From chic
silhouettes to meticulously crafted attires, we have picked up some of the most exquisite pieces from different designers to make you stand out on weddings and all your
formal events!
Ethnic Clothing brand RONAK By SYEDA ROMAYA ALI
@ronakbyromayaali
London – Dubai – Pakistan
Shipping worldwide
Featuring SAIM ALI & MAHAM MIRZA
@saimali_official
@mahammirza60
Photographer @hassandawoodofficial
Videographer @umarbutt_films
Hair&makeup female @khawarriazofficial
Male grooming @toniandguypk
What Should Be More Important To A Man: Style or Fashion?
He shouldn’t go out of his way to dress to impress , one should only wear what he can easily carry well.
Which styles of acting do you think you’re most suited for?
Romantic and sad.
What do you believe is the most challenging aspect of being an actor?
I think to play different characters and fit in to the character like a glove.
What’s your styling philosophy?
My styling philosophy is to slay with style & class and never go over board.
Which current trends would you incorporate in your clothing selections?
Add more linen for the summers which I already have but I never get enough of that particular fabric , also more pastel colours, more whites more pastels, long flowing trousers. Easy & breezy.
What is your favourite part of being in the fashion industry?
To be acknowledged, and loved by so many also being inspirational is I always have worked hard for.
What is your greatest professional accomplishment?
Mostly now when I am getting recognition on international platform, building the softer image for my country , also it’s a beautiful feeling to be loved internationally. I could only gather that by living in Dubai being the Golden resident.
What do you think are the most critical aspects of the fashion industry?
Well any industry in the world is very uncertain one should not be so sure of it, sometimes they open a lot of doors for you sometimes you make a door for yourself as no one opens a single door for you , saying it out of my experience as I have gone though both the aspects of the industry.
Would you like to tell us about Any new project that you are working on?!
I have been recently awarded by the social media super star UAE awards as the most loved Fashion Influencer of uae and now over the moon by nominated by the one and only Filmfare Middle East awards in the male fashion category. I am overwhelmed by the response here in the uae and soon will be coming with a big show. Keeping my fingers crossed!
Models: Sadaf Kanwal & Mahnoor Cheema
Photography by Mehlum Sadri Wala
Makeup by Rhyan Thomas
How do you think the role of a fashion designer has changed since you started your career?
Replication is one of the biggest challenge for any fashion designer I mean It’s hard to sell original high-value garment when everyone wants cheap knock-offs.
What according to you is a favorite part of being a fashion designer?
The constant reinvention and willingness to try new ideas.
What are your favorite fashion trends?
Shackets and coord sets.
Tell us a bit about your new collection
Our new collection Inspired by the age-old architectural charm that the ancient world has to offer, Ruya Wedding Couture ’23 is an ode to the rendition of heritage and tradition. The arches of the architecture are related to the soulfully crafted scalloped finishing while the classic handwork and embellishments are perfectly representing the craftsmanship that has been practiced behind the artful and historic structure.
Who are your style icons and why?
Personally for me I don’t really have any style icons because I love anyone who is fierce and fashionable.
Tell us a bit about educational background and how you’ve developed your art career so far?
I am a Fellow of the Society of Actuaries and of the Canadian Institute of Actuaries and completed my B.Sc. Honors in Actuarial Science and Statistics from the University of Western Ontario. I am a self-taught oil painter and my only formal education in fine art was in high school.
I did my first oil painting three and a half years ago; each subsequent painting was a leap in technique, but my voice has always been unique and has led me to produce original never done before work. Via social media and word of mouth, the paintings started getting collected by art enthusiasts around the world, followed up by publications in lifestyle magazines, professional actuarial journals and podcasts. We recently presented a solo booth exhibit of 9 large scale paintings in New York City and have been showered with interest from Chelsea art galleries, fashion houses and private collectors.
Oil on gallery-wrapped canvas
72 x 60 x 2 in.
Describe your dream project?
My dreams are way too big to summarize in this interview, and I do use dreamlike surrealistic visuals to compose my works. However, to answer your question, a dream project would be one in which my stance on secular oneness of humanity without the divide of culture, religion, and prejudices, allyship towards women’s empowerment and de-stigmatization of mental health illnesses is most amplified. All while using a portion of proceeds from the art career to donate to charitable causes close to my heart.
You know, I want to change the world, by literally painting a picture of a born tolerant Muslim boy’s immigration to North America and to show my peers in the West that people of my skin colour are not closed-minded terrorists. On the other hand, I also want to breakdown the preconceived ideology and resentment against the West that exists in the East.
Oil on gallery-wrapped canvas
72 x 60 x 1.5 in.
Do your other interests influence your art?
Absolutely! Dance, fashion, film, horticulture, gastronomy. They all play an important role in the imagery used in the works.
Describe the best piece of art you’ve created?
To me all my works are special, and I go through a grieving process to let any one of them go. I think my top favourites, in no particular order, are the Boxed Golden Temple, Boxed Sagrada Familia, Muskokan Dream, the Lotus Temple, Mohatta, Bordeaux, Milan, Mardi Gras Sax Fantasy, Flowerin’ Audrey and Flowerin’ Riri – 2015 Met Gala. The collection can be viewed on our website www.1haris1.com.
Oil on gallery-wrapped canvas
36 x 60 x 2 in.
Oil on gallery-wrapped canvas
40 x 30 x 1.5 in.
Tell us about your techniques for overcoming creative blocks?
Yoga, strength training and my day career as an actuary. Trust me, the problem is not creative blocks on the contrary it is choosing between the countless ideas that I have written and sent to myself via email to serve as a repository. I just fear that I will not have enough days in this lifetime to execute all the dreamy compositions in my mind and the ones sitting in the inbox.
Oil on gallery-wrapped canvas
60 x 48 x 1.5 in.
What are you working on at the moment?
Right at this moment answering your questions ha ha. Jokes aside, post the New York show, with the help of my Colombian art advisor, spouse and sister managers, we are evaluating the best gallery and commission offers to advance the art career. We are also working on producing our giclées for charity.
Oil on gallery-wrapped canvas
48 x 60 x 1.5 in.
I have a very hectic travelling schedule, visiting 14 cities in the next two months, so I will pick up the paintbrush again in June. I am toiling with either to produce my Flowerin’ Princess Diana – Revenge Dress, Flowerin’ Jackie Kennedy, or starting a new series which, I have been meaning to do for a while, titled Cappadocia Giverny Lotus Ponds. In this new series I would compare, contrast and make political statements on the Muslim cultures in Turkiye with more “liberal” or should I say bigoted ones of France. The imagery would be of the Cappadocia mountains set in Monet’s Giverny ponds with hot air balloons floating about.
Oil on gallery-wrapped canvas
40 x 40 x 2 in.
How do you stay connected and up to date with the art world?
By attending major art fairs such as Basel, Scope, Context, Untitled, Nada in Miami, Frieze and the Armory show in NYC, and wanting to add Venice Biennale and Foire Internationale d’Art Contemporain in Paris to the list.
I also have well-established art advisors, curators, collectors and board members of the financial world art committees in my personal network who all keep me informed. Lastly, social media and attending local art shows and museum exhibits also add to keeping up with the Art-dashians.
Oil on gallery-wrapped canvas
60 x 84 x 2 in.
What is the biggest challenge of being an artist?
I am very lucky that I have a day career that allows me complete financial freedom to express myself on my terms and be selective with gallerists and other opportunities. The truth of the matter is that art is a business and the middle men/women/them, the career makers/breakers, have a huge financial interest in an artist’s trajectory. Thus, I think for me the biggest challenge is that I am very aware of the financial implication of contracts, and to be able to reason out the different compensation structures the career makers offer.
I guess that it is much better than being financially manipulated/restricted by all the noise that exists out there in the art world. What I am trying to say, is that the biggest challenge for any artist is to ensure the bills are paid and the work is not influenced by compromise.
What Do You Want Your Artwork to Stand for?
I described that in my dream project above!
Any advice for all the aspiring artists?
Keep on going. Find your voice by what motivates you, what makes you angry, what you want to change about the world and then paint about that.
Never compare your work to anyone else’s because art is so subjective that even a painting with one stroke can mean so much more to a collector than a work with 500 hrs spent in production.
A higher proportion of disappointments will come than with any other career, but always remember, when bridges fall, stock markets plunge and medicines stop working, art is the only healer.
Muse @janiraider
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @opmshoots
Jewellery by @_kundan_jeweller
Stylist @styledbymurradrahimkhan
Muse @nimrakhan_official
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @azeemsaniofficial
Jewellery by @farhatalijewellers
Stylist @styledbymurradrahimkhan
PR & Coordination by @murradrahimkhan
Muse @janiraider
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @opmshoots
Jewellery by @_kundan_jeweller
Stylist @styledbymurradrahimkhan
Muse @janiraider
Hair & Makeup @hifsa.khan.salon
Dress by @aisha_imran_official
Photography by @opmshoots
Jewellery by @_kundan_jeweller
Stylist @styledbymurradrahimkhan
Tell us about your incredible journey from Shashlik for PTV to Joyland?
Its been a remarkable journey of self-exploration and learning. Following the footsteps of my grandfather and parents , there was no obligation or supposition that I would join the same line and I think there was no active encouragement as well. So, I chose it by choice, very consciously, that I would get into the performing arts.
My debut, Shashlik, broke the ice in exploring my acting skills which helped me secure a place among the masses and never had i known that it was just the beginning. I experimented with Commercials, hosting, writing and even teaching as these all mediums of learning and exploring taught me how to sustain myself through failures and made me as strong as my inspirations. The show has to go on!
Realisation comes with time and experience, and that my actual calling was direction or storytelling primarily, staying behind the camera. I like to act, but should focus more on direction.”
Direction speaks volumes about aesthetics and execution of the plot, and Zindagi Tamasha was a self Realization and side by side cultivated the firm faith in me, that my directoral qualifications allow me to prove my abilities. As it leaves a lot of responsibility towards the audience who dedicate their time and attention to watching something that you’ve made.
Around 2019, after the inception of Khoosat films, I feel that I earned the freedom to finally make my own films,
“All the way to Joy Land, I would say, the turbulent episodes of your life, no matter within your academic performance or practical worldly wisdom,actually guarantee your growth and determine your graph as to what limits can you touch the sky. Surviving the test of time is the essence of actualization.”
Your father Sir Irfan Khoosat, being the legend of our industry and the one who marked his name in the industry as one of the finest actor and director, gave any pressure to you when you started off your career?!
Of course that’s natural and people do compare. My father has directed stuff for television, theatre and cinema but his primary focus has always been acting.
“Initially when I was more into acting there was a lot of comparison, assumptions and some undue pressure on me as I also started with comedy and my father is very famous and known for some of his iconic comic serials.”
I was very young and not much professional and lacked that kind of talent my father had. Soon I realised that even in acting, I didn’t want to limit myself to comedy and made that conscious shift.
“I stopped doing comedy because I feared that people will brand me just as a comic actor because people here can’t differentiate between a comedian and a comic actor.”
“Being a comedian, is a very rare gift that some people have and it is a very specialised kind of performance.”
“I am not a comedian, I am an actor who can try to do different kind of roles and the same goes for my father.”
My father, his name and my surname will always be my identity. I stopped taking this comparison and pressure too negatively, but being honest, initially I was bothered. I realised it later that this identity is my pride and will always own it as my motivation and life long inspiration.
What do you think are the most important things for a director to have?
Direction is a broad field and it is quite obscure in so many Ways with Strong technical knowledge and aesthetic control being the foremost. I have learnt over the years that as a director your job is to steer the whole ship or to create an environment where you facilitate collaboration helping others bring out their best.
“Direction is an artistic endeavour but strangely it requires alot of people to bring their creative and technical skills. So for me it’s all about the environment and the energy that one creates for the collaborators.”
If you could be any actor, who would it be?
Though I would just like to be a good/decent actor but if I had to pick one actor that I could be it is the one and only, Munawar Zarif.
What is your favorite genre of film?
My go to genre as a viewer is psychological thrillers, intense drama and mysteries.
Tell us about your first television appearance?
My first television appearance was in a sitcom called, wrong numbers. It was written by Dr. Younus Butt and directed by Jawad Bashir in 1999.
I played the role of a nerd medical college student and I looked quite unbelievably bizarre. It was interesting and I remember that I had no idea what acting for camera is all about. There were two rounds of auditions but Jawad created an environment where one would not feel daunted or intimidated.
How do you develop a story and How do you choose which projects to work on?
The keyword for this is patience, observation and some research. If a story sits somewhere in you, where it really makes a place for itself then it will just grow on its own. If you believe in the basic idea, (which could come from anywhere as the whole chemistry is a mystery) and give it the right amount of time then expect some beautiful metamorphosis to happen.
“Not all stories or ideas bloom into something good. At times maybe you just have to sit for long or at times maybe drop the idea. All we need to make is a connection with what we are developing and let it just slow-cook as then stories find you instead of you finding them.”
What is your favorite scene in your film? Why?
That’s a tough one 🙂
I have a theory/practice of detaching myself from my work as soon as it’s done and delivered because it causes some weird obsession sometimes and pulls you down rather than nurturing you or helping you to grow so I’m not very obsessed with my work.
“Yes, I do have fond memories of my work and I think Kamli is studded with brilliant performances and the memories attached to them are very close my to heart. The brilliance of my brilliant actors, when I look at it are just magic.”
As in actor I remember a scene in Manto between Nimra and me where Manto is hallucinating looking deep into the mirror and then Nimra appears. The memory of it and how we shot it is still so fresh and clear in my mind. I was so close to the mirror in that scene that I could not even see myself and simultaneously I had to be aware of the camera and Nimra’s magical appearance; in short it was all just spellbinding.
What inspired you to make Kamli and be a part of Joyland?
I think life usually inspires you, your own exsistence at that point in time and the emotional space you are in. Kamli grew very organically from a short film that I saw and then it developed with a lot of my own personal experiences and my screenwriters own take on themes. The story stayed with me and I gave it time to grow and breathe and it blossomed into the blockbuster, Kamli!
As a producer, I have a supporting role in Joyland and I love Saim as a friend and as a filmmaker and I knew that he was developing Joyland and when he asked me to be a part of it I was more than happy to help him make this dream of a film come true.
What was the most challenging aspect of directing a film?
Just making the film with some sense of freedom and keeping your vision intact without being a dictator or having unnecessary control and having everybody collaborate is the most challenging aspect I think. You can’t be aggressive or too angry while directing any project.
“Being a director is like having a great amount of responsibility where you need to find a middle ground with all the collaborators and still not letting go off your style, integrity and the creative approach that you have.”
What was the last movie you saw?
The last movie I saw was, Cate Blanchett’s Tár.
Would you like to share some details about your upcoming project with us?
A Tv serial is coming on Green Tv called Goum. I have directed this and also acted in it. There is also a limited series coming up on Express Tv with Saba Qamar , Juggun and Rabia Butt.
I’m also doing a lot of exciting stuff for my YouTube channel, Khoosat Films. We have three shows as I’m exploring the landscape of digital world.
“I am in the process of writing a feature film.”
Tell us about how “Khoosat in the Kitchen” started and the whole idea behind it.
I have done a cooking show a few years ago too it was called, ‘Star Iftar with Sarmad Khoosat’. I am not a chef but I am actually a very passionate cook and I come from a family where everyone is a foodie.
“We are family that’s a mix of kashmiris, Chaudhrys and Jutts so we have a variety of food. My Dadi was from Delhi so we have a taste of that as well with some great cooks in the family.”
I find cooking very therapeutic and particularly talking about ‘Khoosat in the Kitchen’ I’m trying to explore the digital landscape and trying to see what kind of content or interaction with the fans can be done. More of a fusion of two things that I love the most, food and films.
Any advice for aspiring filmmakers?
Dreams do come true depending on how much conviction and belief you have, so belief in your dreams and originality and don’t ever look for shortcuts. Enjoy the process!
Photography & Edit: @waqar_ahmed_butt @paragonstudioofficial
Celebrity: @sarmadkhoosat
Make up & hair: @paragonsalonlhr
Salon style director: @alikhalid_26
Wardrobe: @jermynst
Stylist: @humzahmaliks
Set design & Art direction: @ayproductions.pk
Shoes: @hushpuppiespakistan
Highlights from the Grand Launch of Chief Apparel (@chiefapparel.pk) in Gujranwala. Decor by @bandbajabaraatofficial & the amazing iftar by @rabyaaofficial
Muse: @wahaj.official
Brand: @theworldofhsy
Photography & Video: @nusairrahman.photography
Set: @saadamjed16
Hair & Makeup: @naveedemmanual @toniandguypk
Shoes: @gomilaintersole
Creative Director: @hassanhsy
Exclusively available at @laamofficial
Makeup: Saad Samie
Photographer: Hassan Zameer Official
Videographer: Syed Saqlain
Jeweler: Bejeweled by H.A
What would you say is the most challenging part of being a fashion designer?
Honestly, it’s really fun being an entrepreneur and a creative person at the same time, but sometimes I desire to craft pieces that the data would not support. I prefer to stay away from the typical pieces but my team keeps reminding me to stick to what the research says. The clash of the two and to find the perfect balance can often be a challenging aspect being a fashion designer.
Who are your style icons and why?
Definitely Queen Rania Al Abdullah of Jordan. Her sartorial taste is beyond impeccable. I am obsessed with her elegance in every outfit she wears. The monochromatic color scheme along with the pop of colors is such a breath of fresh air. It’s like there’s fluidity and movement within the flowing fabric that she wears.
What are your favorite fashion trends?
Definitely gossip girl era. Headbands with a Chanel coat and a cute short skirt. Blair all the way!
What is the most exciting part of being a fashion designer?
When it comes to my brand, it’s definitely the aspect where I have a play with my creativity along with my entrepreneurial skills. The perfect amalgamation between the two areas and executing the perfect balance really excites me.
Tell us a bit about your new collection?
My most recent collection “Lilly Affair” is all about movement; there’s a solid flow through the cuts. I wanted it to be a like soft spring breeze dancing through the summers. The floral patterns represent a breath of freshness, representing nature’s pure essence.
is woven around the idea of raising your voice against the societal stigma surrounding gender bias and inspiring a shift towards acceptance and empowerment of women.
Photographer: @aleehassanphotographe
Videographer: @okbfilms
Makeup: @saad.samie
Art direction: @hashimali90
Muse: @sarahkhanofficial @summatiqbal @mahnoorpervaiz
Jewelry: @jewelicious_
Risham Saqib
ties the knot exuding ethereal elegance & timeless charm!
We love how the bride kept everything so fresh, glowy and magical. From the dreamy floral decor to meticulously crafted attires everything looked no less than a fairytale.
Bride: Risham Saqib
Nikkah, Mehndi & Barat outfit: Rishmal
Walima outfit: Faraz Manan
Jewellery: Neemar Jewellery
Photography: Mobeen Studio
For the first time ever, HSY introduces affordable festive collection for the women of Pakistan, named after his mother
Rehana Collection starred by the women of substance is a tribute to the remarkable women who inspired it all on multiple levels. “Rehana” is a celebration of the spirit of womanhood, paying homage to the silent yet
tenacious women who tirelessly uplift us every day.
HSY presented an affordable festive collection, for the first time on Women’s Day to celebrate the women
of substance, because they all deserve to wear what they love.
Tammana mey, taqdeer mey,
Khuwab ki tabeer mey
Shayer ki tehreer mey, soorat mey, tasweer mey
Deewanay ki sada bhi mey, manzil mey wafa bhi mey
Mey wo roshni hun jo aghaz degi, jo lafzon ko awaz degi
Bus in lafzon ko parhti jao, nikharti jao, sanwarti jao
— Sajal Aly —
Maa hun mey, himmat hun mey
Had bhi mey, bey hud bhi mey
Pehli muhabbat bhi mey, akhri ulfat bhi mey
Zindagi ka wasta bhi mey, jannat ka rasta bhi mey
Mey wo shohrat jo naam degi, mey wo muhabbat jo thaam legi
Is shohrat ko le keh charhti jao, is muhabbat ko le keh barhti jao
— Sarwat Gilani —
Hamari intehaye shauq kya hai,
humay har rah guzar pehchaan legi
Hamaray samnay manzil nishaan hai,
nayi subho hamay bhi jaan legi
Is shauq mey machalti jao,
is subho mey ubharti jao
— Hadiqa Kiani —
Jurrat hun mey, taaqat hun mey,
Justajoo mey, azaadi mey
Sitaron ki chamak bhi mey, baharon ki ramaq bhi mey
Ranj mey shafaq bhi mey, umeed ki jhalak bhi mey
Mey wo aandhi hun jo toofan degi, mey wo barish hun jo gulistan degi
Bus aandhi ki tarha larti jao, rukti kyun ho, karti jao
— Saba Qamar —
Photographer: Muzi Sufi
Muse: Sadia Khan
Styling & concept: Kanwal Malik
Videographer: Muzamil Grewal
Jewellery: Rema Luxe, Esfir Jewellery & Saba Yasir
Brand: @zoyaa_fatimaa
Designers: @z.hasan1 @fatimajawed17
Photographer: @tajwarmunir
Muses: @fatimaaahsn @manal_slm
Makeup artist: @saad.samie
Videography: @filmsbygohar
Jewellery: @hanifjewellers
We all know that Kinza and Madiha Latif have given women a unique and strong voice in a crowded market through their brand, Zuria Dor, how would you describe your design philosophy?
Patience. Perfection.
Entrepreneurs who work on producing high quality products understand the importance of both patience and perfection and this drives the core philosophy. Patience to develop a product that is always unique and can set itself apart from a loud and noisy marketplace. Perfection to ensure that the product is to the highest standards of excellence, given the resources at that time in a company’s existence (and this is an important marker).
Patience because it takes multitude of micro decisions to build any garment, from the colours chosen, the fabrics, the drape and flow, the cut and style, and so many other details that subliminally or very overtly impact the garment.
The fashion industry is all about change and innovation, tell us about the challenges you both have to face in the industry to set new trends with a taste of individualism?
More than anything, the industry is about building operational capacities and setting standards for client experiences with robust backend processes. Our biggest challenges revolve around working on improving processes so that it supports our vision for international growth, and this involves many aspects of the business including product development, supply chain management, inventory, ensuring we are quick with responses to our customers, mapping out production possibilities, creating jobs, ensuring employees are coming up to standards expected for exports, ensuring high levels of brand communication etc. New trends aren’t simply product driven, they are also related to operational and marketing approaches. There is an entire journey of a product from research and development to launching and then processing orders. As both of us are trained in engineering, our approach is always divergent from the market at large. We are building for luxury, we are laser focus on product, customer experience and our operations.
“The Era of Fearless Women” was a beautiful yet a dreamy night, tell us about the whole concept behind the show and how was it working with all the strong and independent women?
The collection was created with the question in mind, who is a Zuria Dor woman? For us, she is a strong, independent, confident woman whose presence can own any space. That she is universal in her size and ethnicity. She is somebody whose sense of self and vision allows her to transform and transcend into a more confident version of herself. Far above social biases and judgements, she is unapologetically her own person.
Keeping this woman in mind, the collection was focused around bold and structured silhouettes balanced with exaggerated voluminous detailing. The hand embellished abstract florals and geometries along with incorporation of space-age metallic embellishments depicts the fearlessness of the women whom we envision.
The 11 women, from the host of the segment Khadija Malik to the 10 women who walked, the night was about their stories and who they are. They are, everything a Zuria Dor woman is.
Mehek Saeed Stylist
Mehek started working more than a decade ago, it was at a desk job that involved copywriting. And scary as it was to go freelance stylist — at a time when the profession did not even exist here — and with no guarantee of a steady income, she dipped her feet into that unknown ocean and never stopped swimming.
Fast forward a decade and there are no real fashion shoots without a stylist calling the shots. And yet, Mehek says she feels like an imposter at the idea of fearlessness underscoring the decisions that have lead her to where she is today, especially when what she feels most of the time is fear. The fear of not being able to juggle all the roles she plays — that all women play — the idea of doing and having it all feels a farce. But look at her.
Mehek wears the Layla Dress
Hajra Khan
Footballer
Our next woman is very special. As a child, Hajra Khan dreamed of becoming a professional athlete in patriarchal Pakistan. At age 14 she decided that football is life. And she kicked her way through to becoming the captain of the Pakistan Women’s Football Team.
Hajra broke the silence on talking about mental health for athletes, paving the way for her teammates, as well as other sportsmen and women to talk about their vulnerabilities without shame.
Always taking the bull by the horns, Hajra holds Three Guinness World records, performed under the banner of Equal Playing Field, each one set with the intention to get more girls to play football worldwide. Hajra loves Pakistan. And she wears our flag with pride when she travels to represent us at international clubs and games. Fearless in her pursuit of what sets her soul on fire, she is a hero who has blazed an important trail for every little girl who dreams of doing things no one has done here before…
Hajra wears the Arya Skirt Set
Azmeh Khan
Lawyer
Azmeh is an independent legal consultant best known for her advocacy around the Nikah Nama. Her work has shone a light on the fundamental problem of consent regarding the marriage contract. She has worked to lead reforms that include a re-training of the registrars and nikah- khwans responsible for lodging the paperwork correctly – yes, our struggles are that basic. As a lawyer, Azmeh is also driven towards raising awareness for women with regards to their property and inheritance rights. Things which should be fundamental, but which our women today still sadly need to fight for.
Azmeh wears the Dakota Dress
Hirra Babar
Entrepreneur
Up next is Hirra Babar. Hirra favours the path less travelled. She looks for ways to do things differently. In her statement making prerogative, she established her luxury handbag label called Warp. She insists on each part of her product to be homegrown. The materials she uses have to be made and sourced in Pakistan. She strives with her small team to craft these into bold and edgy pieces that will find a place in the world of luxury objects.
Hirra wears the Olivia Dress
Abeer Irfan Malik
Mother
For Abeer motherhood represents a majority of the women in the world. Abeer has managed brands for Haagen Dazs and Mocca Cafe under Cap Ventures Pvt. Ltd., but she has never done so as a career choice. Abeer is a mother first and last, and anything she does, she does because it fits her schedule of motherhood. As a woman who believes in female empowerment and equality, she chooses to be a mother. It is the banner she champions. Under this banner, her children are her trophies.
Abeer wears the Velaris Power Suit
Sara Tanwir
Embryologist
Up next is the very savvy Sara Tanwir. Sara is Pakistan’s first foreign qualified female embryologist, trained from the prestigious Cleveland Clinic in Ohio. In addition to her infertility practice, Sara set up her fertility centre, known as TAMC. In a country where medical facilities are scant, she has created a UK affiliated centre with an international team of doctors, who run a state of the art practice helping couples with infertility issues. Sara has helped produce more than 3000 babies. And for every 10 cases she handles, she offers one pro-bono baby. Infertility solutions are expensive and people in our country live below the poverty line – and so this social service she provides is an example of fearlessness. Especially when our government will not provide it because it clashes with its family planning agenda. Sara is also a recipient of the Charles Wallace Award for her work in social service.
Sara wears the Sienna Pant Suit
Vardah Aziz
Actor
Our next star is actor Vardah Aziz. Vardah made a lot of mama’s very happy when she taught Muneeba Khan how to use the Find My Phone feature to track cousin Kamala on Ms. Marvel. Vardah has been acting since she was 17. She’s played the vampy modern girl who corrupts good mama’s boys on TV; she’s playing a footballer breaking stereotypes about sportsmanship and women for a telefilm; and she plans to keep going with roles that will save her from being typecast in a field where pickings are already slim. If that means she will have to write some of these roles in the future, it’s a vacuum she is ready to fill. Gender is a war cry for Vardah as an actor and she stands ready to own the feminist label, and create strong female characters for Pakistani audiences.
Vardah wears the Isidore Dress
Summaiya Jillani
Artist
Summaiya almost became a doctor — but last minute she switched to art, her true calling. So you will know her as the artist who shot to fame with her creation of the desi Marilyn Monroe. The curiosity that initially lead her to medicine translated into activism through the art she practices today. Summaiya calls herself a proud feminist. She wears the label like a badge of honour. She was involved with T2F and worked closely with Sabeen Mahmud. Today she continues to be an avid participant of the Aurat March. Summaiya creates unapologetic art and hopes that women will stand up and claim their space in todays world.
Summaiya wears the Alita Suit
Maria Unera
Musician
Up next is Maria Unera. Maria is a powerful vocalist who packs a punch, and you will see that for yourself shortly. She describes herself as a musician with a storied connection to her craft. Maria draws on her life experiences to create her music, and has released a number of original singles to date including Strong and Time, setting herself apart from her contemporaries in her creative expression.
As the January ambassador for Equal- Spotify’s global campaign to highlight female musicians the world over, in their respective countries, Maria featured on a digital billboard in Times Square, representing Pakistan, with her song called Feel.
Maria wears the Milan Set
Rabia Butt
Model
Our final look is donned by Rabia Butt. Rabia entered Pakistan’s world of fashion when the industry wasn’t quite ready to leave the fair n lovely aesthetic behind. But she walked her way to becoming a top model, and earned the supermodel crown that she wears today. And here’s the rub: Rabia always wanted to be a model. But when she became one she realised that this wasn’t what she wanted. She wishes that everyone should get what they want, so that they realise that life isn’t about that. After more than a decade in the industry she wants to do something to give back – to do something that helps people. As someone whose life has been defined by the loss of her mother, she wants to work on providing a support base to other motherless children.
Rabia wears the showstopper of the night, The Orion Corset Dress
Zuria Dor continues to lead with aesthetic sense while retaining its brand values of achieving excellence in whatever it does, we can’t wait to see what ZD has in store for us next.
Brand: @zuriador
Zuria Dor’s fearless women: @khadijaamalik @meheksaeed @hajrakhan.14 @azmeh08 @hirrab @abeerirfanmalik @saratahmed @vardah_aziz @summaiyajillani @mariaunera @iamrabiabutt
Live models: @thesamanmalik @zahra_nq @mehruuuu @rameesha_yazdani
PR Management: @centaur.one | Hair & makeup: @nabila_salon | Jewelry: @swarovski
“Leila – Daughter of the night”
is a perfect wedding / formal dream;
elegant, refined with a panache!
The collection has some exquisite pieces that will make you stand out this festive season!
Muse: @ghania.sohail @shazrayrana
Makeup: @makeupstudiobymehwish
Videography: @faryalazmatphotography
PR and Coordination: @rubiamoghees
Location: @deja_maison
Jewellery: @theembellishofficial
Footwear: @paradoxlondonpk
Stylist: @diary_of_nayya
Photographs: Mohsin Khawar
Label: London Bridge
Featuring: Danish Taimoor
www.mohsinkhawar.com
Zara Peerzada and Sarwan Saleh tied the knot in an intimate nikkah ceremony on the 10th of February.
Zara wore an elegant, voluminous Ivory classic chanderi silk crushed peshwas with gotta detailing on borders by Hussain Rehar; a perfect blend of contemporary and traditional. She paired the peshwas with a heavily embellished, super blingy dupatta.
We loved how Fatima Nasir kept her makeup very subtle and glowy with that perfect red pout!
Photography: Naveed Amjad & Wajeeha Wasti
Makeup: Fatima Nasir
Outfit: Hussain Rehar
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Spring is here, and it’s time to update your wardrobe with some stylish and trendy lawn suits. And we have some exciting news for you! GulAhmed has launched its Red Collection and Vintage Garden Ethnic Prints Collection for women, bringing you a wide range of designs, prints, and colors to choose from.
With the unmatched quality of GulAhmed’s fabric, you can be sure that the suits you buy will not only look good but also last you a long time. Whether you’re looking for something bold and bright or something more subtle and elegant, there’s something for everyone in these lawn collections.
The Red Collection features bright, bold reds; perfect for adding a pop of color to your spring wardrobe. The Vintage Garden Ethnic Prints Collection, on the other hand, features intricate floral and paisley prints, ideal for those who love traditional designs with a modern twist.
With 3-piece suits starting from PKR 3990, these collections offer high-quality, stylish clothing at an affordable price. And the best part? You can shop for these suits from the comfort of your own home. The entire collection is available online, and you can visit the GulAhmed website to view the complete range. And with delivery charges of just PKR 99 in Pakistan, shopping online is the smart choice.
So, what are you waiting for? Head to www.gulahmedshop.com now,and discover the perfect printed lawn suit for you. Whether you’re going for a bold and bright look or a more traditional and elegant one, there’s something for everyone in these collections. Get shopping now and stay on trend all season long!
Mustafa completed his undergraduate degree with a bachelor’s degree in marketing & sales from FC College back in 2016. From young age he started his career and produced many theatres plays in Lahore from 2008 till 2013 through Mirrors Entertainment( a production house he started). He soon realized that the theatre industry needed more publicity and better strategy, thus started meeting with people to generate sponsorships for the production house.
Mustafa is a well-rounded individual with a diverse background in both the arts and business. His experience in producing plays through his own production company, Mirrors Entertainment, has not only provided him with an understanding of the importance of publicity and strategy in the theatre industry, but also honed his skills in marketing and sales. He discovered his talent in generating sponsorships for the production house, which helped him to learn how to connect with people on a personal level and build strong relationships with clients and customers.
In 2018, Mustafa founded Grey Circles, a company that specializes in advertising and marketing for clients. He is passionate about staying up-to-date with the latest advertising and marketing strategies and utilizing a creative approach to help his clients achieve their goals. As the first entrepreneur in his family, who are mostly white-collar workers, Mustafa brings a unique perspective on the challenges of building a business from scratch, especially when it comes to breaking through cultural and economic barriers. He has the ability to understand the cultural and economic dynamics of his community and its influence on business.
Grey Circles is working with some of the top industry giants, companies that have been pioneers in their fields and require a marketing agency that thinks out of the box. Mustafa excels in this aspect, using his experience and knowledge to transform a brand’s image with amazing strategies not just for marketing, but also logistics and operations. He helps brands maneuver the harsh market conditions and get to the end goal that every brand has.
Mustafa’s diverse background in both the arts and business has allowed him to develop a unique perspective and skillset that has helped him succeed in his career. His experience in producing plays and his own production company has not only provided him with an understanding of the importance of publicity and strategy in the theatre industry, but also honed his skills in marketing and sales. He discovered his talent in generating sponsorships for the production house, which helped him to learn how to connect with people on a personal level and build strong relationships with clients and customers.
In addition to his business acumen, Mustafa also has a love of food and is a huge cricket fan. These interests demonstrate his ability to balance his professional and personal life, and his ability to connect with people on a personal level. This characteristic can help him to build strong relationships with clients and customers and create a more personal and engaging marketing strategy. He has a unique blend of creativity, knowledge and experience that makes him an asset to any business or brand.
Brand: Lajwanti
Muse: Jacqueline Fernandez
Directed: Vama Kothari
Photographer: Sasha Jairam
PR: Centaur One
Styling: Namita Alexander
Makeup: Shaan Muttathil
Hair: Marce Pedrozo
Production: P.Productions
You’re one of the biggest female icons in the Pakistani film industry. How have you seen the industry change over the years?
The people in Lahore’s film industry are destroying each other. They’re not positive. They’re only out to get each other and they’re making money out of that. If there’s a new producer on the block, they’ll make sure they do everything in their power to destroy them. They’re destroying heroines. They’re stuck in ageism. Kothiyaan kis ke paas zada hain uss mein phass gaye hain. If you look at Bollywood or Hollywood, you’ll see that they are not stuck in ageism. They’re not jealous. Magar yahan aik dusray ko katnay mein lagay huay hain. They think “isko itnay saal ho gaye hain ye kyun kaam kar raha hai.” Jo mature hai usko bus ziba karnay mein lagay huay hain. They’re destroying the Pakistani film industry. They’re destroying each other. They’re destroying Pakistan. Pakistan ko tabah, industry ko tabah, Lahore ki industry ko tabah. And the people doing this are all people that are inside the industry. The fans love us stars. All over the world, people respect and give importance to stars. The entire industry should stand behind and support stars but they’re just trying to destroying us. Stars are supposed to be Pakistan’s ambassadors. However, we’re not given our due respect. I’m dying to get respect in this industry. Mujhe izzat tou mile. Na industry se milti hai, na bahir se milti hai.
Did you always want to be an actor?
I’m a born actor. I think I was 8 or 9 and I knew that I wanted to be an actor. People tell me to be something other than who I am but I can’t. Mujhe Allah ne banaya hai. Kuch loug hotay hain jinko Khuda banata hai aur unko bana ke bhejta hai. I’m one of those people. My mother was a single mom. We didn’t even have money to put food on the table. We have seen such horrible times. My mother has faced so many challenges as a single mom. But coming back to your question, yes, I was born like this. I was always this. The day I was born, I was born as an actor. My qualities, the stars, I was just this. I was never anything else.
What do you enjoy most about acting?
I like playing different characters. I’m an observer. I like to observe people and characters. I like to dive into different lives. I want to show the world what the realities of this life are and how people are living. Jaisay, aik actor ka kaam hota hai bikhari ki life mein ja ke uski zindagi dekhana. I consider myself a filmmaker and an actor. I’ve produced a total of 15 films.
Do you like being a filmmaker or an actor?
I enjoy each and every role. I like them both. I have the best team. My mother is a part of my production team. My brothers, Hassan and Hussain are also a part of my team. They’re great at coordinating and organizing everything. My father helps out too and my mother handles the finances. It’s a team effort.
Tell us about your upcoming projects.
I’m doing a serial called Feroza which I’m super excited about. I’m also working on a film. It’s a parallel cinema film called “Randi.” It shows the life of a randi. It will be a controversial movie.
Do you think the censor board will pass the movie or do you expect some trouble?
Mere saray dushman hi hain. Ever since I’ve stepped into the industry, they’ve all been trying to destroy me. They’re nice to your face but try to stab you in the back. It’s a cutthroat industry. This is the reality and I want to speak my truth.
How was your experience working with Mohsin Khawar?
Mohsin is a wonderful person but honestly, people didn’t let me work with him either. We only did one shoot. The management, who were the people in the middle, didn’t let us get in touch or exchange numbers even. The management takes decisions here. Not us. A star has to make a lot of effort here to represent the country. To create cinema. To create projects. There are so many issues of management here. They try to kill you. They’re not cooperative at all. They create their own name through us and then they try to sabotage us. My hospital project was destroyed because of this, too. Loyalty is very important.
What are some things on your bucket list?
I want to make a hospital that focuses on charity work. I want to focus more on charity work. Mein chahti hun marney ke baad bhi mujhe dua’ein milien. Mein jannat mein jana chahti hoon. Mein Allah Taala ke samnay aik acha chehra le ke jana chahti hoon aur mein surkh ru hona chahti hoon. I want to make everyone happy. I want to make my Allah happy.
Another thing on my bucket list is to work on women empowerment. I also want to work in parallel cinema and do characters that are controversial and closer to reality. I also want to get married, dhoom dhaam say. I had a relationship before but, you know, no one was ready to own me publicly. Yes, they want to have relationships, they want to get married but chup ke shaadi ka tou koi faida nahi hai na. I want to get married in front of the whole world. I want to be a good wife. Mein apnay husband ki ibadat karoon gi. Last on my bucket is doing a project with Shahrukh Khan. I want the media to support me. People spread such controversies about me. They say I’m not professional and I don’t show up on time but none of it is true. All of it is to destroy me so that I don’t succeed. They try to keep me away from the public. I have to face so many hurdles just to get my voice heard. I want to connect with the public and my fans. Media is the only one that has helped me. People are jealous, they aren’t positive at all. Star ki izzat hi nahi hai. I’m a star. I’m an iconic person. I don’t get respect from my own country. Look at Hollywood and Bollywood. Take the example of Madhuri, Rekha and Dilip Kumar. Look at how Indian cinema has succeeded because they don’t care about ageism or your skin. Idher ayein gay aur bolien gay: “Tera mun kyun kharaab ay? Aye tu kala kala laya hoya ay? Haye!” I’m just sitting there thinking who the hell are you to pass these comments about me?
Describe a day off from work.
I try to do some self care. I try to take care of my skin. I’m launching my website and my brand called Meera Jee red lipstick so I work on those things.
What do you struggle with in daily life?
I struggle with the negativity in Lahore.
What about on personal level?
I struggle with loneliness of course. I need a husband. Someone who loves me. I need love in my life. I’m a very romantic person but I don’t have anyone to show it to. Meri jawani guzar rahi hai.
I’m sure people recognize you when you step out of the house. Does it get difficult to deal with the fame and especially the hate that comes with it?
No of course not. I love that. I love my fans. I’m not irritated by these things at all. Mein unsay pyaar karti hoon. No matter what they say. I love my fans and they love me. They want to see me. They’re excited for me. They want to take pictures with me. So how can I be upset with that?
Photographs: Mohsin Khawar
Hair & Makeup: Sara Tarek
www.mohsinkhawar.com
You can never really go wrong with all black everything and Areesha Kamran proves that right. She pairs a blinged out black blazer with sparkly Aquazurra heels and a Giarite bag. 10/10!
Our fave fashionista Malaecah Malik is serving looks! We are obsessed with her white and green statement sweater and crop top. She pairs it with a white mini skirt with green accents. Her Dior bag and sparkly heels complete the look.
If anyone knows how to make a statement it’s Mehek Saeed. This Shehla Chatoor look is everything! From the intricate choli to the vibrant lehnga, everything about this look is so on point. She accessorises her look with a micro bag and keeps her hair simple with a middle part.
This look left us all speechless. Mahira Khan is the epitome of perfection in this Elan saree. The look is giving sultry yet sophisticated. She pairs the look with a string necklace and oversized earrings. We’re here for it!
Manahil Qureshi
is bringing you guys some serious wedding season inspo. We’re so in love with the stunning colour of her outfit. She keeps her look simple by accessorising it with a matching potli bag and understated diamond earrings.
There is no denying the importance of bed linen to make your home as beautiful as you dream it to be. Ideas is always there to provide you with ample ideas for home décor. As winters are here Ideas has announced reduction in price and in today’s article we are sharing duvet cover sets by Ideas.
This quilt cover will add warmth to your room. It is inviting and will leave a lasting impression on people who use it. The contrasting design on the duvet set is its plus point and is sure to get you compliments for your unique taste. We recommend you to buy this duvet set if you value comfort and style.
This duvet set is for those who value the finer things in life. You are sure to have an amazing taste to fall in love with this duvet set by Ideas. The color combination is mesmerizing to say the least. It is available in all sizes at Ideas website for your convenience.
This beautiful maroon-and-gold quilt cover set is sure to give you a royal feel. It is festive and durable; the best part being that it is available at 30% off. The elegant design is eye-catching and is sure to grab you compliments for your excellent choice. It is made of 100% cotton and can be used all year round. The perfectionist in you is sure to fall in love with the detailing done on this quilt cover set.
Abstract art is always in! Ideas always brings designs and patterns to keep your aesthetic sense feel valued and understood. This quilt cover set is no different! This set is ideal for everyday use where comfort and durability are of key importance. This set is available in single, double and king sizes to suit all your bedding needs.
Here is another beautiful duvet cover set for you to choose from the Easy Care Collection by Ideas. The color simply soothes the eye, whereas the small pattern gives an overall relaxing feel. This quilt cover set is sure to add to the beauty and charm of your bedroom. This is non- iron and wrinkle free making it ideal for everyday use. A must have article this year!
Variety is the spice of life! We are sure you have experienced days when you want something that is different from the ordinary; just like this vintage quilt cover set by Ideas. It is from their Easy Care Collection and does not require ironing as it is wrinkle free; making it your first choice when you have a super busy schedule to follow or for days when you want your bedroom to look its best with minimal effort.
Some designs are just meant for you; this duvet cover set being one of them. We are sure you will adore it just as much as we do for its simplicity yet elegance. The pastel palette of this set instantly brightens up the look and feel of any room without having an overbearing affect which makes it perfect for any bedroom in the house!
All these duvet cover sets along with many, many others are available at Ideas. Better get your shopping done from the comfort of your home by visiting gulahmedshop.com and get all that you want with a small delivery fee of PKR 99.
Photography & Art Direction: Mohsin Khawar
Talent: Iqra Nasir
MUA: Jacob
www.mohsinkhawar.com
Tell us about your first experience with music?
My first experience with music was great. After learning about music properly I started to understand that music is a separate world which has a connection with God.
How did you get into making music?
I used to participate in competitions during my school days and I soon realised that it’s my passion. I started training snd and now I’ve been in the music industry for 11 years
Who are some of your inspirations?
I grew up listening to legends at home since childhood including Nusrat Khan sb, Madam Noor Jahan, Reshma Ji, Atta Ullah sb, Abida Ji so they all are my inspirations.
What song was the most difficult for you to perform and why?
I recorded Bandi in three years because it’s my story and I think it is the story of all strong woman creators.
Who would you most like to collaborate with?
I would love to collaborate with AR Rehman once in my life
What was the last song you performed?
My last song so far was Kalam “Naari” which means girl.
When will your next album be released?
My next album is going to release in February.
Where do you see yourself in 5 years?
My goal is to work more harder and definitely try my best to make Pakistan proud at international level.
Any advice for aspiring musicians?
Always stay positive, passionate and down to earth. Art means peace and to be an artist is such a blessing just believe in yourself and never ever stop.
Photography: @imeemnoon | Makeup: @makeupbyalishaz
Wearing: @ybq.designstudios | Insta: @realmehakali