with the release of some other big budget movies. Does that make you feel any pressure?
Eid is a festive occasion and a big business window for Pakistani movies. It’s always good for the industry to have more than one release to the exhibitors. As a producer, I know we need more cinema screens in Pakistan for the industry to become sustainable, which we’re not. We’re dependent on foreign content when Pakistani films are not releasing.
As far as the other movies are concerned, I believe they are catering to an audience much different than “Heer Maan Ja,†which is a comedy. They’re all projects from incredibly talented people and I wish them all the best.
The majority of your work has been with either Ali Rehman Khan or Osman Khalid Butt. Does being old friends or being raised in the same city have a part to play in that?
It’s a simple equation — the more you enjoy your work, the better a job you end up doing. Having a good team and people we are comfortable with, is probably our strength as a production house. To be honest, Ali & I have worked on various projects together and we have a whole bunch of fans, but Heer & Kabeer’s relationship in “Heer Maan Ja†is very different from what our fans and audiences have seen us play before.
How has your journey from “Pawnay 14 August†to “Heer Maan Ja†changed you as a person?
It’s been a wonderful roller coaster ride. I feel, I’ve grown exponentially as an individual, realised I’m a workaholic and love my job, both as an actor and as a producer and have accepted that my strength lies in my family and close friends.
So while I’m calmer, more focused and working non-stop, I’m essentially the same Hareem.
“Actors are also humans and we have good and bad days — we have skin issues, weight issues and all other imperfections that any other human hasâ€
When answering why you ventured into production, you’ve spoken about the shelf life of an actress. Don’t you think a growing film industry demands female characters to be written differently?
Of course it does and there have been many projects in Pakistan that focus on women of all ages. However, that doesn’t mean that if the opportunity arises one shouldn’t broaden their horizons.
In order to grow professionally, you need to explore your options and keep on learning. Producing was just a natural next step, even if I keep the age and gender factor aside.
What’s the best and worst thing about being a woman in the public eye?
The best thing is that you represent Pakistan and can be a role model for Pakistani women.
The worst is always being under scrutiny in a judgemental society. Actors are also humans and we have good and bad days — we have skin issues, weight issues and all other imperfections that any other human has.
You’ve spoken very candidly about your weight loss journey, advocating fitness over an unrealistic obsession with being skinny. What motivated you to change your lifestyle?
As we grow older, I guess it’s natural to want to be healthy — and that’s what triggered my decision to start this journey. At some point I actually started enjoying it all, the exercise, eating healthy and just feeling fit — it just became a way of life for me.
At the same time, because it wasn’t an attempt at becoming skinny, the journey has left me feeling good about who I am, instead of being in a race to be a certain size or shape.
“I’m blessed that my family is super supportive and loving. Both my sister and I have been brought up with the mentality that we can achieve whatever we set our minds onâ€
How do you unwind?
By listening to music and exercising.
Everyone knows you as a skilled actress and credible producer, but what are you like at home? Tell us about your family and childhood.
I come from a small family. I have a younger sister who’s studying abroad and together we had a very normal childhood. Our parents always encouraged us to follow our dreams. I’m blessed that my family is super supportive and loving. Both my sister and I have been brought up with the mentality that we can achieve whatever we set our minds on.
Other than my family, I have a very small circle of friends that I’ve known since my school days. They’re not from the industry and keep me grounded.
Favourite co-stars?
Ali Rehman Khan and Osman Khalid Butt
A role of yours you think you could’ve performed better?
There’s always room for improvement in everything you do
Your default response to trolls?
I generally don’t bother responding
Biggest pet peeve?
Dirty fingernails
Do you have a hidden talent?
I can make you laugh on the worst of days
Wardrobe essentials you can’t live without?
PJs
If you could eat only one thing for the rest of your life, what would it be?
Flame-grilled chicken and biryani (I guess those are two)
Tell us your most embarrassing moment.
Postponing the filming of a scene because of a gazillion retakes, thanks to my fits of laughter
Three things on your bucket list for 2019?
1-Make “Heer Maan Ja†a success
2-Start working on my next film
3-Go on a vacation with my close friends (without my phone)
What traits of yours do you credit your success to?
The will to give my all to anything I set out to achieve
Interview: Â Mehek Raza Rizvi
Photographer: Â Shahbaz Shazi
Makeup & hair: Shazia Rashid
 Wardrobe Stylist:  Faiz Rohani
This Independence Day we celebrate the little delights that make up the quintessence of Pakistan, whether it’s enjoying a plate of gol gappas or spotting our famous truck art among heavy traffic
Model: Marvi Shabbir and Leyla Shabbir
Photography: Aadil at Guddu Shani
Coordination: Batool at Guddu Shani
Styling: Areesha Chaudhry
Make-up: Tubah Zafar
Outfits: Generation
Location: Chai Kadah
What’s the one thing about Lahore that makes it your favourite city?
The atmosphere created by Lahore’s lush greenery, coupled with the monsoon rain in the summer is the epitome of home for me. The beautiful red brick layout of Lahori architecture, combined with the petrichor of rich Punjabi soil is like no other.
What’s your favourite historic place in Pakistan?
It’s unfair to choose just one, as we have such a rich history — ranging from the 800-year-old Baltit Fort in Hunza to Jehangir’s Tomb in Lahore, to the ancient ruins of Mohenjo-Daro in Sindh. For me the most significant is The Lahore Fort though: whenever I go there I like to visualise how life must have been back in the days of the Mughal grandeur — the river running by it, the hustle and bustle of the walled city — it represents a magical era to me.
How important do you think it is to look after our national treasures?
I think it’s imperative that we look after our national treasures. It breaks my heart to see what’s become of places like Tollinton Market. However, I’m glad that they’ve started to conserve older landmarks and bring back the essence of old Lahore through restaurant experiences that also highlight other significant landmarks like the Badshahi Mosque and the Fort.
The historic quintessence of Lahore always has captivated me. Being one of the oldest cities, it has held ancient civilizations for over 7000 years old. Previously, Lahore was called Kachi Sehr, preceding the Mughal empire and carries meaningful antiquity. So it’s highly important to protect these cities, because they carry the last link to our former heritage. There’s more to Pakistan than being a country that got separated from India. What we have is absolutely precious and it should be a top priority of the government to preserve it.
Describe your perfect day out in Lahore.
It’ll have to be a winter day, where I leave early in the morning to visit Badshahi Mosque, Wazir Khan Mosque and the rest of the inner city. I’ll then have a picnic in Lawrence Garden, followed by a nice dinner at Cooco’s Den. Soaking up old Lahore in all its glory is the perfect day and thankfully I make it a point to do that almost every year.
What is that one eastern dish that you cannot go long without?
My mother’s biryani, which she makes without potatoes mind you. I love halwa puri and chicken karahi also, but the biryani for sure, because it’s super spicy.
What’s that one place that you think holds the most amount of cultural heritage in Lahore?
Lahori culture has varied so much from the Sikh to the British and the Mughal reigns, so I don’t think there is one place that I can pinpoint. Anarkali’s Tomb, which was a Mughal building, later turned into a church and taken over the by the Sikhs definitely holds a lot of culture and is very significant because it represents different eras of rule.
The lushness of Punjab or the beauty of Sindh?
The lushness of Punjab. I have a bias since my roots are from Lahore. I was lucky enough to explore a bit of central Punjab (Pak-Pattan) and the Sufi heritage there was mesmerising. I’d love to go deeper and explore Malika Hans as well.
How important do you think it is to understand the ethnicity that comes along with every culture?
Recognising and appreciating our diversity is vital. The traditions, clothes, food and cultures that have trickled down from the pre-Islamic pagan era, to now of people from Hunza, Kailash and Naran are so distinct. The splendour of the Sindhi culture and the simplicity of the Pakhtoon culture have so much beauty that it completely consumes you. The folk tale shrines of Punjab carry so much multiplicity that it is a tragedy if we don’t appreciate the elements that make Pakistan what it is.
What is your favourite tradition since childhood?
I haven’t gotten to see this particular tradition in recent years, but our home in Lahore was near one of the signature canals and I remember on 12 Rabbi-ul-Awal the canals would be decked out with decorative floats and people would make really nice colorful decorations outside their houses. The festivity wasn’t dissimilar to what I grew up with in Canada around Christmas. Neighborhoods, especially the inner city ones were lit up with candles and oil lamps and I would always insist to help around.
Hair & Makeup by Nabila Salon
Styling by Salmoon John Daniel
Shot by Abdullah Haris
Coordination by MINT PR
Outfits By: Souchaj
49-XX, main khayaban-e-iqbal, Phase 3, DHA Lahore. By appointed only: +92-316-8181811
In an industry inundated with rom-coms, Baaji is a drama that’s making its mark. The project is the directorial debut of Saqib Malik and the return of Lollywood icon Meera to the big screen. Haider Rifaat sat down with the ensemble cast to talk about the essence of the film
Baaji is your directorial debut. How does it feel to have made this film?
It’s a dream come true for sure, as I’ve wanted to direct a film for forty years. Now that Baaji has been released, it almost feels surreal. I hope that our hard work as a team pays off.
Are you content with the product you’ve created?
Yes — we are very happy. I had a terrific cast, a good storyline and screenplay, accompanied by excellent music. When everything combines, it certainly makes a good film. As a director, I’m satisfied that we’ve made a product with honesty, integrity and something different from the norm.
Was Meera your initial preference for the project?
Yes, Meera was my first choice. I thought of her when I conceived the concept. I had requested Irfan Ahmed Urfi to keep her in mind while writing the script. Meera is a great actress and has so much more to offer. She fits the role like a glove.
Most current Pakistani feature films are geared towards rom-coms. What prompted you to choose a different route and make a dramatic movie?
I’ve always liked drama and had always hoped to work on something that would engage the audience and be a compelling story at the same time. Baaji is different from a television drama, as it’s a feature film, in its purest form.
Do you find that people often misunderstand you?
My statements are often misunderstood; I say something but people take it out of context. Many of my edited videos and speeches are out there for public viewing. People would morph my face onto someone else’s body and leak fake videos. I just condemn it all.
Why did you decide to make a comeback with Saqib Malik’s debut film Baaji?
I had planned to leave this industry permanently. I wouldn’t have made a comeback without Saqib Malik and his team. They wanted me to stand firm with the industry and that reason alone convinced me to take up the role.
What are your thoughts on the Pakistani film industry?
We don’t make films in Pakistan. We recycle television and theater scripts for the big screen. Film is the largest medium and that needs proper understanding. Why are Hollywood and Bollywood such stable industries and not us? Why is the term, ‘revival of cinema’ widely used here and not there? Because they can comprehend filmmaking and its principles. The stars of television appear best on the small screen, and film actors are most compatible with the silver screen. I believe Saqib Malik is a perfectionist and a sincere filmmaker, just like Mahesh Butt, Yash Chopra, Asim Raza and Nadeem Baig. Saqib, Asim and Nadeem are the three Pakistani directors, who in my opinion, know what filmmaking is all about.
Do you think it’s the responsibility of directors, producers and senior actors to introduce new faces on screen?
Definitely — it’s our responsibility to help young talent get visibility. I support new faces and would like to learn more from them, while also teaching them all that I’ve learnt over the years. Talent is overlooked in Pakistan and people are given preference because of their personal relationships with others. Our film industry is in dire need of reform because of unprofessionalism and behind-the-scenes tussles. It’s necessary to hold people accountable for their actions, so those who genuinely deserve a chance can come through with their acting ability.
One thing you wish to clarify about yourself.
You will always see me with a paper and pencil. I’m a good learner and like to engage in discussions.
A word of advice for film industry aspirants?
You can’t make a good film with arrogance. Demonstrate stardom in your work, be punctual and stay committed. Forget about earning a single penny for two years while working on a quality project. Our industry requires restructuring and we can achieve that if we protect our producers’ investments. Our celebrities refuse to promote their films internationally because they charge a hefty price. A good film is like an open book. You get to learn from it. If you’re a true Pakistani, you will visit the nearest cinema and watch Baaji. Otherwise, I won’t consider you one.
How do you want to be remembered?
Through my work. I don’t want to be remembered as a materialistic person. I hope to continue living my life with purpose, not as the old Meera. I got the chance to reinvent myself and strengthen my thought process with immense support from Saqib and my friends.
Three words to describe yourself.Â
Humble, talented and confident.
What compelled you to be a part of Baaji?
Initially, I was only supposed to appear in the song Gangster Guriya. Saqib Malik called me one day out of nowhere and asked, “Amna, will you be a part of the cast?†I was already aware of the film’s plot because of my involvment in the project and couldn’t say no. I was very shocked, yet excited to play Neha.
Did you experience any vulnerable moment(s) during the film shoot considering Baaji’s serious themes?
There are many points in the movie where my character, Neha, breaks down completely. One particular moment when Shameera dismisses and pushes her away for no reason made me feel vulnerable because of my own past.
A valuable lesson you’ve learned from Meera?
When on set, Meera completely forgets about her personal life and just focuses on her work. I really admire that about her.
The trailer shows a power struggle — the quest to outdo someone else. Does the theme resonate with our film industry?
Of course — a new face replaces an old one. It happens. A person out of sight is out of mind. It’s the sad truth about any industry for that matter. Experienced actors, who devote decades of service to this profession are easily forgotten, if they dare to take a break. Why is it a requirement for senior actors to prove themselves from scratch? It’s just unfair.
How would you sum up your co-stars Osman Khalid Butt and Meera in a few words?
Osman: Very professional.
Meera: Brilliant actress. Our generation has not seen the best of her yet and this fact has caught me by surprise too.
What’s your take on the fashion world?
It’s cutthroat; a different universe from television and film. When I was new to modelling, I felt people treated me poorly, more like a mannequin. After transitioning to acting, I’ve realised the sad reality that models are not revered.
Was performing arts a more conducive work environment for you as compared to modelling?
Performing arts has its own challenges, but yes, I feel more comfortable in the film world.
Describe Baaji’s premise.
The film is set on the backdrop of a dying traditional Lollywood, with the new wave of Pakistani cinema and a fading superstar caught at the crossroads.
Does the story have any realistic bearing on Pakistan’s entertainment industry?
For sure. It’s one of those art imitating life situations. The lines between reel life and real life are blurred. We belong to a patriarchal society, where artists are not regarded for their work. We don’t believe in creating idols. There’s a stark difference between how we treat our artists and how Indians glorify their own. We’re a very forgetful nation, unfortunately. Our old stars fade into oblivion and we fail to recall why they’ve won national awards.
What do you want us to learn from this project?
To respect stars, especially those who have done good work. The film addresses ageism and sexism. As prevalent as these issues are in our society, one hopes that our thinking changes.
Acting is considered an unstable profession. Is it important to keep a backup career plan before you step into this industry?
That’s a very interesting question. If you’re going into this industry thinking you would have a backup career plan, you will never succeed. Show business demands all of you. Your passion becomes your work. There’s no point being in this profession, or any other, if you’re not willing to invest your heart and soul in it.
Everyone in the film has a different story to share. What’s yours?
My character, Aji, is an ambitious young man with big dreams. However, when a girl, Neha (played by Amna Ilyas) comes into his life, his priorities change.  Neha’s drive sets Aji on a different path, as he tries to match up to her. The project essays his journey to achieve his goals while pursuing her.
What struck you the most about this project?
Saqib Malik — he had planned to cast me in his film years ago. Secondly, the story was intriguing. It’s not your typical movie with one main lead. Each character is relevant to the premise. It never came to the point of asking, who’s the lead actor? Who else is in the movie? Once we read the script, we realised everyone had an equal part to play.
Have your personal experiences helped you play on-screen characters even better?
Yes — I acted in the drama serial Meri Guriya for my daughter. I could relate to the script because I know how hard it is to lose someone so dear to you.
Photography by Tapu Javeri
Styling by Anila Murtaza
Makeup & Hair by Depilex
